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Upcoming Events

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“The National WWII…

Aug 27 - 27, 2016
The French Market welcomes The National WWII Museum's Victory Belles back to… more

29th Annual Fall…

Aug 27 - 28, 2016
This year’s show will feature exhibitors who have the latest products in… more

Abita Springs Opry at…

Aug 27 - 27, 2016
The Abita Springs Opry returns to the French Market Farmers Market Every… more

Alliance Française…

Aug 27 - 27, 2016
Join us for our annual Fall Open House on August 27 from 1:00 pm to 3:00 pm to… more

Backyard Grooves

Aug 27, 2016 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

COOLinary New Orleans…

Aug 27 - 31, 2016
It is going to be a delicious summer!  During the month of August, enjoy… more

Didn't Wash Us Away: …

Aug 27 - 27, 2016
Join us for the Book Signing and Reception for Didn't Wash Us Away:… more

Double Dose

Aug 27, 2016 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

End of the Rainbow…

Aug 27 - Sep 26, 2016
Come join for the exhibition of  End of the Rainbow, which is an extension… more

Entergy Giant Screen…

Aug 27 - Sep 6, 2016
When Dory said "just keep swimming" in 2003's Oscar®-winning film… more

Irvin Mayfield's Jazz…

Aug 27 - 27, 2016
Come join us at the Royal Sonesta for Irvin Mayfield's Jazz Playhouse featuring… more

Jon Cleary & The…

Aug 27 - 27, 2016
The Orpheum Theater will celebrate a full year since re-opening its doors to… more

Louisiana Music…

Aug 27 - 27, 2016
Come and listen to music by Trouble In The Garden @ Noon Captain Ledge… more

Mama's Music

Aug 27, 2016 - Jan 10, 2026
In Big Mama's Lounge. 21+ with valid photo I.D. 7-string guitarist Justin… more

Modgun by Robert…

Aug 27 - Dec 18, 2016
The public is invited to tour the newly installed ModGun by Robert Tannen, the… more

Morris Bart Presents…

Aug 27 - 27, 2016
Mark your calendars! Lil Wayne featuring Collegrove, 2ChainzX,  and… more

New Orleans Museum…

Aug 27 - 31, 2016
New Orleans Museum Month, now in its third year, is a collaboration between… more

Nik Richard - A Dream…

Aug 27 - 27, 2016
Local New Orleans author, Nik Richard, is having a book release this Saturday… more

Ogden Museum Presents…

Aug 27 - Sep 18, 2016
Join us at the Ogden Museum of Southern Art  for the exhibiition,… more

The House of Groove

Aug 27, 2016
The House of Groove is a House Party and a live improvised musical journey… more

“The National WWII…

Aug 27 - 27, 2016
The French Market welcomes The National WWII Museum's Victory Belles back to… more

Tales of the Cocktail® Hits Record Numbers in 2011

FOR IMMEDIATE RELEASE
Media Contact:
info@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers in 2011
The 9th annual Tales of the Cocktail® set record highs for attendees, hotel nights
and the economic impact on New Orleans.

 

New Orleans, LA - September 28, 2011 - Tales of the Cocktail®, the internationally acclaimed festival of cocktails, cuisine and culture held its 9th annual event in New Orleans, July 20-24, 2011. With more than 21,000 attendees, up 16% from last year, the 2011 festival turned out to be the biggest yet. Even more impressive than the number of attendees is the enormous economic impact Tales of the Cocktail® has on the city of New Orleans. During the five-day festival,  $12.7 million was spent by the Tales of the Cocktail® attendees (increase of $1.4 million from 2010) with the city and state collecting $885,000 in tax revenue.

"The cocktail lovers who join us every year make the festival what it is," said Paul Tuennerman, Chief Business Officer for Tales of the Cocktail®. "The fact that we keep seeing growth year after year is an indication of the growing interest and excitement for cocktails around the world."

The 21,764 attendees booked a total of 15,748 hotel nights among our 14 hotel partners' properties, an increase of 1734 hotel nights from 2010. California, Texas, New York, Louisiana and Florida were the most represented states, while Canada, Russia, United Kingdom, Australia and Finland had the most international attendees.

During the five-day celebration of the cocktail industry, Tales of the Cocktail® hosted 207 spirited events, including 25 Spirited Dinner® locations, 54 educational seminars, 63 tasting rooms and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 82 volunteers, 57 cocktail apprentices, 8 juicers, 55 part-time staffers, 23 interns, and 5 full-time staffers.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Tales of the Cocktail® returns in 2012 for a historic milestone-its 10th Anniversary of rocking the cocktail world. Join the celebration July 25-29, 2012 and see how Tales of the Cocktail® only gets better with age.

 

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

 

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com