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“Giants of Jazz: Art…

Jul 26 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Amazing Scavenger…

Jul 26, 2017 - Jul 03, 2027
Turn New Orleans into a giant game board with this fun scavenger hunt… more

Chicken on the Bone…

Jul 26 - Dec 6, 2017
Want to enjoy some nightlife? No trip to New Orleans is complete if you have… more

Christmas in July…

Jul 26 - 26, 2017
Join us for Christmas Caroling and other fun activities. Bring the family!… more

Comedy Gold hosted by…

Jul 26, 2017 - Jan 07, 2026
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

David Hansen's Garden…

Jul 26, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

David Hansen's Garden…

Jul 26 - Dec 29, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

FestiGals

Jul 26, 2017
FestiGals hosts New Orleans Women's Weekend Experience - a celebration of women… more

Gordon Biersch…

Jul 26, 2017 - Feb 27, 2019
Come enjoy the  monthly Brewer's dinner where the Chef and Head Brewmaster… more

House of Blues…

Jul 26 - Sep 27, 2017
Join us at the  Foundation Room at the House of Blues every Wednesday for… more

New Orleans Museum of…

Jul 26 - Oct 8, 2017
Jim Steg (American, 1922 -2001) was the most influential printmaker to be based… more

New Orleans Museum of…

Jul 26 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

New Orleans Museum of…

Jul 26 - Sep 3, 2017
Pride of Place: The Making of Contemporary Art in New Orleans showcases… more

New Orleans Museum of…

Jul 26 - Oct 8, 2017
Paintings from throughout Scully's career are presented with a selection of… more

Storyville: Madams…

Jul 26 - Dec 9, 2017
Storyville: Madams and Music revives the sights and sounds of New Orleans's… more

The Historic New…

Jul 26 - Oct 21, 2017
The Historic New Orleans Collection's Laura Simon Nelson Galleries for… more

The Maison Presents -…

Jul 26 - 26, 2017
The New Orleans Jazz Vipers play a free dinner show at The Maison every… more

Trinity Kicks Off…

Jul 26 - Sep 3, 2017
To help beath the New Orleans' heat, Trinity is introducing new daily Happy… more

Heart of the House

Jul 27, 2017 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Lilith in Loa…

Jul 27, 2017
From Laurel Canyon to the West Village, Nashville to New Orleans, the LOA Bar… more

“Giants of Jazz: Art…

Jul 26 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

New Orleans Sees 7.7% Increase in Visitation in First Half of 2011

CVB NOTMC Logos

 

FOR IMMEDIATE RELEASE

Media Contacts:

Kelly Schulz/Jennifer Day      Lea Sinclair             Janet Speyrer        John A. Williams

NOCVB                                  NOTMC                   UNO                      UNO

504-566-5019                      504-826-9710       504-280-6981     504-280-6954

kschulz@neworleanscvb.com   lea@notmc.com   jspeyrer@uno.edu  jawill14@uno.edu

jday@neworleanscvb.com

New Orleans Sees 7.7% Increase in Visitation in First Half of 2011
Total Visiting Spending Increases Over 10% to $3.1 billion  

NEW ORLEANS - September 22, 2011 - New Orleans hosted 4.8 million visitors in the first half of 2011, an increase of 7.7% over the same period in 2010.  These visitors spent a total of $3.1 billion, a boost of more than 10% over January - June 2010.  These figures are the result of the 2011 University of New Orleans (UNO) Hospitality Research Center's 2011 New Orleans Area Visitor Profile, commissioned by the New Orleans Convention and Visitors Bureau (NOCVB) and the New Orleans Tourism Marketing Corporation (NOTMC).

Dr. Janet Speyrer, Co-Director of the Hospitality Research Center (HRC) commented, "Based on strong performance in the first half of the year, 2011 is expected to be a robust year for both the number of total visitors and their spending.  While this news is certainly positive, one should resist the temptation to double the half-year values to get visitor statistics for the full year. Typically the industry's performance is better in the first half of the year than in the second."

 

Of the 4.8 million visitors to date, 77.2% were visiting New Orleans for leisure, 14.4% attended conventions, associations, corporate meetings, and trade shows, and 8.4% were in New Orleans for general business. Of all overnight visitors, 46.5% stayed in a hotel, while 30.0% were visiting friends and relatives. The average number of nights stayed by all leisure visitors was 3.7 nights, which is a 1.5% decrease from 2010. On the spending front, per-trip expenditures among leisure travelers were up in all categories except for bars and nightclubs. The largest jump in per-trip expenditures was in lodging, with a 20.7% increase from the same period in 2010, and in local transportation, with a 20.8% increase from 2010.

Mayor Mitch Landrieu said, "The UNO visitor study provides strong evidence of the continued upward trend of the New Orleans tourism industry. This growth is excellent news demonstrating the resiliency of the industry and the importance the cultural economy plays in the overall economic health of our city and region. Over the next 18 months, New Orleans will play host to an unprecedented series of national and international events, and I look forward to the tourism industry's continued growth in our city."

Tourism is New Orleans' largest employer. According to UNO's research for the full year 2010, New Orleans welcomed 8.3 million visitors, a 10.7 percent increase over 2009, and the first time to reach 8 million visitors since Katrina. Those 8.3 million visitors spent $5.3 billion, a $1.1 billion increase over 2009 and the highest spending in the city's history.

The positive momentum achieved by New Orleans' tourism industry in 2011 comes as city prepares for an unprecedented schedule of national and international events over the next 18 months, including two NCAA Final Four tournaments, the BCS National Championship and the Super Bowl.

 "The results clearly show that tourism does not happen on its own ... it takes carefully plotted sales, marketing and public relations strategies, strong customer relationships and hard work by the CVB, NOTMC and every member of the hospitality industry," said Stephen Perry, President and CEO of the New Orleans Convention and Visitors Bureau.

The survey also revealed that while Louisiana was the top feeder market (15.1%) for New Orleans, the next most popular states for visitation in order were Texas (7.7%), California (6.8%), Mississippi (6.2%), Florida (5.1%) and New York (4.5%). Almost half (44.9%) of the respondents reported that this was their first visit to New Orleans, an increase over prior year. 90.1% of all visitors said that they were very likely or likely to recommend New Orleans as a destination.

John Williams, Co-Director of the UNO HRC, added, "the hotel industry in New Orleans has been performing exceedingly well as the national economy has struggled."

"New Orleans clearly has marketing momentum going into a critical period of exceptional, world-class events over the next 18 months," said Mark Romig, CEO of NOTMC.  "The results demonstrate that visitors are reacting positively to our messaging.  However, we still have much work to do in order to effectively compete with other destinations for the visitor's discretionary spending and also continue to perform at a high level as an industry to ensure that our visitors have a quality experience."

The University of New Orleans Hospitality Research Center is a collaborative effort of the University of New Orleans' Division of Business and Economic Research (DBER) and the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration (HRT). Its function is to provide a variety of research services to hospitality, travel and tourism organizations. The HRC has been producing reports similar to this visitor study since 1997.

The New Orleans Tourism Marketing Corporation is the City of New Orleans' official leisure travel promotion agency created to foster jobs and economic growth by developing the tourism industry in New Orleans. NOTMC is publicly funded and provides year-round online marketing, advertising, public relations and special event programming in order to support the growth of leisure travel to New Orleans.  

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. We create $5 billion in new capital each year- more than any other business sector- by attracting millions of visitors, special events and conventions. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 50th anniversary in 2010. For more information, please visit http://www.neworleanscvb.com/.

 

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