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“Big Charity: The…

Aug 27 - 27, 2015
As part of the Joy Theater's remembrance of Hurricane Katrina's 10-year… more

A Louisiana Parlor:…

Aug 27 - Oct 11, 2015
This exhibition is in celebration of the acquisition of a superb Rococo Revival… more

Ashe Cultural Arts…

Aug 27 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Ashe Cultural Arts…

Aug 27 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Australian Pink Floyd…

Aug 27 - 27, 2015
Join us for Australian Pink Floyd with Led Zeppelin 2. Presented by… more

Collage Night with…

Aug 27 - 27, 2015
Looking to learn a new skill? Work on your art in a boozy group setting? Beat… more

COOLinary New Orleans…

Aug 27 - 31, 2015
It is going to be a delicious summer!  During the month of August, enjoy… more

Katrina: 10 Year…

Aug 27 - 27, 2015
Take part in the discussion and learning focused on juvenile justice… more

Langlois Girls Night…

Aug 27 - Sep 3, 2015
Bring your friends to Langlois on Thursdays or Fridays this summer for girls'… more

Longue Vue House and…

Aug 27 - Oct 11, 2015
For the 10th Anniversary of the storm, Longue Vue will commemorate the revival… more

Longue Vue House and…

Aug 27 - 27, 2015
Join us for the opening reception for K10: Reflections on Renewal through Art… more

Louisiana SPCA’s…

Aug 27 - 31, 2015
In memory of the 10th anniversary of Hurricane Katrina, the Louisiana SPCA is… more

New Orleans Museum…

Aug 27 - 30, 2015
New Orleans Museum Month, now in its second year, is a collaboration between… more

New Orleans Museum of…

Aug 27 - Sep 7, 2015
Ten Years Gone brings together six artists whose work engages with the broad… more

NOBA Hosts…

Aug 27 - Sep 26, 2015
The New Orleans Ballet Association (NOBA) in partnership with Chalmette… more

NOBA's tuition-free…

Aug 27 - Sep 25, 2015
Beginning this weekend, the NORDC/NOBA Center for Dance, along with other NOBA… more

Ogden After Hours…

Aug 27 - 27, 2015
Formed in 2014, the Write Brothers are Spencer Bohren, Jim McCormick, Alex… more

The Foundation…

Aug 27 - 31, 2015
The Foundation Gallery is thrilled to present Botanical Explorations, new work… more

The Historic New…

Aug 27, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

The Katrina Decade:…

Aug 27, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

“Big Charity: The…

Aug 27 - 27, 2015
As part of the Joy Theater's remembrance of Hurricane Katrina's 10-year… more

New Orleans Achieves 8.75 Million Visitors in 2011

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz                   Lea Sinclair                           Janet Speyrer        John A. Williams
NOCVB                           NOTMC                                 UNO                   UNO
504-566-5019              504-826-9710                   504-280-6981        504-280-6954
kschulz@neworleanscvb.com    lea@notmc.com            jspeyrer@uno.edu  jawill14@uno.edu

 

New Orleans Achieves 8.75 Million Visitors in 2011
Visitors spent a record-breaking $5.47 billion; tourism industry aims to reach 13 million visitors by 2018

NEW ORLEANS - (March 26, 2012) - New Orleans' tourism industry welcomed 8.75 million visitors in 2011, an increase of 5.6%, or 462,263 from the number of visitors in 2010 (8.3 million). Those 8.75 million visitors spent $5.47 billion, a $180 million increase over 2010 and the highest spending in the city's history, according to a study released today. Tourism in New Orleans is an important economic engine, employing 74,000 people and generating spending that represents roughly half of the tourism spending for the entire state of Louisiana.

"These results are a reflection of the hard work of all those in the hospitality industry and a testament to the continued resilience of our great city," said Mayor Landrieu. "Our city's reputation as a top destination only continues to grow, as evidenced by the unprecedented run of special events we continue to host as we continue to work toward the goal of welcoming 13 million visitors in the year 2018."

The 2011 results come as New Orleans kicks off the 2012 spring festival season and is in the midst of hosting an unprecedented series of high profile events such as Navy Week, the NCAA Final Four and SEC Championship, all leading up to the Super Bowl next year.

