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Upcoming Events

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"Mysterious…

Oct 25 - 25, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Prospect.3: Notes…

Oct 25, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

"Prospect.3: Notes…

Oct 25 - 25, 2014
Join us for St. Claude Arts District Block Party. more

"Prospect.3: Notes…

Oct 25 - 25, 2014
Join us for the Prospect 3 Ribbon Cutting and Second Line at Washington Square… more

31st Annual Halloween…

Oct 25 - 26, 2014
Join us for the 31st annual Halloween New Orleans, a weekend-long LGBT… more

Annual Susan G. Komen…

Oct 25 - 25, 2014
Help Fight Breast Cancer! The Susan G. Komen Race for the Cure® Series… more

BARKtoberfest Canine…

Oct 25 - 25, 2014
BARKtoberfest Canine Costume Contest & Trick or Treating (for dogs &… more

Bayou Segnette State…

Oct 25 - 25, 2014
Bring your little ghouls and goblins out for trick or treating in Bayou… more

Boo at the Zoo…

Oct 25 - 25, 2014
Bring your little ghosts and goblins to Boo at the Zoo Presented by Bryan… more

Brews and Brats on…

Oct 25 - 25, 2014
In the spirit of Oktoberfest, The Outlet Collection at Riverwalk is treating… more

Dillard University…

Oct 25 - 25, 2014
In collaboration with the 7th Ward Neighborhood Association, The Ray Charles… more

Feral Cat TNR...The…

Oct 25 - 25, 2014
Feral Cat TNR...The Basics and Beyond Workshop, sponsored by the LA/SPCA. A… more

Feral Cat TNR…The…

Oct 25 - 25, 2014
Feral Cat TNR...The Basics and Beyond Workshop, sponsored by the LA/SPCA will… more

Friends of the…

Oct 25 - 31, 2014
Friends of the Cabildo, support organization for the Louisiana State Museum,… more

Ghosts in the Oaks

Oct 25 - 25, 2014
This family friendly event takes place in the Carousel Gardens Amusement Park… more

Gray Line New Orleans…

Oct 25 - 26, 2014
The Historic San Francisco Plantation in Garyville, LA will host the annual… more

Greater Baton Rouge…

Oct 25 - Nov 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

Halloween Tea

Oct 25 - 26, 2014
To celebrate Halloween, Le Salon will offer a variety of teas, scones, … more

JPAS Presents Waiting…

Oct 25 - 26, 2014
JPAS presents the hit musical comedy all about working in the service industry,… more

King James and the…

Oct 25 - 25, 2014
If you go to BJ's Lounge on a Monday night you'll find Jimmy Horn performing… more

"Mysterious…

Oct 25 - 25, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

Mayfield Productions and JW Marriott Hotel New Orleans Announce Deal to Create Upscale Music Club

FOR IMMEDIATE RELEASE
Media Contacts:
Laura Tennyson, for
The Irvin Mayfield I Club
504.319-9943
lauratennyson_2@msn.com

Ann Wills, KM, for
The Irvin Mayfield I Club
504.299.7168
awills@keatingmagee.com

Kimberly Erwin, Marriott, Int’l
312.375.7003
kimberly.erwin@marriott.com

MAYFIELD PRODUCTIONS AND JW MARRIOTT HOTEL NEW ORLEANS
ANNOUNCE DEAL TO CREATE UPSCALE NEW ORLEANS MUSIC CLUB CALLED THE “IRVIN MAYFIELD I CLUB”
Deal represents an historic expansion of the Mayfield brand; shows business community’s ongoing commitment to the city’s cultural economy

NEW ORLEANS, LA – Irvin Mayfield, Grammy Award and Billboard Award-winning trumpeter, composer, arranger, UNO professor and businessman and JW Marriott Hotel New Orleans General Manager, Ted Selogie, today announced a partnership that represents a significant and historic expansion of Mayfield’s hospitality brand, as well as the business community’s continued commitment to the city’s cultural economy.

