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Upcoming Events

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COOLinary New Orleans…

Aug 3 - 31, 2015
It is going to be a delicious summer!  During the month of August, enjoy… more

Louisiana SPCA’s…

Aug 3 - 31, 2015
In memory of the 10th anniversary of Hurricane Katrina, the Louisiana SPCA is… more

New Orleans Museum of…

Aug 3 - Sep 7, 2015
Ten Years Gone brings together six artists whose work engages with the broad… more

Ashe Cultural Arts…

Aug 4 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Ashe Cultural Arts…

Aug 4 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

The Sweat Social…

Aug 4 - Dec 20, 2015
Designed for wellness travelers visiting New Orleans, the Sweat Social offers… more

American Recovery…

Aug 6 - 8, 2015
The American Recovery Association (ARA) and Harding Brooks Associates, LLC… more

Langlois Girls Night…

Aug 6 - Sep 3, 2015
Bring your friends to Langlois on Thursdays or Fridays this summer for girls'… more

Yappy Hour in the…

Aug 6 - 27, 2015
Join us for  Yappy Hour in the Courtyard at Rare Form, to benefit the… more

Chef's Taste Challenge

Aug 7 - 7, 2015
The Farm to Table Chefs Taste Challenge (CTC), scheduled for August 7, 2015 at… more

Dirty Linen Night

Aug 8 - 8, 2015
Not to be outdone by White Linen Night, Royal Street merchants decided to… more

Off-site Pet…

Aug 8 - 8, 2015
Off-site Pet Adoption, sponsored by the Louisiana SPCA, will be held at… more

Opening Reception -…

Aug 8 - 8, 2015
Join us for the opening reception  at The Foundation Gallery for the… more

Red Dress Run 2015

Aug 8 - 8, 2015
The Annual Red Dress Run through the French Quarter and downtown New Orleans is… more

Saturday Farmers…

Aug 8 - Dec 26, 2015
We are excited to announce the Saturday Farmers Market at the French Market!… more

The Foundation…

Aug 8 - 31, 2015
The Foundation Gallery is thrilled to present Botanical Explorations, new work… more

Compère Lapin Hosts…

Aug 9 - 9, 2015
For the restaurant's first such dining experience since it opened earlier this… more

Galatoire's 33 Bar &…

Aug 10 - 16, 2015
Galatoire's 33 Bar & Steak gives guests a chance to indulge on incomparable… more

Le Méridien New…

Aug 11 - 11, 2015
Take home an original painting of New Orleans with your own artistic flair.… more

Colbie Caillat &…

Aug 14 - 14, 2015
Colbie Caillat & Christina Perri unite for "The Girls Night Out, Boys… more

COOLinary New Orleans…

Aug 3 - 31, 2015
It is going to be a delicious summer!  During the month of August, enjoy… more

National Consumer Perception Survey Results Bode Well for New Orleans Economy

FOR IMMEDIATE RELEASE
Media Contact:

Jenn Lotz
New Orleans CVB
504-566-5019
jlotz@neworleanscvb.com 


National Consumer Perception Survey Results Bode Well for New Orleans Economy
Improving traveler perceptions and record-breaking visitor numbers confirm that Post-Katrina and Post-oil spill tourism strategies are working

NEW ORLEANS-May 29, 2012- The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."

 

Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

As is the case with most tourist destinations, the hospitality industry is the linchpin of the New Orleans economy. It provides 74,000 jobs, making it the city's largest employer and a critical driver of revenue not only for the city but the entire state of Louisiana due to its estimated $5 billion economic impact.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit www.neworleanscvb.com.

 

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