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Upcoming Events

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COOLinary New…

Aug 21 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

Entergy IMAX Theatre…

Aug 21 - 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

Harrah’s New Orleans…

Aug 21 - 21, 2014
Harrah's New Orleans proudly celebrates the local sounds of the city by… more

Johnny Vidacovich,…

Aug 21 - 21, 2014
Join us for  live Jazz featuring  Johnny Vidacovich, Nicholas Payton,… more

Joy Theater Presents…

Aug 21 - 21, 2014
Please come and enjoy live music performance at 9:30 pm along with these fun… more

Lakefront Arena…

Aug 21 - 21, 2014
Get ready New Orleans as One Republic arrives at the Lakefront Arena! Guests… more

Mark of the Feminine

Aug 21 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

Open Mic Night at…

Aug 21 - 28, 2014
This summer, Thursday nights at Hard Rock New Orleans are open to local… more

True Colors Exhibition

Aug 21 - 29, 2014
This exhibition aims to represent people of all sexualities, genders, races and… more

Bustout Burlesque

Aug 22 - 22, 2014
Bustout Burlesque is an authentic 1950s-style burlesque show, recreating the… more

Crescent City Lights…

Aug 22 - 24, 2014
The Crescent City Lights Youth Theater summer season (in partnership with… more

Maple Leaf Bar…

Aug 22 - 22, 2014
Join us for live entertainment featuring Groovesect. more

New Orleans Museum of…

Aug 22 - 22, 2014
Chefs of the Ralph Brennan Restaurant Group look forward to demonstrating their… more

28th Annual…

Aug 23 - 23, 2014
Join us for the 28th Annual Mid Summer Mardi Gras. Presented by the Krewe of… more

Abita Springs Opry at…

Aug 23 - 30, 2014
Two bands - Three Hours - Five Saturdays First band plays approx 12 noon… more

Abita Springs Opry in…

Aug 23 - 30, 2014
Join us every Saturday in August for The Abita Springs Opry concert… more

Blazin10 Presents A…

Aug 23 - 23, 2014
Join us for a Trunk Show Featuring Kano Branon - (Designer & Stylist of… more

Brewsiana - Craft…

Aug 23 - 23, 2014
Cheers to the best of South Louisianas brews, bands, and bites. BREWS: 21… more

Champions Square…

Aug 23 - 23, 2014
Jake Owen is coming to Bold Sphere Music at Champions Square  for his… more

Crosby, Stills & Nash

Aug 23 - 23, 2014
David Crosby, Stephen Stills and Graham Nash unite as "three… more

COOLinary New…

Aug 21 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

New Orleans CVB Celebrates 50th Anniversary and Value of $7 Billion Tourism Industry to New Orleans

***CVB President Stephen Perry Available for Live Interviews on Tuesday May 11 beginning at 6 a.m. to discuss Impact of Tourism Industry on Every New Orleanian as CVB Celebrates 50th Anniversary***

FOR IMMEDIATE RELEASE
Media Contacts:

Kelly Schulz 
504-421-0962 mobile
kschulz@neworleanscvb.com

Tara Letort 
504-566-5019 
tletort@neworleanscvb.com

New Orleans Convention & Visitors Bureau (CVB) Celebrates 50th Anniversary
and Value of $7 Billion Tourism Industry to New Orleans Citizens
May 11th National Tourism Week Business Expo and Luncheon will celebrate accomplishments from the past and the bright future for the city’s main economic engine

NEW ORLEANS – May 10, 2010 – More than 700 members of the hospitality industry, elected officials and local media will gather on Tuesday, May 11 to celebrate the CVB's 50th anniversary and the importance of the $7 billion tourism industry to economic development, the cultural economy, jobs for 70,000 locals, preservation of our authentic culture and an enhanced quality of life for every citizen of New Orleans.

The event will be held at the New Orleans Marriott, 555 Canal St., on the Third Floor in the Bissonet, Carondelet rooms. It opens at 11 a.m. with a Business Expo and the Luncheon will be held from Noon until 1:30 p.m.

The New Orleans CVB has the broadest reach and most annual impact of any economic development organization in the state, as it generates $200-225 million in direct tax revenues for the city, more tax revenues, and has more national and international impact on the brand of New Orleans than any other business sector.

Here’s a snapshot of how far the local tourism industry has come since the creation of the CVB 50 years ago:

  Then (1960)  Now 
Visitors to New Orleans  2.7 million (1969)  7.5 million (2009 year end) 
Visitor Spending  $223 million (1969)  $4.2 billion (2009 year end) 
Convention Attendees  68,000 attendees  782,410 attendees (2010 projection) 
Number of Hotel Rooms  4,160 rooms   35,500 rooms 
CVB Members  318 1,010  
Hospitality Industry Jobs  15,000   Nearly 70,000 
Economic Impact of Tourism  $190 million  $7 billion 

Facts about the Tourism Industry:
· If the New Orleans hospitality industry did not exist, every family in Louisiana would need to pay $2,702 more in taxes annually to offset the deficit.
· One out of every 12 people in Louisiana is employed as a result of the tourism industry.
· Every dollar invested in tourism advertising returns $17 in tax revenue.

Tourism is a broad industry, including chefs, street performers, musicians, bellmen, artists, housekeepers, sales and marketing professionals, drivers, florists, shop owners, hotels, restaurants, retail, sporting arenas, music venues, museums, galleries, tour guides, theaters, destination management companies, riverboats, audio visual/technology providers, decorators, meeting and convention venues, casino gaming, tour operators and more.

Tourism creates hotel and sales tax revenue for the city and state benefiting:

  • Increased city services to every citizen in New Orleans
  • New Orleans Public Schools
  • Tens of millions of dollars of new cash flow to the state general fund
  • New Orleans Morial Convention Center, Louisiana Superdome and the New Orleans Arena
  • New Orleans Saints and New Orleans Hornets
  • New Orleans Regional Transit Authority
  • Accelerated Katrina recovery
  • Preservation of our authentic culture
  • An enhanced quality of life for every citizen of New Orleans.

In its 50 years, the CVB has led the hospitality industry through challenges such as Hurricanes Betsy, Katrina, Rita and Gustav, September 11th and multiple economic downturns. Now recognized as one of top five CVBs in the country for customer service and innovation, New Orleans has unprecedented representation in national travel and tourism matters.

For example, Stephen Perry, President and CEO of the New Orleans CVB, became one of only two urban destination CEOs in the country selected by the Obama Administration to serve on the U.S. Travel and Tourism Advisory Board and advise U.S. Department of Commerce Secretary Locke and the President of the United States on all key matters relating to national travel and tourism policy.

In July, Mr. Perry will ascend to the Chairman of the Board position for Destination Marketing Association International (DMAI), the international governing body of convention and visitor bureaus. He continues to serve as an Executive Committee member of the Board of Directors of the U.S. Travel Association, the national, non-profit organization representing all components of the $770 billion travel industry.

In December 2009, the New Orleans CVB became one of only 101 destination marketing organizations in the world to receive accreditation from DMAI’s Destination Marketing Accreditation Program for attaining excellence and meeting rigorous industry standards for brand management, governance, stakeholder relationships, innovation and more.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five in the United States, the CVB raises private capital and utilizes one percent of New Orleans hotel tax as its primary funding sources to drive this powerful industry. For more information, please visit www.neworleanscvb.com.

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