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30 Americans

Apr 23 - Jun 15, 2014
30 Americans showcases works by many of the most important African American… more

Kehinde Wiley: An…

Apr 23 - 23, 2014
Follow Wiley as he undertakes an exciting new project: a series of classical… more

The Victory Bells -…

Apr 23 - 30, 2014
Salute the USA with the Victory Belles’ newest red, white and blue… more

White Glove…

Apr 23 - 30, 2014
The National WWII Museum It’s one thing to read on an exhibit label… more

YLC Wednesday at the…

Apr 23 - 23, 2014
The 12-week concert series takes place in downtown New Orleans at Lafayette… more

Zurich Classic

Apr 23 - 27, 2014
Golf fans will have a chance to support regional children's charities while… more

Bootsy Collins

Apr 24 - 24, 2014
 Founding father of funk Bootsy Collins funks up The Joy Theater during… more

Crescent City…

Apr 24 - 24, 2014

Ogden After Hours-…

Apr 24 - 24, 2014
Ogden After Hours is the place to go on Thursday nights to to hear Southern… more

Slightly Stoopid

Apr 24 - 24, 2014
 Slightly Stoopid will be bringing their signature San Diego vibe to New… more

Slightly Stoopid with…

Apr 24 - 24, 2014
While it’s a rare commodity for a band to tour as consistently as… more

The Andrews Brothers

Apr 24 - 26, 2014
Mistaken identities, madcap comedy, romance and miscal treasures fill this… more

New Orleans Jazz &…

Apr 25 - May 5, 2014
Jazz Fest is the celebration of the unique culture and heritage of New Orleans… more

PINTS & PLAYS

Apr 25 - Nov 25, 2014
PINTS & PLAYS is a monthly play reading in the true spirit of New Orleans. … more

Audubon Aquarium of…

Apr 26 - 26, 2014
Audubon Aquarium will host Party for the Planet, with events including live… more

Flowtribe

Apr 26 - 26, 2014
Straight out of New Orleans and into your ear-holes, Flow Tribe brings the… more

Historic Saturday…

Apr 26 - Nov 22, 2014
One of the keys to understanding NOLA’s past, present, and future is to… more

MOGWAI + Majeure

Apr 26 - 26, 2014
Must be 18 or older with Proper ID MOGWAI plus Majeure DATE: Saturday, April… more

Neighborhood Pet…

Apr 26 - 26, 2014
Neighborhood Pet Adoption & Bake Sale, sponsored by the LA/SPCA will be… more

Shamarr Fest at…

Apr 26 - 26, 2014
 A new and powerful addition to post-Jazz Fest revelry, Shamarr Fest… more

30 Americans

Apr 23 - Jun 15, 2014
30 Americans showcases works by many of the most important African American… more

New Mardi Gras Study Shows New Orleans Realizes Continued Strong Economic Impact and Increasing Returns Over Direct Services Costs

FOR IMMEDIATE RELEASE
Media Contact:

King Logan
504-296-5111

New Mardi Gras Study Shows New Orleans Realizes Continued Strong Economic Impact and Increasing Returns Over Direct Services Costs

(New Orleans) - A new study on the economic value of the 2011 Mardi Gras season showed a total contribution to the New Orleans economy of $300.7 million, while providing the City of New Orleans with nearly $8.50 in tax revenues for every $1 the city spent in direct services support like police, fire and sanitation.

In addition, Mardi Gras 2011 represented slightly more than 1.5% of the city's Gross Domestic Product (GDP) when combining direct expenditures and a "brand value" estimate to the calculations, commented Tulane economics professor Toni Weiss, who performed the new study on behalf of the Carnival Krewe Civic Foundation.

Weiss stated, "What is most interesting about these numbers are how they compare to the City's expenditures in 2009; a 29% decrease in City outlays from two years ago. This is obviously a benefit for the citizens as it illustrates a greater degree of fiscal responsibility. Additionally, it means that every tax dollar generated as a result of Mardi Gras generates a greater return on the City's investment."

A spokesman for the Carnival Krewes Civic Foundation, John Charbonnet said, "Mardi Gras as the iconic celebration for New Orleans has proven to be consistently resilient for our economy, and our city leadership is to be commended for their efficient and thorough approach to spending city tax dollars in support of the related activities. Mardi Gras continues to be a substantial revenue producer for the city and a significant part of the lifeblood of the community's economy."

Weiss stated that her report was compiled using economic data on Mardi Gras spending in the City of New Orleans exclusively, and is limited to actual expenditures obtained from out of town hotel visitors, local citizens, carnival krewe officials, krewe members and city government. Using this information, she placed the total direct economic impact and brand value of Mardi Gras on the New Orleans economy at approximately $300.7 million.

An earlier study conducted on the 2009 Mardi Gras celebration concluded that the event had a slightly higher impact. The interesting question this year was whether the current economic situation nationally and to a smaller degree locally would affect the ability of Mardi Gras to generate the amount of expenditures and the fiscal impact on both the City and the local economy as it had previously.

Weiss added, "the answer to this is both a yes and a no. Local expenditures on parading, parties, food, alcohol, and related items were stronger in 2011 than in 2009 and this created, obviously, a very positive movement in the economic impact of Mardi Gras. Unfortunately, this positive impact was not enough to offset the influence that the national economy has on tourist expenditures. Hotel room revenue, while achieving enviable occupancy rates, was down 5% from 2009 due to a decrease in average room rates of 7%. While this reduction in lodging expenditures was too great to overcome increases in local spending, the good news is that the overall decline in direct economic impact was minimal. Additionally, once tourist dollars rebound there is every reason to believe that future Mardi Gras seasons will be stronger than ever."

While the decrease in average hotel room rates created a downward pressure on the economic impact of Mardi Gras 2011, Weiss cited three positive factors that helped keep the numbers strong. First, Shrove Tuesday 2011 was March 8th; the latest it has been in over 60 years. The later Mardi Gras is the better for the economy. The king cake season is longer; people have recovered from the Christmas season; Valentine's day, traditionally a very strong day for jewelers and florists in other parts of the country but often overlooked here, is less marginalized; and the excitement and therefore the willingness to spend money has time to build. Second, though related to the first, is that the 12 day season corresponded with students' spring breaks around the country, allowing people to not only come to town but to stay for a longer period of time. Because of this factor, occupancy rates were very high especially in the middle of the week between the two main weekends and on the evening of Fat Tuesday. Third, krewes and individual members of krewes increased their aggregate expenditures on throws, events, parties, gifts and balls.

EXECUTIVE SUMMARY

(All data - 2011 Mardi Gras)

Total direct economic impact of Mardi Gras on the New Orleans economy

$144,091,533

Total direct and indirect impact of Mardi Gras on the New Orleans economy

$300,656,546

Percentage of New Orleans GDP

1.5%

Net fiscal benefit accrued to the City of New Orleans as a result of staging Mardi Gras including franchise value

$13,108,538

Return on City's investment in Mardi Gras

$8.45/$1.00

 

Note: City information obtained from the Office of Chief Administrative Officer; Smith Travel Services (STR) is source of hotel occupancy data for 2011 Mardi Gras