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Cecilia Vicuña: About…

Mar 30 - Jun 18, 2017
Cecilia Vicuña: About to Happen traces the artist’s long career to… more

David Hansen's Garden…

Mar 30, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Dividing the Estate

Mar 30 - Apr 15, 2017
The third regional premiere of our season is the winner of the Outer Critics… more

Heart of the House

Mar 30, 2017 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Jazz in the Park 1st…

Mar 30 - Apr 2, 2017
Join us for the 1st Annual Treme Crab Festival! Festival go-ers will experience… more

Lilith in Loa…

Mar 30, 2017
From Laurel Canyon to the West Village, Nashville to New Orleans, the LOA Bar… more

New Orleans Museum of…

Mar 30 - May 21, 2017
NOMA is organizing A Life of Seduction: Venice in the 1700s in cooperation… more

New Orleans Museum of…

Mar 30 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

RAW: New Orleans =…

Mar 30 - 30, 2017
Join us @ RAW: New Orleans for a local creative explosion of film, fashion,… more

Senga Nengudi:…

Mar 30 - Jun 18, 2017
In 1975, artist Senga Nengudi began a series of sculptures, entitled R.S.V.P.,… more

SoFAB’s New Spring…

Mar 30 - Jun 1, 2017
The Southern Food and Beverage Museum (SoFAB) has just introduced its spring… more

Thursdays at Twilight…

Mar 30 - 30, 2017
This very popular series with an array of musicians and Mint Juleps will… more

Happier Hour Wine…

Mar 31 - Jun 30, 2017
Each week, we feature several wines from around the world along with small… more

Hogs for the Cause

Mar 31 - Apr 1, 2017
Join us for Hogs for the Cause, the nation’s premier fundraiser for… more

Jazz in the Park…

Mar 31 - 31, 2017
Join us for a fundraiser featuring two of the biggest names in jazz- Roy Ayers… more

New Orleans Opera…

Mar 31 - 31, 2017
Have a devil of a time with one of the most interesting stories ever told.… more

The Irish Cultural…

Mar 31, 2017 - Jan 22, 2027
Join us at the beautiful Irish Cultural Museum of New Orleans every Friday… more

Backyard Grooves

Apr 01, 2017 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

Double Dose

Apr 01, 2017 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

New Orleans Spring…

Apr 1 - 2, 2017
New Orleans Spring Fiesta Association celebrates the cultural heritage… more

Cecilia Vicuña: About…

Mar 30 - Jun 18, 2017
Cecilia Vicuña: About to Happen traces the artist’s long career to… more

New Orleans CVB Launches Summer Campaign “Be a Tourist in Your Own Hometown”

FOR IMMEDIATE RELEASE
Media Contacts:
Jennifer Day                                               Jenn Lotz
504-566-5050/773-909-2514 cell               504-566-5019
jday@neworleanscvb.com                        jlotz@neworleanscvb.com

New Orleans CVB Launches Summer Campaign “Be a Tourist in Your Own Hometown”
Summer campaign filled with specials and prizes including a $1,000 “staycation” package

NEW ORLEANSJuly 29, 2011 – The New Orleans Convention & Visitors Bureau (CVB) announces the launch of this year’s “Be a Tourist in Your Own Hometown” campaign. The campaign will run August 1-September 30, 2011. The program’s mission is to encourage New Orleanians to enjoy all of the hospitality offerings that make our city one of the most popular travel destinations in the world. “Be a Tourist in Your Own Hometown” collects and promotes summer specials on meals, attractions, hotels and more. For coupons and program details, visit www.touristathome.com.

“Sometimes as locals we find ourselves in a predictable cycle when it comes to the bars, clubs and restaurants we choose to visit,” remarked Stephen Perry, President and CEO of the New Orleans CVB. “We forget to venture outside of our usual favorites and Be a Tourist specials are the perfect inspiration to break routine. New Orleans has been racking up awards and accolades. Recently we were voted Best Large City for a Weekend Getaway by AAA South Magazine readers and the city was ranked sixth on the Travel + Leisure World’s Best Awards for cities in the U.S. and Canada—so we are encouraging locals to get out and experience our award-winning city during this off-peak season.”

This year’s campaign features a strong social media presence on Facebook and the two-month-long program will be filled with give aways from meal gift certificates to a grand-prize “staycation” package valued at $1,000. Simply “like” the CVB’s Facebook page www.facebook.com/neworleanscvb and automatically enter to win.

The Be a Tourist campaign coincides with the COOLinary promotion which offers special two and three-course lunch menus for $20 or less and three-course dinner menus for $35 or less, August 1-31, 2011, at more than 40 of the city’s top restaurants. For more information visit: www.coolinaryneworleans.com.

In addition to highlighting summer specials for locals to enjoy, these promotions work to support our business community as we enter our off-peak visitation season. Tourism is New Orleans’ most powerful economic engine. More than 8 million individuals visited the city last year creating $5.3 billion in economic impact. Tourism generates critical funding for schools, streetcars and city services as well as the New Orleans Saints, Hornets, Morial Convention Center and Louisiana Superdome. Without the revenue from hospitality, every family in Louisiana would pay $516 more in taxes each year. 70,000 New Orleanians from across the city are employed in hospitality.

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. We create $5 billion in new capital each year— more than any other business sector— by attracting millions of visitors, special events and conventions. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago and four foreign countries. For more information, please visit www.neworleanscvb.com.

* High Res Be a Tourist in Your Own Hometown creative logo available upon request

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