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Upcoming Events

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BB King's Blues Club…

Jun 26 - 26, 2016
Join us at the BB King's Blues Club New Orleans for Jeremy Joyce Trio. more

BB King's Blues Club…

Jun 26 - 26, 2016
Join us at the BB King's Blues Club New Orleans for Keith Stone Band. more

Carnival…

Jun 26 - 30, 2016
The artists behind Carnival are bringing an intimate indoor garden to Longue… more

Carousel Gardens…

Jun 26 - Jul 31, 2016
Now is a great time to buy your season pass. The season pass even gets you… more

In Good Company…

Jun 26 - Jul 2, 2016
The House of Bernarda Alba was completed in 1936 while the Spanish Civil War… more

Maafa Art Exhibition

Jun 26 - Jul 1, 2016
Ashé Cultural Arts Center presents its first Maafa Exhibition, featuring… more

Mama's Music

Jun 26, 2016 - Jan 10, 2026
In Big Mama's Lounge. 21+ with valid photo I.D. 7-string guitarist Justin… more

Painting with a Twist…

Jun 26 - 26, 2016
It's Supersized Summer Sunday! Paint a Big Canvas (24" x 36") and get… more

The New Movement…

Jun 26 - Dec 18, 2016
The future begins at Beta, as the latest talents emerging from TNM's… more

The New Movement…

Jun 26 - Dec 18, 2016
Sunday night is home to School Night at TNM - a show that features the… more

The Two Gentlemen of…

Jun 26 - Jul 2, 2016
Young love doesn’t always end in tragedy. Shakespeare’s romantic… more

BB King's Blues Club…

Jun 27 - 27, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstar Band ft.… more

BB King's Blues Club…

Jun 27 - 27, 2016
Join us at the BB King's Blues Club New Orleans for Keith Stone Band. more

David Hansen's Garden…

Jun 27, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

French Ciné-Club:…

Jun 27 - 27, 2016
Join us for a French Ciné-Club every last Monday if the month at… more

HUKA Entertainment…

Jun 27 - 27, 2016
Vans Warped Tour is a "punk rock summer camp" on wheels where music,… more

Monday Blues

Jun 27, 2016 - Jan 05, 2026
In The Voodoo Garden, All Ages. Get your live local blues fix with Sean Riley. more

The Irish House…

Jun 27, 2016
This is the Biggest Irish Music Session in the south. On a Night you will see… more

The Maison Presents -…

Jun 27, 2016 - Jul 31, 2017
The Royal Roses grew out of the rich resurgence that traditional jazz is seeing… more

The New Movement…

Jun 27 - Dec 26, 2016
Knockout is TNM's weekly comedy clash where two different comedy shows go… more

BB King's Blues Club…

Jun 26 - 26, 2016
Join us at the BB King's Blues Club New Orleans for Jeremy Joyce Trio. more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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