International Roofing Expo® Convenes in New Orleans, February 21-24, 2010

FOR IMMEDIATE RELEASE
February 19, 2010

**Media Advisory**Convention Notice**Photo Opportunity**

International Roofing Expo® Convenes in New Orleans, February 21-24, 2010
Five homes to be renovated and revitalized by 77 roofing professionals

WHAT: 2010 Int’l Roofing Expo Conference

WHERE: The New Orleans Morial Convention Center & The New Orleans Marriott

WHEN: February 21-24, 2010

DETAILS:
The Int’l Roofing Expo will offer 7,500 commercial and residential roofing professionals a chance to stay abreast of market directions, trends and cutting-edge technology. Attendees will be able to connect with 370+ exhibiting companies, including manufacturers, suppliers and industry contacts, in an exhibit hall with 860+ booths filled with a wide range of multi-dimensional products, services, technologies and innovations.

The Expo has partnered the New Orleans affiliate of Rebuilding Together and National Roofing Contractors Association’s (NRCA) Community Service and Disaster Relief Fund Committee, for a home renovation and revitalization project on five homes in the Hollygrove neighborhood of New Orleans, located in the city's 7th Ward: 2542 Hamilton Street, 9145 Colapissa Street, 3628 Mistletoe Street, 9317 Apricot Street and 2509-11 Eagle Street.

A special thanks to:

• Overall sponsor — Sika Sarnafil, for making a significant financial donation. Sika Sarnafil will be in booth #2311 at the Expo.
• Product sponsors — Bradco Supply, CertainTeed, and Mid-States Asphalt, for making generous donations of product and materials. At the Expo you can CertainTeed in booth #1835 and Mid-States Asphalt in booth #2300.
• Contractor — The Ellis Company, LLC, a commercial roofing, sheetmetal and waterproofing company in Kenner, LA, for conducting the roof work.
• Lunch sponsor — OMG, the event's lunch sponsor. OMG will be in booth #2317 at the Expo.

Bringing roofing contractors face-to-face with manufacturers, suppliers and service providers in a high-impact selling environment, the Int’l Roofing Expo is the ultimate resource for products, education and networking. Formerly owned by NRCA, the show was sold to Hanley Wood Exhibitions in May 2004. The Expo will return to New Orleans in 2015.

WEBSITE: www.theroofingexpo.com

MAJOR EVENT:

• Sun., Feb. 21, Community Service Day, Five houses, 7^th Ward, Hollygrove neighborhood, 9:30 a.m.-4 p.m.

EXPO HOURS:

• Mon., Feb. 22, 6:45 a.m-5 p.m.
• Tues., Feb. 23, 7 a.m.-5 p.m.
• Wed., Feb. 24, 7 a.m.-3 p.m.

PRESS ROOM:

New Orleans Morial Convention Center, Hall D, Room 243

To register on-site, visit the “Exhibitor Registration” area at the Convention Center. The on-site press room does NOT offer registration capabilities.

HOURS:

• Sun., Feb. 21, Noon-5 p.m.
• Mon., Feb. 22, 7 a.m.-5 p.m.
• Tues., Feb. 23, 7 a.m.-5 p.m.
• Wed., Feb. 24, 7 a.m.-2 p.m.

MEDIA CONTACTS:

IRE: Kim Rogers, 972-536-6353, krogers@HanleyWood.com

New Orleans CVB: Tara Letort, 504-566-5048, tletort@neworleanscvb.com; Kelly Schulz, 504-421-0962, kschulz@neworleanscvb.com; Mary Beth Romig, 504-606-8430, mbromig@neworleanscvb.com

NOMCC: Rosalie Mortillaro, 504-582-3027, rmortillaro@mccno.com

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