NOLA GOES PINK for Breast Cancer Awareness

FOR IMMEDIATE RELEASE 

NOLA GOES PINK for Breast Cancer Awareness
New Orleans' First Month Long, Citywide Top Chef Event to Benefit Breast Cancer Awareness

NEW ORLEANS, September 22, 2011 - New Orleans' top chefs will wear pink chef's coats and prepare healthy menu options throughout the entire month of October as NOLA Goes Pink in support of breast cancer awareness and research! 

Thirty-one (31) of New Orleans' top chefs and restaurateurs will offer a $31 prix fixe dinner or entrée for thirty-one (31) days with ten percent (10%) of each sale allocated to the Susan G. Komen for the Cure, New Orleans affiliate.  In a city renowned for its sauces and spices, the menus will feature clean, pro-health, nutrient-dense, plant-based and lean in animal fat offerings. 

"This is a most generous gesture by our chefs and restaurateurs across the culinary community, and one that celebrates the best of New Orleans - our delicious cuisine - for a most worthy and important cause," said Cheryl Landrieu, the wife of Mayor Mitch Landrieu, and co-chair of NOLA Goes Pink. "It is also important to note that this month-long promotion will shine a light on healthy dining options while raising awareness about breast cancer, two vital approaches in fighting a disease that has touched so many people in all of lives.  We're proud that New Orleans is the first city to make this happen and hope that other cities follow our lead."

This is the first-ever citywide, month-long promotion in support of breast cancer awareness.  This is the first time that New Orleans chefs will prepare healthy dining options that help to fight carcinogens.  But, this is not the first time that the top chefs of New Orleans have rallied for a cause  as they illustrated post-hurricane and oil spill.  Join us as NOLA Goes Pink for breast cancer awareness! 

Participating Chefs and Restaurateurs: 5 Fifty 5 (Chef Mark Quitney), Andrea's (Chef Andrea Apuzzo), Arnaud's (Chef Tommy DiGiovanni), Bayona (Chef Susan Spicer), The Bombay Club (Chef Ricky Cheramie), Bourbon House (Chef Darin Nesbit), Café Giovanni (Chef Duke LoCicero), Capdeville (Chef Zach Tippin), The Davenport Lounge (Chefs Vinny Russo and Emily Dillport), Dickie Brennan's Steakhouse (Chef Alfred Singleton), Herbsaint (Chef Rebecca Wilcomb), La Cote Brasserie (Chef Chuck Subra), La Thai (Chef Diana Chauvin), Le Meritage (Chef Michael Farrell), M bistro (Chefs Vinny Russo and Emily Dillport), MiLA (Chef Allison Vines-Rushing and Slade Rushing), Mondo (Chef Susan Spicer and Cindie Crosbie), Muriel's Jackson Square (Chef Gus Martin), Palace Café (Chef Ben Thibodeaux), The Pelican Club (Chef Richard Hughes), Ralph's on the Park (Chef Chip Flanagan), Red Fish Grill (Chef Michael Gottlieb),  Reginelli's Pizzeria (ALL 7 locations and all servers will wear pink custom-designed shirts for the month; Chef Darryl Reginelli), Ste. Marie (Chef Mike Pedranti) and Sylvain (Chef Alex Harrell).

Press Conference:
An official press conference with all participating chefs, committee members and VIP's will take place on Tuesday, September 27, 2011 in M bistro at The Ritz-Carlton, New Orleans) at 10:00 a.m. 

Committee:
City of New Orleans' First Lady Cheryl Landrieu, New Orleans Tourism and Marketing Corporation Chief Executive Officer Mark Romig, Celebrity Chef Susan Spicer, Ritz-Carlton Executive Chef Vinny Russo and Susan G. Komen for the Cure, New Orleans Affiliate Director Lisa Plunkett. 

Resources:
Restaurants will post menus on their individual websites and information can be found on the Susan G. Komen for the Cure, New Orleans affiliate website (http://www.komenneworleans.org/) as well as website of the New Orleans Tourism and Marketing Corporation (http://www.neworleansonline.com/).  Look for chef's donning pink chef's coats and Komen ribbons and decals at participating restaurants. 

Contact:
Char Thian, Director of Public Relations, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans, LA  70112

Cel: 504-913-4114; E-Mail: char.thian@ritzcarlton.com

Facebook: http://www.facebook.com/pages/NOLA-Goes-Pink/147858971971213

Twitter: @NOLAGoesPink