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Upcoming Events

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14th Annual Saints…

Mar 24 - 26, 2017
Join us for the 14th annual Saints and Sinners Literary Festival. The festival… more

40th Annual Julia…

Mar 24 - 24, 2017
The Preservation Resource Center’s annual Julia Jump turns 40 this year!… more

9th Annual New…

Mar 24 - 24, 2017
Calling all small-business owners, startups, mom-and-pop shops, entrepreneurs… more

Bach Around the Clock

Mar 24 - 25, 2017
Come join us for the Annual Bach Around the Clock. There will be over two… more

Cecilia Vicuña: About…

Mar 24 - Jun 18, 2017
Cecilia Vicuña: About to Happen traces the artist’s long career to… more

Clarence John…

Mar 24 - 25, 2017
A Louisiana native, Clarence John Laughlin (1905 - 1985) ranks among the most… more

David Hansen's Garden…

Mar 24, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Dividing the Estate

Mar 24 - Apr 15, 2017
The third regional premiere of our season is the winner of the Outer Critics… more

Exhibition to feature…

Mar 24 - 25, 2017
 The Historic New Orleans Collection will open its next exhibition,… more

Happier Hour Wine…

Mar 24 - Jun 30, 2017
Each week, we feature several wines from around the world along with small… more

JazzCon.Tech

Mar 24 - 24, 2017
MUSIC. FOOD. CODE. Web Dev Conference JazzCon.Tech March 2017, New Orleans. … more

Jefferson Chamber…

Mar 24 - 24, 2017
Join us on March 24, 2017 at The New Orleans Saints, Indoor, 100-yard training… more

Kermit Ruffins Concert

Mar 24 - 24, 2017
This concert follows The Big Idea Pitch competition during New Orleans… more

New Orleans Bourbon…

Mar 24 - 26, 2017
Laissez les bon temps rouler. Let the good times roll. The motto of a city that… more

New Orleans…

Mar 24 - 26, 2017
Come join us in a spring celebration featuring sugar blowing demonstrations and… more

New Orleans Museum of…

Mar 24 - May 21, 2017
NOMA is organizing A Life of Seduction: Venice in the 1700s in cooperation… more

New Orleans Museum of…

Mar 24 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

NOLA Pyrate Week

Mar 24 - 24, 2017
NOLA Pyrate Week is 10 days of swashbuckling, art, music, food, events and… more

Senga Nengudi:…

Mar 24 - Jun 18, 2017
In 1975, artist Senga Nengudi began a series of sculptures, entitled R.S.V.P.,… more

Stoned vs Drunk vs…

Mar 24, 2017 - Jul 24, 2026
Join us at the New Movement for a stand -up comedy challenge. Also, enjoy… more

14th Annual Saints…

Mar 24 - 26, 2017
Join us for the 14th annual Saints and Sinners Literary Festival. The festival… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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