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Jimmy Buffett, KISS and the Black Keys to Headline the Big Dance® Concert Series at the 2012 NCAA® Men's Final Four® in New Orleans

For Immediate Release
Media Contact:
Mary Mouton
New Orleans Local Organizing Committee
504-261-4895
mary@moutonmedia.com

Jimmy Buffett, KISS and the Black Keys to Headline the Big Dance® Concert Series at the 2012 NCAA® Men's Final Four® in New Orleans

Along with Special Guest Blondie

Free Musical Festival Sponsored by NCAA Corporate Champions AT&T, Coca-Cola and Capital One

For Release: March 23, 2012

NCAA Corporate Champions AT&T, Coca-Cola and Capital One together with the NCAA and Turner Sports, today formally announced Jimmy Buffett, KISS and The Black Keys as the headliners for the 2012 NCAA Big Dance Concert Series, in New Orleans in conjunction with the 2012 NCAA Men's Final Four. The free, three-day music festival is produced by Turner Sports and the NCAA, and will take place at Woldenberg Park in New Orleans during the 2012 NCAA Men's Final Four weekend.

The Big Dance Concert Series tips off Friday evening of Final Four weekend, March 30 with KISS headlining the AT&T Block Party. KISS remains one of the most influential bands in the history of rock and roll. As one of America's top gold-record champions, KISS has released 44 albums and sold more than 90 million albums worldwide. Decades of record-breaking tours around the globe have included high-profile appearances at Super Bowl XXXIII, the Winter Olympics in Salt Lake City, the Rockin' The Corps concert dedicated to U.S. troops in Iraq and Afghanistan, and special guest appearance on the 2009 American Idol finale that boasted 30 million viewers.

"AT&T is excited to kick off the 2012 NCAA Men's Final Four weekend with AT&T Block Party at the Big Dance and our headlining act KISS," said Jamie Kerr, director, AT&T Corporate Sponsorships. "This event gives college basketball fans a chance to celebrate this action-packed weekend with a legendary band and allows us to connect our fans directly to their passion for music and sports through our products and services."

The party will continue into Saturday, March 31 with the Coke ZeroTM Countdown, featuring The Black Keys. The Black Keys' new album, El Camino, released December 6 on Nonesuch Records, debuted at #2 on the Billboard Top 200 and has already been certified RIAA Gold. The duo was featured on the cover of Rolling Stone magazine earlier this year, for the first time (January 19 issue). In celebration of the release, the band have embarked on the first leg of their North American tour this month, featuring sold-out shows at Chicago's United Center, DC's Verizon Center, and two nights at New York's Madison Square Garden followed by a second batch of April dates, including shows at Austin's Frank Erwin Center and Seattle's Key Arena. Special guests Arctic Monkeys open on the tour.

2012 will be the most exciting year yet for NCAA March Madness fans with impressive performances both on the court and at the Coke Zero Countdown," said Sharon Byers, senior vice president, Sports & Entertainment, Coca-Cola North America. "We are excited to partner with the NCAA and Turner Sports this year to give fans more access to great music."

On Sunday, April 1, the weekend will culminate with featured performer Jimmy Buffett as the finale of the Big Dance Concert Series, headlining the Capital One JamFest. Jimmy Buffett has become a legend of popular culture as the composer of such classic songs as Margaritaville, Come Monday, and Cheeseburger In Paradise. In addition to his nearly 50 records and five best-selling books, his sold-out concert tours are an annual rite for his legions of fans, affectionately known as Parrotheads. His faithful followers will be a part of the festivities again as Jimmy tours across the U.S. with the Coral Refer Band in 2012, bringing summer with him wherever he goes.

"The people of New Orleans will surely make this one of the best Final Four weekends in history," said Roger Ferguson, vice president, Advertising and Sponsorships at Capital One. "New Orleans has been very good to Capital One over the years and we wanted to show our gratitude by giving the great people of this city a free concert with music legend Jimmy Buffett."

