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Upcoming Events

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Backbeat Jazzfest…

Apr 26 - 26, 2015
Join us for Fest Mob featuring Steven Bernstein, Will Bernard, Johnny… more

Big Lil' Baby Jesus…

Apr 26 - 26, 2015
Come join us at the Maple Leaf Bar for Big Lil' Baby Jesus Peasant Party. more

Edgar Degas: The…

Apr 26 - May 24, 2015
Featuring drawings, prints, sculpture, and photographs, all from a single… more

EN MAS’: Carnival and…

Apr 26 - Jun 7, 2015
Curated by Claire Tancons, Krista Thompson, EN MAS': Carnival and Performance… more

ETCHYNPÜFE Group Show…

Apr 26 - May 31, 2015
The Foundation Gallery is excited to host ETCHYNPÜFE, a group show… more

FOUR VOICES at the…

Apr 26 - May 24, 2015
The Garden District Gallery is pleased to present FOUR VOICES featuring… more

Hotel Monteleone …

Apr 26 - 26, 2015
Jazzy Jam gives Carousel Bar and Lounge patrons a place to relax and unwind… more

JAZZFEST 2015 - MAPLE…

Apr 26 - 26, 2015
Join us at the Maple Leaf Bar for Joe Krown Trio feat. Walter… more

JAZZFEST 2015 - MAPLE…

Apr 26 - 26, 2015
Join us at the Maple Leaf Bar for Maple Leaf Bar Allstars: Ivan Neville, Jon… more

Jim Roche: Cultural…

Apr 26 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

Joe Krown Trio feat.…

Apr 26 - 26, 2015
Join us for the  Joe Krown Trio feat. Walter "Wolfman"… more

JPAS Presents The…

Apr 26 - 26, 2015
For decades, renowned advice columnist Ann Landers answered countless letters… more

M.S. Rau Antiques…

Apr 26 - May 4, 2015
Long established and leading art, antiques and jewelry specialist M.S. Rau… more

Maple Leaf Bar…

Apr 26 - 26, 2015
Join us for Big Lil' Baby Jesus Pesant Party featuring Jesus Coomes, Eric… more

Mark Steinmetz: South

Apr 26 - May 10, 2015
Mark Steinmetz lives and works in Athens, Georgia. His work transcends the… more

New Orleans Jazz &…

Apr 26 - 26, 2015
Jazz Fest is the celebration of the unique culture and heritage of New Orleans… more

Tennessee Williams:…

Apr 26 - May 31, 2015
Tennessee Williams was one of the most admired playwrights of the 20th century.… more

The Irish House -…

Apr 26 - 26, 2015

The New Orleans…

Apr 26 - Nov 18, 2015
Marvel Universe LIVE! will captivate audiences with an authentic and original… more

Trinity Artist Series…

Apr 26 - 26, 2015
The celebrated Gospel Collective Choir from France comes to New Orleans to… more

Backbeat Jazzfest…

Apr 26 - 26, 2015
Join us for Fest Mob featuring Steven Bernstein, Will Bernard, Johnny… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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