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Upcoming Events

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Groovesect Labor Day…

Sep 1 - 1, 2014
Join us for the  Groovesect Labor Day Cookout! more

Irvin Mayfield's Jazz…

Sep 1 - 8, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Mark of the Feminine

Sep 1 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

Preservation Jazz…

Sep 1 - 1, 2014
Live New Orleans Jazz nightly! more

Southern Decadence…

Sep 1 - 1, 2014
Southern Decadence started forty one years ago as a simple going-away… more

Hidden Treasures:…

Sep 2 - 2, 2014
Join Friends of the Cabildo as the Louisiana State Museum's impressive… more

Irvin Mayfield's Jazz…

Sep 2 - 2, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Kinder Garden:…

Sep 2 - 30, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Kinder Garden:…

Sep 2 - 30, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Maple Leaf Bar…

Sep 2 - 30, 2014
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

Standing in the…

Sep 2 - Nov 25, 2014
"Standing in the Shadows (No More)" is a series of narrative quilting… more

Funk Monkey featuring…

Sep 3 - 24, 2014
Join us for Funk Monkey featuring members of Bonerama. more

Grammy Award-winning…

Sep 3 - 24, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Irvin Mayfield's Jazz…

Sep 3 - 24, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Lunchbox Lecture -…

Sep 3 - 3, 2014
History remembers the American, British and Polish Paratroopers who jumped into… more

The Royal Sonesta's…

Sep 3 - 3, 2014
The Royal Sonesta New Orleans presents the September Round Table Luncheon… more

We Live to Eat Kick…

Sep 3 - 3, 2014
For the first time, this event is open-to-the-public and attendees will be able… more

White Glove Wednesdays

Sep 3 - 3, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

Irvin Mayfield's Jazz…

Sep 4 - 25, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Irvin Mayfield's Jazz…

Sep 4 - 25, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Groovesect Labor Day…

Sep 1 - 1, 2014
Join us for the  Groovesect Labor Day Cookout! more

New Orleans CVB Launches Summer Campaign “Be a Tourist in Your Own Hometown”

FOR IMMEDIATE RELEASE
Media Contacts:
Jennifer Day                                               Jenn Lotz
504-566-5050/773-909-2514 cell               504-566-5019
jday@neworleanscvb.com                        jlotz@neworleanscvb.com

New Orleans CVB Launches Summer Campaign “Be a Tourist in Your Own Hometown”
Summer campaign filled with specials and prizes including a $1,000 “staycation” package

NEW ORLEANSJuly 29, 2011 – The New Orleans Convention & Visitors Bureau (CVB) announces the launch of this year’s “Be a Tourist in Your Own Hometown” campaign. The campaign will run August 1-September 30, 2011. The program’s mission is to encourage New Orleanians to enjoy all of the hospitality offerings that make our city one of the most popular travel destinations in the world. “Be a Tourist in Your Own Hometown” collects and promotes summer specials on meals, attractions, hotels and more. For coupons and program details, visit www.touristathome.com.

“Sometimes as locals we find ourselves in a predictable cycle when it comes to the bars, clubs and restaurants we choose to visit,” remarked Stephen Perry, President and CEO of the New Orleans CVB. “We forget to venture outside of our usual favorites and Be a Tourist specials are the perfect inspiration to break routine. New Orleans has been racking up awards and accolades. Recently we were voted Best Large City for a Weekend Getaway by AAA South Magazine readers and the city was ranked sixth on the Travel + Leisure World’s Best Awards for cities in the U.S. and Canada—so we are encouraging locals to get out and experience our award-winning city during this off-peak season.”

This year’s campaign features a strong social media presence on Facebook and the two-month-long program will be filled with give aways from meal gift certificates to a grand-prize “staycation” package valued at $1,000. Simply “like” the CVB’s Facebook page www.facebook.com/neworleanscvb and automatically enter to win.

The Be a Tourist campaign coincides with the COOLinary promotion which offers special two and three-course lunch menus for $20 or less and three-course dinner menus for $35 or less, August 1-31, 2011, at more than 40 of the city’s top restaurants. For more information visit: www.coolinaryneworleans.com.

In addition to highlighting summer specials for locals to enjoy, these promotions work to support our business community as we enter our off-peak visitation season. Tourism is New Orleans’ most powerful economic engine. More than 8 million individuals visited the city last year creating $5.3 billion in economic impact. Tourism generates critical funding for schools, streetcars and city services as well as the New Orleans Saints, Hornets, Morial Convention Center and Louisiana Superdome. Without the revenue from hospitality, every family in Louisiana would pay $516 more in taxes each year. 70,000 New Orleanians from across the city are employed in hospitality.

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. We create $5 billion in new capital each year— more than any other business sector— by attracting millions of visitors, special events and conventions. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago and four foreign countries. For more information, please visit www.neworleanscvb.com.

* High Res Be a Tourist in Your Own Hometown creative logo available upon request

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