FOR IMMEDIATE RELEASE
February 6, 2008

American Traffic Safety Services Association (ATSSA) Convenes in New Orleans Feb. 8-12

WHAT: ATSSA's 38th Annual Convention & Traffic Expo

WHERE: Morial Convention Center-New Orleans, Halls A-B1

WHEN: Friday, February 8-Tuesday, February 12, 2008

DETAILS: For 38 years, ATSSA's Annual Convention and Traffic Expo has been the premier meeting place for roadway safety professionals around the world. The educational program is the most powerful line-up ever offered offering traffic safety professionals an unparalleled opportunity to explore the industry’s most critical issues, strengthen skill sets, exchange ideas and learn new strategies. The exhibits are dedicated to issues and products related to all aspects or temporary traffic control and roadway safety.

ATSSA’s Traffic Expo is the largest show of its kind in the world, drawing over 4,700 attendees. It is expected to bring in $5.5 million in economic impact to the city and surrounding areas. ATSSA is headquartered in Fredericksburg, Va.

MAJOR EVENTS / NEWSWORTHY SPEAKERS

• Sunday, February 10, Opening General Session, 9:30 a.m.-Noon, Morial Convention Center, Rm. 219
• Sunday, February 10, Grand Opening featuring Guest Speaker James Oberstar, U.S. Congressman, Noon, Morial Convention Center, Rm. 219
• Monday, February 11, New Products Press Conference, 12:30 p.m.-2 p.m., Morial Convention Center, Rm. 219 (New product list attached)

CONFERENCE WEBSITE: http://www.atssa.com/cs/atssa-2008-traffic-expo

TO OBTAIN PRESS CREDENTIALS: ATSSA Registration Desk, Hall A

MEDIA CONTACTS: ATSSA: James Baron, 540-847-2800

New Orleans CVB: Tara Letort, 504-566-5048, tletort@neworleanscvb.com, Mary Beth Romig, 504-606-8430, mbromig@neworleanscvb.com or Kelly Schulz, 504-421-0962

Morial Convention Center-New Orleans: Rosalie Mortillaro, 504-582-3027, rmortillaro@mccno.com

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