FOR IMMEDIATE RELEASE
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DEVENEY | Senior Account Coordinator
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NEW ORLEANS (September 22, 2016) - The Howard Hughes Corporation® (NYSE: HHC) and The Outlet Collection at Riverwalk® today announced that Nordstrom Rack, the off-price division of Nordstrom, will open in New Orleans on Thursday, October 6 in the nation's first outlet center located in a downtown setting.

To mark the momentous occasion, a "Rally at the Rack" grand opening party is slated for Thursday, October 6 at 8 a.m. Kicking things off with music, coffee and breakfast treats, customers 18 years and older can enter for a chance to win one of 30 $100 Nordstrom Rack gift cards. One lucky customer will win a $1,000 shopping spree and early access to shop the store. The "Rule the Rack" winner will be drawn and announced at 8:25 a.m. Additionally, the first 1,000 customers who make a purchase at the new Nordstrom Rack will receive a complimentary Nordstrom Rack tote as a gift.


"The Outlet Collection at Riverwalk is thrilled to welcome Nordstrom Rack to New Orleans," said Frank Quinn, Senior General Manager. "The store will have a very positive impact on the city's economy. Bringing in a major, national retailer such as Nordstrom Rack helps to further strengthen our position as THE place to shop in New Orleans for locals and visitors alike."

"The addition of Nordstrom Rack at The Outlet Collection at Riverwalk is another big win for our city," said New Orleans Mayor Mitch Landrieu. "As the nation's first downtown outlet center, the Riverwalk has seen tremendous success since it reopened in 2014 and Nordstrom Rack perfectly complements the other retail offerings the Howard Hughes Corporation has secured. Together with the New Orleans Business Alliance, we've put a focus on attracting nationally recognized retailers to our city because our residents and visitors deserve the best. It is clear that the world is taking notice of our growth and that our city's future is bright."

The addition of Nordstrom Rack, which will anchor the south side of The Outlet Collection at Riverwalk, is a significant win for the New Orleans Business Alliance (NOLABA) and the City of New Orleans. The approximately 35,000 sq. ft., two-story store completes the southern end of the center, which reopened in 2014 after an $80 million transformation.

"It is very exciting to be part of bringing one of residents' most-requested retailers to the city," said NOLABA Vice President of Retail Attraction, Development and Strategy Brenda Canada. "The Outlet Collection at Riverwalk has been instrumental in the retail renaissance that continues across New Orleans. Every new retailer that opens, in any neighborhood, improves the amenities available to our residents and visitors, increases our tax base and helps us achieve a more stable and sustainable economy. We're thrilled to welcome Nordstrom Rack to the New Orleans community."


This is the third Nordstrom Rack in Louisiana, including The Mall of Louisiana in Baton Rouge and the Ambassador Town Center in Lafayette. The new store will be open Monday through Saturday, 10 a.m. to 9 p.m., and Sunday, 10 a.m. to 7 p.m.

For more information about The Outlet Collection at Riverwalk, visit us online at www.RiverwalkNewOrleans.com or connect with us on Facebook, Twitter and Instagram using the hashtag #RiverwalkNOLA.

About The Outlet Collection at Riverwalk®
Following an $80 million transformation of the property, The Outlet Collection at Riverwalk opened on May 22, 2014 with an all-star line-up of over 75 popular national brands and local favorites. In addition to being the nation's first outlet center in a downtown setting, The Outlet Collection at Riverwalk is also the first location in the region for a number of tenants, including Neiman Marcus Last Call Studio, Coach Men's Factory Store and Tommy Bahama Outlet. In early December, The Howard Hughes Corporation received the Gold award at ICSC's 2015 U.S. Design & Development awards program for The Outlet Collection at Riverwalk for redevelopment, the highest award in the industry.

About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 334 stores in 39 states, including 121 full-line stores in the United States, Canada and Puerto Rico; 205 Nordstrom Rack stores; two Jeffrey boutiques; and one clearance store. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its five clubhouses. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

About The Howard Hughes Corporation®
The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 16 states from New York to Hawai‘i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC with major offices in New York, Columbia, MD, Dallas, Houston, Las Vegas and Honolulu. For additional information about HHC, visit www.howardhughes.com, or find us on Facebook, Twitter, Instagram and LinkedIn.

Safe Harbor Statement
Statements made in this press release that are not historical facts, including statements accompanied by words such as "will," "believe," "expect," "enables," "realize", "plan," "intend," "assume," "transform" and other words of similar expression, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's expectations, estimates, assumptions, and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ materially are set forth as risk factors in The Howard Hughes Corporation's filings with the Securities and Exchange Commission, including its Quarterly and Annual Reports. The Howard Hughes Corporation cautions you not to place undue reliance on the forward-looking statements contained in this release. The Howard Hughes Corporation does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.

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