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17th Annual Martin…

Mar 5 - 7, 2015
Join us for the 17th Annual Martin Luther King, Jr. Commemorative Art… more

Andrew Jackson: Hero…

Mar 5 - 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Artist Spotlight…

Mar 5 - 31, 2015
New Orleans-based woodturning artist Tom Dunne will be the featured artist in… more

Ashe Cultural Arts…

Mar 5 - 5, 2015
Please join us for the film screening of Por Aqui Paso Chavez, a documentary of… more

Edgar Degas: The…

Mar 5 - May 24, 2015
Featuring drawings, prints, sculpture, and photographs, all from a single… more

Jim Roche: Cultural…

Mar 5 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

Ogden After Hours…

Mar 5 - 5, 2015
Join us for Ogden After Hours for Colin Lake. more

Tennessee Williams:…

Mar 5 - May 31, 2015
Tennessee Williams was one of the most admired playwrights of the 20th century.… more

The Columns Hotel…

Mar 5 - 26, 2015
The Historical Columns Hotel with its "sophiscicated atmosphere" and… more

The New Orleans…

Mar 5 - Nov 18, 2015
Marvel Universe LIVE! will captivate audiences with an authentic and original… more

The Trio feat. Johnny…

Mar 5 - 5, 2015
Join us for The Trio: Johnny Vidacovich, Nigel Hall, and George Porter Jr. … more

Friends of the…

Mar 6 - 6, 2015
Local jazz band, the Panorama Jazz Band, will bookend the final concert of… more

International…

Mar 6 - 7, 2015
Now in its seventh year, the New Orleans International Children's Film… more

Jefferson Arts…

Mar 6 - 15, 2015
Mrs. Stancliffe's Rose Cottage Bed & Breakfast has been successful for many… more

Lauren Sturm - Bayou…

Mar 6 - 6, 2015
Performs solo acoustic piano. more

Maple Leaf Bar…

Mar 6 - 6, 2015
Join us for live entertainment featuring Groovesect. more

Mark Steinmetz: South

Mar 6 - May 10, 2015
Mark Steinmetz lives and works in Athens, Georgia. His work transcends the… more

Music at the Mint…

Mar 6 - 6, 2015
Billie performs mainly in an avant-garde, free style painting expansive… more

Opening Reception -…

Mar 6 - 6, 2015
Join us  for a free opening reception for Radcliffe Bailey: Recent Works… more

Ponchatoula Antique…

Mar 6 - 8, 2015
Featuring-Antique Collectibles Booth, Fine Arts & Crafts Booth, Food Booth,… more

17th Annual Martin…

Mar 5 - 7, 2015
Join us for the 17th Annual Martin Luther King, Jr. Commemorative Art… more

New Mardi Gras Study Shows New Orleans Realizes Continued Strong Economic Impact and Increasing Returns Over Direct Services Costs

FOR IMMEDIATE RELEASE
Media Contact:

King Logan
504-296-5111

New Mardi Gras Study Shows New Orleans Realizes Continued Strong Economic Impact and Increasing Returns Over Direct Services Costs

(New Orleans) - A new study on the economic value of the 2011 Mardi Gras season showed a total contribution to the New Orleans economy of $300.7 million, while providing the City of New Orleans with nearly $8.50 in tax revenues for every $1 the city spent in direct services support like police, fire and sanitation.

In addition, Mardi Gras 2011 represented slightly more than 1.5% of the city's Gross Domestic Product (GDP) when combining direct expenditures and a "brand value" estimate to the calculations, commented Tulane economics professor Toni Weiss, who performed the new study on behalf of the Carnival Krewe Civic Foundation.

Weiss stated, "What is most interesting about these numbers are how they compare to the City's expenditures in 2009; a 29% decrease in City outlays from two years ago. This is obviously a benefit for the citizens as it illustrates a greater degree of fiscal responsibility. Additionally, it means that every tax dollar generated as a result of Mardi Gras generates a greater return on the City's investment."

A spokesman for the Carnival Krewes Civic Foundation, John Charbonnet said, "Mardi Gras as the iconic celebration for New Orleans has proven to be consistently resilient for our economy, and our city leadership is to be commended for their efficient and thorough approach to spending city tax dollars in support of the related activities. Mardi Gras continues to be a substantial revenue producer for the city and a significant part of the lifeblood of the community's economy."

Weiss stated that her report was compiled using economic data on Mardi Gras spending in the City of New Orleans exclusively, and is limited to actual expenditures obtained from out of town hotel visitors, local citizens, carnival krewe officials, krewe members and city government. Using this information, she placed the total direct economic impact and brand value of Mardi Gras on the New Orleans economy at approximately $300.7 million.

An earlier study conducted on the 2009 Mardi Gras celebration concluded that the event had a slightly higher impact. The interesting question this year was whether the current economic situation nationally and to a smaller degree locally would affect the ability of Mardi Gras to generate the amount of expenditures and the fiscal impact on both the City and the local economy as it had previously.

Weiss added, "the answer to this is both a yes and a no. Local expenditures on parading, parties, food, alcohol, and related items were stronger in 2011 than in 2009 and this created, obviously, a very positive movement in the economic impact of Mardi Gras. Unfortunately, this positive impact was not enough to offset the influence that the national economy has on tourist expenditures. Hotel room revenue, while achieving enviable occupancy rates, was down 5% from 2009 due to a decrease in average room rates of 7%. While this reduction in lodging expenditures was too great to overcome increases in local spending, the good news is that the overall decline in direct economic impact was minimal. Additionally, once tourist dollars rebound there is every reason to believe that future Mardi Gras seasons will be stronger than ever."

While the decrease in average hotel room rates created a downward pressure on the economic impact of Mardi Gras 2011, Weiss cited three positive factors that helped keep the numbers strong. First, Shrove Tuesday 2011 was March 8th; the latest it has been in over 60 years. The later Mardi Gras is the better for the economy. The king cake season is longer; people have recovered from the Christmas season; Valentine's day, traditionally a very strong day for jewelers and florists in other parts of the country but often overlooked here, is less marginalized; and the excitement and therefore the willingness to spend money has time to build. Second, though related to the first, is that the 12 day season corresponded with students' spring breaks around the country, allowing people to not only come to town but to stay for a longer period of time. Because of this factor, occupancy rates were very high especially in the middle of the week between the two main weekends and on the evening of Fat Tuesday. Third, krewes and individual members of krewes increased their aggregate expenditures on throws, events, parties, gifts and balls.

EXECUTIVE SUMMARY

(All data - 2011 Mardi Gras)

Total direct economic impact of Mardi Gras on the New Orleans economy

$144,091,533

Total direct and indirect impact of Mardi Gras on the New Orleans economy

$300,656,546

Percentage of New Orleans GDP

1.5%

Net fiscal benefit accrued to the City of New Orleans as a result of staging Mardi Gras including franchise value

$13,108,538

Return on City's investment in Mardi Gras

$8.45/$1.00

 

Note: City information obtained from the Office of Chief Administrative Officer; Smith Travel Services (STR) is source of hotel occupancy data for 2011 Mardi Gras