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Upcoming Events

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30 Americans

Apr 18 - Jun 15, 2014
30 Americans showcases works by many of the most important African American… more

Civic Theatre plus …

Apr 18 - 18, 2014
Join us for Mike Birbiglia "Thank god for Jokes" Comedy tour 2014. more

Georga Porter Jr. &…

Apr 18 - 18, 2014
George Porter, Jr. is best known as the bassist of The Meters, along with Art… more

The Andrews Brothers

Apr 18 - 26, 2014
Mistaken identities, madcap comedy, romance and miscal treasures fill this… more

The Contemporary Arts…

Apr 18 - 18, 2014
Join the CAC and Junebug Productions for an evening of poetry—during… more

Walter Wolfman…

Apr 18 - 18, 2014
Walter “Wolfman” Washington has been an icon on the New Orleans… more

"Run For It - Run For…

Apr 19 - 19, 2014
“Run For It – Run for Spot!” Crescent City Classic… more

An Evening with Chita…

Apr 19 - 19, 2014
Chita Rivera is a living Broadway legend and a two-time Tony winner who… more

Crescent City Classic

Apr 19 - 19, 2014
With top runners from throughout the world participating in previous years, the… more

Earth Day Festival…

Apr 19 - 19, 2014
Join us in celebrating Earth Day with music, food, art, local green vendors,… more

Family Workshop:…

Apr 19 - 19, 2014
Don’t touch that dial! In this fun-filled family workshop, kids and… more

Historic Saturday…

Apr 19 - Nov 22, 2014
One of the keys to understanding NOLA’s past, present, and future is to… more

Living History Corps

Apr 19 - 19, 2014
The Museum’s World War II re-enactors, collectively known as the Living… more

LIVING LEGEND CHITA…

Apr 19 - 19, 2014
***Two time Tony winner and Broadway’s original Anita in “West Side… more

Southern Rep, Stage…

Apr 19 - 19, 2014
Southern Rep, the Stage Door Canteen at the National WWII Museum and… more

Victory Corps Saturday

Apr 19 - 19, 2014
During D-Day on June 6, 1944, the Naval Construction Battalions called… more

Double Violin Concert…

Apr 20 - 20, 2014
Performing Bach's violin concerto and Vivaldi's double violin concerti. more

Early Modern Faces: …

Apr 20 - Jun 29, 2014
This exhibition brings together nearly ninety Old Master paintings and prints… more

Easter Brunch at the…

Apr 20 - 20, 2014
Join us on Easter Sunday, April 20th in the hotel's elegant Grand Ballroom for… more

Irving "Honey"…

Apr 20 - 20, 2014
Various Mardi Gras Indian tribes will line up  for the 1st Annual Irving… more

30 Americans

Apr 18 - Jun 15, 2014
30 Americans showcases works by many of the most important African American… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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