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Upcoming Events

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2015 AVP New Orleans…

May 22 - 24, 2015
The AVP Pro Beach Volleyball Tour will make its return to New Orleans this… more

48th Annual Gonzales…

May 22 - 22, 2015
The festival features World Champion Jambalaya served daily, live music and… more

Edgar Degas: The…

May 22 - 24, 2015
Featuring drawings, prints, sculpture, and photographs, all from a single… more

EN MAS’: Carnival and…

May 22 - Jun 7, 2015
Curated by Claire Tancons, Krista Thompson, EN MAS': Carnival and Performance… more

ETCHYNPÜFE Group Show…

May 22 - 31, 2015
The Foundation Gallery is excited to host ETCHYNPÜFE, a group show… more

FOUR VOICES at the…

May 22 - 24, 2015
The Garden District Gallery is pleased to present FOUR VOICES featuring… more

Greek Festival

May 22 - 24, 2015
Every year descendents of one of the Western world's oldest cultures celebrate… more

Jim Roche: Cultural…

May 22 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

Le Petit Theatre…

May 22 - 23, 2015
This classic Stephen Sondheim and George Furth musical traces the lives of… more

NORDC Movies in the…

May 22 - 22, 2015
Join us for NORDC Movies in the Park screening of "The Boxtrolls" at… more

Purchased Lives: New…

May 22 - Jul 18, 2015
The Historic New Orleans Collection's newest exhibition, "Purchased… more

Tennessee Williams:…

May 22 - 31, 2015
Tennessee Williams was one of the most admired playwrights of the 20th century.… more

The Irish House…

May 22 - 22, 2015
Join us at the Irish House for Ruby Ross. more

The New Orleans Wine…

May 22 - 23, 2015
The New Orleans Wine & Food Experience is one of the premiere events in… more

48th Annual Gonzales…

May 23 - 23, 2015
The festival features World Champion Jambalaya served daily, live music and… more

Freret Street Publiq…

May 23 - 23, 2015
Join us for live music with Big Deal Burlesque.   more

Neighborhood Pet…

May 23 - 23, 2015
 Neighborhood Pet Adoption & Bake Sale, sponsored by the Louisiana… more

Saturday Farmers…

May 23 - Dec 26, 2015
We are excited to announce the Saturday Farmers Market at the French Market!… more

The Irish House…

May 23 - 23, 2015
Join us at the Irish House for Patrick Cooper. more

48th Annual Gonzales…

May 24 - 24, 2015
The festival features World Champion Jambalaya served daily, live music and… more

2015 AVP New Orleans…

May 22 - 24, 2015
The AVP Pro Beach Volleyball Tour will make its return to New Orleans this… more

National Consumer Perception Survey Results Bode Well for New Orleans Economy

FOR IMMEDIATE RELEASE
Media Contact:

Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com 


National Consumer Perception Survey Results Bode Well for New Orleans Economy
Improving traveler perceptions and record-breaking visitor numbers confirm that Post-Katrina and Post-oil spill tourism strategies are working

NEW ORLEANS-May 29, 2012- The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

 

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

As is the case with most tourist destinations, the hospitality industry is the linchpin of the New Orleans economy. It provides 74,000 jobs, making it the city's largest employer and a critical driver of revenue not only for the city but the entire state of Louisiana due to its estimated $5 billion economic impact.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

 

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