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Upcoming Events

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30 Americans

Apr 24 - Jun 15, 2014
30 Americans showcases works by many of the most important African American… more

Bootsy Collins

Apr 24 - 24, 2014
 Founding father of funk Bootsy Collins funks up The Joy Theater during… more

Crescent City…

Apr 24 - 24, 2014

Jazz in the Park

Apr 24 - Jun 5, 2014
The People United for Armstrong Park (PUfAP) is thrilled to unveil the lineup… more

Ogden After Hours-…

Apr 24 - 24, 2014
Ogden After Hours is the place to go on Thursday nights to to hear Southern… more

Slightly Stoopid

Apr 24 - 24, 2014
 Slightly Stoopid will be bringing their signature San Diego vibe to New… more

Slightly Stoopid with…

Apr 24 - 24, 2014
While it’s a rare commodity for a band to tour as consistently as… more

The Andrews Brothers

Apr 24 - 26, 2014
Mistaken identities, madcap comedy, romance and miscal treasures fill this… more

Zurich Classic

Apr 24 - 27, 2014
Golf fans will have a chance to support regional children's charities while… more

Brass & Glass

Apr 25 - 25, 2014
Join us for the third annual Brass & Glass the first weekend of Jazz Fest!… more

New Orleans Jazz &…

Apr 25 - May 5, 2014
Jazz Fest is the celebration of the unique culture and heritage of New Orleans… more

PINTS & PLAYS

Apr 25 - Nov 25, 2014
PINTS & PLAYS is a monthly play reading in the true spirit of New Orleans. … more

Audubon Aquarium of…

Apr 26 - 26, 2014
Audubon Aquarium will host Party for the Planet, with events including live… more

Flowtribe

Apr 26 - 26, 2014
Straight out of New Orleans and into your ear-holes, Flow Tribe brings the… more

Historic Saturday…

Apr 26 - Nov 22, 2014
One of the keys to understanding NOLA’s past, present, and future is to… more

MOGWAI + Majeure

Apr 26 - 26, 2014
Must be 18 or older with Proper ID MOGWAI plus Majeure DATE: Saturday, April… more

Neighborhood Pet…

Apr 26 - 26, 2014
Neighborhood Pet Adoption & Bake Sale, sponsored by the LA/SPCA will be… more

Shamarr Fest at…

Apr 26 - 26, 2014
 A new and powerful addition to post-Jazz Fest revelry, Shamarr Fest… more

An Evening with The…

Apr 27 - 27, 2014
Gospel/Blues/Rock supergroup The Word features John Medeski (Medeski Martin… more

Early Modern Faces: …

Apr 27 - Jun 29, 2014
This exhibition brings together nearly ninety Old Master paintings and prints… more

30 Americans

Apr 24 - Jun 15, 2014
30 Americans showcases works by many of the most important African American… more

National Survey Reveals Strong Consumer Perceptions about New Orleans as Summer Travel Season Kicks Off

FOR IMMEDIATE RELEASE
Media Contact:
Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com

 

National Survey Reveals Strong Consumer Perceptions about New Orleans as
Summer Travel Season Kicks Off

Survey results affirm Convention & Visitors Bureau's efforts to improve the city's reputation after Hurricane Katrina and the BP oil spill


NEW ORLEANS-May 29, 2012-
The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

It is the success of the tourism industry that allows New Orleans to have a vibrant economy and tax revenues that help the entire city. Tourism produces 74,000 jobs, ranging from bellmen to CEOs of companies. Tourism gives the city its great restaurants, festival life, world-class museums, special events, art galleries and a flourishing music and fine arts scene.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

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