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Upcoming Events

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“Awash with Color:…

Feb 9 - May 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

18th Annual Dr.…

Feb 9 - Mar 31, 2016
Join us for the opening reception for the 18th Annual Dr. Martin Luther King… more

2 Chainz + Migos…

Feb 9 - 9, 2016
MARDI GRAS MADNESS with 2Chainz and Migos more

2016 Mardi Grad…

Feb 9 - 9, 2016
Mardi Gras - 2016 Parade Schedule Sat,… more

David Hansen's Garden…

Feb 09, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Maple Leaf Bar…

Feb 9 - Sep 27, 2016
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

Mardi Gras Balcony…

Feb 9 - 9, 2016
MARDI GRAS BOURBON STREET BALCONY TICKETS 6 HOURS OPEN BAR, LOUISIANA BUFFET… more

Mardi Gras Day 2016

Feb 9 - 9, 2016
Fat Tuesday! Mardi Gras remains an event and a spirit that must be… more

Patriot, Planter,…

Feb 9 - Mar 20, 2016
NOMA will present the first exhibition to focus on the works of Pierre-Joseph… more

Singer/Songerwriter…

Feb 09, 2016 - Jan 06, 2026
In The Voodoo Garden, All Ages. House of Blues New Orleans hosts a new weekly… more

The Foundation…

Feb 9 - 28, 2016
*Opening Reception: January 15, 2016 - 6pm-10pm The Foundation Gallery will be… more

The Historic New…

Feb 9 - May 7, 2016
In commemoration of the 100th anniversary of World War I, The Historic New… more

The Photography of…

Feb 9 - Mar 1, 2016
The Photography of Modernist Cuisine: The Exhibition, a collection of over 50… more

Tim Youd: 100 Novels

Feb 9 - 21, 2016
Los Angeles-based contemporary artist Tim Youd will visit NOMA to perform the… more

Ultimate Louisiana…

Feb 9 - 9, 2016
This is a three-day festival from Feb 7th-9th, 2016. The Human Circuit plays… more

Architecture Camp

Feb 10 - 10, 2016
Learn about the unique Architecture that makes our city special. Practice your… more

Blaze Pizza's Wine…

Feb 10 - 24, 2016
Join as at Blaze Pizza New Orleans for Wine Down Wednesday. Purchase a glass of… more

Comedy Gold hosted by…

Feb 10, 2016 - Jan 07, 2026
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

Elixir (Vintage Night)

Feb 10, 2016 - Jan 11, 2017
Elixir (Vintage Night) is every second Wednesday of the month!!! Featuring… more

New Orleans Pelicans…

Feb 10 - 10, 2016
New Orleans Pelicans vs Utah Jazz. Come experience NBA basketball at its best… more

“Awash with Color:…

Feb 9 - May 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

National Survey Reveals Strong Consumer Perceptions about New Orleans as Summer Travel Season Kicks Off

FOR IMMEDIATE RELEASE
Media Contact:
Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com

 

National Survey Reveals Strong Consumer Perceptions about New Orleans as
Summer Travel Season Kicks Off

Survey results affirm Convention & Visitors Bureau's efforts to improve the city's reputation after Hurricane Katrina and the BP oil spill


NEW ORLEANS-May 29, 2012-
The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

It is the success of the tourism industry that allows New Orleans to have a vibrant economy and tax revenues that help the entire city. Tourism produces 74,000 jobs, ranging from bellmen to CEOs of companies. Tourism gives the city its great restaurants, festival life, world-class museums, special events, art galleries and a flourishing music and fine arts scene.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

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