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Upcoming Events

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“Awash with Color:…

Feb 13 - May 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

18th Annual Dr.…

Feb 13 - Mar 31, 2016
Join us for the opening reception for the 18th Annual Dr. Martin Luther King… more

Amanda Ducorbier

Feb 13 - 27, 2016
AMANDA DUCORBIER - TRIO at the Fountain Lounge in the Roosevelt Hotel more

Backyard Grooves

Feb 13, 2016 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

Bolden Bar After-Party

Feb 13 - 13, 2016

Cooking Demonstration…

Feb 13 - 13, 2016
The Southern Food and Beverage Museum (SoFAB) is pleased to announce that Erik… more

Critter Cinema,…

Feb 13 - 13, 2016
Join us for  Critter Cinema, sponsored by the Louisiana SPCA.  Great… more

Double Dose

Feb 13, 2016 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

Food Truck…

Feb 13 - 13, 2016

Irma Thomas' 75th…

Feb 13 - 13, 2016
Delgado Community College is honoring the beloved “Soul Queen of New… more

Jazz Market Family Day

Feb 13 - 13, 2016
Jazz Books; Board Games; Crafts more

Mama's Music

Feb 13, 2016 - Jan 10, 2026
In Big Mama's Lounge. 21+ with valid photo I.D. 7-string guitarist Justin… more

Michael Meads: Bent,…

Feb 13 - 13, 2016
Join us for panelist Michael Meads. He will explore the materials, themes, and… more

Offsite Pet Adoption,…

Feb 13 - 13, 2016
Offsite Pet Adoption, sponsored by the Louisiana SPCA will be held at Feet… more

Patriot, Planter,…

Feb 13 - Mar 20, 2016
NOMA will present the first exhibition to focus on the works of Pierre-Joseph… more

Solo Sessions Concert…

Feb 13 - 13, 2016
Live Music Event more

The Foundation…

Feb 13 - 28, 2016
*Opening Reception: January 15, 2016 - 6pm-10pm The Foundation Gallery will be… more

The Historic New…

Feb 13 - May 7, 2016
In commemoration of the 100th anniversary of World War I, The Historic New… more

The House of Groove

Feb 13, 2016
The House of Groove is a House Party and a live improvised musical journey… more

The Music of the…

Feb 13 - 13, 2016
The Rolling Stones are one of the most iconic bands of the last 50 years. Their… more

“Awash with Color:…

Feb 13 - May 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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