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7th Annual Pumpkin…

Oct 5 - 31, 2015
The Lutcher/Gramercy Lions Club presents its 7th Annual Pumpkin Patch at the… more

City Park Pumpkin…

Oct 5 - 25, 2015
Get ready for some nonstop fall fun at New Orleans' City Park! Located at City… more

Collective Media…

Oct 5 - 25, 2015
Join Longue Vue for the first opening of its three-part "Collective… more

Hell Yes Fest

Oct 5 - 11, 2015
HUKA Entertainment and The New Movement are proud to announce the 4th Annual… more

Longue Vue House and…

Oct 5 - 11, 2015
For the 10th Anniversary of the storm, Longue Vue will commemorate the revival… more

New Orleans Swing…

Oct 5 - 5, 2015
Dancers and vintage enthusiasts from all over the world are preparing to visit… more

Preservation Hall…

Oct 5 - 5, 2015
Live New Orleans Jazz Nightly! more

Tai Chi/Chi Kung

Oct 5 - 26, 2015
NOMA, in collaboration with the East Jefferson Wellness Center offers wellness… more

The Foundation…

Oct 5 - 30, 2015
Join us at the Foundation Gallery for  House: Group Exhibition with Andrew… more

The Irish House…

Oct 05, 2015
This is the Biggest Irish Music Session in the south. On a Night you will see… more

The Maison Presents -…

Oct 05, 2015 - Jul 31, 2017
Join us every Monday for a free dinner show featuring Aurora Nealand & The… more

The Photography of…

Oct 05, 2015 - Mar 01, 2016
The Photography of Modernist Cuisine: The Exhibition, a collection of over 50… more

A Conversation with…

Oct 6 - 6, 2015
Join us for a conversation with Lynda Benglis, artist, Katie Pfohl, Curator of… more

A Louisiana Parlor:…

Oct 6 - 11, 2015
This exhibition is in celebration of the acquisition of a superb Rococo Revival… more

Ashe Cultural Arts…

Oct 6 - Nov 12, 2015
The Dinerral Shavers Educational Fund is proud to introduce its newest program,… more

Baby Arts Play! at…

Oct 6 - 6, 2015
Instill a love of art at a young age through a guided, hands-on gallery… more

Clyde & Iggy

Oct 6 - Dec 31, 2015
Join us for the local musical duo Clyde & Iggy.  Their repertoire… more

Maple Leaf Bar…

Oct 06, 2015 - Sep 27, 2016
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

Newcomb Art Museum of…

Oct 06, 2015 - Jan 03, 2016
Join us for the  Exhibition: "A Shared Space: KAWS, Karl Wirsum,… more

The Historic New…

Oct 06, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

7th Annual Pumpkin…

Oct 5 - 31, 2015
The Lutcher/Gramercy Lions Club presents its 7th Annual Pumpkin Patch at the… more

National Consumer Perception Survey Results Bode Well for New Orleans Economy

Media Contact:

Jenn Lotz
New Orleans CVB

National Consumer Perception Survey Results Bode Well for New Orleans Economy
Improving traveler perceptions and record-breaking visitor numbers confirm that Post-Katrina and Post-oil spill tourism strategies are working

NEW ORLEANS-May 29, 2012- The summer travel season is kicking off and according to a recent survey, the appeal of New Orleans continues to grow among potential travelers, thanks to carefully plotted tourism strategies put in place by tourism industry leaders.

A newly released survey* commissioned by the New Orleans Convention & Visitors Bureau indicates that 73 percent of travelers younger than 35 years old and 68 percent of travelers ages 35 and older say that New Orleans has become more appealing during the past 5-10 years, while 70 percent of all respondents said their perception of the city has changed in the six years since Hurricane Katrina, with many citing successful recovery and rebuilding efforts.

With an unprecedented comeback story, by all measures the city is booming. New Orleans currently has more restaurants than before Katrina and between January 2012 and February 2013 will host the 2012 BCS National Championship, the 2012 NCAA Men's Final Four, the 2012 SEC Men's Basketball Tournament, the 2013 NCAA Women's Final Four, Super Bowl XLVII and expects to welcome approximately 900 meetings and conventions.

Last year saw all-time record-breaking visitor spending and 8.75 million visitors which was on par with the strongest pre-Katrina years.

"Tourism-especially after a catastrophic hurricane that made headlines globally-doesn't just happen. It's the result of aggressive sales and marketing strategies executed with patience, conviction and passion," said New Orleans Convention and Visitors Bureau CEO Stephen Perry.

"But visitors won't come to a destination with a negative reputation and they won't want to return to a place where they had a negative experience, which is why our work has been so vital and why these results are so satisfying: they prove our efforts to change perceptions and drive tourism are working."


Other compelling findings from the survey include:

  • The BP oil spill was not a strong top of mind association among survey respondents, further proof that the CVB-lead campaign was successful in combating misperceptions related to the oil spill
  • 57 percent of respondents say city is fully or mostly recovered from Katrina
  • Desire for repeat travel is strong, especially among survey respondents who had been to New Orleans since Katrina
  • 84 percent of survey respondents rated New Orleans excellent or good on uniqueness
  • 83 percent of survey respondents rated New Orleans excellent or good on variety and quality of local cuisine and local culture
  • 82 percent of survey respondents rated New Orleans excellent or good on nightlife

As is the case with most tourist destinations, the hospitality industry is the linchpin of the New Orleans economy. It provides 74,000 jobs, making it the city's largest employer and a critical driver of revenue not only for the city but the entire state of Louisiana due to its estimated $5 billion economic impact.

*This survey was conducted by KRC Research between April 25, and May 4, 2012.  This research was conducted via an online survey among 1,000 respondents. To qualify for this survey, respondents had to indicate that they are at least 18 years old, have traveled for pleasure on an overnight trip at least once in the past 12 months, and are not outright rejecters of New Orleans as a potential travel destination. 

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit