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Bourbon Orleans Hotel’s Bourbon Oh! Bar Launches New Cocktail on Bourbon Street

Media Contact:
Mark Wilson, General Manager
(504) 523-2222 /

Bourbon Orleans Hotel’s Bourbon Oh! Bar Launches New Cocktail on Bourbon Street
Tasting Event Scheduled for May 13th to Introduce the “Voodoo Mojo”

NEW ORLEANS - May 4, 2011 - Taking a page from the long and storied history of cocktails in the city where that term was coined, the Bourbon Oh! Bar at the Bourbon Orleans Hotel, located in the heart of the French Quarter, has announced the creation of a new drink called the “Voodoo Mojo” featuring Sailor Jerry Spiced Navy Rum.

Cocktails and drinks have been synonymous with Bourbon Street and the “Big Easy” since the early 1800s. Many famous drinks such as the “Hurricane” and the” Sazarac” have been born in the steamy summer months when a cool libation is a virtual necessity.

With the assistance of an iconographic brand of rum, Sailor Jerry Spiced Navy Rum, the bartenders of the Bourbon Oh! Bar have concocted a delightful and powerful mix that aims to place the bar on the map of Bourbon Street clubs offering incredible drinks. The cocktail is served in a special souvenir flagon, boasts a full 20 ounces and sells for only $9.00 including the lavender colored signature container.

To introduce the drink on Bourbon Street and to the New Orleans community the Bourbon Orleans Hotel and Bourbon Oh! Bar, in partnership with Sailor Jerry Spiced Navy Rum, have organized a launch party on Friday May 13, 2011. From 5:00 p.m. until 6:00 p.m., the “Voodoo Mojo” will be offered free to guests wanting a taste of New Orleans’ newest cocktail. *

Celebrity guests in attendance will include Sailor Jerry and his crew, members of the New Orleans Voodoo “Voodoo Dolls” football cheerleading team, and at least one of New Orleans famous Voodoo Queens. A special opportunity to have a picture taken with Sailor Jerry and or his “sailorettes” will be available to the first 50 guests. Music and light food will complement the event, with Caribbean favorites in honor of the new drink. The launch party is open to the public.

*Open to guests of legal age. Limit one per guest. The Bourbon Orleans Hotel and Bourbon Oh! Bar reserve the right to deny complimentary service to any guest based on the sole discretion of the Bourbon Orleans Hotel and Bourbon Oh! Bar. Enjoy responsibly.Our Executive Team

About the Bourbon Orleans Hotel
Nestled in the heart of the French Quarter, the Bourbon Orleans Hotel features a rich history and opulent French styling. Its central French Quarter location, just steps away from the famed St. Louis Cathedral, means you're never far from the best the city has to offer - from upscale shopping on Royal Street, to the local artists and performers of Jackson Square, to all of the restaurants, galleries and nightlife in between. The Bourbon Orleans Hotel, part of the New Orleans Hotel Collection, is locally owned and committed to preserving the history and character of the hotel for generations. For more information, visit the

About the New Orleans Hotel Collection
The New Orleans Hotel Collection is a group of seven fine hotels in the New Orleans metropolitan region owned by local investors. Comprised of the Bourbon Orleans, Dauphine Orleans, St. Louis Hotel, Wyndham Riverfront, Audubon Cottages, Crowne Plaza New Orleans Airport and the new Hotel Le Marais, these are boutique and small upscale meeting hotels in prime locations throughout the city. For more information, visit Best-in-Class solutions get even better when matched with Best-in-Industry insight and experience. Which is why the breadth and capabilities of our executive management team becomes yet another technology advantage for the customers we serve.

David W. Garrison
Chief Executive Officer

Mr. Garrison joined iBAHN in October 2002, bringing with him more than 20 years of experience in leading telecommunications and technology services companies in the wireless and Internet industries. Garrison previously served as chairman and CEO of Netcom, a pioneering Internet service provider. At Netcom, he successfully led NASDAQ financings, using the proceeds to expand geographically within the US to build one of the first Internet networks. Additionally he expanded the company internationally to create the top-rated Internet company in the U.K. and Canada. Currently, Garrison serves as an independent director of SonicWALL, a leading company in providing security solutions to small and medium enterprise customers worldwide. He has served as an independent director on more than a half-dozen boards of private and public companies, including election to chair the independent directors committee at Ameritrade.

