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Upcoming Events

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Entergy IMAX Theatre…

Jul 30 - Aug 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

JPAS Summer Musical…

Jul 30 - Aug 3, 2014
  THOROUGHLY MODERN MILLIE JR., based on the zany musical that has taken… more

The Victory Belles –…

Jul 30 - 30, 2014
Salute the USA with the Victory Belles' newest red, white and blue celebration!… more

White Glove…

Jul 30 - 30, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

14th Annual Satchmo…

Jul 31 - Aug 3, 2014
Celebrate our native son, Louis "Satchmo" Armstrong, at this free… more

2014 New Orleans…

Jul 31 - Aug 3, 2014
Join us for the Historic New Orleans Collection's seventh annual New Orleans… more

Le Foret - Five…

Jul 31 - 31, 2014
Wine aficionados and foodies alike can enjoy sumptuous seasonal delights with… more

Louisiana Music…

Jul 31 - 31, 2014
Listen to Voo Davis perform! more

Open Mic Night at…

Jul 31 - Aug 28, 2014
This summer, Thursday nights at Hard Rock New Orleans are open to local… more

The Historic New…

Jul 31 - Aug 3, 2014
The Historic New Orleans Collection's seventh annual New Orleans Antiques… more

Workplace Wellness…

Jul 31 - 31, 2014
Pre-planning is a matter of taking the time to think about - and record - your… more

AN EVENING WITH …

Aug 1 - 1, 2014

COOLinary New…

Aug 1 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

Mecha Con

Aug 1 - 3, 2014
MechaCon was conceived as a revolutionary Anime convention experience,… more

Sarah McLachlan at…

Aug 1 - 1, 2014

Satchmo Summer Fest

Aug 1 - 1, 2014
Come and enjoy live music with Leroy Jones & New Orleans Finest. more

The Saenger Theatre…

Aug 1 - 1, 2014
Join us for  multi-platinum singer and songwriter Sarah McLaughlin. She… more

The Victory Belles –…

Aug 1 - 1, 2014
Salute the USA with the Victory Belles' newest red, white and blue celebration!… more

20th Anniversary…

Aug 2 - 2, 2014
The Contemporary Arts Center, New Orleans (CAC) announces the annual Whitney… more

Abita Springs Opry at…

Aug 2 - 30, 2014
Two bands - Three Hours - Five Saturdays First band plays approx 12 noon… more

Entergy IMAX Theatre…

Jul 30 - Aug 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

New Mardi Gras App Tracks Parades in Real Time

FOR IMMEDIATE RELEASE
Media Contact:
Rob Hudak, (504) 558-7778, robh@z-comm.com
Chris Gautreau, (225) 448-0757, chrisg@z-comm.com


NEW MARDI GRAS APP
TRACKS PARADES IN REAL TIME

NEW ORLEANS – Track the progress of Mardi Gras parades in real time this Carnival season with Experience Mardi Gras, a new app downloadable to Apple® or Droid® mobile devices free of charge.

Developed by WWL-TV and Zehnder Communications, Experience Mardi Gras offers PARADE TRACKER, which maps the real-time progress of one major New Orleans parade each day, beginning with the Krewe of Muses on March 3 and ending with the legendary Krewe of Zulu on Fat Tuesday, March 8. Additional parades will be tracked each year.

Other Experience Mardi Gras features include:
· Complete New Orleans parade schedules and start times.
· All New Orleans parade routes plotted on Google Maps®.
· Parade video and interviews from WWL-TV.
· Video with Mardi Gras legends like Al “Carnival Time” Johnson.
· Up-to-the-minute listings of live music and other Mardi Gras events.

“We designed this app to be the ultimate tool for Mardi Gras,” said David Robison, director of digital media for WWL. “Whether you’re a die-hard local, out-of-towner, traveling by yourself or with a group, this app keeps all the details updated and in one place.”

Experience Mardi Gras can be downloaded from the iPhone® and Droid® online app stores free of charge through generous sponsorships from Zatarain’s® and Tabasco®. In addition, Blain Kern’s Mardi Gras World provided access to floats for the PARADE TRACKER feature.

WWL-TV is part of Belo Corp. (BLC), one of the nation’s largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting David Robison, Director of Digital Media, WWL-TV at 504-529-6382.

Zehnder Communications is a fully integrated advertising agency providing a wide range of services, including strategic marketing, public relations, media placement, creative services, social media, interactive design and programming. With offices in Baton Rouge, New Orleans and Nashville, the agency has been serving the greater Southeast region for 15 years.

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