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Upcoming Events

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29th Annual Fall…

Aug 28 - 28, 2016
This year’s show will feature exhibitors who have the latest products in… more

COOLinary New Orleans…

Aug 28 - 31, 2016
It is going to be a delicious summer!  During the month of August, enjoy… more

End of the Rainbow…

Aug 28 - Sep 26, 2016
Come join for the exhibition of  End of the Rainbow, which is an extension… more

Entergy Giant Screen…

Aug 28 - Sep 6, 2016
When Dory said "just keep swimming" in 2003's Oscar®-winning film… more

Mama's Music

Aug 28, 2016 - Jan 10, 2026
In Big Mama's Lounge. 21+ with valid photo I.D. 7-string guitarist Justin… more

Modgun by Robert…

Aug 28 - Dec 18, 2016
The public is invited to tour the newly installed ModGun by Robert Tannen, the… more

New Orleans Museum…

Aug 28 - 31, 2016
New Orleans Museum Month, now in its third year, is a collaboration between… more

Ogden Museum Presents…

Aug 28 - Sep 18, 2016
Join us at the Ogden Museum of Southern Art  for the exhibiition,… more

The New Movement…

Aug 28 - Dec 18, 2016
The future begins at Beta, as the latest talents emerging from TNM's… more

The New Movement…

Aug 28 - Dec 18, 2016
Sunday night is home to School Night at TNM - a show that features the… more

Trinity Artist Series…

Aug 28 - 28, 2016
Join us for a special concert featuring a  Musical Tribute to Jo… more

United States Marine…

Aug 28 - 28, 2016
Join us for Vietnam Wall in City Park. Veterans and active duty members of… more

World Famous Gospel…

Aug 28 - Dec 25, 2016
Join us for our new Gospel Brunch experience which includes local talent… more

David Hansen's Garden…

Aug 29, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Monday Blues

Aug 29, 2016 - Jan 05, 2026
In The Voodoo Garden, All Ages. Get your live local blues fix with Sean Riley. more

Preservation Hall…

Aug 29 - 29, 2016
Live New Orleans Jazz Nightly! more

Taste of New Orleans…

Aug 29 - Oct 31, 2016
The Southern Food and Beverage Museum is pleased to announce that it will… more

The Irish House…

Aug 29, 2016
This is the Biggest Irish Music Session in the south. On a Night you will see… more

The Maison Presents -…

Aug 29, 2016 - Jul 31, 2017
The Royal Roses grew out of the rich resurgence that traditional jazz is seeing… more

The New Movement…

Aug 29 - Dec 26, 2016
Knockout is TNM's weekly comedy clash where two different comedy shows go… more

29th Annual Fall…

Aug 28 - 28, 2016
This year’s show will feature exhibitors who have the latest products in… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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