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“Giants of Jazz: Art…

Nov 24 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

2017 Battle of the…

Nov 24 - 24, 2017
The Bayou Classic is more than a football game. This annual event is one of the… more

Amazing Scavenger…

Nov 24, 2017 - Jul 03, 2027
Turn New Orleans into a giant game board with this fun scavenger hunt… more

Celebration in the…

Nov 24, 2017 - Jan 01, 2018
City Park's annual holiday lighting exhibit and festival returns with one of… more

City Putt presents -…

Nov 24 - 25, 2017
Visit City Putt for a "Thanksgiving Bash: Gobble then Wobble" on… more

David Hansen's Garden…

Nov 24, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

David Hansen's Garden…

Nov 24 - Dec 29, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

East of the…

Nov 24, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

East of the…

Nov 24, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

Le Meridien Presents…

Nov 24 - 25, 2017
Le Méridien New Orleans presents a gourmet burger pop-up bar in LMNO… more

Magazine St. Art…

Nov 24, 2017
Magazine St. Art Market is a unique way to experience the best of our local… more

Stoned vs Drunk vs…

Nov 24, 2017 - Jul 24, 2026
Join us at the New Movement for a stand -up comedy challenge. Also, enjoy… more

The Fountain Lounge…

Nov 24 - Dec 29, 2017
Join us for Sam Kuslanr at the Fountain Lounge in the Roosevelt Hotel. While… more

The Irish Cultural…

Nov 24, 2017 - Jan 22, 2027
Join us at the beautiful Irish Cultural Museum of New Orleans every Friday… more

Backyard Grooves

Nov 25, 2017 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

Bayou Classic

Nov 25 - 25, 2017
The 44th Annual Bayou Classic will take place in the Dome on Saturday, November… more

Bayou Classic Parade

Nov 25 - 25, 2017
Join us for the Bayou Classic  Parade. The parade will begin at the … more

Dim Sum Brunch at…

Nov 25, 2017
Sister to Gulotta’s acclaimed MOPHO, Maypop located in downtown’s… more

Double Dose

Nov 25, 2017 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

French Market…

Nov 25 - Dec 16, 2017
It's beginning to look a lot like Christmas in the French Market District and… more

“Giants of Jazz: Art…

Nov 24 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

New Orleans CVB Launches Summer Campaign “Be a Tourist in Your Own Hometown”

FOR IMMEDIATE RELEASE
Media Contacts:
Jennifer Day                                               Jenn Lotz
504-566-5050/773-909-2514 cell               504-566-5019
jday@neworleanscvb.com                        jlotz@neworleanscvb.com

New Orleans CVB Launches Summer Campaign “Be a Tourist in Your Own Hometown”
Summer campaign filled with specials and prizes including a $1,000 “staycation” package

NEW ORLEANSJuly 29, 2011 – The New Orleans Convention & Visitors Bureau (CVB) announces the launch of this year’s “Be a Tourist in Your Own Hometown” campaign. The campaign will run August 1-September 30, 2011. The program’s mission is to encourage New Orleanians to enjoy all of the hospitality offerings that make our city one of the most popular travel destinations in the world. “Be a Tourist in Your Own Hometown” collects and promotes summer specials on meals, attractions, hotels and more. For coupons and program details, visit www.touristathome.com.

“Sometimes as locals we find ourselves in a predictable cycle when it comes to the bars, clubs and restaurants we choose to visit,” remarked Stephen Perry, President and CEO of the New Orleans CVB. “We forget to venture outside of our usual favorites and Be a Tourist specials are the perfect inspiration to break routine. New Orleans has been racking up awards and accolades. Recently we were voted Best Large City for a Weekend Getaway by AAA South Magazine readers and the city was ranked sixth on the Travel + Leisure World’s Best Awards for cities in the U.S. and Canada—so we are encouraging locals to get out and experience our award-winning city during this off-peak season.”

This year’s campaign features a strong social media presence on Facebook and the two-month-long program will be filled with give aways from meal gift certificates to a grand-prize “staycation” package valued at $1,000. Simply “like” the CVB’s Facebook page www.facebook.com/neworleanscvb and automatically enter to win.

The Be a Tourist campaign coincides with the COOLinary promotion which offers special two and three-course lunch menus for $20 or less and three-course dinner menus for $35 or less, August 1-31, 2011, at more than 40 of the city’s top restaurants. For more information visit: www.coolinaryneworleans.com.

In addition to highlighting summer specials for locals to enjoy, these promotions work to support our business community as we enter our off-peak visitation season. Tourism is New Orleans’ most powerful economic engine. More than 8 million individuals visited the city last year creating $5.3 billion in economic impact. Tourism generates critical funding for schools, streetcars and city services as well as the New Orleans Saints, Hornets, Morial Convention Center and Louisiana Superdome. Without the revenue from hospitality, every family in Louisiana would pay $516 more in taxes each year. 70,000 New Orleanians from across the city are employed in hospitality.

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. We create $5 billion in new capital each year— more than any other business sector— by attracting millions of visitors, special events and conventions. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago and four foreign countries. For more information, please visit www.neworleanscvb.com.

* High Res Be a Tourist in Your Own Hometown creative logo available upon request

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