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Upcoming Events

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A Louisiana Parlor:…

Sep 1 - Oct 11, 2015
This exhibition is in celebration of the acquisition of a superb Rococo Revival… more

Ashe Cultural Arts…

Sep 1 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Ashe Cultural Arts…

Sep 1 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Longue Vue House and…

Sep 1 - Oct 11, 2015
For the 10th Anniversary of the storm, Longue Vue will commemorate the revival… more

Maple Leaf Bar…

Sep 1 - 29, 2015
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

New Orleans Museum of…

Sep 1 - 7, 2015
Ten Years Gone brings together six artists whose work engages with the broad… more

NOBA Hosts…

Sep 1 - 26, 2015
The New Orleans Ballet Association (NOBA) in partnership with Chalmette… more

NOBA's tuition-free…

Sep 1 - 25, 2015
Beginning this weekend, the NORDC/NOBA Center for Dance, along with other NOBA… more

Pint Night

Sep 1 - 29, 2015
Join us every Tuesday at the Irish House for Pint Night.   more

The Historic New…

Sep 01, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

The Katrina Decade:…

Sep 01, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

The Sweat Social…

Sep 1 - Dec 20, 2015
Designed for wellness travelers visiting New Orleans, the Sweat Social offers… more

47th Annual Meet the…

Sep 2 - 2, 2015
The Touchdown Cub of New Orleans is hosting the 47th Annual Meet the Saints… more

Culture Collision

Sep 2 - 2, 2015
Join us for Culture Collision 7 at The National WWII Museum's U.S. Freedom… more

Hill Country Hounds

Sep 2 - 30, 2015
Join us for live entertainment  at the Maple Leaf Bar featuring Hill… more

K-Paul's "Sip at Six"

Sep 2 - 30, 2015
Reserve Your Flight Today! Choose from: 4 white wines, 4 red wines, 4 beers and… more

Pub Quiz

Sep 2 - 30, 2015
Join us every Wednesday at the Irish House for Pub Quiz. more

Southern Decadence…

Sep 2 - 7, 2015
Southern Decadence started  as a simple going-away party. As a top… more

Jazz in the Park

Sep 3 - Oct 29, 2015
Jazz in the Park returns for eight straight weeks this fall,  with a… more

Ladies Night

Sep 3 - 24, 2015
Join us every Thursday night for Ladies Night. more

A Louisiana Parlor:…

Sep 1 - Oct 11, 2015
This exhibition is in celebration of the acquisition of a superb Rococo Revival… more

National Survey Reveals Strong Consumer Perceptions about New Orleans as Summer Travel Season Kicks Off

FOR IMMEDIATE RELEASE
Media Contact:
Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com

 

National Survey Reveals Strong Consumer Perceptions about New Orleans as
Summer Travel Season Kicks Off

Survey results affirm Convention & Visitors Bureau's efforts to improve the city's reputation after Hurricane Katrina and the BP oil spill


NEW ORLEANS-May 29, 2012-
The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

It is the success of the tourism industry that allows New Orleans to have a vibrant economy and tax revenues that help the entire city. Tourism produces 74,000 jobs, ranging from bellmen to CEOs of companies. Tourism gives the city its great restaurants, festival life, world-class museums, special events, art galleries and a flourishing music and fine arts scene.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

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