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Upcoming Events

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"Prospect.3: Notes…

Jan 24 - 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

17th Annual Martin…

Jan 24 - Mar 7, 2015
Join us for the 17th Annual Martin Luther King, Jr. Commemorative Art… more

AfroFuturism – A Talk…

Jan 24 - 24, 2015
The public is invited to come out and meet award winning author, Ytasha… more

Alliance Francaise

Jan 24 - 31, 2015
Learn French with the Alliance Française- now in METAIRIE! Our next… more

Andrew Jackson: Hero…

Jan 24 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Artist Spotlight…

Jan 24 - Mar 31, 2015
New Orleans-based woodturning artist Tom Dunne will be the featured artist in… more

BODY ELECTRIC Group…

Jan 24 - Mar 1, 2015
Inspired by Walt Whitman's "I Sing the Body Electric", this… more

Closing Celebration…

Jan 24 - 24, 2015
Join us as the Ogden Museum of Southern Art remains open until midnight for ONE… more

Family Art Workshop…

Jan 24 - 24, 2015
Join us for the Family Art Workshop "Still Life,"  at the New… more

Family Day

Jan 24 - 24, 2015
 Performing and visual arts collide on Family Day! Bring the whole family… more

Feral Cat TNR…The…

Jan 24 - 24, 2015
Feral Cat TNR...The Basics and Beyond Workshop, sponsored by the LA/SPCA will… more

Forgotten Conflicts:…

Jan 24 - 24, 2015
The Historic New Orleans Collection presents Forgotten Conflicts: Indians,… more

Gallery Talk with…

Jan 24 - 24, 2015
Photographer Mark Steinmetz and Ogden Museum Curator of Photography Richard… more

Health & Fitness Expo

Jan 24 - 24, 2015
For two days, over 60 exhibitors will offer free samples, showcase the latest… more

Henry Turner Jr. &…

Jan 24 - 24, 2015
Listen to some catchy tunes and upbeat dance numbers, as well as enjoy some… more

House of Blues…

Jan 24 - 24, 2015
This New Orleans based rock trio brings thought-out lyrics and high energy to… more

How to Be: A Panel…

Jan 24 - 24, 2015
This panel explores the responsibility of the artist in regard to their social… more

Lauren Sturm

Jan 24 - 24, 2015
A spirited performer who can be seen regularly in venues of New Orleans, as… more

Le Petit Theatre…

Jan 24 - 25, 2015
Broadway's first rock opera by Andrew Lloyd Webber and Tim Rice illuminates the… more

Maple Leaf Bar…

Jan 24 - 24, 2015
Join us for live entertainment featuring Johnny Sketch & the Dirty Notes. … more

"Prospect.3: Notes…

Jan 24 - 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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