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Upcoming Events

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"Prospect.3: Notes…

Nov 26, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

Andrew Jackson: Hero…

Nov 26, 2014 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Irvin Mayfield's Jazz…

Nov 26 - 26, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Pub Quiz

Nov 26 - 26, 2014
Test your knowledge of an array of topics, including World War II, at the… more

THE GUANTÁNAMO PUBLIC…

Nov 26 - 26, 2014
This traveling exhibit examines the history of the U.S. naval base in… more

The Victory Belles…

Nov 26, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Nov 26 - Dec 28, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

ThinkerKids Holiday…

Nov 26 - 26, 2014
Come explore science, technology, art and math with us at ThinkerKids Holiday… more

White Glove Wednesdays

Nov 26 - 26, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

The Hotel Modern…

Nov 27 - 27, 2014
Gather for brunch at Tivoli & Lee this Thanksgiving Day! Executive Chef… more

Turkey Day Race 5…

Nov 27 - 27, 2014

"The Victory Belles…

Nov 28 - 28, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

2014 Battle of the…

Nov 28 - 28, 2014
The Bayou Classic is more than a football game. This annual event is one of the… more

An Evening of…

Nov 28 - 28, 2014
Join us for an evening of elegance with Lalah Hathaway, Najee, and Kindred The… more

Celebration in the…

Nov 28, 2014 - Jan 03, 2015
City Park's annual holiday lighting exhibit and festival returns with one of… more

ThinkerKids Holiday…

Nov 28 - 28, 2014
Come explore science, technology, art and math with us at ThinkerKids Holiday… more

"The Victory Belles…

Nov 29 - 29, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

Bayou Classic

Nov 29 - 29, 2014
The 41st Annual Bayou Classic will take place in the Dome on Saturday, November… more

"The Victory Belles…

Nov 30 - 30, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

"The Victory Belles…

Nov 30 - 30, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

"Prospect.3: Notes…

Nov 26, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

New Orleans CVB Launches Text NOLA for ESSENCE Music Festival Visitors

FOR IMMEDIATE RELEASE
Media Contacts:
Jennifer Day or Jenn Lotz
New Orleans CVB
504-566-5019
jday@neworleanscvb.com jlotz@neworleanscvb.com  

Michael “Spike” Stevens
The MeNetwork
303-594-1819
spike@themenetwork.net

New Orleans Convention and Visitors Bureau (CVB) Launches Text NOLA for ESSENCE Music Festival Visitors
Thousands of ESSENCE visitors can text to receive deals from New Orleans restaurants, bars, tours, attractions and more

NEW ORLEANS—June 30, 2011—The New Orleans CVB, in partnership with Miles | Weaver and the MeNetwork, is launching Text NOLA, an innovative new mobile marketing product offering visitors, meeting attendees and locals a chance to grab city-wide deals just by sending a text message. This simple, powerful and customizable mobile platform will officially kick-off July 1-3 for the 2011 ESSENCE Music Festival when 400,000 attendees of this major event will be offered exclusive discounts by texting ESSENCE DEALS to 63638.

‘‘Research shows us that virtually every traveler uses a smart phone or mobile device before, during and after a trip,” said Stephen Perry, president and CEO of the New Orleans CVB. “This trend will continue to increase, so we have to reach the visitor in innovative ways, including in the palm of their hand. ESSENCE is one of our most important events, so we are pleased to offer this service and benefit to all visitors this weekend and beyond.”

New Orleans CVB members, including restaurants, attractions, music clubs, shops, galleries and tour companies, create their own deals for the Text NOLA program and have the option to edit them at any point in time. Through several communications pieces, the CVB is encouraging its members to log into their accounts to create a new deal or two specifically for ESSENCE guests when ESSENCE DEALS 63638 is messaged.

The Text NOLA program is an ON-DEMAND service, meaning deals are only delivered when the visitor or delegate requests them, and it is entirely free to the end-user. Standard text messaging rates apply. Visitors can search city-wide, year-round by texting NOLA DEALS to 63638 with an option to narrow a search to a specific neighborhood or category for more targeted discounts.

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. We create $5 billion in new capital each year- more than any other business sector- by attracting millions of visitors, special events and conventions. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 50th anniversary in 2010. For more information, please visit www.neworleanscvb.com.

With offices in Sarasota, Fla., and Denver, Colo., Miles|Weaver and Miles Media, partner with state divisions of tourism, convention & visitor bureaus and other organizations in the tourism industry to create custom online, mobile, email and print marketing solutions. Destinations in the U.S. and internationally have selected Miles’ integrated content marketing approach to deliver a real impact, create cost savings, generate revenue and effectively promote their destinations to visitors and travel professionals. Miles also offers services for hotels and resorts through its Miles360 division and publishes in-market visitor guides under the SEE Magazine division. For more information visit MilesMedia.com.

MeNetwork is a revolutionary mobile search and marketing platform that helps visitors and residents find the best dining, nightlife, shopping, and entertainment deals in 70 major U.S. cities. Users simply send a text message to MeNetwork, telling it where they are and what they're looking for, and the system returns relevant offers back to the requesting mobile phone within seconds. Looking for great seafood in New Orleans? Text NOLA SEAFOOD to 63638. Shopping in Denver? Text DENVER SHOPPING to 63638. Cocktails in San Francisco? Text SF HAPPY HOUR to 63638. It's easy, it's fast, and it's free. And best of all, it's an on-demand system that only returns offers on request, so there's no opting in and no spam. Ever.

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