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Upcoming Events

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30 Americans

Apr 16 - Jun 15, 2014
30 Americans showcases works by many of the most important African American… more

Annual Jazz Lecture…

Apr 16 - 16, 2014
WHO:    The Historic New Orleans Collection with Kyla Titus and… more

The Victory Bells -…

Apr 16 - 30, 2014
Salute the USA with the Victory Belles’ newest red, white and blue… more

White Glove…

Apr 16 - 30, 2014
The National WWII Museum It’s one thing to read on an exhibit label… more

YLC Wednesday at the…

Apr 16 - 16, 2014
The 12-week concert series takes place in downtown New Orleans at Lafayette… more

1970 Jazzfest Movies

Apr 17 - 17, 2014
Join the Friends of the Cabildo as the Louisiana State Museum’s… more

Concerts in the…

Apr 17 - 17, 2014
The Historic New Orleans Collection is proud to announce the lineup for its… more

Ogden After Hours-…

Apr 17 - 17, 2014
Ogden After Hours is the place to go on Thursday nights to to hear Southern… more

The Andrews Brothers

Apr 17 - 26, 2014
Mistaken identities, madcap comedy, romance and miscal treasures fill this… more

Georga Porter Jr. &…

Apr 18 - 18, 2014
George Porter, Jr. is best known as the bassist of The Meters, along with Art… more

Walter Wolfman…

Apr 18 - 18, 2014
Walter “Wolfman” Washington has been an icon on the New Orleans… more

"Run For It - Run For…

Apr 19 - 19, 2014
“Run For It – Run for Spot!” Crescent City Classic… more

An Evening with Chita…

Apr 19 - 19, 2014
Chita Rivera is a living Broadway legend and a two-time Tony winner who… more

Crescent City Classic

Apr 19 - 19, 2014
With top runners from throughout the world participating in previous years, the… more

Earth Day Festival…

Apr 19 - 19, 2014
Join us in celebrating Earth Day with music, food, art, local green vendors,… more

Family Workshop:…

Apr 19 - 19, 2014
Don’t touch that dial! In this fun-filled family workshop, kids and… more

Historic Saturday…

Apr 19 - Nov 22, 2014
One of the keys to understanding NOLA’s past, present, and future is to… more

Living History Corps

Apr 19 - 19, 2014
The Museum’s World War II re-enactors, collectively known as the Living… more

LIVING LEGEND CHITA…

Apr 19 - 19, 2014
***Two time Tony winner and Broadway’s original Anita in “West Side… more

Southern Rep, Stage…

Apr 19 - 19, 2014
Southern Rep, the Stage Door Canteen at the National WWII Museum and… more

30 Americans

Apr 16 - Jun 15, 2014
30 Americans showcases works by many of the most important African American… more

Release 2: New Orleans Ranks First In Growth Among Top 25 U.S. Destinations in Hotel Performance

FOR IMMEDIATE RELEASE
Media Contacts:
 Kelly Schulz/Jennifer Day
New Orleans Convention and Visitors Bureau
504-566-5019
kschulz@neworleanscvb.com
jday@neworleanscvb.com

Rachel Stann
Smith Travel Research
 615-824-8664 ext. 3305
spann@str.com

New Orleans Ranks First In Growth Among Top 25 U.S. Destinations in Hotel Performance for
January – May 2010
According to Smith Travel Research, New Orleans posts highest RevPar change in nation

NEW ORLEANS – June 21, 2010 - New Orleans ranked first in growth out of the Top 25 U.S. markets for January – May 2010, ahead of popular destinations such as New York, Boston and Chicago. According to May year-to-date data from Smith Travel Research (STR) the organization that measures and reports on hotel performance nationally and internationally, New Orleans posted a 15 percent increase in RevPar over the same period in 2009. (RevPar is a standard industry measure of hotel occupancy multiplied by average daily rate.)

The STR rankings illustrate the momentum gained as a result of a hard-fought image battle led by the New Orleans Convention and Visitors Bureau (CVB) since Hurricane Katrina in 2005. It has taken five years and an unprecedented level of marketing and commitment by our hotels and the entire hospitality community, to build the momentum the city is currently experiencing. Additionally, the Saints’ run to their Super Bowl victory provided much new positive imagery of the city that contributed to a boost to the tourism industry.

Tourism is big business in New Orleans. It is a $5 billion industry, the largest employer and generates one-third of the city’s operating budget. The city has experienced a record-breaking spring festival season, hosted prominent corporate and association meetings and welcomed leisure travelers from around the world.

According to Stephen Perry, President and CEO of the New Orleans CVB, “Consumers have clearly re-discovered New Orleans as one of the hottest destinations in America. While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans and serve as the most meeting and travel planner friendly city in America.”

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.

The New Orleans CVB is the driving catalyst for New Orleans’ largest industry, strategically leading national and international marketing, public relations and visitor services efforts that attract millions of visitors, events, conventions and festivals that produce billions of dollars of economic growth, tens of thousands of jobs, and hundreds of millions of taxes for the state and city. Recognized as one of the top five CVBs in the United States, the New Orleans CVB is celebrating its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

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