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“Giants of Jazz: Art…

Oct 23 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Amazing Scavenger…

Oct 23, 2017 - Jul 03, 2027
Turn New Orleans into a giant game board with this fun scavenger hunt… more

David Hansen's Garden…

Oct 23, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

David Hansen's Garden…

Oct 23 - Dec 29, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

East of the…

Oct 23, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

Houmas House Presents…

Oct 23 - 31, 2017
For the month of October, there will be a 6:00 pm and 7:00 pm haunted tour.… more

Monday Blues

Oct 23, 2017 - Jan 05, 2026
In The Voodoo Garden, All Ages. Get your live local blues fix with Sean Riley. more

Saenger Theatre…

Oct 23 - 28, 2017
Plan your escape to the new musical comedy getaway ESCAPE TO MARGARITAVILLE!… more

The Somerton Suitcase…

Oct 23, 2017
The Somerton Suitcase is live every Monday night at VASO on Frenchmen St. Catch… more

"Organ & Labyrinth"-…

Oct 24 - 24, 2017
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Dinner with a…

Oct 24 - 24, 2017
Join James Linn, curator of The Pelican State Goes to War: Louisiana in World… more

East of the…

Oct 24, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

Live in Concert:…

Oct 24 - 24, 2017
Join one of New Orleans' most innovative musicians, Christian Scott aTunde… more

Newman Arts and the…

Oct 24 - 24, 2017
Newman Arts and the New Orleans Hispanic Heritage Foundation in collaboration… more


Oct 24, 2017 - Jan 06, 2026
In The Voodoo Garden, All Ages. House of Blues New Orleans hosts a new weekly… more

The Historic N.O.…

Oct 24 - 29, 2017
Just in time for Halloween, The Historic New Orleans Collection is offering… more

The Historic New…

Oct 24 - 24, 2017
 The Historic New Orleans Collection will host Maurice Martinez for an… more

10 Years of SoFAB…

Oct 25 - 25, 2017
The National Food & Beverage Foundation will host the next in its… more

Comedy Gold hosted by…

Oct 25 - Nov 1, 2017
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

Gordon Biersch…

Oct 25, 2017 - Feb 27, 2019
Come enjoy the  monthly Brewer's dinner where the Chef and Head Brewmaster… more

“Giants of Jazz: Art…

Oct 23 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Tourism Leaders Travel to China to Tap into a Booming Far East Travel Market

September 26, 2016

Barry Landry
Dir. of Communications
Louisiana Office of Tourism
225.342.8142 Kristian Sonnier
V.P., Comm. & Public Relations
New Orleans CVB
504.566.5019 Buddy Boe/ Jessica Ragusa
Office of the Lt. Governor

State of Louisiana and city of New Orleans Poised to Reap Benefits of Additional Chinese Travelers

BATON ROUGE, La. - The Louisiana Office of Tourism (LOT), along with the New Orleans Convention and Visitors Bureau (NOCVB), and state tourism leaders teamed up with Travel South USA to attract a growing number of Chinese travelers to the state and city. Representatives from Louisiana participated in a Travel South USA International Sales Mission to Shanghai and Beijing reinforcing interest in the southern United States to Chinese international travelers, especially Louisiana and the city of New Orleans. Prior to the sales mission, LOT Assistant Secretary Kyle Edmiston participated in the China-U.S. Tourism Leadership Summit in Yinchuan, China, promoting Louisiana's culture, cuisine, and outdoor experiences to tourism leaders.

In 2015, approximately 2.5 million Chinese travelers visited the United States, making China the 4th largest country for long-bound international travel to the U.S. That number is expected to increase to 3 million in 2016, and by 2021, double to 6 million visitors, moving China into the top spot for the number of long-bound travelers to our country and exceeding the number of visitors from Germany, France, and Australia combined.

"International travel has increased 36 percent to the state and 37 percent to New Orleans over the last year. That's huge for our state because international visitors stay longer, see more, and as a result spend more money," said Lieutenant Governor Billy Nungesser. "Louisiana has a one of a kind experience to offer visitors. We need to continue putting our best foot forward and making sure people around the world know Louisiana is ready to help them pass a good time."

"There are 133 million Chinese people expected to travel internationally in 2016. Our mission to China was to make sure they know about all the great food, music, culture, and history Louisiana has to offer," said Assistant Secretary Kyle Edmiston. "We want to make sure we are doing our part to inspire the increasing number of Chinese travelers to make Louisiana their destination of choice."

"Cultivating the Chinese market is part of our long-term strategy to make New Orleans a more attractive and accessible destination for what will one day be the largest customer travel market in the world. Just recently, research from the US Department of Commerce National Travel and Tourism Office found that New Orleans is leading the nation in terms of growing the number of international visitors it attracts. In 2015, New Orleans grew the number of international visitors it attracts by 37 percent over 2014. To put this growth into perspective, New York, the number one city for international visitation by volume, grew by 2 percent over the same period. This validates that our focus on growing international visitors is working. We will continue this effort to add hundreds of millions of dollars in top line revenue to the New Orleans economy," said Stephen Perry, President and CEO, New Orleans CVB.

"Over the past three years, the NOCVB has participated in sales missions to China and enhanced our online presence through the official US site We made the strategic decision to host IPW this past June in an effort to introduce New Orleans to over 140 influential Chinese travel buyers. These buyers had never been to New Orleans and few had even been to the Southern States. Showcasing our city to these key buyers has already begun to produce dividends. The CVB will work closely with the hospitality industry to assist them to become "China Ready" as we continue to welcome more and more Chinese visitors," said Kim Priez, Senior Vice President of Tourism, New Orleans CVB.

Travel South USA signed an agreement with the East West Marketing Corp. as part of a Global Partner Program. Through this partnership, Travel South USA will create a webpage on "We Chat" - an instant messaging service developed in China with more than 730 million active uses. Additionally, Travel South USA will represent its membership in Active America China, a tourism show 100 percent dedicated to building inbound Chinese tourism, and participate in the Travel South International Showcase and the International Pow Wow (IPW), held in June 2017 in Washington, DC.

From Louisiana, the following participated in the Travel South USA led event to China:

Kyle Edmiston, Louisiana Office of Tourism
Kim Priez, New Orleans Convention and Visitors Bureau
Mike Prejean, Louisiana Office of Tourism
Doug Bourgeois, Louisiana Office of Tourism
Kevin Kelly, Houmas House Plantation
Harolyn Falgoust, Monroe/West Monroe CVB

Quick facts about Chinese travelers:

60 percent of Chinese travelers aspire to visit the United States.
At $7,500 spent per person, Chinese travelers are the highest spending visitor group to the United States.
From 2010 to 2015, the number of middle class families in China increased from 50 million to 300 million, and is expected to reach 600 million by 2020. Research shows middle class families in China spend approximately 19 percent of their income annually on overseas travel.

Quick Facts about WeChat users:

More than 730 million active users.
91 percent of Chinese visitors to the U.S. use the social media network.
Users average more than 40 hours a week on the network.
61 percent of users ask for opinions before making online purchases.
73 percent return after a purchase to give their opinion.

To further outreach to Chinese travelers, the Louisiana Office of Tourism will meet with Chinese tourism representatives in New York as part of a Travel South sales mission. Likewise, the New Orleans CVB and Louisiana Office of Tourism will have a focus on meeting with China's tourism leaders at three trade shows featuring Chinese buyers with the largest delegation attending IPW 2017 in June in Washington, DC.