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2015 AVP New Orleans…

May 24 - 24, 2015
The AVP Pro Beach Volleyball Tour will make its return to New Orleans this… more

48th Annual Gonzales…

May 24 - 24, 2015
The festival features World Champion Jambalaya served daily, live music and… more

Edgar Degas: The…

May 24 - 24, 2015
Featuring drawings, prints, sculpture, and photographs, all from a single… more

EN MAS’: Carnival and…

May 24 - Jun 7, 2015
Curated by Claire Tancons, Krista Thompson, EN MAS': Carnival and Performance… more

ETCHYNPÜFE Group Show…

May 24 - 31, 2015
The Foundation Gallery is excited to host ETCHYNPÜFE, a group show… more

FOUR VOICES at the…

May 24 - 24, 2015
The Garden District Gallery is pleased to present FOUR VOICES featuring… more

Greek Festival

May 24 - 24, 2015
Every year descendents of one of the Western world's oldest cultures celebrate… more

Jim Roche: Cultural…

May 24 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

Tennessee Williams:…

May 24 - 31, 2015
Tennessee Williams was one of the most admired playwrights of the 20th century.… more

The Irish House…

May 24 - 24, 2015
Join us at the Irish House for Aaron Lopez-Barrantes. more

Irish Sessions

May 25 - 25, 2015
Join us at the Irish House on Mondays for Irish Sessions. more

Preservation Jazz…

May 25 - 25, 2015
Live New Orleans Jazz Nightly! more

Purchased Lives: New…

May 26 - Jul 18, 2015
The Historic New Orleans Collection's newest exhibition, "Purchased… more

The Irish House…

May 26 - 26, 2015
Join us at the Irish House for a Bluegrass Jam Session. more

Le Petit Theatre…

May 27 - 31, 2015
This classic Stephen Sondheim and George Furth musical traces the lives of… more

Lecture: “Finding…

May 27 - 27, 2015
Join us at the Historic New Orleans Collection for the Lecture: "Finding… more

Pub Quiz

May 27 - 27, 2015
Join us every Wednesday at the Irish House for Pub Quiz. more

The Maison Dupuy…

May 27 - 27, 2015
Join us at the Maison Dupuy for Sippin' in the Courtyard. The Maison Dupuy will… more

The Victory Belles…

May 27 - 27, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

YLC Wednesday at the…

May 27 - 27, 2015
The 12-week concert series takes place in downtown New Orleans at Lafayette… more

2015 AVP New Orleans…

May 24 - 24, 2015
The AVP Pro Beach Volleyball Tour will make its return to New Orleans this… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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