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“A Building With A…

Sep 28 - 30, 2016
In 1974, roughly two years before the founding of the CAC, the artist Gordon… more

Comedy Gold hosted by…

Sep 28, 2016 - Jan 07, 2026
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

COMMON PRAXIS WITH DJ…

Sep 28 - 28, 2016
The #AwayTeam hosts Happy Hour every last Wednesday of the month in the Lobby… more

David Hansen's Garden…

Sep 28, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Dean's List

Sep 28 - Dec 28, 2016
Dean's List is a variety show of a most unusual kind. This show blends improv,… more

End of the Rainbow…

Sep 28 - 29, 2016
Come join for the exhibition of  End of the Rainbow, which is an extension… more

First Annual…

Sep 28 - Oct 4, 2016
Come out and learn the role the Black Panther Party played in the recovery of… more

Happy's Running Club…

Sep 28 - Dec 28, 2016
Join us every Wednesday  for a  fun 5k or close at the Happy's Irish… more

Historic New Orleans…

Sep 28, 2016 - Apr 09, 2017
The Historic New Orleans Collection is gearing up for an exciting new… more

Ogden Museum of…

Sep 28 - 28, 2016
Be a key member of the Ogden Museum team by serving as a Docent! An Ogden… more

OneBeat Music Fellows…

Sep 28 - 28, 2016
Join OneBeat musicians for an evening of astonishingly eclectic original music… more

ONEBEAT X SONO MUSIC…

Sep 28 - 28, 2016
Co-presented and co-curated with the Sound Observatory New Orleans (SONO),… more

Opening Reception -…

Sep 28 - 28, 2016
Join us for the opening reception at The Historic New Orleans Collection for… more

Opera on Tap

Sep 28 - 28, 2016
Now in its 10th season, Opera on Tap - New Orleans is attracting people from… more

Pippin

Sep 28 - Oct 2, 2016
In the carnival circus of Charlemagne’s crusades, the young prince Pippin… more

The Maison Presents -…

Sep 28, 2016 - Jul 26, 2017
The New Orleans Jazz Vipers play a free dinner show at The Maison every… more

The New Movement…

Sep 28 - Dec 28, 2016
Join us at the New Movement for Chris & Tami! Chris Trew and Tami Nelson… more

Creole Italian…

Sep 29 - Oct 27, 2016
The Southern Food and Beverage Museum is pleased to announce its latest edition… more

Food Hop + Shop…

Sep 29 - 29, 2016
Spice up your Friday lunch hour in the heart of the CBD with Food Hop + Shop. … more

Heart of the House

Sep 29, 2016 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

“A Building With A…

Sep 28 - 30, 2016
In 1974, roughly two years before the founding of the CAC, the artist Gordon… more

National Survey Reveals Strong Consumer Perceptions about New Orleans as Summer Travel Season Kicks Off

FOR IMMEDIATE RELEASE
Media Contact:
Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com

 

National Survey Reveals Strong Consumer Perceptions about New Orleans as
Summer Travel Season Kicks Off

Survey results affirm Convention & Visitors Bureau's efforts to improve the city's reputation after Hurricane Katrina and the BP oil spill


NEW ORLEANS-May 29, 2012-
The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

It is the success of the tourism industry that allows New Orleans to have a vibrant economy and tax revenues that help the entire city. Tourism produces 74,000 jobs, ranging from bellmen to CEOs of companies. Tourism gives the city its great restaurants, festival life, world-class museums, special events, art galleries and a flourishing music and fine arts scene.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

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