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Upcoming Events

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Adventures in Dance…

Jul 23 - 25, 2014
WHO: In partnership with the New Orleans Recreation Development Commission,… more

Entergy IMAX Theatre…

Jul 23 - Aug 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

JPAS Summer Musical…

Jul 23 - Aug 3, 2014
  THOROUGHLY MODERN MILLIE JR., based on the zany musical that has taken… more

Le Petit Theatre…

Jul 23 - 23, 2014
Le Petit Theatre du Vieux Carré will present an encore production of the… more

The Victory Belles –…

Jul 23 - 30, 2014
Salute the USA with the Victory Belles' newest red, white and blue celebration!… more

White Glove…

Jul 23 - 30, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

Anthony Bean…

Jul 24 - 27, 2014
The Anthony Bean Community Theater/NORDC Summer Youth Program presents over 75… more

Ogden After Hours-…

Jul 24 - 24, 2014
Ogden After Hours is the place to go on Thursday nights to to hear Southern… more

Open Mic Night at…

Jul 24 - Aug 28, 2014
This summer, Thursday nights at Hard Rock New Orleans are open to local… more

"Toasts & Tiki-Tails"

Jul 25 - 25, 2014
"Toasts & Tiki-Tails" will be held at the NO Fleas Market during… more

2014 Youth Musical…

Jul 25 - 27, 2014
SEUSSICAL JR. Transports audiences from the Jungle of Nool to the Circus… more

AMERICAN IDOL LIVE…

Jul 25 - 25, 2014
Fans of the hit series can see this season's talented Top Ten Finalists live… more

Bricks in the Wall -…

Jul 25 - 25, 2014
The most spectacular, mind blowing & longest performing Pink Floyd Tribute… more

Le Petit Theatre…

Jul 25 - 25, 2014
- Le Petit Theatre du Vieux Carré will present an encore production of… more

New Orleans Museum of…

Jul 25 - 25, 2014
Chefs of the Ralph Brennan Restaurant Group look forward to demonstrating their… more

PINTS & PLAYS

Jul 25 - Nov 25, 2014
PINTS & PLAYS is a monthly play reading in the true spirit of New Orleans. … more

Steinbeck: The Art of…

Jul 25 - 25, 2014
An opening reception for Steinbeck: The Art of Fiction will be held from 6 to 9… more

Avita's World…

Jul 26 - 26, 2014
World Hepatitis Day is part of Avita's campaign to rase awareness about… more

Jump, Jive & Wail:…

Jul 26 - 27, 2014
The Stage Door Canteen's Big Easy award winning hit show Jump, Jive & Wail… more

Le Petit Theatre…

Jul 26 - 26, 2014
- Le Petit Theatre du Vieux Carré will present an encore production of… more

Adventures in Dance…

Jul 23 - 25, 2014
WHO: In partnership with the New Orleans Recreation Development Commission,… more

New Orleans CVB Launches 2012 Be a Tourist in Your Own Hometown and COOLinary Summer Campaigns

FOR IMMEDIATE RELEASE
Media Contacts:

Jenn Lotz or Kelly Schulz
504-566-5019
jlotz@neworleanscvb.com/kschulz@neworleanscvb.com

New Orleans CVB Launches 2012 Be a Tourist in Your Own Hometown and COOLinary Summer Campaigns
Instagram Contest encourages New Orleanians to share what they love about NOLA for a chance to win staycation prizes

NEW ORLEANS - August 3, 2012 - The New Orleans Convention & Visitors Bureau (CVB) is asking New Orleanians to support the local economy through their 2012 Be a Tourist in Your Own Hometown and COOLinary New Orleans campaigns. Despite the city's high number of visitors thus far in 2012, the tourism industry experiences a slight drop in August and September, which means local businesses rely more on fellow locals to support New Orleans' economy. Through the Be a Tourist and COOLinary campaigns, New Orleanians are encouraged to enjoy the hospitality offerings that make our city one of the most popular travel destinations in the world all while supporting their city.

"New Orleans is a city that is consistently recognized nationally and internationally as a great place to visit, but often times as locals, we forget how unique and culturally-significant our hometown is," said Stephen Perry, President and CEO of the New Orleans CVB. "We are a city that is built on hospitality and tourism, and locals contribute greatly to New Orleans' economy. Be a Tourist in Your Own Hometown offers New Orleanians a chance to change pace, enjoy the sights, sounds and tastes of New Orleans all while supporting the local economy in August and September."

Be a Tourist in Your Own Hometown (August 1-September 30) collects and promotes summer specials on meals, attractions, hotels and more through http://www.touristathome.com/. This year's campaign features a strong social media presence on Instagram and Facebook. Each week, followers will be presented with a theme and are encouraged to submit a photo on Instagram using the hashtag #BeATouristNOLA, entering them for a chance to win a mini-staycation pertaining to the weekly theme. Winners will be chosen on Mondays, with a grand prize staycation winner selected October 9, based on Facebook fan votes. Further details on the contest can be found at www.touristathome.com/instagram-contest.

The Be a Tourist in Your Own Hometown campaign also coincides with the COOLinary restaurant promotion which offers special two and three-course lunch menus for $20 or less and three-course dinner menus for $35 or less, August 1-31, 2012, at 60 of the city's top restaurants. For more information visit: www.coolinaryneworleans.com.

In addition to highlighting summer specials for locals to enjoy, these promotions work to support our business community as we enter our off-peak visitation season. Tourism is New Orleans' most powerful economic engine. More than 8.75 million individuals visited the city last year creating $5.47 billion in economic impact. Tourism generates critical funding for schools, streetcars and city services as well as the New Orleans Saints, Hornets, Ernest N. Morial Convention Center and Mercedes-Benz Superdome, and employs 74,000 New Orleanians. Without the revenue from hospitality, every family in Louisiana would pay $516 more in taxes each year.

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 52nd anniversary in 2012. For more information, please visit http://www.neworleanscvb.com/.

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