July 12th Through 14th Tales of the Cocktail® Celebrates the Release of Tales of the Cocktail® from A to Z

FOR IMMEDIATE RELEASE   
Media Contact:
Ann Tuennerman
ann@talesofthecocktail.com 

July 12th through 14th Tales of the Cocktail® celebrates the release of Tales of the Cocktail® from A to Z

NEW ORLEANS - June 28, 2012 - You've seen Tales of the Cocktail® in person. Now it's time to see it in print. We're celebrating the release of our first book, Tales of the Cocktail® from A to Z, the best way we know how-with drinks. We'll be making the rounds to three Fleurty Girl stores, sharing complimentary cocktails and signing copies of our new book.

Tales of the Cocktail® from A to Z written by cocktail historians Jared Brown and Anistatia Miller takes aliterary trip through the history of the world's premier cocktail festival and a look inside the drinking culture of New Orleans. The book features bits of trivia and wisdom about cocktails and the people whose lives have been touched by them, quotes from the industry's legends, cocktail recipes, and essential information for any cocktail enthusiast. The book will be available for purchase for only $19.95.

Guests will be the some of the first to sample Gingeroo, the latest product from Old New Orleans Rum. Gingeroo, which won't officially be released till the fall, is an Old New Orleans Spicy Ginger Ale made with Old New Orleans Crystal Rum, 100% natural ginger juice, Louisiana cane sugar and cayenne.

Fleurty Girl will also feature a special 20% discount off their cocktail t-shirt collection. This collection, created through a partnership with Tales of the Cocktail®, includes The Old Fashioned, Sazerac, Vieux Carre and Ramos Gin Fizz t-shirts.

Boozy Book Tour
Thursday, July 12th 3:00 p.m. to 5:00 p.m. at 3117 Magazine Street (Uptown)
Friday, July 13th 3:00 p.m. to 5:00 p.m. at 3323 Severn at 17th Street (Metairie)
Saturday, July 14th 3:00 p.m. to 5:00 p.m. at 632 St. Peter Street (French Quarter)

Join us for a drink and be one of take home this spirited new book.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Tales of the Cocktail® returns in 2012 for a historic milestone-its 10th Anniversary of rocking the cocktail world. Join the celebration July 25-29, 2012 and see how Tales of the Cocktail® only gets better with age.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

For more information on Tales of the Cocktail®, visit the website at

TalesoftheCocktail.com. Ticket on sale now.

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