Additional artists performing at the 2012 NCAA Big Dance Concert Series include special guest Blondie, the Avett Brothers, New Orleans legend Dr. John, the Funky Meters, Big Sam's Funky Nation, Cowboy Mouth and Vintage Trouble. The specific time of each performance and final overall schedule will be available soon at NCAA.com/FinalFour.

Woldenberg Park, site of the 2012 NCAA Big Dance Concert Series, is located in downtown New Orleans and features 20 acres of sprawling green space stretching between the Mississippi River and the historic French Quarter. To complement the free musical performances, attendees will also have the opportunity to enjoy some of the local flavors from New Orleans-based restaurants featured at the Big Dance food market.

The 2011 NCAA Big Dance Concert Series in Houston attracted 140,000 fans over the three-day weekend. Past performers have included Kenny Chesney, Kid Rock, Kings of Leon, LL Cool J and Taylor Swift. The Big Dance Concert Series is an activation extension of the NCAA's corporate marketing program, which CBS and Turner Sports license and collaborate on as part of a 14-year multi-media agreement with the NCAA.

"The NCAA Big Dance Concert Series has become one of the signature events at the Men's Final Four as it provides the general public and fans who may not have a game ticket with an opportunity to enjoy the excitement that surrounds Final Four weekend," said Greg Shaheen, NCAA interim executive vice president for championships and alliances. "Our corporate champions AT&T, Coca-Cola and Capital One, along with Turner Live Events, will bring the free concerts to New Orleans for everyone to enjoy."

"We are thrilled to have two of the biggest names in music, along with the year's hottest band headline this festival during Final Four weekend," said Shea Guinn, senior vice president, Turner Live Events and producer of The Big Dance Concert Series. "The Big Dance Concert Series has grown into one the largest free music festivals in the country, and the event this year in New Orleans is shaping up to be bigger than ever."

For the latest information about The Big Dance Concert Series and all NCAA Men's Final Four events and activities, go to NCAA.com/FinalFour.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

About Capital One
Capital One Financial Corporation (www.capitalone.com <http://www.capitalone.com/> ) is a financial holding company whose subsidiaries, which include Capital One, N.A. and Capital One Bank (USA), N. A., had $128.2 billion in deposits and $206.0 billion in total assets outstanding as of December 31, 2011. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Capital One, N.A. has approximately 1,000 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.

Capital One, an NCAA Corporate Champion, began its affiliation with college sports with the sponsorship of the 2001 Capital One Florida Citrus Bowl (now the Capital One Bowl) and ESPN's Capital One Bowl Week. In addition, Capital One sponsors the ABC College Football Halftime Report, Capital One All-America Mascot team, Capital One Academic All-America Program, and supports all 89 NCAA Championships including the Division I Men's and Women's Basketball Championships, and numerous other collegiate athletics programs.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions-AT&T, Capital One and Coca-Cola-and the following elite companies as official Corporate Partners-Allstate, Buick, Enterprise, Infiniti, LG, Lowe's, Northwestern Mutual, Reese's (Hershey's), Unilever, UPS and Wheat Thins (Kraft).

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

NCAA, Final Four, March Madness and The Big Dance are licensed by or trademarks of the National Collegiate Athletic Association.

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CONTACTS:

Mary Mouton New Orleans Local Organizing Committee 504-261-4895 mary@moutonmedia.com

Sam Joffray Local Organizing Comm. (onsite contact) 504-234-3207 sjoffray@gnosf.org

Jenn Toner Turner Broadcasting 212/275-6642 jennifer.toner@turner.com

Gail Dent NCAA 317/917-6117 gdent@ncaa.org

Lindsey Terschluse AT&T Corporate Communications 314/982-7688 lt4699@att.com

Kirsten Witt Coca-Cola North America 404/676-0314 kiwitt@coca-cola.com

Chris O'Neill Capital One 804/284-5443 Chris.ONeill@capitalone.com

 

Credentials: Media must register for credentials. Reporters should request credentials by emailing: 2012finalfour@gmail.com to receive additional information.