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“Giants of Jazz: Art…

Oct 21 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Amazing Scavenger…

Oct 21, 2017 - Jul 03, 2027
Turn New Orleans into a giant game board with this fun scavenger hunt… more

Backyard Grooves

Oct 21, 2017 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

Boo at the Zoo

Oct 21 - 28, 2017
Bring your little ghosts and goblins to Boo at the Zoo Presented by Bryan… more

Bruno Mars: 24K Magic…

Oct 21 - 21, 2017
Join us for Grammy Award winner and world-renowned, multi-platinum selling… more

Dim Sum Brunch at…

Oct 21, 2017
Sister to Gulotta’s acclaimed MOPHO, Maypop located in downtown’s… more

Double Dose

Oct 21, 2017 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

East of the…

Oct 21, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

East of the…

Oct 21, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

Houmas House Presents…

Oct 21 - 31, 2017
For the month of October, there will be a 6:00 pm and 7:00 pm haunted tour.… more

Krewe of BOO! Parade…

Oct 21 - 21, 2017
This spooktacular Halloween event is unlike any other parade in the world and… more

Magazine St. Art…

Oct 21, 2017
Magazine St. Art Market is a unique way to experience the best of our local… more

Mahalia Jackson…

Oct 21 - 21, 2017
Join us at the Mahalia Jackson Theater for Ballet Hispanico! Led by… more

NOLA Cochon de Lait…

Oct 21 - 21, 2017
The First Annual NOLA Cochon de Lait Festival will take place on October 21,… more

NOLA Mac n Cheese…

Oct 21 - 21, 2017
Join us for the 1st Annual Mac N Cheese Fest. The inaugural Festival will… more

Oktoberfest NOLA

Oct 21 - 21, 2017
Cost $8 - children 12 and under free - tickets available at gate … more

Saenger Theatre…

Oct 21 - 28, 2017
Plan your escape to the new musical comedy getaway ESCAPE TO MARGARITAVILLE!… more

The Fountain Lounge…

Oct 21 - Nov 18, 2017
Join us for Amanda Ducorbier at the Fountain Lounge in the Roosevelt Hotel.… more

The Historic New…

Oct 21 - 21, 2017
The Historic New Orleans Collection's Laura Simon Nelson Galleries for… more

The House of Groove

Oct 21, 2017
The House of Groove is a House Party and a live improvised musical journey… more

“Giants of Jazz: Art…

Oct 21 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Australian Viewers Vote New Orleans as Main Broadcast for Sunrise


Kristian Sonnier
(504) 481-7933

Australian Viewers Vote New Orleans as Main Broadcast for Sunrise

Jackson Square sets the stage for popular Australian morning show

NEW ORLEANS (April 11, 2017) - Last week, New Orleans was selected as a main broadcast location for Australia's popular weekday morning news program Sunrise, as part of the show's first ever "Mystery Tour." New Orleans was selected to be part of the "Southern States" segment and competed against Nashville and Atlanta for the main broadcast. This broadcast was the direct result of an opportunity that the CVB began cultivating months ago with the destination marketing agency, Brand USA.

The final stages of our work began on Monday, April 3rd, when Sunrise set out on an epic, five-day American "Mystery Tour," allowing their viewers to vote for the destinations they wanted to send their Sunrise anchors David Koch and Samantha Armytage. In just five days, the Sunrise crew hit Hawaii, California, Nevada, Texas and the ‘Southern States.' Australian viewers had 24 hours in between each morning show to vote for the next destination. Fifteen locations across the U.S. were chosen overall and the location with the most votes each day received a main broadcast. See full list of destinations below.
The ‘Southern States' was the final stop on the Sunrise "Mystery Tour," with New Orleans, Nashville and Atlanta on the list. New Orleans won the majority of votes from viewers back home in Australia, making the Crescent City the backdrop for the live morning broadcast on the April 7th show.

The live broadcast was staged at Washington Artillery Park amid the first day of French Quarter Fest with the iconic St. Louis Cathedral as the backdrop on the afternoon of Thursday, April 6th, Friday morning in Sydney, Australia. New Orleans pulled out all the stops for the Sunrise broadcast with an impressive lineup of talent including the Preservation Hall Jazz Band, Mardi Gras Indians, Audubon Nature Institute alligators, a Brennan's bananas Foster demo, Café Du Monde beignets and a tarot card reading. The morning show wrapped on a high note with a New Orleans second line led by Dancing Man 504 and the Preservation Hall Jazz Band.

"This was an opportunity for us to reach millions of Australian visitors with a compelling invitation to come and visit New Orleans. Media activations like this are impactful in communicating with broad audiences in a format that goes way beyond what a paid advertisement could do for us. The city looked terrific and we expect this exposure to drive visits from down under to New Orleans," said Stephen Perry, President and CEO of New Orleans Convention and Visitors Bureau.

The Sunrise broadcast reached approximately 3 million viewers and another 4.7 million page views online.

Clips of the broadcast can be seen here:
Opening scene & FQF Second Line

Tarot Card Readings, Café du Monde

Closing Second Line

Audubon Nature Institute

Behind the scenes recap of the week with the viewers who won the trip to come along, New Orleans is featured from 2:55 until the end

Potential Sunrise Mystery Tour Destinations:
Day One:
Kualoa Ranch
Day Two: California
San Francisco
San Diego
Los Angeles
Day Three: Nevada
Las Vegas
Lake Tahoe
Pioneer Saloon
Day Four: Texas
Fort Worth
San Antonio
Friday: Southern States
New Orleans

The New Orleans Convention & Visitors Bureau (NOCVB) is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Chicago, Louisville, KY, Washington, D.C., the United Kingdom, France, Germany, Canada, Brazil and China. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrates its 57th anniversary in 2017. For more information, please visit;


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