All key indicators increased in 2011, compared to 2010:

  • Overnight visitors grew by 337,000
  • Hotel visitors grew by 75,000
  • Lodging spending increased by $29.6 million
  • The number of visitors visiting friends and relatives increased by 251,000
  • The number of visitors who came in just for the day increased by 125,000
  • 76.5 % of visitors surveyed were in New Orleans for vacation/pleasure
  • 23.5 % of visitors surveyed were in New Orleans for a convention, association, trade show, corporate meeting or general business travel
  • 58.6 % of business travelers extended their stay for pleasure for an average of 2.1 days
  • Cruise visitors comprised about 1.3 % of the total number of visitor responses
  • Restaurant spending increased by $67.3 million (4.3%) and entertainment/recreation increased by $65.1 million (11.0%)

The 2011 New Orleans Area Visitor Profile report also found:

  • 75.7% of visitors had an income $50,000 or more and over 35.8% having $100,000 or more
  • 40.6 % of New Orleans visitors were in town for the first time; 59.4 % are repeat visitors
  • Overnight visitation from top feeder markets outside of Louisiana were: Texas, California, Florida and New York
  • Visitors age 50-64 made up the largest demographic for 2011 visitors (37.8 %), followed by 35-49 (29.2 %), 25-34 (18.4 %), 65 and older (9.1 %) and 18-24 (5.4 %)
  • Overnight visitor stays in New Orleans went from 4.1 in 2010 to an average of 4.2 nights in 2011.
  • The proportion of overnight visitors staying in a hotel was 57.7 %
  • Average party size was 2.9 people
  • The majority of visitors who stayed in a hotel made reservations through the hotel website (31.1 %), or a travel website (22.1 %). 16.7 % of visitors called their hotel directly, while 8.4 % used association housing during their stay in New Orleans.
  • The majority of New Orleans area visitors surveyed arrived by airplane (50.5 %) or in their personal vehicle (44.1 %)

"Reaching a record-breaking $5.47 billion dollars of visitor spending in 2011 proves that the visitor demand for New Orleans and their impact on our economy is on a steady growth trajectory," said Stephen Perry, President and CEO of the New Orleans Convention and Visitors Bureau. "Yet tourism does not just happen on its own. It is fueled by marketing, public relations and aggressive sales strategies. In order to reach our goal of 13.7 million visitors and $11 billion dollars by 2018, the hospitality industry is seeking to raise its own additional funding for marketing.  Tourism funding is a tremendous investment in job creation, the expansion of our cultural economy, the restoration of our core infrastructure, and new tax revenue generation that benefits every citizen in every neighborhood in New Orleans."

Mark Romig, president and CEO of the New Orleans Tourism Marketing Corporation added, "These results continue to demonstrate that New Orleans is seen by  visitors as an authentic and unique travel destination, offering the widest variety of attractions, restaurants and hotels, fitting all budgets and interests. Our advertising and marketing plan for 2012 will build on these positive survey results as we continue to target both regional markets throughout Louisiana and neighboring states and key national markets such as the West Coast, Midwest and Northeast."

John Williams, Interim Dean of the School of Business at the University of New Orleans commented, " New Orleans has become a dining mecca, as noted by Travel & Leisure's November, 2011 issue declaring us #1 in fine dining, #1 in Café's, and #3 in ethnic food.  Supporting these rankings, 85.5% of visitors have a casual dining experience and 42.3% a fine dining experience when visiting New Orleans.  Visitors to New Orleans place a high importance on food and our study shows that we consistently exceed their expectations."

The University of New Orleans Hospitality Research Center is a collaborative effort of the University of New Orleans' Division of Business and Economic Research (DBER) and the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration (HRT). Its function is to provide a variety of research services to hospitality, travel and tourism organizations. The HRC has been producing reports similar to this visitor study since 1997.

The New Orleans Tourism Marketing Corporation is the City of New Orleans' official leisure travel promotion agency created to foster jobs and economic growth by developing the tourism industry in New Orleans. NOTMC is publicly funded and provides year-round online marketing, advertising, public relations and special event programming in order to support the growth of leisure travel to New Orleans.

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,000-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 51st anniversary in 2011. For more information, please visit http://www.neworleanscvb.com/.

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