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2014 Youth Musical…

Jul 26 - 27, 2014
SEUSSICAL JR. Transports audiences from the Jungle of Nool to the Circus… more

Anthony Bean…

Jul 26 - 27, 2014
The Anthony Bean Community Theater/NORDC Summer Youth Program presents over 75… more

Avita's World…

Jul 26 - 26, 2014
World Hepatitis Day is part of Avita's campaign to rase awareness about… more

Entergy IMAX Theatre…

Jul 26 - Aug 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

JPAS Summer Musical…

Jul 26 - Aug 3, 2014
  THOROUGHLY MODERN MILLIE JR., based on the zany musical that has taken… more

Jump, Jive & Wail:…

Jul 26 - 27, 2014
The Stage Door Canteen's Big Easy award winning hit show Jump, Jive & Wail… more

Le Petit Theatre…

Jul 26 - 26, 2014
- Le Petit Theatre du Vieux Carré will present an encore production of… more

Neighborhood Pet…

Jul 26 - 26, 2014
Neighborhood Pet Adoption & Bake Sale, sponsored by the LA/SPCA will be… more

The Historic New…

Jul 26 - 26, 2014
Join us for a screening of "Hush...Hush, Sweet Charlotte" (1964),… more

Theater Nuts and Bolts

Jul 26 - 26, 2014
Theatre Nuts And Bolts is a two hour workshop that offers the basics of… more

Albinas Prizgintas…

Jul 27 - 27, 2014
Pianist/organist Albinas Prizgintas and Friends in a program featuring the BEST… more

Flutist Laura…

Jul 27 - 27, 2014
Join us for  Flutist Laura Patterson, Dancer/choreographer Nanette Ledet, … more

Kirk Franklin…

Jul 27 - 27, 2014
Celebrate Sunday morning with brunch featuring the explosive energy of live… more

Rock, Ride & Rescue,…

Jul 27 - 27, 2014
Rock, Ride & Rescue, to benefit the LA/SPCA Off-Site Adoption Team's… more

Saenger Theater…

Jul 27 - 27, 2014
Join us for an evening with Jazz at Lincoln Center with Wynton Marsalis at the… more

Sunday Swing…

Jul 27 - 27, 2014
Kick up your heels at The National WWII Museum with Sunday Swing. Professional… more

Yappy Hour on the…

Jul 27 - 27, 2014
Take a Sunday stroll with Fido down to Felipe's Mid-City to socialize with all… more

Sistahs Making a…

Jul 28 - 28, 2014
Sistahs Making a Change hosts the ever-popular "How We Got to the… more

The Victory Belles –…

Jul 30 - 30, 2014
Salute the USA with the Victory Belles' newest red, white and blue celebration!… more

White Glove…

Jul 30 - 30, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

2014 Youth Musical…

Jul 26 - 27, 2014
SEUSSICAL JR. Transports audiences from the Jungle of Nool to the Circus… more

New Orleans Achieves 8.75 Million Visitors in 2011

 joint logo cvb

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz
NOCVB
504-566-5019
kschulz@neworleanscvb.com

Lea Sinclair
NOTMC
504-826-9710
lea@notmc.com

Janet Speyrer
UNO
504-280-6981
jspeyrer@uno.edu

John A. Williams
UNO
504-280-6954
jawill14@uno.edu

New Orleans Achieves 8.75 Million Visitors in 2011

Visitors spent a record-breaking $5.47 billion; tourism industry aims to reach 13 million visitors by 2018 

NEW ORLEANS - (March 26, 2012) - New Orleans' tourism industry welcomed 8.75 million visitors in 2011, an increase of 5.6%, or 462,263 from the number of visitors in 2010 (8.3 million). Those 8.75 million visitors spent $5.47 billion, a $180 million increase over 2010 and the highest spending in the city's history, according to a study released today. Tourism in New Orleans is an important economic engine, employing 74,000 people and generating spending that represents roughly half of the tourism spending for the entire state of Louisiana.

"These results are a reflection of the hard work of all those in the hospitality industry and a testament to the continued resilience of our great city," said Mayor Landrieu. "Our city's reputation as a top destination only continues to grow, as evidenced by the unprecedented run of special events we continue to host as we continue to work toward the goal of welcoming 13 million visitors in the year 2018."

