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15th Annual Satchmo…

Jul 31 - Aug 2, 2015
Celebrate our native son, Louis "Satchmo" Armstrong, at this free… more

Anthony Bean…

Jul 31 - Aug 2, 2015
Experience over 80 youth giving an electrifying performance in tribute to the… more

Friday Nights at NOMA

Jul 31 - 31, 2015
Every Friday evening, come to the museum for activities and entertainment.… more

Gospel Music Festival

Jul 31 - 31, 2015
Join us for48th Annual Gospel Music Workshop of America!     … more

My Morning Jacket

Jul 31 - 31, 2015
My Morning Jacket has built a reputation as a group who consistently challenges… more

New Orleans Museum of…

Jul 31 - Sep 7, 2015
Ten Years Gone brings together six artists whose work engages with the broad… more

Saenger Theatre…

Jul 31 - 31, 2015
Atlanta rapper Future has earned a place at the genre's vanguard with his… more

The Historic New…

Jul 31 - Aug 2, 2015
One of the premier decorative arts events in the country, the four-day program… more

The Sweat Social…

Jul 31 - Dec 20, 2015
Designed for wellness travelers visiting New Orleans, the Sweat Social offers… more

Author to Reader Con…

Aug 1 - 1, 2015
Join us for  a FREE to the public book signing with 80+ authors. Parking… more

COOLinary New Orleans…

Aug 1 - 31, 2015
It is going to be a delicious summer!  During the month of August, enjoy… more

Hemispheres Cup -…

Aug 1 - 1, 2015
Two of the best rugby clubs in the world, the Saracens from England and the… more

Louisiana SPCA’s…

Aug 1 - 31, 2015
In memory of the 10th anniversary of Hurricane Katrina, the Louisiana SPCA is… more

Saturday Farmers…

Aug 1 - Dec 26, 2015
We are excited to announce the Saturday Farmers Market at the French Market!… more

Whitney White Linen…

Aug 1 - 1, 2015
Drape yourself in cool, white linen and join 16,000 art aficionados in the Arts… more

Ashe Cultural Arts…

Aug 2 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Ashe Cultural Arts…

Aug 2 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Ashe Cultural Arts…

Aug 2 - 2, 2015
Join us for the opening reception for Ashe to Amen: the Enduring Spirituality… more

Off-site Pet…

Aug 2 - 2, 2015
Off-site Pet Adoption, sponsored by the Louisiana SPCA, will be held in the… more

American Recovery…

Aug 6 - 8, 2015
The American Recovery Association (ARA) and Harding Brooks Associates, LLC… more

15th Annual Satchmo…

Jul 31 - Aug 2, 2015
Celebrate our native son, Louis "Satchmo" Armstrong, at this free… more

Mayfield Productions and JW Marriott Hotel New Orleans Announce Deal to Create Upscale Music Club

FOR IMMEDIATE RELEASE
Media Contacts:
Laura Tennyson, for
The Irvin Mayfield I Club
504.319-9943
lauratennyson_2@msn.com

Ann Wills, KM, for
The Irvin Mayfield I Club
504.299.7168
awills@keatingmagee.com

Kimberly Erwin, Marriott, Int’l
312.375.7003
kimberly.erwin@marriott.com

MAYFIELD PRODUCTIONS AND JW MARRIOTT HOTEL NEW ORLEANS
ANNOUNCE DEAL TO CREATE UPSCALE NEW ORLEANS MUSIC CLUB CALLED THE “IRVIN MAYFIELD I CLUB”
Deal represents an historic expansion of the Mayfield brand; shows business community’s ongoing commitment to the city’s cultural economy

NEW ORLEANS, LA – Irvin Mayfield, Grammy Award and Billboard Award-winning trumpeter, composer, arranger, UNO professor and businessman and JW Marriott Hotel New Orleans General Manager, Ted Selogie, today announced a partnership that represents a significant and historic expansion of Mayfield’s hospitality brand, as well as the business community’s continued commitment to the city’s cultural economy.

