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"Residue" / Wetlands…

May 24 - 26, 2016
Join us Second Saturday for the Opening Reception of "Residue" with… more

BB King's Blues Club…

May 24 - 24, 2016
Join us at the BB King's Blues Club New Orleans for Jonte Mayon more

BB King's Blues Club…

May 24 - 24, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstars Band ft.… more

Birdfoot Festival

May 24 - 28, 2016
Join us for the 5th Anniversary Birdfoot Festival. Through live chamber music,… more

David Hansen's Garden…

May 24, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

HUKA Entertainment &…

May 24 - 24, 2016
Join us for A$AP Ferg and Tory Lanez - The Level Up Tour. more

Maple Leaf Bar…

May 24 - Sep 27, 2016
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

New Orleans Photo…

May 24 - 29, 2016
The New Orleans Photo Alliance (NOPA), is proud to be the first venue to … more

Singer/Songerwriter…

May 24, 2016 - Jan 06, 2026
In The Voodoo Garden, All Ages. House of Blues New Orleans hosts a new weekly… more

BB King's Blues Club…

May 25 - 25, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstar Band ft.… more

BB King's Blues Club…

May 25 - 25, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstars Band ft.… more

Biz Night on the…

May 25 - 25, 2016
Network and swap business cards at Biz New Orleans' Biz Night aboard the Creole… more

Comedy Gold hosted by…

May 25, 2016 - Jan 07, 2026
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

Saenger Theatre…

May 25 - 29, 2016
WICKED, New Orleans' most popular musical, looks at what happened in the Land… more

The Maison Presents -…

May 25, 2016 - Jul 26, 2017
The New Orleans Jazz Vipers play a free dinner show at The Maison every… more

Traditional Home's…

May 25 - Jun 12, 2016
Join us in the Uptown District for our first-ever New Orleans Showhouse!… more

YLC Wednesday at the…

May 25 - 25, 2016
Join us for Wednesday at the Square. The 12-week concert series takes place in… more

"Is Shakespeare…

May 26 - 26, 2016
Lecture with Hillary Eklund, English Dept., Loyola Univ., New Orleans more

BB King's Blues Club…

May 26 - 26, 2016
Join us at the BB King's Blues Club New Orleans for Jonte Mayon more

BB King's Blues Club…

May 26 - 26, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstars Band ft.… more

"Residue" / Wetlands…

May 24 - 26, 2016
Join us Second Saturday for the Opening Reception of "Residue" with… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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