The 2011 results come as New Orleans kicks off the 2012 spring festival season and is in the midst of hosting an unprecedented series of high profile events such as Navy Week, the NCAA Final Four and SEC Championship, all leading up to the Super Bowl next year.

All key indicators increased in 2011, compared to 2010:

  • Overnight visitors grew by 337,000
  • Hotel visitors grew by 75,000
  • Lodging spending increased by $29.6 million
  • The number of visitors visiting friends and relatives increased by 251,000
  • The number of visitors who came in just for the day increased by 125,000
  • 76.5 % of visitors surveyed were in New Orleans for vacation/pleasure
  • 23.5 % of visitors surveyed were in New Orleans for a convention, association, trade show, corporate meeting or general business travel
  • 58.6 % of business travelers extended their stay for pleasure for an average of 2.1 days
  • Cruise visitors comprised about 1.3 % of the total number of visitor responses
  • Restaurant spending increased by $67.3 million (4.3%) and entertainment/recreation increased by $65.1 million (11.0%)

The 2011 New Orleans Area Visitor Profile report also found:

  • 75.7% of visitors had an income $50,000 or more and over 35.8% having $100,000 or more
  • 40.6 % of New Orleans visitors were in town for the first time; 59.4 % are repeat visitors
  • Overnight visitation from top feeder markets outside of Louisiana were: Texas, California, Florida and New York
  • Visitors age 50-64 made up the largest demographic for 2011 visitors (37.8 %), followed by 35-49 (29.2 %), 25-34 (18.4 %), 65 and older (9.1 %) and 18-24 (5.4 %)
  • Overnight visitor stays in New Orleans went from 4.1 in 2010 to an average of 4.2 nights in 2011.
  • The proportion of overnight visitors staying in a hotel was 57.7 %
  • Average party size was 2.9 people
  • The majority of visitors who stayed in a hotel made reservations through the hotel website (31.1 %), or a travel website (22.1 %). 16.7 % of visitors called their hotel directly, while 8.4 % used association housing during their stay in New Orleans.
  • The majority of New Orleans area visitors surveyed arrived by airplane (50.5 %) or in their personal vehicle (44.1 %)

"Reaching a record-breaking $5.47 billion dollars of visitor spending in 2011 proves that the visitor demand for New Orleans and their impact on our economy is on a steady growth trajectory," said Stephen Perry, President and CEO of the New Orleans Convention and Visitors Bureau. "Yet tourism does not just happen on its own. It is fueled by marketing, public relations and aggressive sales strategies. In order to reach our goal of 13.7 million visitors and $11 billion dollars by 2018, the hospitality industry is seeking to raise its own additional funding for marketing.  Tourism funding is a tremendous investment in job creation, the expansion of our cultural economy, the restoration of our core infrastructure, and new tax revenue generation that benefits every citizen in every neighborhood in New Orleans."

Mark Romig, president and CEO of the New Orleans Tourism Marketing Corporation added, "These results continue to demonstrate that New Orleans is seen by  visitors as an authentic and unique travel destination, offering the widest variety of attractions, restaurants and hotels, fitting all budgets and interests. Our advertising and marketing plan for 2012 will build on these positive survey results as we continue to target both regional markets throughout Louisiana and neighboring states and key national markets such as the West Coast, Midwest and Northeast."

John Williams, Interim Dean of the School of Business at the University of New Orleans commented, " New Orleans has become a dining mecca, as noted by Travel & Leisure's November, 2011 issue declaring us #1 in fine dining, #1 in Café's, and #3 in ethnic food.  Supporting these rankings, 85.5% of visitors have a casual dining experience and 42.3% a fine dining experience when visiting New Orleans.  Visitors to New Orleans place a high importance on food and our study shows that we consistently exceed their expectations."

The University of New Orleans Hospitality Research Center is a collaborative effort of the University of New Orleans' Division of Business and Economic Research (DBER) and the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration (HRT). Its function is to provide a variety of research services to hospitality, travel and tourism organizations. The HRC has been producing reports similar to this visitor study since 1997.

The New Orleans Tourism Marketing Corporation is the City of New Orleans' official leisure travel promotion agency created to foster jobs and economic growth by developing the tourism industry in New Orleans. NOTMC is publicly funded and provides year-round online marketing, advertising, public relations and special event programming in order to support the growth of leisure travel to New Orleans.

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

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