Default

Upcoming Events

|

"Mysterious…

Nov 22 - 22, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Prospect.3: Notes…

Nov 22, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

• Screening of “These…

Nov 22 - 22, 2014
THNOC's free seven-part film series presented in conjunction with the… more

Andrew Jackson: Hero…

Nov 22, 2014 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Boesman and Lena

Nov 22 - 23, 2014
American Theatre Project of New Orleans returns to Ashé Cultural Arts… more

Celebration in the…

Nov 22 - 22, 2014
Please join us for our inaugural holiday event created just for young adults -… more

Digital Youth…

Nov 22 - 22, 2014
Throughout the month of November, participating P.3 venue, The Ogden Museum of… more

Family Workshop: Navy…

Nov 22 - 22, 2014
Whether in the Atlantic or the Pacific, it was the US Navy's job to control the… more

Finckel and Mozart

Nov 22 - 22, 2014
Guest conductor Markand Thakar leads the LPO and internationally-acclaimed… more

Free Family Day:…

Nov 22 - 22, 2014
This family celebration, inspired by the work of Jean-Michel Basquiat, will… more

Garfunkel & Oates

Nov 22 - 22, 2014
This California based folk duo incorporates comedy into a traditional folk… more

Growing Gardeners:…

Nov 22 - 22, 2014
Introduce your little green thumbs to the world of gardening! The Botanical… more

Le Petit Theatre…

Nov 22 - 23, 2014
This swashbuckling prequel to Peter Pan will have you and your family hooked… more

Mistletoe Marketplace…

Nov 22 - 23, 2014
Kickoff Mistletoe Marketplace in the French Quarter at 4 p.m. on Thursday,… more

Relient K-MMHMM 10th…

Nov 22 - 22, 2014
Relient K is an alternative rock band that was formed in 1998 in Canton Ohio.… more

Rivertown Theaters…

Nov 22 - 22, 2014
Rivertown Theaters for the Performing Arts is proud to present the Tony… more

Smoothie King Center…

Nov 22 - 23, 2014
Deep within a forest, at the summit of a volcano, exists an extraordinary world… more

THE GUANTÁNAMO PUBLIC…

Nov 22 - 26, 2014
This traveling exhibit examines the history of the U.S. naval base in… more

The Historic New…

Nov 22 - 22, 2014
Join us for a free screening of  "These Amazing Shadows" (2011),… more

The Mysterious…

Nov 22 - 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Mysterious…

Nov 22 - 22, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

Mayfield Productions and JW Marriott Hotel New Orleans Announce Deal to Create Upscale Music Club

FOR IMMEDIATE RELEASE
Media Contacts:
Laura Tennyson, for
The Irvin Mayfield I Club
504.319-9943
lauratennyson_2@msn.com

Ann Wills, KM, for
The Irvin Mayfield I Club
504.299.7168
awills@keatingmagee.com

Kimberly Erwin, Marriott, Int’l
312.375.7003
kimberly.erwin@marriott.com

MAYFIELD PRODUCTIONS AND JW MARRIOTT HOTEL NEW ORLEANS
ANNOUNCE DEAL TO CREATE UPSCALE NEW ORLEANS MUSIC CLUB CALLED THE “IRVIN MAYFIELD I CLUB”
Deal represents an historic expansion of the Mayfield brand; shows business community’s ongoing commitment to the city’s cultural economy

NEW ORLEANS, LA – Irvin Mayfield, Grammy Award and Billboard Award-winning trumpeter, composer, arranger, UNO professor and businessman and JW Marriott Hotel New Orleans General Manager, Ted Selogie, today announced a partnership that represents a significant and historic expansion of Mayfield’s hospitality brand, as well as the business community’s continued commitment to the city’s cultural economy.

The new Irvin Mayfield I Club, a sophisticated music venue “where music is art”, is expected to open July 2011 in the hotel’s former Henri restaurant space. The new club will feature live music Wednesdays – Sundays starting at 8 p.m. It will offer exquisite cocktails, fine-dining small plates prepared by JW Marriott’s executive chef, Lou Sander, and, of course, stellar service for the discerning guest.