The new Irvin Mayfield I Club, a sophisticated music venue “where music is art”, is expected to open July 2011 in the hotel’s former Henri restaurant space. The new club will feature live music Wednesdays – Sundays starting at 8 p.m. It will offer exquisite cocktails, fine-dining small plates prepared by JW Marriott’s executive chef, Lou Sander, and, of course, stellar service for the discerning guest.

Locals and visitors to the Irvin Mayfield I Club will experience true New Orleans music in a downtown luxury setting. Locals will be able to drive up, valet park, step inside and have an incredible night of music, fine-dining and fun. Visitors will be able to experience authentic New Orleans music in one the most elegant hotels in the city. The Irvin Mayfield I Club will present a diverse musical format from Blues, to Zydeco, to Gospel, to Funk, singer song-writers, Cabaret performers, DJ’s and more. Mayfield Productions will program all content, direct the strategic marketing, while JW Marriott will handle staffing, the menu and operations. The Irvin Mayfield I Club will also introduce an “I-nner Circle” membership program that will provide numerous VIP perks such as concierge services, priority access, special offers and select JW Marriott benefits.

The new partnership with the JW Marriott represents an expansion of Mayfield Productions’ hospitality division. Mayfield Productions also currently provides content and oversees the brand marketing of Irvin Mayfield’s Jazz Playhouse in the Royal Sonesta Hotel on Bourbon Street. Mayfield Productions will continue to oversee the Playhouse and its Jazz renaissance on Bourbon Street. The strategic growth of the brand borrows from the culinary industry in New Orleans and throughout the country where Chef’s like Emeril Lagasse and John Besh are expanding into local markets by offering new and authentic Louisiana-flavored experiences.

“We were very fortunate two years ago to boldly plant a flag for Jazz on Bourbon Street through the Jazz Playhouse,” said Mayfield. “Our partner, General Manager, Al Groos and the Royal Sonesta Hotel, believed in my dream of proudly reclaiming the Jazz history of Bourbon Street. Through a sustained investment in Jazz, the Playhouse continues to make a direct financial and cultural impact on musicians, workers, small business partners and, of course, guests. “It is my vision that the Irvin Mayfield I Club, will create a successful and upscale music club model for New Orleans music that will grow and thrive within and beyond our borders for years to come.”

Through the partnership with the JW Marriott, Mayfield Productions will once again be in a position to employ more musicians, more workers, and engage more small businesses that will be working on music—the industry of music. Mayfield believes that each musician is a small business. The goal of Mayfield Production is to strengthen the music industry of New Orleans by being at the center of hospitality, tourism, media, culture and music, in order to better help all musicians. The Irvin Mayfield I Club will help expand this impact by showcasing many different musical artists that make up what is known as, “New Orleans” music. “We will feature some of my favorite artists like Amanda Shaw, or legends like Walter “Wolfman” Washington, Mardi Gras Indians and even Los Hombres Calientes,” added Mayfield.

The partnership, in turn, offers JW Marriott—one of the most elegant and luxurious of the Marriott brands, the opportunity to work in tandem with a symbiotic brand, who not only understands, but will work hard to help the property achieve its goals of providing business and leisure travelers with the kind of deluxe level of comfort and personal service to which they are accustomed.

“By partnering with Irvin Mayfield, a young, creative, passionate musician and businessman, the JW Marriott is not only investing in the current cultural economy of our city, but it is also supporting the emergence of a new business model… a model that creates a new paradigm where the artist is not just a performer but a partner in the business,” said Ted Selogie, General Manager, JW Marriott New Orleans. “We are thrilled to be working with Irvin Mayfield and his team and look forward to creating a sophisticated, world-class music club that will not only showcase the best musicians New Orleans has to offer, but will serve as a beacon of change for how the business of music should be done in New Orleans.”

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About Mayfield Productions:
Mayfield Productions is an entertainment company at the intersection of music, publishing, touring, education, recording and hospitality. Founded by Irvin Mayfield, the Grammy Award and Billboard Award-winning trumpeter, composer, arranger, UNO professor and businessman, Mayfield Productions consist of Irvin Mayfield’s Jazz Playhouse, the Irvin Mayfield I Club, and Poorman Mayfield Records.