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Upcoming Events

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Groovesect Labor Day…

Sep 1 - 1, 2014
Join us for the  Groovesect Labor Day Cookout! more

Irvin Mayfield's Jazz…

Sep 1 - 8, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Mark of the Feminine

Sep 1 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

Preservation Jazz…

Sep 1 - 1, 2014
Live New Orleans Jazz nightly! more

Southern Decadence…

Sep 1 - 1, 2014
Southern Decadence started forty one years ago as a simple going-away… more

Hidden Treasures:…

Sep 2 - 2, 2014
Join Friends of the Cabildo as the Louisiana State Museum's impressive… more

Irvin Mayfield's Jazz…

Sep 2 - 2, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Kinder Garden:…

Sep 2 - 30, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Kinder Garden:…

Sep 2 - 30, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Maple Leaf Bar…

Sep 2 - 30, 2014
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

Standing in the…

Sep 2 - Nov 25, 2014
"Standing in the Shadows (No More)" is a series of narrative quilting… more

Funk Monkey featuring…

Sep 3 - 24, 2014
Join us for Funk Monkey featuring members of Bonerama. more

Grammy Award-winning…

Sep 3 - 24, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Irvin Mayfield's Jazz…

Sep 3 - 24, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Lunchbox Lecture -…

Sep 3 - 3, 2014
History remembers the American, British and Polish Paratroopers who jumped into… more

The Royal Sonesta's…

Sep 3 - 3, 2014
The Royal Sonesta New Orleans presents the September Round Table Luncheon… more

We Live to Eat Kick…

Sep 3 - 3, 2014
For the first time, this event is open-to-the-public and attendees will be able… more

White Glove Wednesdays

Sep 3 - 3, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

Irvin Mayfield's Jazz…

Sep 4 - 25, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Irvin Mayfield's Jazz…

Sep 4 - 25, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Groovesect Labor Day…

Sep 1 - 1, 2014
Join us for the  Groovesect Labor Day Cookout! more

Release 2: New Orleans Ranks First In Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com

Rachel Stann
Smith Travel Research
 615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First In Growth Among Top 25 U.S. Destinations in Hotel Performance for
January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR) the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community, to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided much new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans and serve as the most meeting and travel planner friendly city in America.”

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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