Default

Upcoming Events

|

"Mysterious…

Nov 1 - 1, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Prospect.3: Notes…

Nov 01, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

"The Buccaneer" …

Nov 1 - 1, 2014
The 1938 cinematic masterpiece about the Battle of New Orleans. more

Andrew Jackson: Hero…

Nov 01, 2014 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Girl Scout Daisies:…

Nov 1 - 1, 2014
Come visit the Discovery Garden for a day of exploration, learning, friendship,… more

Greater Baton Rouge…

Nov 1 - 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

JPAS Presents Waiting…

Nov 1 - 2, 2014
JPAS presents the hit musical comedy all about working in the service industry,… more

Kalin and Myles-Chase…

Nov 1 - 1, 2014
You would never know from watching them perform that Kalin and Myles only met… more

Lakefront Classic…

Nov 1 - 1, 2014

New Orleans Halloween…

Nov 1 - 1, 2014
If you thought that the only time of the year for great entertainment in New… more

Opening Pathways to…

Nov 1 - 1, 2014
Opening Pathways to Democracy, hosted by actor Ameer Baraka, is a multimedia… more

Pan American Life…

Nov 1 - 1, 2014
Get in the spirit of El Dia de los Muertos - The Day of the Dead - with this… more

Sacred to the Memory…

Nov 1 - 17, 2014
Showcasing both the historic Hermann-Grima House museum and St. Louis Cemetery… more

Southern Rep presents…

Nov 1 - 2, 2014
In a remote cabin deep in the woods, an old crone spins a spellbinding tale… more

Strike for STEM

Nov 1 - 1, 2014
Core Element's Strike for STEM 2014 is a 70's theme bowling challenge with live… more

The End is Near: The…

Nov 1 - 1, 2014
The House of Shock Haunted House and Halloween Festival launches its final… more

The Mysterious…

Nov 1 - 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

The New Orleans…

Nov 1 - 1, 2014
Gather with the Witches of New Orleans to kick off the dark half of the year… more

The Victory Belles…

Nov 1 - 19, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Nov 01, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

"Mysterious…

Nov 1 - 1, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

New Orleans Launches Strategic Unified Master Plan for the Tourism Industry

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz
New Orleans Convention & Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com

New Orleans Launches Strategic Unified Master Plan for the Tourism Industry
Plan will result in added value for clients, improved city infrastructure and an enhanced visitor experience

Goal is to attract 13 million visitors annually, create $11 billion in direct spending, 33,000 additional jobs and $700 million in tax revenue by the city’s 300th anniversary in 2018

NEW ORLEANS – Jan. 19, 2010 – New Orleans has launched a strategic unified master plan for the city’s tourism industry, which will create added value for convention and travel planner clients; unprecedented synergies in destination branding; improved city infrastructure; increased jobs and an enhanced visitor experience.

The announcement was made today by Louisiana Lt. Governor Mitchell J. Landrieu, Hospitality Task Force Co-Chairs prominent local developer and hotel owner Darryl D. Berger and Senior Vice President of SMG and supervisor over the New Orleans Superdome and Arena J. Douglas Thornton, and members of the New Orleans Hospitality Task Force, including New Orleans CVB President and CEO Stephen Perry. The goal of the plan is to attract 13.7 million annual visitors by the city’s 300th anniversary in 2018. If New Orleans meets the master plan goals, the cumulative benefits through 2018 will be dramatic: $11 billion in direct spending, 33,000 additional jobs with an average salary of $33,000 a year and $700 million in tax revenue.

The New Orleans Hospitality Industry Task Force commissioned The Boston Consulting Group (BCG), a global management consulting firm and the world's leading advisor on business strategy, to complete a study on New Orleans’ tourism condition and develop a master plan to strengthen tourism in New Orleans. The resulting plan identifies five priorities for moving forward, in addition to specific initiatives to advance each priority:

  • Establish clear governance and sufficient funding for the hospitality industry (a more unified structure for local tourism organizations will consolidate messaging, streamline operations and optimize resources)
  • Aggressively focus on the basics to revitalize core assets (such as the French Quarter and the airport)
  • Strengthen external positioning (through new marketing strategies and branding)
  • Build, engage and support a world-class workforce and community
  • Drive long-term transformation (including the Riverfront and Canal Street)

Stephen Perry, President and CEO of the New Orleans Convention and Visitors Bureau, said, “The strategic master plan is all about making New Orleans the most attractive destination in the nation for leisure trips, meetings, conventions, festivals and special events. No city has the culture, appeal or visitor experience of New Orleans, so we must have the most comprehensive master plan and shrewd business model of any destination marketing organization in the country. The strategic master plan presents best practices and will provide an unprecedented return on investment for every New Orleans visitor, customer and tourism-related business.”

New Orleans’ hospitality industry is one of the city’s largest employers and a primary economic driver. In 2008, New Orleans attracted approximately 7.6 million visitors who spent $4.1 billion, generated more than $300 million in tax revenues for New Orleans and Louisiana, and kept approx. 78,000 people employed.

Members of the New Orleans Hospitality task force are:

  • Co-Chair Darryl D. Berger, Principal and Owner, The Berger Company, Inc.
  • Co-Chair J. Douglas Thornton, Senior Vice President, SMG
  • Quint Davis, CEO, Festival Productions, Inc.-New Orleans
  • Mavis Early, Executive Director, Greater New Orleans Hotel Lodging Association
  • Ron Forman, President and CEO, Audubon Nature Institute
  • Jim Funk, President and CEO, Louisiana Restaurant Association
  • Jim Hutchinson, Office of Tourism, State of Louisiana
  • Bob Johnson, General Manager, New Orleans Ernest N. Morial Convention Center
  • Ti Martin, Co-Proprietor, Commander's Family of Restaurants
  • Bill McCreary, Area Managing Director, Starwood Hotels & Resorts
  • Judy Morse, Chief of Staff, Office of Lt. Governor Mitch Landrieu
  • John Payne, President, Central Division, Harrah's Entertainment, Inc.
  • J. Stephen Perry, President and CEO, New Orleans Convention and Visitors Bureau
  • Steven L. Pettus, Managing Partner, Dickie Brennan & Company
  • Toni Rice, President, New Orleans Multicultural Tourism Network
  • Melvin Rodrigue, Chief Operating Officer, Galatoire's Restaurant
  • Sandra S. Shilstone, President and CEO, New Orleans Tourism Marketing Corporation
  • Michael Valentino, Basin St. Station Visitor Information Center

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

# # #