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Oct 21 - 21, 2016
Artist Thomas Mann will don his chef's hat to host a private… more

Annual ‘Up on the…

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The Foundation at East Jefferson General Hospital – a not-for-profit… more

Art is the Driving…

Oct 21 - Dec 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

Ashe Cultural Arts…

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Boo at the Zoo

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Now in its ninth year, The Historic New Orleans Collection's Concerts in the… more

Danse Macabre- The…

Oct 21 - 30, 2016
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David Hansen's Garden…

Oct 21, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Dragon Eye Moon

Oct 21 - 21, 2016
This band plays all the mixtures of Rock-N-Roll music. more

Education Gallery…

Oct 21 - Nov 27, 2016
Artists and Sense of Place Residency Show featuring artwork created by students… more

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Oct 21 - 23, 2016
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Historic New Orleans…

Oct 21, 2016 - Apr 09, 2017
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New Orleans Secrets…

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Ogden Museum of…

Oct 21 - Nov 8, 2016
Each year, the Ogden Museum celebrates Dia de los Muertos (Day of the Dead),… more

Oktoberfest NOLA

Oct 21 - 22, 2016
Cost $8 - children 12 and under free - tickets available at gate … more

Spooky Tour for Kids

Oct 21, 2016 - Sep 21, 2026
On this tour for kids, we will search for and possibly find these playful and… more

The Franchise

Oct 21 - Dec 30, 2016
The best of the cream of the crop. A showcase of the heavyweights. The… more

Wheel Fun Rentals…

Oct 21 - 23, 2016
Located at New Orleans City Park, Wheel Fun Rentals Pumpkin Patch is the place… more

" Enduring Legacy,…

Oct 22 - 22, 2016
The Louisiana Creole Research Association presents a special collaboration of… more


Oct 21 - 21, 2016
Artist Thomas Mann will don his chef's hat to host a private… more

New Mardi Gras Study Shows New Orleans Realizes Continued Strong Economic Impact and Increasing Returns Over Direct Services Costs

Media Contact:

King Logan

New Mardi Gras Study Shows New Orleans Realizes Continued Strong Economic Impact and Increasing Returns Over Direct Services Costs

(New Orleans) - A new study on the economic value of the 2011 Mardi Gras season showed a total contribution to the New Orleans economy of $300.7 million, while providing the City of New Orleans with nearly $8.50 in tax revenues for every $1 the city spent in direct services support like police, fire and sanitation.

In addition, Mardi Gras 2011 represented slightly more than 1.5% of the city's Gross Domestic Product (GDP) when combining direct expenditures and a "brand value" estimate to the calculations, commented Tulane economics professor Toni Weiss, who performed the new study on behalf of the Carnival Krewe Civic Foundation.

Weiss stated, "What is most interesting about these numbers are how they compare to the City's expenditures in 2009; a 29% decrease in City outlays from two years ago. This is obviously a benefit for the citizens as it illustrates a greater degree of fiscal responsibility. Additionally, it means that every tax dollar generated as a result of Mardi Gras generates a greater return on the City's investment."

A spokesman for the Carnival Krewes Civic Foundation, John Charbonnet said, "Mardi Gras as the iconic celebration for New Orleans has proven to be consistently resilient for our economy, and our city leadership is to be commended for their efficient and thorough approach to spending city tax dollars in support of the related activities. Mardi Gras continues to be a substantial revenue producer for the city and a significant part of the lifeblood of the community's economy."

Weiss stated that her report was compiled using economic data on Mardi Gras spending in the City of New Orleans exclusively, and is limited to actual expenditures obtained from out of town hotel visitors, local citizens, carnival krewe officials, krewe members and city government. Using this information, she placed the total direct economic impact and brand value of Mardi Gras on the New Orleans economy at approximately $300.7 million.

An earlier study conducted on the 2009 Mardi Gras celebration concluded that the event had a slightly higher impact. The interesting question this year was whether the current economic situation nationally and to a smaller degree locally would affect the ability of Mardi Gras to generate the amount of expenditures and the fiscal impact on both the City and the local economy as it had previously.

Weiss added, "the answer to this is both a yes and a no. Local expenditures on parading, parties, food, alcohol, and related items were stronger in 2011 than in 2009 and this created, obviously, a very positive movement in the economic impact of Mardi Gras. Unfortunately, this positive impact was not enough to offset the influence that the national economy has on tourist expenditures. Hotel room revenue, while achieving enviable occupancy rates, was down 5% from 2009 due to a decrease in average room rates of 7%. While this reduction in lodging expenditures was too great to overcome increases in local spending, the good news is that the overall decline in direct economic impact was minimal. Additionally, once tourist dollars rebound there is every reason to believe that future Mardi Gras seasons will be stronger than ever."

While the decrease in average hotel room rates created a downward pressure on the economic impact of Mardi Gras 2011, Weiss cited three positive factors that helped keep the numbers strong. First, Shrove Tuesday 2011 was March 8th; the latest it has been in over 60 years. The later Mardi Gras is the better for the economy. The king cake season is longer; people have recovered from the Christmas season; Valentine's day, traditionally a very strong day for jewelers and florists in other parts of the country but often overlooked here, is less marginalized; and the excitement and therefore the willingness to spend money has time to build. Second, though related to the first, is that the 12 day season corresponded with students' spring breaks around the country, allowing people to not only come to town but to stay for a longer period of time. Because of this factor, occupancy rates were very high especially in the middle of the week between the two main weekends and on the evening of Fat Tuesday. Third, krewes and individual members of krewes increased their aggregate expenditures on throws, events, parties, gifts and balls.


(All data - 2011 Mardi Gras)

Total direct economic impact of Mardi Gras on the New Orleans economy


Total direct and indirect impact of Mardi Gras on the New Orleans economy


Percentage of New Orleans GDP


Net fiscal benefit accrued to the City of New Orleans as a result of staging Mardi Gras including franchise value


Return on City's investment in Mardi Gras



Note: City information obtained from the Office of Chief Administrative Officer; Smith Travel Services (STR) is source of hotel occupancy data for 2011 Mardi Gras