Default

Upcoming Events

|

"Thanks for the…

Sep 20 - 20, 2014
Take a seat in the crowd as Bob Hope takes the stage, just as he did during… more

A Better You

Sep 20 - 20, 2014
Ashé Cultural Arts Center invites you to join UnitedHealthcare for an… more

American Theater…

Sep 20 - 21, 2014
American Theatre Project of New Orleans (ATPNO) returns to Dillard University's… more

ART GUMBO

Sep 20 - Dec 20, 2014
River Region Art Association presents THE ART GUMBO MARKET every third Saturday… more

Big Sam's Funky Nation

Sep 20 - 20, 2014
Come join us with live music from Big Sam's Funky Nation more

Family Art Day

Sep 20 - 20, 2014
Join the Newcomb Art Gallery for a kid-friendly tour and hands-on activities… more

Free Kinder Garden at…

Sep 20 - 20, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Irvin Mayfild's Jazz…

Sep 20 - 20, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Jefferson Performing…

Sep 20 - 28, 2014
The Jefferson Performing Arts Society will be opening their 37th Season with an… more

Jefferson Performing…

Sep 20 - 20, 2014
The Jefferson Performing Arts Society will be presenting the Dr. Suess… more

Joy Theater Presents …

Sep 20 - 20, 2014
Come and enjoy a special performance by Dr. John & The Nite Trippers with… more

Knit-in at the Museum

Sep 20 - 20, 2014
To kickoff our 9th year of Knit Your Bit, join area knitters and crocheters for… more

Le Petit Theatre…

Sep 20 - 20, 2014
Just a week later, the popular Broadway comedy "Vanya and Sonia and Masha… more

Le PETIT THEATRE…

Sep 20 - 20, 2014
In this regional premiere of Christopher Durang's uproarious Tony Award winning… more

Living History Corps

Sep 20 - 20, 2014
The Museum's World War II re-enactors, collectively known as the Living History… more

Mark of the Feminine

Sep 20 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

New Orleans Burlesque…

Sep 20 - 20, 2014
The closing night celebration follows the 2014 "Queen of Burlesque"… more

New Orleans Fringe…

Sep 20 - Oct 15, 2014
more

Nick Moss Band

Sep 20 - 20, 2014
Join us for Nick Moss Band. more

Rivertown Theaters…

Sep 20 - 28, 2014
Based on the Oscar winning DreamWorks film that started it all, we bring the… more

"Thanks for the…

Sep 20 - 20, 2014
Take a seat in the crowd as Bob Hope takes the stage, just as he did during… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

# # #