The new Irvin Mayfield I Club, a sophisticated music venue “where music is art”, is expected to open July 2011 in the hotel’s former Henri restaurant space. The new club will feature live music Wednesdays – Sundays starting at 8 p.m. It will offer exquisite cocktails, fine-dining small plates prepared by JW Marriott’s executive chef, Lou Sander, and, of course, stellar service for the discerning guest.

Locals and visitors to the Irvin Mayfield I Club will experience true New Orleans music in a downtown luxury setting. Locals will be able to drive up, valet park, step inside and have an incredible night of music, fine-dining and fun. Visitors will be able to experience authentic New Orleans music in one the most elegant hotels in the city. The Irvin Mayfield I Club will present a diverse musical format from Blues, to Zydeco, to Gospel, to Funk, singer song-writers, Cabaret performers, DJ’s and more. Mayfield Productions will program all content, direct the strategic marketing, while JW Marriott will handle staffing, the menu and operations. The Irvin Mayfield I Club will also introduce an “I-nner Circle” membership program that will provide numerous VIP perks such as concierge services, priority access, special offers and select JW Marriott benefits.

The new partnership with the JW Marriott represents an expansion of Mayfield Productions’ hospitality division. Mayfield Productions also currently provides content and oversees the brand marketing of Irvin Mayfield’s Jazz Playhouse in the Royal Sonesta Hotel on Bourbon Street. Mayfield Productions will continue to oversee the Playhouse and its Jazz renaissance on Bourbon Street. The strategic growth of the brand borrows from the culinary industry in New Orleans and throughout the country where Chef’s like Emeril Lagasse and John Besh are expanding into local markets by offering new and authentic Louisiana-flavored experiences.

“We were very fortunate two years ago to boldly plant a flag for Jazz on Bourbon Street through the Jazz Playhouse,” said Mayfield. “Our partner, General Manager, Al Groos and the Royal Sonesta Hotel, believed in my dream of proudly reclaiming the Jazz history of Bourbon Street. Through a sustained investment in Jazz, the Playhouse continues to make a direct financial and cultural impact on musicians, workers, small business partners and, of course, guests. “It is my vision that the Irvin Mayfield I Club, will create a successful and upscale music club model for New Orleans music that will grow and thrive within and beyond our borders for years to come.”

Through the partnership with the JW Marriott, Mayfield Productions will once again be in a position to employ more musicians, more workers, and engage more small businesses that will be working on music—the industry of music. Mayfield believes that each musician is a small business. The goal of Mayfield Production is to strengthen the music industry of New Orleans by being at the center of hospitality, tourism, media, culture and music, in order to better help all musicians. The Irvin Mayfield I Club will help expand this impact by showcasing many different musical artists that make up what is known as, “New Orleans” music. “We will feature some of my favorite artists like Amanda Shaw, or legends like Walter “Wolfman” Washington, Mardi Gras Indians and even Los Hombres Calientes,” added Mayfield.

The partnership, in turn, offers JW Marriott—one of the most elegant and luxurious of the Marriott brands, the opportunity to work in tandem with a symbiotic brand, who not only understands, but will work hard to help the property achieve its goals of providing business and leisure travelers with the kind of deluxe level of comfort and personal service to which they are accustomed.

“By partnering with Irvin Mayfield, a young, creative, passionate musician and businessman, the JW Marriott is not only investing in the current cultural economy of our city, but it is also supporting the emergence of a new business model… a model that creates a new paradigm where the artist is not just a performer but a partner in the business,” said Ted Selogie, General Manager, JW Marriott New Orleans. “We are thrilled to be working with Irvin Mayfield and his team and look forward to creating a sophisticated, world-class music club that will not only showcase the best musicians New Orleans has to offer, but will serve as a beacon of change for how the business of music should be done in New Orleans.”

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About Mayfield Productions:
Mayfield Productions is an entertainment company at the intersection of music, publishing, touring, education, recording and hospitality. Founded by Irvin Mayfield, the Grammy Award and Billboard Award-winning trumpeter, composer, arranger, UNO professor and businessman, Mayfield Productions consist of Irvin Mayfield’s Jazz Playhouse, the Irvin Mayfield I Club, and Poorman Mayfield Records.