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Upcoming Events

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Gospel Music Festival

Jul 28 - 31, 2015
Join us for48th Annual Gospel Music Workshop of America!     … more

LIVE BAND KARAOKE…

Jul 28 - 28, 2015
Rock out on stage with Mixed Nuts as your band! All ages and free each Tuesday… more

Lydia's Purple Cloth…

Jul 28 - 28, 2015
Quilting continues! We're excited to have more time to work on creations… more

New Orleans Museum of…

Jul 28 - Sep 7, 2015
Ten Years Gone brings together six artists whose work engages with the broad… more

The Sweat Social…

Jul 28 - Dec 20, 2015
Designed for wellness travelers visiting New Orleans, the Sweat Social offers… more

Smoothie King Center…

Jul 29 - 29, 2015
Premier Productions announces the launch of the all-new worship tour, OUTCRY… more

15th Annual Satchmo…

Jul 30 - Aug 2, 2015
Celebrate our native son, Louis "Satchmo" Armstrong, at this free… more

Langlois Girls Night…

Jul 30 - Sep 3, 2015
Bring your friends to Langlois on Thursdays or Fridays this summer for girls'… more

Le Petit Theatre…

Jul 30 - 30, 2015
Save the date! Satchmo SummerFest will kick-off with a fundraiser to benefit… more

LIVE IMPROV WITH NOLA…

Jul 30 - 30, 2015
Improv Comedy with NOLA ComedySportz is great for all ages. The audience of a… more

Seanger Theater…

Jul 30 - 30, 2015
Hot on the heels of a remarkable year that included performing the smash hit… more

The Historic New…

Jul 30 - Aug 2, 2015
One of the premier decorative arts events in the country, the four-day program… more

Yappy Hour in the…

Jul 30 - 30, 2015
Join us for  Yappy Hour in the Courtyard at Rare Form, to benefit the… more

Anthony Bean…

Jul 31 - Aug 2, 2015
Experience over 80 youth giving an electrifying performance in tribute to the… more

Friday Nights at NOMA

Jul 31 - 31, 2015
Every Friday evening, come to the museum for activities and entertainment.… more

My Morning Jacket

Jul 31 - 31, 2015
My Morning Jacket has built a reputation as a group who consistently challenges… more

Saenger Theatre…

Jul 31 - 31, 2015
Atlanta rapper Future has earned a place at the genre's vanguard with his… more

Author to Reader Con…

Aug 1 - 1, 2015
Join us for  a FREE to the public book signing with 80+ authors. Parking… more

COOLinary New Orleans…

Aug 1 - 31, 2015
It is going to be a delicious summer!  During the month of August, enjoy… more

Hemispheres Cup -…

Aug 1 - 1, 2015
Two of the best rugby clubs in the world, the Saracens from England and the… more

Gospel Music Festival

Jul 28 - 31, 2015
Join us for48th Annual Gospel Music Workshop of America!     … more

National Survey Reveals Strong Consumer Perceptions about New Orleans as Summer Travel Season Kicks Off

FOR IMMEDIATE RELEASE
Media Contact:
Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com

 

National Survey Reveals Strong Consumer Perceptions about New Orleans as
Summer Travel Season Kicks Off

Survey results affirm Convention & Visitors Bureau's efforts to improve the city's reputation after Hurricane Katrina and the BP oil spill


NEW ORLEANS-May 29, 2012-
The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

It is the success of the tourism industry that allows New Orleans to have a vibrant economy and tax revenues that help the entire city. Tourism produces 74,000 jobs, ranging from bellmen to CEOs of companies. Tourism gives the city its great restaurants, festival life, world-class museums, special events, art galleries and a flourishing music and fine arts scene.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

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