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Upcoming Events

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“Giants of Jazz: Art…

Oct 21 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Amazing Scavenger…

Oct 21, 2017 - Jul 03, 2027
Turn New Orleans into a giant game board with this fun scavenger hunt… more

Backyard Grooves

Oct 21, 2017 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

Boo at the Zoo

Oct 21 - 28, 2017
Bring your little ghosts and goblins to Boo at the Zoo Presented by Bryan… more

Bruno Mars: 24K Magic…

Oct 21 - 21, 2017
Join us for Grammy Award winner and world-renowned, multi-platinum selling… more

Dim Sum Brunch at…

Oct 21, 2017
Sister to Gulotta’s acclaimed MOPHO, Maypop located in downtown’s… more

Double Dose

Oct 21, 2017 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

East of the…

Oct 21, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

East of the…

Oct 21, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

Houmas House Presents…

Oct 21 - 31, 2017
For the month of October, there will be a 6:00 pm and 7:00 pm haunted tour.… more

Krewe of BOO! Parade…

Oct 21 - 21, 2017
This spooktacular Halloween event is unlike any other parade in the world and… more

Magazine St. Art…

Oct 21, 2017
Magazine St. Art Market is a unique way to experience the best of our local… more

Mahalia Jackson…

Oct 21 - 21, 2017
Join us at the Mahalia Jackson Theater for Ballet Hispanico! Led by… more

NOLA Cochon de Lait…

Oct 21 - 21, 2017
The First Annual NOLA Cochon de Lait Festival will take place on October 21,… more

NOLA Mac n Cheese…

Oct 21 - 21, 2017
Join us for the 1st Annual Mac N Cheese Fest. The inaugural Festival will… more

Oktoberfest NOLA

Oct 21 - 21, 2017
Cost $8 - children 12 and under free - tickets available at gate … more

Saenger Theatre…

Oct 21 - 28, 2017
Plan your escape to the new musical comedy getaway ESCAPE TO MARGARITAVILLE!… more

The Fountain Lounge…

Oct 21 - Nov 18, 2017
Join us for Amanda Ducorbier at the Fountain Lounge in the Roosevelt Hotel.… more

The Historic New…

Oct 21 - 21, 2017
The Historic New Orleans Collection's Laura Simon Nelson Galleries for… more

The House of Groove

Oct 21, 2017
The House of Groove is a House Party and a live improvised musical journey… more

“Giants of Jazz: Art…

Oct 21 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

New Orleans Tourism Marketing Corporation (NOTMC) Launches #HappyTuesday Campaign

Contact:
Lea Sinclair, 504-491-5330, lea@notmc.com
Garrett Stapp, 318-805-5865, garrett@thespearsgroup.com 

New Orleans Tourism Marketing Corporation (NOTMC) Launches #HappyTuesday Campaign

New Orleans personalities share what makes Tuesdays in NOLA special in real-time
#HappyTuesday social media campaign
 

New Orleans, LA, March 29, 2016 - New Orleans Tourism Marketing Corporation, (NOTMC) is about to change the reputation of the most unpopular day of the week, Tuesday.

According to BuzzFeed, Tuesdays are the worst day of the week. But not in New Orleans, where there are engaging activities to do every Tuesday, from Mardi Gras through the end of the year. 

Part of a novel campaign to encourage early to mid-week visitation to the city, the tourism industry has embraced the campaign by offering special prices, discounts, and experiences for those who stay between Sunday and Wednesday. Over 50 industry partners have signed on with more expected.

New Orleans' #HappyTuesday campaign will launch with a live-response social media campaign, bolstered by digital and traditional media. Select Twitter users who complain about Tuesdays will be surprised with a response that will aim to make their Tuesday happier and encourage them to visit New Orleans to celebrate Tuesdays. Featured in the responses to audiences will be information about New Orleans' food, music, culture, art, history, and entertainment; some with custom messages from New Orleans personalities.

"Visitors will find ‘HappyTuesday' throughout the city," said Mark Romig, President and CEO of NOTMC. "We want the world to know that New Orleans provides authentic and enjoyable experiences every day of the week."

A drive market media and national travel media blitz will follow the launch in Baton Rouge, Lafayette, Shreveport, and Lake Charles, LA; Beaumont and Houston, TX; Biloxi, Gulfport, Jackson, and Hattiesburg, MS; and Mobile, AL.

To enhance the live-response social media campaign, integrated media will include a BuzzFeed partnership, an Influencer marketing program and email marketing.  Weekly, #HappyTuesday e-blasts will include an events and promotions calendar that links to a #HappyTuesday destination page on GoNOLA.com.

NOTMC's agency of record, 360i, along with Spears Group , Communify and social media firm, FSC Interactive collaborated on the campaign across all platforms.

A list of #HappyTuesday deals is attached, but offers are added daily. For a schedule of events or more information on #HappyTuesday, visit www.HappyTuesday.com.

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About New Orleans Tourism Marketing Corporation
The New Orleans Tourism Marketing Corporation promotes the city as a leisure tourism destination throughout the year.  Annually, NOTMC's marketing campaigns include strategic print, broadcast, and Internet advertising and public relations.  Web sites: NewOrleansOnline.com; NewOrleansMuseums.com; RadioFreeNeworleans.com, FollowYourNOLA.com. Social Media: Facebook, Twitter, Pinterest, and the GoNola.com blog.