Locals and visitors to the Irvin Mayfield I Club will experience true New Orleans music in a downtown luxury setting. Locals will be able to drive up, valet park, step inside and have an incredible night of music, fine-dining and fun. Visitors will be able to experience authentic New Orleans music in one the most elegant hotels in the city. The Irvin Mayfield I Club will present a diverse musical format from Blues, to Zydeco, to Gospel, to Funk, singer song-writers, Cabaret performers, DJ’s and more. Mayfield Productions will program all content, direct the strategic marketing, while JW Marriott will handle staffing, the menu and operations. The Irvin Mayfield I Club will also introduce an “I-nner Circle” membership program that will provide numerous VIP perks such as concierge services, priority access, special offers and select JW Marriott benefits.

The new partnership with the JW Marriott represents an expansion of Mayfield Productions’ hospitality division. Mayfield Productions also currently provides content and oversees the brand marketing of Irvin Mayfield’s Jazz Playhouse in the Royal Sonesta Hotel on Bourbon Street. Mayfield Productions will continue to oversee the Playhouse and its Jazz renaissance on Bourbon Street. The strategic growth of the brand borrows from the culinary industry in New Orleans and throughout the country where Chef’s like Emeril Lagasse and John Besh are expanding into local markets by offering new and authentic Louisiana-flavored experiences.

“We were very fortunate two years ago to boldly plant a flag for Jazz on Bourbon Street through the Jazz Playhouse,” said Mayfield. “Our partner, General Manager, Al Groos and the Royal Sonesta Hotel, believed in my dream of proudly reclaiming the Jazz history of Bourbon Street. Through a sustained investment in Jazz, the Playhouse continues to make a direct financial and cultural impact on musicians, workers, small business partners and, of course, guests. “It is my vision that the Irvin Mayfield I Club, will create a successful and upscale music club model for New Orleans music that will grow and thrive within and beyond our borders for years to come.”

Through the partnership with the JW Marriott, Mayfield Productions will once again be in a position to employ more musicians, more workers, and engage more small businesses that will be working on music—the industry of music. Mayfield believes that each musician is a small business. The goal of Mayfield Production is to strengthen the music industry of New Orleans by being at the center of hospitality, tourism, media, culture and music, in order to better help all musicians. The Irvin Mayfield I Club will help expand this impact by showcasing many different musical artists that make up what is known as, “New Orleans” music. “We will feature some of my favorite artists like Amanda Shaw, or legends like Walter “Wolfman” Washington, Mardi Gras Indians and even Los Hombres Calientes,” added Mayfield.

The partnership, in turn, offers JW Marriott—one of the most elegant and luxurious of the Marriott brands, the opportunity to work in tandem with a symbiotic brand, who not only understands, but will work hard to help the property achieve its goals of providing business and leisure travelers with the kind of deluxe level of comfort and personal service to which they are accustomed.

“By partnering with Irvin Mayfield, a young, creative, passionate musician and businessman, the JW Marriott is not only investing in the current cultural economy of our city, but it is also supporting the emergence of a new business model… a model that creates a new paradigm where the artist is not just a performer but a partner in the business,” said Ted Selogie, General Manager, JW Marriott New Orleans. “We are thrilled to be working with Irvin Mayfield and his team and look forward to creating a sophisticated, world-class music club that will not only showcase the best musicians New Orleans has to offer, but will serve as a beacon of change for how the business of music should be done in New Orleans.”

###

About Mayfield Productions:
Mayfield Productions is an entertainment company at the intersection of music, publishing, touring, education, recording and hospitality. Founded by Irvin Mayfield, the Grammy Award and Billboard Award-winning trumpeter, composer, arranger, UNO professor and businessman, Mayfield Productions consist of Irvin Mayfield’s Jazz Playhouse, the Irvin Mayfield I Club, and Poorman Mayfield Records.