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Upcoming Events

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“Giants of Jazz: Art…

May 25 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Beyond the Canvas:…

May 25 - Jul 9, 2017
Spanning several generations, five Puerto Rico-based artists Zilia… more

Cecilia Vicuña: About…

May 25 - Jun 18, 2017
Cecilia Vicuña: About to Happen traces the artist’s long career to… more

Chicken on the Bone…

May 25 - Dec 6, 2017
Want to enjoy some nightlife? No trip to New Orleans is complete if you have… more

David Hansen's Garden…

May 25, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Heart of the House

May 25, 2017 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Jazz in the Park

May 25 - Jun 1, 2017
Jazz in the Park returns for its 11th season this spring running from March… more

Lilith in Loa…

May 25, 2017
From Laurel Canyon to the West Village, Nashville to New Orleans, the LOA Bar… more

New Orleans Museum of…

May 25 - Oct 8, 2017
Jim Steg (American, 1922 -2001) was the most influential printmaker to be based… more

New Orleans Museum of…

May 25 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

New Orleans Museum of…

May 25 - Oct 8, 2017
Paintings from throughout Scully's career are presented with a selection of… more

Newcomb Art Museum -…

May 25 - Jul 9, 2017
Spanning several generations, five Puerto Rico-based artists Zilia… more

NOWFE Wine Dinner at…

May 25 - 25, 2017
Windsor Court is thrilled to once again be a part of the New Orleans Wine and… more

Senga Nengudi:…

May 25 - Jun 18, 2017
In 1975, artist Senga Nengudi began a series of sculptures, entitled R.S.V.P.,… more

SoFAB’s New Spring…

May 25 - Jun 1, 2017
The Southern Food and Beverage Museum (SoFAB) has just introduced its spring… more

The Georgian…

May 25 - Oct 16, 2017
For more than a century, a King George sat on the British throne. The Georgian… more

The Historic New…

May 25 - Oct 21, 2017
The Historic New Orleans Collection's Laura Simon Nelson Galleries for… more

The New Orleans Wine…

May 25 - 28, 2017
The New Orleans Wine & Food Experience is one of the premiere events in… more

Wines of Germany

May 25 - 25, 2017
Sip a new side of German wine with a guided tasting curated by Bill Burkhart of… more

BB's Stage Door…

May 26 - Jun 25, 2017
The Harlem Renaissance of the 1920s and 1930s comes to life in this three-time… more

“Giants of Jazz: Art…

May 25 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

New Orleans Launches Strategic Unified Master Plan for the Tourism Industry

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz
New Orleans Convention & Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com

New Orleans Launches Strategic Unified Master Plan for the Tourism Industry
Plan will result in added value for clients, improved city infrastructure and an enhanced visitor experience

Goal is to attract 13 million visitors annually, create $11 billion in direct spending, 33,000 additional jobs and $700 million in tax revenue by the city’s 300th anniversary in 2018

NEW ORLEANS – Jan. 19, 2010 – New Orleans has launched a strategic unified master plan for the city’s tourism industry, which will create added value for convention and travel planner clients; unprecedented synergies in destination branding; improved city infrastructure; increased jobs and an enhanced visitor experience.

The announcement was made today by Louisiana Lt. Governor Mitchell J. Landrieu, Hospitality Task Force Co-Chairs prominent local developer and hotel owner Darryl D. Berger and Senior Vice President of SMG and supervisor over the New Orleans Superdome and Arena J. Douglas Thornton, and members of the New Orleans Hospitality Task Force, including New Orleans CVB President and CEO Stephen Perry. The goal of the plan is to attract 13.7 million annual visitors by the city’s 300th anniversary in 2018. If New Orleans meets the master plan goals, the cumulative benefits through 2018 will be dramatic: $11 billion in direct spending, 33,000 additional jobs with an average salary of $33,000 a year and $700 million in tax revenue.

The New Orleans Hospitality Industry Task Force commissioned The Boston Consulting Group (BCG), a global management consulting firm and the world's leading advisor on business strategy, to complete a study on New Orleans’ tourism condition and develop a master plan to strengthen tourism in New Orleans. The resulting plan identifies five priorities for moving forward, in addition to specific initiatives to advance each priority:

  • Establish clear governance and sufficient funding for the hospitality industry (a more unified structure for local tourism organizations will consolidate messaging, streamline operations and optimize resources)
  • Aggressively focus on the basics to revitalize core assets (such as the French Quarter and the airport)
  • Strengthen external positioning (through new marketing strategies and branding)
  • Build, engage and support a world-class workforce and community
  • Drive long-term transformation (including the Riverfront and Canal Street)

Stephen Perry, President and CEO of the New Orleans Convention and Visitors Bureau, said, “The strategic master plan is all about making New Orleans the most attractive destination in the nation for leisure trips, meetings, conventions, festivals and special events. No city has the culture, appeal or visitor experience of New Orleans, so we must have the most comprehensive master plan and shrewd business model of any destination marketing organization in the country. The strategic master plan presents best practices and will provide an unprecedented return on investment for every New Orleans visitor, customer and tourism-related business.”

New Orleans’ hospitality industry is one of the city’s largest employers and a primary economic driver. In 2008, New Orleans attracted approximately 7.6 million visitors who spent $4.1 billion, generated more than $300 million in tax revenues for New Orleans and Louisiana, and kept approx. 78,000 people employed.

Members of the New Orleans Hospitality task force are:

  • Co-Chair Darryl D. Berger, Principal and Owner, The Berger Company, Inc.
  • Co-Chair J. Douglas Thornton, Senior Vice President, SMG
  • Quint Davis, CEO, Festival Productions, Inc.-New Orleans
  • Mavis Early, Executive Director, Greater New Orleans Hotel Lodging Association
  • Ron Forman, President and CEO, Audubon Nature Institute
  • Jim Funk, President and CEO, Louisiana Restaurant Association
  • Jim Hutchinson, Office of Tourism, State of Louisiana
  • Bob Johnson, General Manager, New Orleans Ernest N. Morial Convention Center
  • Ti Martin, Co-Proprietor, Commander's Family of Restaurants
  • Bill McCreary, Area Managing Director, Starwood Hotels & Resorts
  • Judy Morse, Chief of Staff, Office of Lt. Governor Mitch Landrieu
  • John Payne, President, Central Division, Harrah's Entertainment, Inc.
  • J. Stephen Perry, President and CEO, New Orleans Convention and Visitors Bureau
  • Steven L. Pettus, Managing Partner, Dickie Brennan & Company
  • Toni Rice, President, New Orleans Multicultural Tourism Network
  • Melvin Rodrigue, Chief Operating Officer, Galatoire's Restaurant
  • Sandra S. Shilstone, President and CEO, New Orleans Tourism Marketing Corporation
  • Michael Valentino, Basin St. Station Visitor Information Center

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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