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“Big Charity: The…

Aug 27 - 27, 2015
As part of the Joy Theater's remembrance of Hurricane Katrina's 10-year… more

A Louisiana Parlor:…

Aug 27 - Oct 11, 2015
This exhibition is in celebration of the acquisition of a superb Rococo Revival… more

Ashe Cultural Arts…

Aug 27 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Ashe Cultural Arts…

Aug 27 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Australian Pink Floyd…

Aug 27 - 27, 2015
Join us for Australian Pink Floyd with Led Zeppelin 2. Presented by… more

Collage Night with…

Aug 27 - 27, 2015
Looking to learn a new skill? Work on your art in a boozy group setting? Beat… more

COOLinary New Orleans…

Aug 27 - 31, 2015
It is going to be a delicious summer!  During the month of August, enjoy… more

Katrina: 10 Year…

Aug 27 - 27, 2015
Take part in the discussion and learning focused on juvenile justice… more

Langlois Girls Night…

Aug 27 - Sep 3, 2015
Bring your friends to Langlois on Thursdays or Fridays this summer for girls'… more

Longue Vue House and…

Aug 27 - Oct 11, 2015
For the 10th Anniversary of the storm, Longue Vue will commemorate the revival… more

Longue Vue House and…

Aug 27 - 27, 2015
Join us for the opening reception for K10: Reflections on Renewal through Art… more

Louisiana SPCA’s…

Aug 27 - 31, 2015
In memory of the 10th anniversary of Hurricane Katrina, the Louisiana SPCA is… more

New Orleans Museum…

Aug 27 - 30, 2015
New Orleans Museum Month, now in its second year, is a collaboration between… more

New Orleans Museum of…

Aug 27 - Sep 7, 2015
Ten Years Gone brings together six artists whose work engages with the broad… more

NOBA Hosts…

Aug 27 - Sep 26, 2015
The New Orleans Ballet Association (NOBA) in partnership with Chalmette… more

NOBA's tuition-free…

Aug 27 - Sep 25, 2015
Beginning this weekend, the NORDC/NOBA Center for Dance, along with other NOBA… more

Ogden After Hours…

Aug 27 - 27, 2015
Formed in 2014, the Write Brothers are Spencer Bohren, Jim McCormick, Alex… more

The Foundation…

Aug 27 - 31, 2015
The Foundation Gallery is thrilled to present Botanical Explorations, new work… more

The Historic New…

Aug 27, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

The Katrina Decade:…

Aug 27, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

“Big Charity: The…

Aug 27 - 27, 2015
As part of the Joy Theater's remembrance of Hurricane Katrina's 10-year… more

New Mardi Gras Study Shows New Orleans Realizes Continued Strong Economic Impact and Increasing Returns Over Direct Services Costs

FOR IMMEDIATE RELEASE
Media Contact:

King Logan
504-296-5111

New Mardi Gras Study Shows New Orleans Realizes Continued Strong Economic Impact and Increasing Returns Over Direct Services Costs

(New Orleans) - A new study on the economic value of the 2011 Mardi Gras season showed a total contribution to the New Orleans economy of $300.7 million, while providing the City of New Orleans with nearly $8.50 in tax revenues for every $1 the city spent in direct services support like police, fire and sanitation.

In addition, Mardi Gras 2011 represented slightly more than 1.5% of the city's Gross Domestic Product (GDP) when combining direct expenditures and a "brand value" estimate to the calculations, commented Tulane economics professor Toni Weiss, who performed the new study on behalf of the Carnival Krewe Civic Foundation.

Weiss stated, "What is most interesting about these numbers are how they compare to the City's expenditures in 2009; a 29% decrease in City outlays from two years ago. This is obviously a benefit for the citizens as it illustrates a greater degree of fiscal responsibility. Additionally, it means that every tax dollar generated as a result of Mardi Gras generates a greater return on the City's investment."

A spokesman for the Carnival Krewes Civic Foundation, John Charbonnet said, "Mardi Gras as the iconic celebration for New Orleans has proven to be consistently resilient for our economy, and our city leadership is to be commended for their efficient and thorough approach to spending city tax dollars in support of the related activities. Mardi Gras continues to be a substantial revenue producer for the city and a significant part of the lifeblood of the community's economy."

Weiss stated that her report was compiled using economic data on Mardi Gras spending in the City of New Orleans exclusively, and is limited to actual expenditures obtained from out of town hotel visitors, local citizens, carnival krewe officials, krewe members and city government. Using this information, she placed the total direct economic impact and brand value of Mardi Gras on the New Orleans economy at approximately $300.7 million.

An earlier study conducted on the 2009 Mardi Gras celebration concluded that the event had a slightly higher impact. The interesting question this year was whether the current economic situation nationally and to a smaller degree locally would affect the ability of Mardi Gras to generate the amount of expenditures and the fiscal impact on both the City and the local economy as it had previously.

Weiss added, "the answer to this is both a yes and a no. Local expenditures on parading, parties, food, alcohol, and related items were stronger in 2011 than in 2009 and this created, obviously, a very positive movement in the economic impact of Mardi Gras. Unfortunately, this positive impact was not enough to offset the influence that the national economy has on tourist expenditures. Hotel room revenue, while achieving enviable occupancy rates, was down 5% from 2009 due to a decrease in average room rates of 7%. While this reduction in lodging expenditures was too great to overcome increases in local spending, the good news is that the overall decline in direct economic impact was minimal. Additionally, once tourist dollars rebound there is every reason to believe that future Mardi Gras seasons will be stronger than ever."

While the decrease in average hotel room rates created a downward pressure on the economic impact of Mardi Gras 2011, Weiss cited three positive factors that helped keep the numbers strong. First, Shrove Tuesday 2011 was March 8th; the latest it has been in over 60 years. The later Mardi Gras is the better for the economy. The king cake season is longer; people have recovered from the Christmas season; Valentine's day, traditionally a very strong day for jewelers and florists in other parts of the country but often overlooked here, is less marginalized; and the excitement and therefore the willingness to spend money has time to build. Second, though related to the first, is that the 12 day season corresponded with students' spring breaks around the country, allowing people to not only come to town but to stay for a longer period of time. Because of this factor, occupancy rates were very high especially in the middle of the week between the two main weekends and on the evening of Fat Tuesday. Third, krewes and individual members of krewes increased their aggregate expenditures on throws, events, parties, gifts and balls.

EXECUTIVE SUMMARY

(All data - 2011 Mardi Gras)

Total direct economic impact of Mardi Gras on the New Orleans economy

$144,091,533

Total direct and indirect impact of Mardi Gras on the New Orleans economy

$300,656,546

Percentage of New Orleans GDP

1.5%

Net fiscal benefit accrued to the City of New Orleans as a result of staging Mardi Gras including franchise value

$13,108,538

Return on City's investment in Mardi Gras

$8.45/$1.00

 

Note: City information obtained from the Office of Chief Administrative Officer; Smith Travel Services (STR) is source of hotel occupancy data for 2011 Mardi Gras