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Upcoming Events

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“Awash with Color:…

May 1 - 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

Backbeat Jazzfest…

May 1 - 1, 2016
Join us for Funky But Better. more

Backbeat Jazzfest…

May 1 - 1, 2016
Join us for Mia Borders and Colin Lake. more

BB King's Blues Club…

May 1 - 1, 2016
Join us at the BB King's Blues Club New Orleans for BB King Tribute Band more

BB King's Blues Club…

May 1 - 1, 2016
Join us at the BB King's Blues Club New Orleans for Jason D. more

BB King's Blues Club…

May 1 - 1, 2016
Join us at the BB King's Blues Club New Orleans for Keith Stone Band. more

BB King's Blues Club…

May 1 - 1, 2016
Join us at the BB King's Blues Club New Orleans for Marc Stone Band. more

BB King's Blues Club…

May 1 - 1, 2016
Join us at the BB King's Blues Club New Orleans for Roddy Romero & The Hub… more

City Park Presents -…

May 1 - 1, 2016
Join us in the New Orleans Botanical Garden in New Orleans City Park for City… more

DISNEY ON ICE…

May 1 - 1, 2016
The celebration of the century comes alive in Disney On Ice celebrates 100… more

Disney on Ice: 100…

May 1 - 1, 2016
Disney On Ice celebrates 100 Years of Magic! The monumental ice skating… more

Irvin Mayfield & The…

May 1 - 1, 2016
Close out your festival weekend with House of Blues New Orleans for Irvin… more

Irvin Mayfield and…

May 1 - 1, 2016
Grammy Award Winning Irvin Mayfield and the New Orleans Jazz Orchestra perform… more

Irvin Mayfield Jazz…

May 1 - 1, 2016
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Mama's Music

May 01, 2016 - Jan 10, 2026
In Big Mama's Lounge. 21+ with valid photo I.D. 7-string guitarist Justin… more

New Orleans Jazz &…

May 1 - 1, 2016
Jazz Fest is the celebration of the unique culture and heritage of New Orleans… more

New Orleans Photo…

May 1 - 29, 2016
The New Orleans Photo Alliance (NOPA), is proud to be the first venue to … more

PONDEROSA STOMP…

May 1 - 1, 2016
Kick off the day with Awakenings presented by Stumptown Coffee Roasters and… more

SOUTH LOUISIANA SWAMP…

May 1 - 1, 2016
A rich gumbo of So. LA talent takes over Three Keys with Keith Frank and the… more

The Historic New…

May 1 - 7, 2016
In commemoration of the 100th anniversary of World War I, The Historic New… more

“Awash with Color:…

May 1 - 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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