Default

Upcoming Events

|

EN MAS’: Carnival and…

May 28 - Jun 7, 2015
Curated by Claire Tancons, Krista Thompson, EN MAS': Carnival and Performance… more

ETCHYNPÜFE Group Show…

May 28 - 31, 2015
The Foundation Gallery is excited to host ETCHYNPÜFE, a group show… more

Jazz in the Park…

May 28 - 28, 2015
Jazz in the Park returns for eight straight weeks this spring, running from… more

Jim Roche: Cultural…

May 28 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

Le Petit Theatre…

May 28 - 31, 2015
This classic Stephen Sondheim and George Furth musical traces the lives of… more

Tennessee Williams:…

May 28 - 31, 2015
Tennessee Williams was one of the most admired playwrights of the 20th century.… more

The Irish House…

May 28 - 28, 2015
Join us at the Irish House for Patrick Cooper. more

Yappy Hour in the…

May 28 - 28, 2015
Join us for  Yappy Hour in the Courtyard at Rare Form, to benefit the… more

Purchased Lives: New…

May 29 - Jul 18, 2015
The Historic New Orleans Collection's newest exhibition, "Purchased… more

The Irish House…

May 29 - 29, 2015
Join us at the Irish House for Patie O'Sullivan. more

My Leg, My Choice…

May 30 - 30, 2015
Lace up your sneakers for a good cause. Proceeds from the race will support… more

New Orleans Oyster…

May 30 - 31, 2015
You better not eat for days leading up to the 2015 New Orleans Oyster Festival.… more

NORDC Movies in the…

May 30 - 30, 2015
Join us for NORDC Movies in the Park screening of "Dolphin Tale… more

Saturday Farmers…

May 30 - Dec 26, 2015
We are excited to announce the Saturday Farmers Market at the French Market!… more

The Irish House…

May 30 - 30, 2015
Join us at the Irish House for One Tailed Three. more

Soul Full Sunday…

May 31 - 31, 2015
We are thrilled to bring to Ashé, once again, an unforgettable Sunday… more

Celebrate the Wonders…

Jun 1 - 1, 2015
Dr. Antje Boetius is a Marine Biologist and Oceanographer at the Alfred Wegener… more

Ashe Powerhouse…

Jun 3 - 5, 2015
See the Pulitzer Prize-nominated play by New Orleans native Lisa D'Amour,… more

The Victory Belles…

Jun 3 - 3, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

YLC Wednesday at the…

Jun 3 - 3, 2015
The 12-week concert series takes place in downtown New Orleans at Lafayette… more

EN MAS’: Carnival and…

May 28 - Jun 7, 2015
Curated by Claire Tancons, Krista Thompson, EN MAS': Carnival and Performance… more

New Orleans Launches Strategic Unified Master Plan for the Tourism Industry

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz
New Orleans Convention & Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com

New Orleans Launches Strategic Unified Master Plan for the Tourism Industry
Plan will result in added value for clients, improved city infrastructure and an enhanced visitor experience

Goal is to attract 13 million visitors annually, create $11 billion in direct spending, 33,000 additional jobs and $700 million in tax revenue by the city’s 300th anniversary in 2018

NEW ORLEANS – Jan. 19, 2010 – New Orleans has launched a strategic unified master plan for the city’s tourism industry, which will create added value for convention and travel planner clients; unprecedented synergies in destination branding; improved city infrastructure; increased jobs and an enhanced visitor experience.

The announcement was made today by Louisiana Lt. Governor Mitchell J. Landrieu, Hospitality Task Force Co-Chairs prominent local developer and hotel owner Darryl D. Berger and Senior Vice President of SMG and supervisor over the New Orleans Superdome and Arena J. Douglas Thornton, and members of the New Orleans Hospitality Task Force, including New Orleans CVB President and CEO Stephen Perry. The goal of the plan is to attract 13.7 million annual visitors by the city’s 300th anniversary in 2018. If New Orleans meets the master plan goals, the cumulative benefits through 2018 will be dramatic: $11 billion in direct spending, 33,000 additional jobs with an average salary of $33,000 a year and $700 million in tax revenue.

The New Orleans Hospitality Industry Task Force commissioned The Boston Consulting Group (BCG), a global management consulting firm and the world's leading advisor on business strategy, to complete a study on New Orleans’ tourism condition and develop a master plan to strengthen tourism in New Orleans. The resulting plan identifies five priorities for moving forward, in addition to specific initiatives to advance each priority:

  • Establish clear governance and sufficient funding for the hospitality industry (a more unified structure for local tourism organizations will consolidate messaging, streamline operations and optimize resources)
  • Aggressively focus on the basics to revitalize core assets (such as the French Quarter and the airport)
  • Strengthen external positioning (through new marketing strategies and branding)
  • Build, engage and support a world-class workforce and community
  • Drive long-term transformation (including the Riverfront and Canal Street)

Stephen Perry, President and CEO of the New Orleans Convention and Visitors Bureau, said, “The strategic master plan is all about making New Orleans the most attractive destination in the nation for leisure trips, meetings, conventions, festivals and special events. No city has the culture, appeal or visitor experience of New Orleans, so we must have the most comprehensive master plan and shrewd business model of any destination marketing organization in the country. The strategic master plan presents best practices and will provide an unprecedented return on investment for every New Orleans visitor, customer and tourism-related business.”

New Orleans’ hospitality industry is one of the city’s largest employers and a primary economic driver. In 2008, New Orleans attracted approximately 7.6 million visitors who spent $4.1 billion, generated more than $300 million in tax revenues for New Orleans and Louisiana, and kept approx. 78,000 people employed.

Members of the New Orleans Hospitality task force are:

  • Co-Chair Darryl D. Berger, Principal and Owner, The Berger Company, Inc.
  • Co-Chair J. Douglas Thornton, Senior Vice President, SMG
  • Quint Davis, CEO, Festival Productions, Inc.-New Orleans
  • Mavis Early, Executive Director, Greater New Orleans Hotel Lodging Association
  • Ron Forman, President and CEO, Audubon Nature Institute
  • Jim Funk, President and CEO, Louisiana Restaurant Association
  • Jim Hutchinson, Office of Tourism, State of Louisiana
  • Bob Johnson, General Manager, New Orleans Ernest N. Morial Convention Center
  • Ti Martin, Co-Proprietor, Commander's Family of Restaurants
  • Bill McCreary, Area Managing Director, Starwood Hotels & Resorts
  • Judy Morse, Chief of Staff, Office of Lt. Governor Mitch Landrieu
  • John Payne, President, Central Division, Harrah's Entertainment, Inc.
  • J. Stephen Perry, President and CEO, New Orleans Convention and Visitors Bureau
  • Steven L. Pettus, Managing Partner, Dickie Brennan & Company
  • Toni Rice, President, New Orleans Multicultural Tourism Network
  • Melvin Rodrigue, Chief Operating Officer, Galatoire's Restaurant
  • Sandra S. Shilstone, President and CEO, New Orleans Tourism Marketing Corporation
  • Michael Valentino, Basin St. Station Visitor Information Center

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

# # #