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Upcoming Events

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"Mysterious…

Oct 25 - 25, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Prospect.3: Notes…

Oct 25, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

"Prospect.3: Notes…

Oct 25 - 25, 2014
Join us for St. Claude Arts District Block Party. more

"Prospect.3: Notes…

Oct 25 - 25, 2014
Join us for the Prospect 3 Ribbon Cutting and Second Line at Washington Square… more

31st Annual Halloween…

Oct 25 - 26, 2014
Join us for the 31st annual Halloween New Orleans, a weekend-long LGBT… more

Annual Susan G. Komen…

Oct 25 - 25, 2014
Help Fight Breast Cancer! The Susan G. Komen Race for the Cure® Series… more

BARKtoberfest Canine…

Oct 25 - 25, 2014
BARKtoberfest Canine Costume Contest & Trick or Treating (for dogs &… more

Bayou Segnette State…

Oct 25 - 25, 2014
Bring your little ghouls and goblins out for trick or treating in Bayou… more

Boo at the Zoo…

Oct 25 - 25, 2014
Bring your little ghosts and goblins to Boo at the Zoo Presented by Bryan… more

Brews and Brats on…

Oct 25 - 25, 2014
In the spirit of Oktoberfest, The Outlet Collection at Riverwalk is treating… more

Dillard University…

Oct 25 - 25, 2014
In collaboration with the 7th Ward Neighborhood Association, The Ray Charles… more

Feral Cat TNR...The…

Oct 25 - 25, 2014
Feral Cat TNR...The Basics and Beyond Workshop, sponsored by the LA/SPCA. A… more

Feral Cat TNR…The…

Oct 25 - 25, 2014
Feral Cat TNR...The Basics and Beyond Workshop, sponsored by the LA/SPCA will… more

Friends of the…

Oct 25 - 31, 2014
Friends of the Cabildo, support organization for the Louisiana State Museum,… more

Ghosts in the Oaks

Oct 25 - 25, 2014
This family friendly event takes place in the Carousel Gardens Amusement Park… more

Gray Line New Orleans…

Oct 25 - 26, 2014
The Historic San Francisco Plantation in Garyville, LA will host the annual… more

Greater Baton Rouge…

Oct 25 - Nov 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

Halloween Tea

Oct 25 - 26, 2014
To celebrate Halloween, Le Salon will offer a variety of teas, scones, … more

JPAS Presents Waiting…

Oct 25 - 26, 2014
JPAS presents the hit musical comedy all about working in the service industry,… more

King James and the…

Oct 25 - 25, 2014
If you go to BJ's Lounge on a Monday night you'll find Jimmy Horn performing… more

"Mysterious…

Oct 25 - 25, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

National Survey Reveals Strong Consumer Perceptions about New Orleans as Summer Travel Season Kicks Off

FOR IMMEDIATE RELEASE
Media Contact:
Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com

 

National Survey Reveals Strong Consumer Perceptions about New Orleans as
Summer Travel Season Kicks Off

Survey results affirm Convention & Visitors Bureau's efforts to improve the city's reputation after Hurricane Katrina and the BP oil spill


NEW ORLEANS-May 29, 2012-
The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

It is the success of the tourism industry that allows New Orleans to have a vibrant economy and tax revenues that help the entire city. Tourism produces 74,000 jobs, ranging from bellmen to CEOs of companies. Tourism gives the city its great restaurants, festival life, world-class museums, special events, art galleries and a flourishing music and fine arts scene.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

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