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Citizen Cope

Sep 30 - 30, 2014
AN AMERICAN SONGWRITER, PRODUCER AND PERFORMER, CITIZEN COPE'S MUSIC IS A MIX… more

EMERIL’S DELMONICO TO…

Sep 30 - 30, 2014
Emeril Lagasse's iconic modern creole dining destination in the Lower Garden… more

Irvin Mayfield Jazz…

Sep 30 - 30, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Kim Guise presents…

Sep 30 - 30, 2014
Thousands of images were taken of Japanese American life behind barbed wire… more

Kinder Garden:…

Sep 30 - 30, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Kinder Garden:…

Sep 30 - 30, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Maple Leaf Bar…

Sep 30 - 30, 2014
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

New Orleans Fringe…

Sep 30 - Oct 15, 2014
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Standing in the…

Sep 30 - Nov 25, 2014
"Standing in the Shadows (no more)" is a series of narrative quilting… more

Standing in the…

Sep 30 - Nov 25, 2014
"Standing in the Shadows (No More)" is a series of narrative quilting… more

The Victory Belles…

Sep 30 - Nov 19, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Sep 30, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Trinity Artist Series…

Sep 30 - Oct 7, 2014
Join us for "Organ & Labyrinth" and candlelight with Albinas… more

Eiffel Society…

Oct 1 - 1, 2014
Join us for Pay It Forward, a Happy Hour event at the Eiffel Society to benefit… more

John McGuckin - "The…

Oct 1 - 1, 2014
The USS Tang, under the command of then Commander Richard O'Kane, was one of… more

Mark of the Feminine

Oct 1 - 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

Sacred to the Memory…

Oct 1 - 3, 2014
Showcasing both the historic Hermann-Grima House museum and St. Louis Cemetery… more

The Historic New…

Oct 1 - 1, 2014
The Historic New Orleans Collection has acquired a rare promotional poster for… more

The Saenger Theater…

Oct 1 - 1, 2014
SO YOU THINK YOU CAN DANCE, the 11-time Primetime Emmy® Award-winning show… more

The Victory Belles…

Oct 1 - 1, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Citizen Cope

Sep 30 - 30, 2014
AN AMERICAN SONGWRITER, PRODUCER AND PERFORMER, CITIZEN COPE'S MUSIC IS A MIX… more

National Survey Reveals Strong Consumer Perceptions about New Orleans as Summer Travel Season Kicks Off

FOR IMMEDIATE RELEASE
Media Contact:
Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com

 

National Survey Reveals Strong Consumer Perceptions about New Orleans as
Summer Travel Season Kicks Off

Survey results affirm Convention & Visitors Bureau's efforts to improve the city's reputation after Hurricane Katrina and the BP oil spill


NEW ORLEANS-May 29, 2012-
The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

It is the success of the tourism industry that allows New Orleans to have a vibrant economy and tax revenues that help the entire city. Tourism produces 74,000 jobs, ranging from bellmen to CEOs of companies. Tourism gives the city its great restaurants, festival life, world-class museums, special events, art galleries and a flourishing music and fine arts scene.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

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