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Edgar Degas: The…

Apr 1 - May 24, 2015
Featuring drawings, prints, sculpture, and photographs, all from a single… more

EN MAS’: Carnival and…

Apr 1 - Jun 7, 2015
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Jim Roche: Cultural…

Apr 1 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

Kikuo Saito at…

Apr 1 - 4, 2015
Octavia Art Gallery is pleased to present a selection of works from New York… more

M.S. Rau Antiques…

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Long established and leading art, antiques and jewelry specialist M.S. Rau… more

Mark Steinmetz: South

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Mark Steinmetz lives and works in Athens, Georgia. His work transcends the… more

Opera on Tap

Apr 1 - 1, 2015
Now in its 8th season, Opera on Tap - New Orleans is attracting people from… more

Purchased Lives: New…

Apr 1 - Jul 18, 2015
The Historic New Orleans Collection's newest exhibition, "Purchased… more

Smoker's World…

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Tennessee Williams:…

Apr 1 - May 31, 2015
Tennessee Williams was one of the most admired playwrights of the 20th century.… more

The New Orleans…

Apr 1 - Nov 18, 2015
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The Victory Belles…

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YLC Wednesday at the…

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The 12-week concert series takes place in downtown New Orleans at Lafayette… more

Exhibition Opening -…

Apr 2 - 2, 2015
Self-Taught, Outsider and Visionary Art will showcase works from the Ogden… more

Le Petit Theatre…

Apr 2 - 4, 2015
Donald Margulies' Pulitzer Prize-winning play tells the story of a couple… more

Longvue House and…

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Dine at the magnificent estate of Longue Vue House and Gardens while brushing… more

Ogden After Hours…

Apr 2 - 2, 2015
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Southern Rep Theatre…

Apr 2 - 2, 2015
Southern Rep Theatre, in partnership with the Tennessee Williams/New Orleans… more

The Trio feat. Johnny…

Apr 2 - 2, 2015
Join us for The Trio featuring the Trio feat. Johnny Vidacovich, George Porter… more

Yappy Hour in the…

Apr 2 - 2, 2015
Join us for  Yappy Hour in the Courtyard at Rare Form, to benefit the… more

Edgar Degas: The…

Apr 1 - May 24, 2015
Featuring drawings, prints, sculpture, and photographs, all from a single… more

National Survey Reveals Strong Consumer Perceptions about New Orleans as Summer Travel Season Kicks Off

FOR IMMEDIATE RELEASE
Media Contact:
Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com

 

National Survey Reveals Strong Consumer Perceptions about New Orleans as
Summer Travel Season Kicks Off

Survey results affirm Convention & Visitors Bureau's efforts to improve the city's reputation after Hurricane Katrina and the BP oil spill


NEW ORLEANS-May 29, 2012-
The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

It is the success of the tourism industry that allows New Orleans to have a vibrant economy and tax revenues that help the entire city. Tourism produces 74,000 jobs, ranging from bellmen to CEOs of companies. Tourism gives the city its great restaurants, festival life, world-class museums, special events, art galleries and a flourishing music and fine arts scene.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

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