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Upcoming Events

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Backyard Grooves

Jul 23, 2016 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

BB King's Blues Club…

Jul 23 - 23, 2016
Join us for live music with Piano Man Lucy Blackledge. more

BB King's Blues Club…

Jul 23 - 23, 2016
Join us for live music with Stevie J Blues Solo. more

BB King's Blues Club…

Jul 23 - 23, 2016
Join us for live music with BB King Allstar Band ft. Larry Johnson & Jonte… more

Carousel Gardens…

Jul 23 - 31, 2016
Now is a great time to buy your season pass. The season pass even gets you… more

Double Dose

Jul 23, 2016 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

Jazz Yoga with Susan…

Jul 23 - 30, 2016
Jazz Yoga with live meditative music by Peter Nu, continues at the Old U.S.… more

Mama's Music

Jul 23, 2016 - Jan 10, 2026
In Big Mama's Lounge. 21+ with valid photo I.D. 7-string guitarist Justin… more

Photo Exhibition -…

Jul 23 - 30, 2016
Join us for the Photo Exhibition - "MAAFA: The Past We Inherit; the Future… more

Rivertown Theaters…

Jul 23 - 24, 2016
Click your heels together and join the Scarecrow, Tin Man, Lion, Dorothy and… more

Tales of the Cocktail

Jul 23 - 24, 2016
Join us for the 14th Annual Tales of the Cocktail Festival! Tales of the… more

The House of Groove

Jul 23, 2016
The House of Groove is a House Party and a live improvised musical journey… more

The Illusion

Jul 23 - Aug 6, 2016
Strange things happen when you wander into a magician’s cave. Pridamant,… more

The New Movement…

Jul 23, 2016 - May 23, 2026
Join us at the New Movement for  stand -up comedy show - Go… more

The New Movement…

Jul 23 - Dec 31, 2016
At each Megaphone Show, we invite a special guest/local… more

The New Movement…

Jul 23 - Dec 31, 2016
Chris Trew is joined on stage by two audience members chosen at random who have… more

A Method to Our…

Jul 24 - 24, 2016
Join us for the second event in our summer series: “A Roaster’s… more

BB King's Blues Club…

Jul 24 - 24, 2016
Join us for live music at the BB King's Blues Club with Jeremy Joyce. more

BB King's Blues Club…

Jul 24 - 24, 2016
Join us at the BB King's Blues Club New Orleans for Keith Stone Band. more

Soul Full Sunday…

Jul 24 - 24, 2016
Ashé Cultural Arts Center brings back the quarterly Sunday Brunch with… more

Backyard Grooves

Jul 23, 2016 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

Tales of the Cocktail® Hits Record Numbers in 2011

FOR IMMEDIATE RELEASE
Media Contact:
info@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers in 2011
The 9th annual Tales of the Cocktail® set record highs for attendees, hotel nights
and the economic impact on New Orleans.

 

New Orleans, LA - September 28, 2011 - Tales of the Cocktail®, the internationally acclaimed festival of cocktails, cuisine and culture held its 9th annual event in New Orleans, July 20-24, 2011. With more than 21,000 attendees, up 16% from last year, the 2011 festival turned out to be the biggest yet. Even more impressive than the number of attendees is the enormous economic impact Tales of the Cocktail® has on the city of New Orleans. During the five-day festival,  $12.7 million was spent by the Tales of the Cocktail® attendees (increase of $1.4 million from 2010) with the city and state collecting $885,000 in tax revenue.

"The cocktail lovers who join us every year make the festival what it is," said Paul Tuennerman, Chief Business Officer for Tales of the Cocktail®. "The fact that we keep seeing growth year after year is an indication of the growing interest and excitement for cocktails around the world."

The 21,764 attendees booked a total of 15,748 hotel nights among our 14 hotel partners' properties, an increase of 1734 hotel nights from 2010. California, Texas, New York, Louisiana and Florida were the most represented states, while Canada, Russia, United Kingdom, Australia and Finland had the most international attendees.

During the five-day celebration of the cocktail industry, Tales of the Cocktail® hosted 207 spirited events, including 25 Spirited Dinner® locations, 54 educational seminars, 63 tasting rooms and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 82 volunteers, 57 cocktail apprentices, 8 juicers, 55 part-time staffers, 23 interns, and 5 full-time staffers.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Tales of the Cocktail® returns in 2012 for a historic milestone-its 10th Anniversary of rocking the cocktail world. Join the celebration July 25-29, 2012 and see how Tales of the Cocktail® only gets better with age.

 

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

 

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com