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Upcoming Events

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25th Annual New…

Oct 23 - 23, 2014
The New Orleans Film Festival- Louisiana's only industry-recognized film… more

31st Annual Halloween…

Oct 23 - 26, 2014
Join us for the 31st annual Halloween New Orleans, a weekend-long LGBT… more

Greater Baton Rouge…

Oct 23 - Nov 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

Henry Turner Jr. &…

Oct 23 - 23, 2014
The hometown favorites are well known for their style of music that encompasses… more

Jazz in the Park

Oct 23 - 30, 2014
Jazz in the Park returns for nine straight weeks this fall,  with a… more

Jazz in the Park…

Oct 23 - 23, 2014
Jazz in the Park returns for nine straight weeks this fall,  with a… more

Loyola Jazz…

Oct 23 - 23, 2014
 The legendary jazz trumpeter Leroy Jones is known to music lovers as the… more

Preview Reception:…

Oct 23 - 23, 2014

Sacred to the Memory…

Oct 23 - Nov 17, 2014
Showcasing both the historic Hermann-Grima House museum and St. Louis Cemetery… more

Southern Rep presents…

Oct 23 - Nov 2, 2014
In a remote cabin deep in the woods, an old crone spins a spellbinding tale… more

THE GUANTÁNAMO PUBLIC…

Oct 23 - 30, 2014
This traveling exhibit examines the history of the U.S. naval base in… more

The Mysterious…

Oct 23 - Nov 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

The Trio feat. Johnny…

Oct 23 - 23, 2014
Join us for The Trio feat. Johnny Vidacovich & special guests. … more

The Victory Belles…

Oct 23 - Nov 19, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Oct 23, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Thursdays at Twilight…

Oct 23 - 23, 2014
Cristina, in addition to performing with her band, has contributed her vocals… more

Tricks... Treats...…

Oct 23 - Nov 8, 2014
Kids won't want to miss this strange tour when we pull away the mask and see… more

"Mysterious…

Oct 24 - 24, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

American Fanfare

Oct 24 - 24, 2014
Guest conductor Jo Ann Falletta leads the LPO in an all-American program… more

Boo at the Zoo…

Oct 24 - 25, 2014
Bring your little ghosts and goblins to Boo at the Zoo Presented by Bryan… more

25th Annual New…

Oct 23 - 23, 2014
The New Orleans Film Festival- Louisiana's only industry-recognized film… more

Release 2: New Orleans Ranks First In Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com

Rachel Stann
Smith Travel Research
 615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First In Growth Among Top 25 U.S. Destinations in Hotel Performance for
January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR) the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community, to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided much new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans and serve as the most meeting and travel planner friendly city in America.”

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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