David Roshak
Chief Financial Officer

David Roshak joined iBAHN in November 2008, bringing eighteen years of experience in finance, accounting and business operations, most of which has been spent in various areas of the IT industry. Most recently, he served as senior vice president of mergers and acquisitions at Insight Enterprises, a global technology solutions company serving more than 80% of the Global Fortune 500 in 170+ countries. From 2002 until 2006, David served as chief financial officer for Level 3 Communications (Information Services Division), where he had responsibility for strategy formulation and execution, along with duties including the management of the division’s financial operations. David earned a bachelor’s of science degree in business administration from Creighton University in Omaha, Nebraska, and is a certified public accountant.

Tom Duke
Chief Technology Officer

Tom Duke joined iBAHN as its Chief Technology Officer in May 2008. Prior to his new role at the company, Duke served as chief technology officer for nearly five years at Memex Technology, where he was instrumental in the development and delivery of real time data management tools. Additional experience includes serving as director of engineering at Sopheon (formerly Orbital), and several years in consultative roles at Andersen Consulting. Following stints as Eastbourne College and Cambridge University, Duke earned a B.Eng. with honors in mechanical engineering.

Steven Morris
President, ETV – an iBAHN Company

Steven Morris joined iBAHN in August 2007 as president of its ETV Interactive business, a leading digital information & entertainment provider. He was the founder and chief executive officer of ETV Interactive prior to its sale to iBAHN, and brings more than ten years of experience in creating and providing technology solutions to the hospitality industry. From 1997 through 2007, Morris led ETV Interactive through every stage – from start-up to strategy and vision to funding to expansion from its UK base throughout Europe, India, East Asia and Australasia. Also during this time, he secured international video on demand programming contracts, and led a team that designed and developed innovative software products. Prior to forming ETV Interactive, Morris served with several internationally recognised certification bodies, providing independent certification to medium and large organizations across multiple industries. Morris is an IRCA lead Auditor, and a member of the Institute of QA.

Graeme Powell
Managing Director - EMEA

Mr. Powell joined iBAHN in March 2000. Prior to joining iBAHN, he worked for Nomura’s Principal Group for a year and, from February 1993 until April 1999, for Thorn in a variety of positions including four years with Quadriga (Thorn’s supplier of in-room technology to the hospitality industry); most recently as financial controller. In addition, Powell trained as a Chartered Accountant with Deloitte Haskins and Sells (now PriceWaterhouseCoopers) and worked for them from September 1986 until January 1993. He is a member of the Advisory Board for both Arabian Hotel Investment Conference (AHIC) and International Hotel Investment Forum (IHF). Mr. Powell holds a BSc. (Econ) from the London School of Economics and Political Science, and is a member of the Institute of Chartered Accountants in England and Wales.

Allan Smith
Managing Director, Asia/Pacific Region

Allan Smith joined the company in April 2008 as its managing director for its Asia/Pacific business unit based in Sydney, Australia. Prior to joining iBAHN, Smith served at MagiNet as vice president, southern region operations and global business development of convergence, where he spent 12 years. During his tenure at MagiNet, he served in a broad range of capacities in locations spanning Southern Africa, South Pacific and the United States. Smith’s responsibilities included managing the region’s business operations, including the implementation of the company’s global business development and convergence business unit. Additionally, he served as president at Nomadix from 2006 until 2008. Mr. Smith earned an engineering degree from Witbank Engineering College in South Africa, and holds a graduate degree in management from the Australian Graduate School of Management.

Matt Mitchell
Managing Director, Global Accounts

Joining iBAHN in 2008, Matt Mitchell brings more than twenty years of experience in the broadband, telecommunications and hospitality industries. He has broad range of business experience, ranging from responsibility for global sales management to operations. For the eight years prior to joining the company, Mitchell served at inter-touch, a provider of broadband Internet services in several global markets in roles including executive vice president, sales; chief operating officer, and vice president of global sales and marketing. Additionally, he was closely involved in the sale of the company to NT DoCoMo in 2004. Mitchell spent four years at 3Com in its Australia and Hong Kong offices, where he was successful in establishing the company’s customer service organization in building a direct sales force focused on large government and corporate customers. Mitchell attended MacQuarie University, where he participated in the Macquarie Advanced Management Program, as well as its Marketing Management Program.

PHOTO: Bourbon Oh! Bar’s new signature cocktail, the Voodoo Mojo, will launch on Bourbon Street May 13th. Photo credit: Riverview Photography.iBAHN Company Fact Sheet

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