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Upcoming Events

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‘Greasing Goes Gold’…

Feb 24 - 24, 2017
The public is invited to gather at the main entrance of the recently renovated… more

CANO & PhotoNOLA…

Feb 24 - 28, 2017
CANO is proud to announce our first photography exhibition in conjunction with… more

Clarence John…

Feb 24 - Mar 25, 2017
A Louisiana native, Clarence John Laughlin (1905 - 1985) ranks among the most… more

David Hansen's Garden…

Feb 24, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Exhibition to feature…

Feb 24 - Mar 25, 2017
 The Historic New Orleans Collection will open its next exhibition,… more

Happier Hour Wine…

Feb 24 - Jun 30, 2017
Each week, we feature several wines from around the world along with small… more

International House…

Feb 24 - 27, 2017
To many, Mardi Gras means purple, green and gold blinking beads and kegs of… more

Krewe Debauche Ball

Feb 24 - 24, 2017
The Krewe Of Debauche presents the 1st ever, Mardi Gras Debauchery Ball! Did… more

Mardi Gras Bourbon…

Feb 24 - 28, 2017
LIMITED VIP Mardi Gras Bourbon Street Balcony Tickets! Being "above the… more

New Orleans Museum of…

Feb 24 - May 21, 2017
NOMA is organizing A Life of Seduction: Venice in the 1700s in cooperation… more

Second FRIDAY…

Feb 24 - Mar 4, 2017
'New Work by Max Seckel & Bruce Drinnon'. exhibition dates: February 10 -… more

Stoned vs Drunk vs…

Feb 24, 2017 - Jul 24, 2026
Join us at the New Movement for a stand -up comedy challenge. Also, enjoy… more

Terrance Osborne…

Feb 24 - 26, 2017
Coca-Cola is excited to announce that, for the second year, Barq’s Root… more

The Irish Cultural…

Feb 24, 2017 - Jan 22, 2027
Join us at the beautiful Irish Cultural Museum of New Orleans every Friday… more

Backyard Grooves

Feb 25, 2017 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

Double Dose

Feb 25, 2017 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

October @ The Front

Feb 25, 2017
Lemon Lovers features Alanah Luger-Guillaume and Rebecca Spangenthal as they… more

The House of Groove

Feb 25, 2017
The House of Groove is a House Party and a live improvised musical journey… more

The New Movement…

Feb 25 - May 20, 2017
Join us at the New Movement for  stand -up comedy show - Go… more

Ashé & Congo Square…

Feb 26 - 26, 2017
Join Ashé Cultural Arts Center and the Congo Square Preservation Society… more

‘Greasing Goes Gold’…

Feb 24 - 24, 2017
The public is invited to gather at the main entrance of the recently renovated… more

New Orleans Launches Strategic Unified Master Plan for the Tourism Industry

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz
New Orleans Convention & Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com

New Orleans Launches Strategic Unified Master Plan for the Tourism Industry
Plan will result in added value for clients, improved city infrastructure and an enhanced visitor experience

Goal is to attract 13 million visitors annually, create $11 billion in direct spending, 33,000 additional jobs and $700 million in tax revenue by the city’s 300th anniversary in 2018

NEW ORLEANS – Jan. 19, 2010 – New Orleans has launched a strategic unified master plan for the city’s tourism industry, which will create added value for convention and travel planner clients; unprecedented synergies in destination branding; improved city infrastructure; increased jobs and an enhanced visitor experience.

The announcement was made today by Louisiana Lt. Governor Mitchell J. Landrieu, Hospitality Task Force Co-Chairs prominent local developer and hotel owner Darryl D. Berger and Senior Vice President of SMG and supervisor over the New Orleans Superdome and Arena J. Douglas Thornton, and members of the New Orleans Hospitality Task Force, including New Orleans CVB President and CEO Stephen Perry. The goal of the plan is to attract 13.7 million annual visitors by the city’s 300th anniversary in 2018. If New Orleans meets the master plan goals, the cumulative benefits through 2018 will be dramatic: $11 billion in direct spending, 33,000 additional jobs with an average salary of $33,000 a year and $700 million in tax revenue.

The New Orleans Hospitality Industry Task Force commissioned The Boston Consulting Group (BCG), a global management consulting firm and the world's leading advisor on business strategy, to complete a study on New Orleans’ tourism condition and develop a master plan to strengthen tourism in New Orleans. The resulting plan identifies five priorities for moving forward, in addition to specific initiatives to advance each priority:

  • Establish clear governance and sufficient funding for the hospitality industry (a more unified structure for local tourism organizations will consolidate messaging, streamline operations and optimize resources)
  • Aggressively focus on the basics to revitalize core assets (such as the French Quarter and the airport)
  • Strengthen external positioning (through new marketing strategies and branding)
  • Build, engage and support a world-class workforce and community
  • Drive long-term transformation (including the Riverfront and Canal Street)

Stephen Perry, President and CEO of the New Orleans Convention and Visitors Bureau, said, “The strategic master plan is all about making New Orleans the most attractive destination in the nation for leisure trips, meetings, conventions, festivals and special events. No city has the culture, appeal or visitor experience of New Orleans, so we must have the most comprehensive master plan and shrewd business model of any destination marketing organization in the country. The strategic master plan presents best practices and will provide an unprecedented return on investment for every New Orleans visitor, customer and tourism-related business.”

New Orleans’ hospitality industry is one of the city’s largest employers and a primary economic driver. In 2008, New Orleans attracted approximately 7.6 million visitors who spent $4.1 billion, generated more than $300 million in tax revenues for New Orleans and Louisiana, and kept approx. 78,000 people employed.

Members of the New Orleans Hospitality task force are:

  • Co-Chair Darryl D. Berger, Principal and Owner, The Berger Company, Inc.
  • Co-Chair J. Douglas Thornton, Senior Vice President, SMG
  • Quint Davis, CEO, Festival Productions, Inc.-New Orleans
  • Mavis Early, Executive Director, Greater New Orleans Hotel Lodging Association
  • Ron Forman, President and CEO, Audubon Nature Institute
  • Jim Funk, President and CEO, Louisiana Restaurant Association
  • Jim Hutchinson, Office of Tourism, State of Louisiana
  • Bob Johnson, General Manager, New Orleans Ernest N. Morial Convention Center
  • Ti Martin, Co-Proprietor, Commander's Family of Restaurants
  • Bill McCreary, Area Managing Director, Starwood Hotels & Resorts
  • Judy Morse, Chief of Staff, Office of Lt. Governor Mitch Landrieu
  • John Payne, President, Central Division, Harrah's Entertainment, Inc.
  • J. Stephen Perry, President and CEO, New Orleans Convention and Visitors Bureau
  • Steven L. Pettus, Managing Partner, Dickie Brennan & Company
  • Toni Rice, President, New Orleans Multicultural Tourism Network
  • Melvin Rodrigue, Chief Operating Officer, Galatoire's Restaurant
  • Sandra S. Shilstone, President and CEO, New Orleans Tourism Marketing Corporation
  • Michael Valentino, Basin St. Station Visitor Information Center

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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