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Upcoming Events

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CANO & PhotoNOLA…

Jan 17 - Feb 28, 2017
CANO is proud to announce our first photography exhibition in conjunction with… more

Clarence John…

Jan 17 - Mar 25, 2017
A Louisiana native, Clarence John Laughlin (1905 - 1985) ranks among the most… more

David Hansen's Garden…

Jan 17, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Exhibition to feature…

Jan 17 - Mar 25, 2017
 The Historic New Orleans Collection will open its next exhibition,… more

Historic New Orleans…

Jan 17 - Apr 9, 2017
The Historic New Orleans Collection is gearing up for an exciting new… more

Rashaad Newsome:…

Jan 17 - Feb 12, 2017
New Orleans-born artist Rashaad Newsome returns for this interdisciplinary… more

Saenger Theatre…

Jan 17 - 22, 2017
Experience the phenomenon of Grammy and Tony Award Winning Disney's The Lion… more

Singer/Songerwriter…

Jan 17, 2017 - Jan 06, 2026
In The Voodoo Garden, All Ages. House of Blues New Orleans hosts a new weekly… more

Comedy Gold hosted by…

Jan 18, 2017 - Jan 07, 2026
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

Conversation with…

Jan 18 - 18, 2017
A conversation between Mickalene Thomas and Dr. Mia Bagneris, Assistant… more

The Historic Carver…

Jan 18 - 18, 2017
Join us at the Historic Carver Theater for the  Midweek Jazz … more

The Maison Presents -…

Jan 18 - Jul 26, 2017
The New Orleans Jazz Vipers play a free dinner show at The Maison every… more

Heart of the House

Jan 19, 2017 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Lilith in Loa…

Jan 19, 2017
From Laurel Canyon to the West Village, Nashville to New Orleans, the LOA Bar… more

Thursdays at Twilight…

Jan 19 - 19, 2017
This very popular series with an array of musicians and Mint Juleps will begin… more

Happier Hour Wine…

Jan 20 - Jun 30, 2017
Each week, we feature several wines from around the world along with small… more

Maple Leaf Bar…

Jan 20 - 20, 2017
Join us at the Maple Leaf Bar for The Wild Magnolia's Big Chief Bo Dollis Jr's… more

Rashaad Newsome:…

Jan 20 - 20, 2017
New Orleans-born artist Rashaad Newsome returns for this interdisciplinary… more

Shen Yun Chinese…

Jan 20 - 21, 2017
A Gift from Heaven IN ANCIENT TIMES, China was known as the Land of the… more

Backyard Grooves

Jan 21, 2017 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

CANO & PhotoNOLA…

Jan 17 - Feb 28, 2017
CANO is proud to announce our first photography exhibition in conjunction with… more

Tales of the Cocktail® Hits Record Numbers in 2011

FOR IMMEDIATE RELEASE
Media Contact:
info@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers in 2011
The 9th annual Tales of the Cocktail® set record highs for attendees, hotel nights
and the economic impact on New Orleans.

 

New Orleans, LA - September 28, 2011 - Tales of the Cocktail®, the internationally acclaimed festival of cocktails, cuisine and culture held its 9th annual event in New Orleans, July 20-24, 2011. With more than 21,000 attendees, up 16% from last year, the 2011 festival turned out to be the biggest yet. Even more impressive than the number of attendees is the enormous economic impact Tales of the Cocktail® has on the city of New Orleans. During the five-day festival,  $12.7 million was spent by the Tales of the Cocktail® attendees (increase of $1.4 million from 2010) with the city and state collecting $885,000 in tax revenue.

"The cocktail lovers who join us every year make the festival what it is," said Paul Tuennerman, Chief Business Officer for Tales of the Cocktail®. "The fact that we keep seeing growth year after year is an indication of the growing interest and excitement for cocktails around the world."

The 21,764 attendees booked a total of 15,748 hotel nights among our 14 hotel partners' properties, an increase of 1734 hotel nights from 2010. California, Texas, New York, Louisiana and Florida were the most represented states, while Canada, Russia, United Kingdom, Australia and Finland had the most international attendees.

During the five-day celebration of the cocktail industry, Tales of the Cocktail® hosted 207 spirited events, including 25 Spirited Dinner® locations, 54 educational seminars, 63 tasting rooms and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 82 volunteers, 57 cocktail apprentices, 8 juicers, 55 part-time staffers, 23 interns, and 5 full-time staffers.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Tales of the Cocktail® returns in 2012 for a historic milestone-its 10th Anniversary of rocking the cocktail world. Join the celebration July 25-29, 2012 and see how Tales of the Cocktail® only gets better with age.

 

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

 

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com