FOR IMMEDIATE RELEASE
Ann Wills for House of Blues
House of Blues
HOUSE OF BLUES - NEW ORLEANS UNVEILS NEW "CROSSROADS AT HOUSE OF BLUES" DINING EXPERIENCE
BOLD RESTAURANT MENU CREATED BY NOTED
TELEVISION CELEBRITY CHEF AARON SANCHEZ
(NEW ORLEANS - October 13, 2011) - On October 24, House of Blues® - New Orleans will introduce its newly rebranded restaurant, "Crossroads at House of Blues", a new dining experience featuring a menu created by noted celebrity chef Aaron Sanchez, known to millions of television viewers for his popular appearances on numerous Food Network shows and culinary events across the country.
Incorporating flavors from all over the world, Chef Aaron has created new signature dishes such as shrimp and grits, short rib meatball sliders, hand stretched grilled flatbreads, and chile braised short ribs and street tacos.
"House of Blues is all about music, love, art and spirituality," said Chef Sanchez. "In many ways, those are the same ingredients for great food and that's exactly what I've tried to capture in the new menu for the Crossroads restaurants."
Previous House of Blues dining favorites like jambalaya remain on the menu and Chef Aaron has also created updated versions of House of Blues staples like cornbread, pulled pork sandwiches and signature burgers that feature unique twists.
Ron Bension, House of Blues Entertainment Chief Executive Officer said, "From the day it was founded, House of Blues has been all about great music and great food. Food and music are one and the same - they evolve to match the public's changing taste - literally and figuratively. Like a great band, a great chef understands this and constantly updates his repertoire. That's what we've done."
"The guests who come to House of Blues shows, ‘get it.' They're influencers and they know what's relevant. That has to be so with every aspect of their experience at House of Blues - whether it's the entertainment or the dining," said Bension.
The new menu rolls out in New Orleans on Monday, October 24 and to other House of Blues cities over the course of the next few months. Crossroads at House of Blues New Orleans will be open for lunch and dinner seven days a week.
House of Blues showcases the diversity of live music by presenting nearly every genre of music on its stages. Crossroads at House of Blues also celebrates this spirit of diversity. The cuisine is a mix of American and international inspired dishes created by one of the hottest chefs in America, culinary visionary Chef Sanchez.
Chef Sanchez has interpreted comfort food that's meant to be bold and classic yet contemporary. Surrounded by the unique folk art that fills the walls of the restaurant, Crossroads at House of Blues is truly the place where food, music and art intersect.
The new imagery for Crossroads at House of Blues is a combination of antique road signs and U.S. roadmaps. The rusted vintage road signs come from all over the world, reinforcing a multicultural cuisine back-story while also incorporating the overarching juke joint/roadhouse textures of the House of Blues brand. The signs, maps and branding provide a subtle overall roadmap to the Crossroads experience.
The junction of Highway 61 and Highway 49 in Clarksdale is also designated as the famous crossroads where, according to legend, Robert Johnson supposedly sold his soul to the Devil in exchange for mastery of the blues, the truly American art form that our clubs and the bands who grace our stage pay tribute to every day.
About House Of Blues
Founded in 1992, The 13 House of Blues are located throughout the United States and form the country's pre-eminent group of intimate music venues. Each features state-of-the-art sound and lighting technology in one-of-a-kind custom designed environments aimed to bring fans as close as possible to the artists. Every location's restaurant and bar is adorned with signature original folk-art - part of the world's largest collection - combined with the House of Blues legendary hospitality and tantalizing cuisine.
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