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“Giants of Jazz: Art…

Nov 21 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Always for Pleasure…

Nov 21 - 21, 2017
The ALWAYS FOR PLEASURE FESTIVAL (AFP) is 5 days of movies, music, art,… more

Amazing Scavenger…

Nov 21, 2017 - Jul 03, 2027
Turn New Orleans into a giant game board with this fun scavenger hunt… more

Christmas Tree…

Nov 21 - 21, 2017
Join us at the Outlet Collection at Riverwalk during the annual Christmas Tree… more

David Hansen's Garden…

Nov 21, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

David Hansen's Garden…

Nov 21 - Dec 29, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

East of the…

Nov 21, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

East of the…

Nov 21, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

Le Meridien Presents…

Nov 21 - 25, 2017
Le Méridien New Orleans presents a gourmet burger pop-up bar in LMNO… more

Singer/Songerwriter…

Nov 21, 2017 - Jan 06, 2026
In The Voodoo Garden, All Ages. House of Blues New Orleans hosts a new weekly… more

Live Opera…

Nov 22 - 22, 2017
Opera Returns to Bourbon Street. Enjoy FREE opera entertainment at the Puccini… more

San Antonio Spurs @…

Nov 22 - 22, 2017
Come experience NBA basketball at its best as the Pelicans take on the NBA's… more

The Fountain Lounge…

Nov 22 - Dec 27, 2017
Join us at the Fountain Lounge every Wednesday  to enjoy music from Tom… more

Heart of the House

Nov 23, 2017 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Le Meridien Hotel…

Nov 23 - 23, 2017
Le Meridien New Orleans will be hosting a wonderful Thanksgiving Day Buffet!… more

Lilith in Loa…

Nov 23, 2017
From Laurel Canyon to the West Village, Nashville to New Orleans, the LOA Bar… more

2017 Battle of the…

Nov 24 - 24, 2017
The Bayou Classic is more than a football game. This annual event is one of the… more

Celebration in the…

Nov 24, 2017 - Jan 01, 2018
City Park's annual holiday lighting exhibit and festival returns with one of… more

Magazine St. Art…

Nov 24, 2017
Magazine St. Art Market is a unique way to experience the best of our local… more

Stoned vs Drunk vs…

Nov 24, 2017 - Jul 24, 2026
Join us at the New Movement for a stand -up comedy challenge. Also, enjoy… more

“Giants of Jazz: Art…

Nov 21 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Release 2: New Orleans Ranks First In Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com

Rachel Stann
Smith Travel Research
 615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First In Growth Among Top 25 U.S. Destinations in Hotel Performance for
January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR) the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community, to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided much new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans and serve as the most meeting and travel planner friendly city in America.”

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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