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Upcoming Events

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"Mysterious…

Oct 26 - 26, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Prospect.3: Notes…

Oct 26, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

31st Annual Halloween…

Oct 26 - 26, 2014
Join us for the 31st annual Halloween New Orleans, a weekend-long LGBT… more

Boo Dat: A…

Oct 26 - 26, 2014
Who Dats of all ages are invited to start their game day and… more

CELEBRATE THE BLACK…

Oct 26 - 26, 2014
Get your fix of Emeril's famed contemporary New Orleans cuisine at the flagship… more

CELEBRATE THE BLACK…

Oct 26 - 26, 2014
Make a pit-stop on the way to the Superdome at the iconic Emeril's Delmonico in… more

CELEBRATE THE BLACK…

Oct 26 - 26, 2014
NOLA, the casual, funky eatery located in the heart of the French Quarter, is a… more

Friends of the…

Oct 26 - 31, 2014
Friends of the Cabildo, support organization for the Louisiana State Museum,… more

Gray Line New Orleans…

Oct 26 - 26, 2014
The Historic San Francisco Plantation in Garyville, LA will host the annual… more

Greater Baton Rouge…

Oct 26 - Nov 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

Halloween Ceili

Oct 26 - 26, 2014
Join us at The Irish House for Halloween Ceili! There will be a prize for the… more

Halloween Tea

Oct 26 - 26, 2014
To celebrate Halloween, Le Salon will offer a variety of teas, scones, … more

JPAS Presents Waiting…

Oct 26 - 26, 2014
JPAS presents the hit musical comedy all about working in the service industry,… more

National WWII Museum…

Oct 26 - 26, 2014
Get an up close look at some of World War II's most famous planes and talk to… more

New Orleans Concert…

Oct 26 - 26, 2014
 New Orleans Concert Band "Clarinet Choir" directed by Dr. Chuck… more

New Orleans Saints…

Oct 26 - 26, 2014
The New Orleans Saints & Green Bay Packers 7:30 pm more

OVERNIGHT Critter…

Oct 26 - 26, 2014
OVERNIGHT Critter Cinema Extravaganza!, sponsored by the LA/SPCA will be held… more

San Francisco…

Oct 26 - 26, 2014
Please come out and enjoy the first San Francisco Plantation Fall Festival. The… more

Southern Rep presents…

Oct 26 - Nov 2, 2014
In a remote cabin deep in the woods, an old crone spins a spellbinding tale… more

The End is Near: The…

Oct 26 - 26, 2014
The House of Shock Haunted House and Halloween Festival launches its final… more

"Mysterious…

Oct 26 - 26, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

New Orleans CVB Celebrates 50th Anniversary and Value of $7 Billion Tourism Industry to New Orleans

***CVB President Stephen Perry Available for Live Interviews on Tuesday May 11 beginning at 6 a.m. to discuss Impact of Tourism Industry on Every New Orleanian as CVB Celebrates 50th Anniversary***

FOR IMMEDIATE RELEASE
Media Contacts:

Kelly Schulz 
504-421-0962 mobile
kschulz@neworleanscvb.com

Tara Letort 
504-566-5019 
tletort@neworleanscvb.com

New Orleans Convention & Visitors Bureau (CVB) Celebrates 50th Anniversary
and Value of $7 Billion Tourism Industry to New Orleans Citizens
May 11th National Tourism Week Business Expo and Luncheon will celebrate accomplishments from the past and the bright future for the city’s main economic engine

NEW ORLEANS – May 10, 2010 – More than 700 members of the hospitality industry, elected officials and local media will gather on Tuesday, May 11 to celebrate the CVB's 50th anniversary and the importance of the $7 billion tourism industry to economic development, the cultural economy, jobs for 70,000 locals, preservation of our authentic culture and an enhanced quality of life for every citizen of New Orleans.

The event will be held at the New Orleans Marriott, 555 Canal St., on the Third Floor in the Bissonet, Carondelet rooms. It opens at 11 a.m. with a Business Expo and the Luncheon will be held from Noon until 1:30 p.m.

The New Orleans CVB has the broadest reach and most annual impact of any economic development organization in the state, as it generates $200-225 million in direct tax revenues for the city, more tax revenues, and has more national and international impact on the brand of New Orleans than any other business sector.

Here’s a snapshot of how far the local tourism industry has come since the creation of the CVB 50 years ago:

  Then (1960)  Now 
Visitors to New Orleans  2.7 million (1969)  7.5 million (2009 year end) 
Visitor Spending  $223 million (1969)  $4.2 billion (2009 year end) 
Convention Attendees  68,000 attendees  782,410 attendees (2010 projection) 
Number of Hotel Rooms  4,160 rooms   35,500 rooms 
CVB Members  318 1,010  
Hospitality Industry Jobs  15,000   Nearly 70,000 
Economic Impact of Tourism  $190 million  $7 billion 

Facts about the Tourism Industry:
· If the New Orleans hospitality industry did not exist, every family in Louisiana would need to pay $2,702 more in taxes annually to offset the deficit.
· One out of every 12 people in Louisiana is employed as a result of the tourism industry.
· Every dollar invested in tourism advertising returns $17 in tax revenue.

Tourism is a broad industry, including chefs, street performers, musicians, bellmen, artists, housekeepers, sales and marketing professionals, drivers, florists, shop owners, hotels, restaurants, retail, sporting arenas, music venues, museums, galleries, tour guides, theaters, destination management companies, riverboats, audio visual/technology providers, decorators, meeting and convention venues, casino gaming, tour operators and more.

Tourism creates hotel and sales tax revenue for the city and state benefiting:

  • Increased city services to every citizen in New Orleans
  • New Orleans Public Schools
  • Tens of millions of dollars of new cash flow to the state general fund
  • New Orleans Morial Convention Center, Louisiana Superdome and the New Orleans Arena
  • New Orleans Saints and New Orleans Hornets
  • New Orleans Regional Transit Authority
  • Accelerated Katrina recovery
  • Preservation of our authentic culture
  • An enhanced quality of life for every citizen of New Orleans.

In its 50 years, the CVB has led the hospitality industry through challenges such as Hurricanes Betsy, Katrina, Rita and Gustav, September 11th and multiple economic downturns. Now recognized as one of top five CVBs in the country for customer service and innovation, New Orleans has unprecedented representation in national travel and tourism matters.

For example, Stephen Perry, President and CEO of the New Orleans CVB, became one of only two urban destination CEOs in the country selected by the Obama Administration to serve on the U.S. Travel and Tourism Advisory Board and advise U.S. Department of Commerce Secretary Locke and the President of the United States on all key matters relating to national travel and tourism policy.

In July, Mr. Perry will ascend to the Chairman of the Board position for Destination Marketing Association International (DMAI), the international governing body of convention and visitor bureaus. He continues to serve as an Executive Committee member of the Board of Directors of the U.S. Travel Association, the national, non-profit organization representing all components of the $770 billion travel industry.

In December 2009, the New Orleans CVB became one of only 101 destination marketing organizations in the world to receive accreditation from DMAI’s Destination Marketing Accreditation Program for attaining excellence and meeting rigorous industry standards for brand management, governance, stakeholder relationships, innovation and more.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five in the United States, the CVB raises private capital and utilizes one percent of New Orleans hotel tax as its primary funding sources to drive this powerful industry. For more information, please visit www.neworleanscvb.com.

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