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W Hotel Reveals a Rebellious Underground in New Orleans French Quarter with Redesigned Look and Style

Media Contact:
Emily Schmidt


W Hotel Reveals a Rebellious Underground in New Orleans French Quarter with Redesigned Look and Style
Announcing W Opening Offer Guest Package Giveaway

New Orleans, LA (May 1, 2012) - To provide an enhanced W experience for its guests, W French Quarter will unveil a new image this summer inspired by the soul and charm of New Orleans as it transforms the look of its 97 guest rooms, Living Room, restaurant and bar. The hotel announced the completion of the first phase of guest rooms today along with the chance to win a W Opening Offer guest package.  

Redesigned Guest Rooms
The redesigned guest rooms bring the artistic energy and the intrigue of the Crescent City to life with two unique and distinct design concepts inspired by the jazz and the mystery of tarot. Each room will boast a palate of clean lines and modern blacks and whites mixed with vibrant gold tones and rich primary colors. Room options include Wonderful Rooms with signature W beds and Bliss lemon + sage Sinkside Six products made exclusively for W; Spectacular Rooms with a balcony or patio and a view of the romantic courtyard; Fantastic Rooms, which are more spacious and include a view of the courtyard or historic French Quarter and Carriage Houses that include a private entrance from the courtyard, spacious guest room, exclusive Jacuzzi on the back patio and a personal balcony with a sitting area overlooking the courtyard.

"Our goal was to infuse the strong, eclectic culture of New Orleans with the modern, vibrant W character and weave it throughout our property so our guests feel the energy from the moment they step into our Living Room to the time of their departure," said James Wroblewski, general manager for W Hotels of New Orleans.

In addition to the guest rooms, W French Quarter is adding a state-of-the-art SWEAT fitness facility and revamping the hallways, lift foyer and the Living Room. The 24-hour SWEAT facility offers cardiovascular fitness and personal training programs using free and machine weights from Technogym featuring integrated TV and Fast Track controls in a sleek design. The Living Room will feature new check-in desks for Welcome agents to interact with guests as well as direct access to SoBou, the new restaurant and bar.

The Commander's Family of Restaurants introduces SoBou, their new Modern Creole Saloon at W French Quarter that showcases innovative design and creative cocktail culture. The spirited restaurant South of Bourbon Street will offer sleek restaurant and bar areas that attract locals, guests, tastemakers and trend setters alike. Completely reconstructed and reinvented, the contemporary restaurant space will display a new palate of dark woods, bold grays and rich golden tones and offer unique dining experiences throughout. An artful and classic cocktail program, self-serve wine dispensing machines and a beer garden with beer booths will all compliment a next generation Creole dining experience. The locally sourced menu, created by Executive Chef Juan Carlos Gonzales, will debut Louisiana street food inspired small plates paired with cocktail creations and wine selections. 

W Opening Offer Guest Package Giveaway
In celebration of its new image, W French Quarter is announcing a new W Opening Offer guest package and giving away a package to one lucky winner through its Facebook page. To enter, people must first "Like" W French Quarter and then visit the sweepstakes tab. The package includes a 2-night stay in a Jazz or Tarot Room, breakfast for two in SoBou, specialty drinks for two, discounted parking and a copy of the book, In the Land of Cocktails: Recipes and Adventures from the Cocktail Chicks.

Any guest can book the W Opening Offer package now and redeem it starting in July through Dec. 31, 2012. Packages start at $289 and are available for a limited time. Please mention the promotion code WEN when making a reservation through the Customer Call Centers.

W French Quarter is investing more than $9 million in its redesign. The entire project will conclude in early July. For more information about W French Quarter or to make reservations, please visit or call 1-888-627-8260.

Become a fan on Facebook at and follow the hotel on Twitter @whotelsnola.

About W French Quarter
W French Quarter, named to the Travel + Leisure 2009 World's Top 500 Hotels list, offers a private oasis in a city full of life.  With 97 guest rooms including four Carriage Houses, W French Quarter is channeling rebellious energies in its new redesign featuring jazz and tarot-card design motifs. The property offers a charming outdoor courtyard, a WET deck surrounded by an intricate wrought-iron gate, SWEAT facility and SoBou, a spirited restaurant and bar South of Bourbon Street. The hotel sits just steps away from some of New Orleans' most popular attractions including historic Jackson Square, electrifying Bourbon Street and renowned Royal Street. For more information, visit