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Upcoming Events

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Entergy IMAX Theatre…

Jul 28 - Aug 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

JPAS Summer Musical…

Jul 28 - Aug 3, 2014
  THOROUGHLY MODERN MILLIE JR., based on the zany musical that has taken… more

Sistahs Making a…

Jul 28 - 28, 2014
Sistahs Making a Change hosts the ever-popular "How We Got to the… more

The Victory Belles –…

Jul 30 - 30, 2014
Salute the USA with the Victory Belles' newest red, white and blue celebration!… more

White Glove…

Jul 30 - 30, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

14th Annual Satchmo…

Jul 31 - Aug 3, 2014
Celebrate our native son, Louis "Satchmo" Armstrong, at this free… more

2014 New Orleans…

Jul 31 - Aug 3, 2014
Join us for the Historic New Orleans Collection's seventh annual New Orleans… more

Le Foret - Five…

Jul 31 - 31, 2014
Wine aficionados and foodies alike can enjoy sumptuous seasonal delights with… more

Louisiana Music…

Jul 31 - 31, 2014
Listen to Voo Davis perform! more

Open Mic Night at…

Jul 31 - Aug 28, 2014
This summer, Thursday nights at Hard Rock New Orleans are open to local… more

The Historic New…

Jul 31 - Aug 3, 2014
The Historic New Orleans Collection's seventh annual New Orleans Antiques… more

Workplace Wellness…

Jul 31 - 31, 2014
Pre-planning is a matter of taking the time to think about - and record - your… more

AN EVENING WITH …

Aug 1 - 1, 2014

COOLinary New…

Aug 1 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

Mecha Con

Aug 1 - 3, 2014
MechaCon was conceived as a revolutionary Anime convention experience,… more

Sarah McLachlan at…

Aug 1 - 1, 2014

Satchmo Summer Fest

Aug 1 - 1, 2014
Come and enjoy live music with Leroy Jones & New Orleans Finest. more

The Saenger Theatre…

Aug 1 - 1, 2014
Join us for  multi-platinum singer and songwriter Sarah McLaughlin. She… more

The Victory Belles –…

Aug 1 - 1, 2014
Salute the USA with the Victory Belles' newest red, white and blue celebration!… more

20th Anniversary…

Aug 2 - 2, 2014
The Contemporary Arts Center, New Orleans (CAC) announces the annual Whitney… more

Entergy IMAX Theatre…

Jul 28 - Aug 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

Tales of the Cocktail® Hits Record Numbers in 2011

FOR IMMEDIATE RELEASE
Media Contact:
info@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers in 2011
The 9th annual Tales of the Cocktail® set record highs for attendees, hotel nights
and the economic impact on New Orleans.

 

New Orleans, LA - September 28, 2011 - Tales of the Cocktail®, the internationally acclaimed festival of cocktails, cuisine and culture held its 9th annual event in New Orleans, July 20-24, 2011. With more than 21,000 attendees, up 16% from last year, the 2011 festival turned out to be the biggest yet. Even more impressive than the number of attendees is the enormous economic impact Tales of the Cocktail® has on the city of New Orleans. During the five-day festival,  $12.7 million was spent by the Tales of the Cocktail® attendees (increase of $1.4 million from 2010) with the city and state collecting $885,000 in tax revenue.

"The cocktail lovers who join us every year make the festival what it is," said Paul Tuennerman, Chief Business Officer for Tales of the Cocktail®. "The fact that we keep seeing growth year after year is an indication of the growing interest and excitement for cocktails around the world."

The 21,764 attendees booked a total of 15,748 hotel nights among our 14 hotel partners' properties, an increase of 1734 hotel nights from 2010. California, Texas, New York, Louisiana and Florida were the most represented states, while Canada, Russia, United Kingdom, Australia and Finland had the most international attendees.

During the five-day celebration of the cocktail industry, Tales of the Cocktail® hosted 207 spirited events, including 25 Spirited Dinner® locations, 54 educational seminars, 63 tasting rooms and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 82 volunteers, 57 cocktail apprentices, 8 juicers, 55 part-time staffers, 23 interns, and 5 full-time staffers.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Tales of the Cocktail® returns in 2012 for a historic milestone-its 10th Anniversary of rocking the cocktail world. Join the celebration July 25-29, 2012 and see how Tales of the Cocktail® only gets better with age.

 

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

 

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com