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Upcoming Events

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"Mysterious…

Nov 23 - 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Prospect.3: Notes…

Nov 23, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

Andrew Jackson: Hero…

Nov 23, 2014 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Boesman and Lena

Nov 23 - 23, 2014
American Theatre Project of New Orleans returns to Ashé Cultural Arts… more

Celebration in the…

Nov 23 - 23, 2014
Kids get the royal holiday treatment at their own Celebration in the Oaks… more

Kirk Franklin…

Nov 23 - 23, 2014
Raise the roof Sunday mornings with brunch featuring the explosive energy of… more

Le Petit Theatre…

Nov 23 - 23, 2014
This swashbuckling prequel to Peter Pan will have you and your family hooked… more

Mistletoe Marketplace…

Nov 23 - 23, 2014
Kickoff Mistletoe Marketplace in the French Quarter at 4 p.m. on Thursday,… more

New Orleans Poboy…

Nov 23 - 23, 2014
Come join us for the New Orleans Poboy Festival. The New Orleans Po-Boy… more

Smoothie King Center…

Nov 23 - 23, 2014
Deep within a forest, at the summit of a volcano, exists an extraordinary world… more

THE GUANTÁNAMO PUBLIC…

Nov 23 - 26, 2014
This traveling exhibit examines the history of the U.S. naval base in… more

The Mysterious…

Nov 23 - 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

The New Orleans…

Nov 23 - 23, 2014
The New Orleans Fringe has become known for its offbeat and sometimes crazy… more

The Victory Belles…

Nov 23, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

CELEBRATE THE BLACK…

Nov 24 - 24, 2014
Get your fix of Emeril's famed contemporary New Orleans cuisine at the flagship… more

CELEBRATE THE BLACK…

Nov 24 - 24, 2014
Make a pit-stop on the way to the Superdome at the iconic Emeril's Delmonico in… more

CELEBRATE THE BLACK…

Nov 24 - 24, 2014
NOLA, the casual, funky eatery located in the heart of the French Quarter, is a… more

New Orleans Saints…

Nov 24 - 24, 2014
The New Orleans Saints & Baltimore Ravens kick-off at 7:30 pm more

ThinkerKids Holiday…

Nov 24 - 26, 2014
Come explore science, technology, art and math with us at ThinkerKids Holiday… more

Canal Street Lighting…

Nov 25 - 25, 2014
Stroll along Canal Street and watch as the Downtown Development District and… more

"Mysterious…

Nov 23 - 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

New Orleans CVB Launches 2012 Be a Tourist in Your Own Hometown and COOLinary Summer Campaigns

FOR IMMEDIATE RELEASE
Media Contacts:

Jenn Lotz or Kelly Schulz
504-566-5019
jlotz@neworleanscvb.com/kschulz@neworleanscvb.com

New Orleans CVB Launches 2012 Be a Tourist in Your Own Hometown and COOLinary Summer Campaigns
Instagram Contest encourages New Orleanians to share what they love about NOLA for a chance to win staycation prizes

NEW ORLEANS - August 3, 2012 - The New Orleans Convention & Visitors Bureau (CVB) is asking New Orleanians to support the local economy through their 2012 Be a Tourist in Your Own Hometown and COOLinary New Orleans campaigns. Despite the city's high number of visitors thus far in 2012, the tourism industry experiences a slight drop in August and September, which means local businesses rely more on fellow locals to support New Orleans' economy. Through the Be a Tourist and COOLinary campaigns, New Orleanians are encouraged to enjoy the hospitality offerings that make our city one of the most popular travel destinations in the world all while supporting their city.

"New Orleans is a city that is consistently recognized nationally and internationally as a great place to visit, but often times as locals, we forget how unique and culturally-significant our hometown is," said Stephen Perry, President and CEO of the New Orleans CVB. "We are a city that is built on hospitality and tourism, and locals contribute greatly to New Orleans' economy. Be a Tourist in Your Own Hometown offers New Orleanians a chance to change pace, enjoy the sights, sounds and tastes of New Orleans all while supporting the local economy in August and September."

Be a Tourist in Your Own Hometown (August 1-September 30) collects and promotes summer specials on meals, attractions, hotels and more through http://www.touristathome.com/. This year's campaign features a strong social media presence on Instagram and Facebook. Each week, followers will be presented with a theme and are encouraged to submit a photo on Instagram using the hashtag #BeATouristNOLA, entering them for a chance to win a mini-staycation pertaining to the weekly theme. Winners will be chosen on Mondays, with a grand prize staycation winner selected October 9, based on Facebook fan votes. Further details on the contest can be found at www.touristathome.com/instagram-contest.

The Be a Tourist in Your Own Hometown campaign also coincides with the COOLinary restaurant promotion which offers special two and three-course lunch menus for $20 or less and three-course dinner menus for $35 or less, August 1-31, 2012, at 60 of the city's top restaurants. For more information visit: www.coolinaryneworleans.com.

In addition to highlighting summer specials for locals to enjoy, these promotions work to support our business community as we enter our off-peak visitation season. Tourism is New Orleans' most powerful economic engine. More than 8.75 million individuals visited the city last year creating $5.47 billion in economic impact. Tourism generates critical funding for schools, streetcars and city services as well as the New Orleans Saints, Hornets, Ernest N. Morial Convention Center and Mercedes-Benz Superdome, and employs 74,000 New Orleanians. Without the revenue from hospitality, every family in Louisiana would pay $516 more in taxes each year.

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 52nd anniversary in 2012. For more information, please visit http://www.neworleanscvb.com/.

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