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Upcoming Events

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"America's Wartime…

Oct 22 - 22, 2014
Known for close harmonies, synchronized dance steps, and exuberant performances… more

25th Annual New…

Oct 22 - 23, 2014
The New Orleans Film Festival- Louisiana's only industry-recognized film… more

GALATOIRE’S 33 BAR &…

Oct 22 - 22, 2014
Galatoire's 33 Bar & Steak will present a beer dinner featuring New Belgium… more

Irvin Mayfield's Jazz…

Oct 22 - Nov 26, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Lagniappe…

Oct 22 - 22, 2014
Join local author Sally Asher as she discusses her new book Hope and New… more

Maple Leaf Bar…

Oct 22 - 22, 2014
Join us for live entertainment featuring YOJIMBO. more

THE GUANTÁNAMO PUBLIC…

Oct 22 - 30, 2014
This traveling exhibit examines the history of the U.S. naval base in… more

The Mysterious…

Oct 22 - Nov 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

The Ritz-Carlton, New…

Oct 22 - 22, 2014
The Ritz-Carlton, New Orleans and NOLA Brewing Company have joined forces to… more

The Victory Belles…

Oct 22 - Nov 19, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Oct 22, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Tricks... Treats...…

Oct 22 - Nov 8, 2014
Kids won't want to miss this strange tour when we pull away the mask and see… more

White Glove Wednesdays

Oct 22 - 22, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

31st Annual Halloween…

Oct 23 - 26, 2014
Join us for the 31st annual Halloween New Orleans, a weekend-long LGBT… more

Greater Baton Rouge…

Oct 23 - Nov 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

Henry Turner Jr. &…

Oct 23 - 23, 2014
The hometown favorites are well known for their style of music that encompasses… more

Jazz in the Park

Oct 23 - 30, 2014
Jazz in the Park returns for nine straight weeks this fall,  with a… more

Jazz in the Park…

Oct 23 - 23, 2014
Jazz in the Park returns for nine straight weeks this fall,  with a… more

Loyola Jazz…

Oct 23 - 23, 2014
 The legendary jazz trumpeter Leroy Jones is known to music lovers as the… more

Preview Reception:…

Oct 23 - 23, 2014

"America's Wartime…

Oct 22 - 22, 2014
Known for close harmonies, synchronized dance steps, and exuberant performances… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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