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Upcoming Events

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“Giants of Jazz: Art…

Apr 28 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Ben Harper & The…

Apr 28 - 28, 2017
See Ben Harper & The Innocent Criminals live at the Orpheum Theater on… more

Beyond the Canvas:…

Apr 28 - Jul 9, 2017
Spanning several generations, five Puerto Rico-based artists Zilia… more

Cecilia Vicuña: About…

Apr 28 - Jun 18, 2017
Cecilia Vicuña: About to Happen traces the artist’s long career to… more

Chicken on the Bone…

Apr 28 - Dec 6, 2017
Want to enjoy some nightlife? No trip to New Orleans is complete if you have… more

Dark Star Orchestra

Apr 28 - 28, 2017
Performing to critical acclaim worldwide for nearly 15 years and over 2000… more

David Hansen's Garden…

Apr 28, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Disney On Ice…

Apr 28 - 30, 2017
Make unforgettable memories with Mickey, Minnie and all your Disney friends… more

Disney On Ice…

Apr 28 - 30, 2017
Disney On Ice presents Follow Your Heart is bringing Disney•Pixar’s… more

Happier Hour Wine…

Apr 28 - Jun 30, 2017
Each week, we feature several wines from around the world along with small… more

New Orleans Museum of…

Apr 28 - May 21, 2017
NOMA is organizing A Life of Seduction: Venice in the 1700s in cooperation… more

New Orleans Museum of…

Apr 28 - Oct 8, 2017
Jim Steg (American, 1922 -2001) was the most influential printmaker to be based… more

New Orleans Museum of…

Apr 28 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

New Orleans Museum of…

Apr 28 - Oct 8, 2017
Paintings from throughout Scully's career are presented with a selection of… more

Newcomb Art Museum -…

Apr 28 - Jul 9, 2017
Spanning several generations, five Puerto Rico-based artists Zilia… more

Senga Nengudi:…

Apr 28 - Jun 18, 2017
In 1975, artist Senga Nengudi began a series of sculptures, entitled R.S.V.P.,… more

Stoned vs Drunk vs…

Apr 28, 2017 - Jul 24, 2026
Join us at the New Movement for a stand -up comedy challenge. Also, enjoy… more

Tennessee Williams -…

Apr 28 - May 16, 2017
Experience SWEET BIRD OF YOUTH, a decadent fever dream by Tennessee Williams! … more

The Georgian…

Apr 28 - Oct 16, 2017
For more than a century, a King George sat on the British throne. The Georgian… more

The Irish Cultural…

Apr 28, 2017 - Jan 22, 2027
Join us at the beautiful Irish Cultural Museum of New Orleans every Friday… more

“Giants of Jazz: Art…

Apr 28 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

National Consumer Perception Survey Results Bode Well for New Orleans Economy

FOR IMMEDIATE RELEASE
Media Contact:

Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com 


National Consumer Perception Survey Results Bode Well for New Orleans Economy
Improving traveler perceptions and record-breaking visitor numbers confirm that Post-Katrina and Post-oil spill tourism strategies are working

NEW ORLEANS-May 29, 2012- The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

 

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

As is the case with most tourist destinations, the hospitality industry is the linchpin of the New Orleans economy. It provides 74,000 jobs, making it the city's largest employer and a critical driver of revenue not only for the city but the entire state of Louisiana due to its estimated $5 billion economic impact.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

 

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