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Upcoming Events

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“Giants of Jazz: Art…

Apr 28 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Ben Harper & The…

Apr 28 - 28, 2017
See Ben Harper & The Innocent Criminals live at the Orpheum Theater on… more

Beyond the Canvas:…

Apr 28 - Jul 9, 2017
Spanning several generations, five Puerto Rico-based artists Zilia… more

Cecilia Vicuña: About…

Apr 28 - Jun 18, 2017
Cecilia Vicuña: About to Happen traces the artist’s long career to… more

Chicken on the Bone…

Apr 28 - Dec 6, 2017
Want to enjoy some nightlife? No trip to New Orleans is complete if you have… more

Dark Star Orchestra

Apr 28 - 28, 2017
Performing to critical acclaim worldwide for nearly 15 years and over 2000… more

David Hansen's Garden…

Apr 28, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Disney On Ice…

Apr 28 - 30, 2017
Make unforgettable memories with Mickey, Minnie and all your Disney friends… more

Disney On Ice…

Apr 28 - 30, 2017
Disney On Ice presents Follow Your Heart is bringing Disney•Pixar’s… more

Happier Hour Wine…

Apr 28 - Jun 30, 2017
Each week, we feature several wines from around the world along with small… more

New Orleans Museum of…

Apr 28 - May 21, 2017
NOMA is organizing A Life of Seduction: Venice in the 1700s in cooperation… more

New Orleans Museum of…

Apr 28 - Oct 8, 2017
Jim Steg (American, 1922 -2001) was the most influential printmaker to be based… more

New Orleans Museum of…

Apr 28 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

New Orleans Museum of…

Apr 28 - Oct 8, 2017
Paintings from throughout Scully's career are presented with a selection of… more

Newcomb Art Museum -…

Apr 28 - Jul 9, 2017
Spanning several generations, five Puerto Rico-based artists Zilia… more

Senga Nengudi:…

Apr 28 - Jun 18, 2017
In 1975, artist Senga Nengudi began a series of sculptures, entitled R.S.V.P.,… more

Stoned vs Drunk vs…

Apr 28, 2017 - Jul 24, 2026
Join us at the New Movement for a stand -up comedy challenge. Also, enjoy… more

Tennessee Williams -…

Apr 28 - May 16, 2017
Experience SWEET BIRD OF YOUTH, a decadent fever dream by Tennessee Williams! … more

The Georgian…

Apr 28 - Oct 16, 2017
For more than a century, a King George sat on the British throne. The Georgian… more

The Irish Cultural…

Apr 28, 2017 - Jan 22, 2027
Join us at the beautiful Irish Cultural Museum of New Orleans every Friday… more

“Giants of Jazz: Art…

Apr 28 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Release 1: New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com


Rachel Stann
Smith Travel Research
615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First in Growth Among Top 25 U.S. Destinations in Hotel Performance for January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR), the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

The positive momentum achieved by New Orleans’ tourism industry comes as the oil crisis is unfolding 100 miles away along the Gulf Coast.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travelers. Our positive momentum so far underscores the importance of the $75 million request for tourism marketing submitted by Mayor Landrieu and our industry to BP. This preemptive strategy, led by the Mayor and the CVB, will protect the New Orleans economy and mitigate future potential losses to the image-driven tourism industry.”

There are presently no significant cancellations of convention bookings directly related to the oil disaster. However, there is no way to calculate the number of leisure visitors or convention organizers who may select destinations that are perceived to be less risky than New Orleans.

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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