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Upcoming Events

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"Mysterious…

Oct 19 - 19, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

25th Annual New…

Oct 19 - 23, 2014
The New Orleans Film Festival- Louisiana's only industry-recognized film… more

JPAS Presents Waiting…

Oct 19 - 19, 2014
JPAS presents the hit musical comedy all about working in the service industry,… more

Southern Rep presents…

Oct 19 - Nov 2, 2014
In a remote cabin deep in the woods, an old crone spins a spellbinding tale… more

The Crescent City…

Oct 19 - 19, 2014
Get ready to eat up and then boogie down at theseventh annual Crescent City… more

THE GUANTÁNAMO PUBLIC…

Oct 19 - 30, 2014
This traveling exhibit examines the history of the U.S. naval base in… more

The Mysterious…

Oct 19 - Nov 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

The Victory Belles…

Oct 19 - Nov 19, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Oct 19, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Tricks... Treats...…

Oct 19 - Nov 8, 2014
Kids won't want to miss this strange tour when we pull away the mask and see… more

Trinity Artist Series…

Oct 19 - 19, 2014
Join us for  Soprano Vickie Thomas with guests, soprano Joy Meade, bass… more

Fall Fete

Oct 20 - 20, 2014
Join the  Vieux Carre Commission Foundation for Fall Fete. . more

Jon Cleary & the…

Oct 20 - 20, 2014
Join us for Jon Cleary & the Absolute Monster Gentlemen. more

Sacred to the Memory…

Oct 20 - Nov 17, 2014
Showcasing both the historic Hermann-Grima House museum and St. Louis Cemetery… more

TAI CHI/CHI KUNG…

Oct 20 - 27, 2014
NOMA has teamed up with the East Jefferson Wellness Center to offer wellness… more

"Organ and Labyrinth"…

Oct 21 - 21, 2014
Join us for  "Organ and Labyrinth" and Candlelight with Albinas… more

Kinder Garden: Creepy…

Oct 21 - 21, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Maple Leaf Bar…

Oct 21 - 28, 2014
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

Standing in the…

Oct 21 - Nov 25, 2014
"Standing in the Shadows (no more)" is a series of narrative quilting… more

Standing in the…

Oct 21 - Nov 25, 2014
"Standing in the Shadows (No More)" is a series of narrative quilting… more

"Mysterious…

Oct 19 - 19, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

New Orleans Sees 11% Increase in Visitor Spending in First Half of 2012 Compared to 2011

CVB NOTMC Logos 

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz/Jennifer Lotz     Lea Sinclair                 Janet Speyrer           John A. Williams
NOCVB                                  NOTMC                      UNO                         UNO
504-566-5019                     504-491-5330          504-280-6981         504-280-6954
kschulz@neworleanscvb.com   lea@notmc.com     jspeyrer@uno.edu     jawill14@uno.edu
jlotz@neworleanscvb.com

New Orleans Sees 11% Increase in Visitor Spending in First Half of 2012 Compared to 2011
Number of Visitors Also Increases Year-Over-Year

NEW ORLEANS - October 4, 2012 - New Orleans hosted 4.9 million visitors in the first half of 2012, an increase of two percent over the same period in 2011.  These visitors spent a total of $3.45 billion, a boost of 11 percent over January - June 2011.  These figures are the result of the 2012 University of New Orleans (UNO) Hospitality Research Center's 2012 New Orleans Area Visitor Profile, commissioned by the New Orleans Convention and Visitors Bureau (NOCVB) and the New Orleans Tourism Marketing Corporation (NOTMC).

Mayor Mitch Landrieu said, "The UNO visitor study provides strong evidence of the continued upward trend of the New Orleans tourism industry. This growth is excellent news, demonstrating the resiliency of the industry and the importance the cultural economy plays in the overall economic health of our city and region. We're talking jobs and valuable tax dollars. We expect these numbers and this important industry will continue to grow as we play host to an unprecedented series of national and international events, including Super Bowl XLVII in 2013."

Of the 4.9 million visitors to date, 74.1 percent were visiting New Orleans for vacation/pleasure, 14.3 percent attended conventions, associations, corporate meetings and/or trade shows, and 11.7 percent were in New Orleans for general business. Of all visitors, 50 percent stayed in a hotel, while 26.6 percent were visiting friends and relatives. The average number of nights stayed by visitors was 4.1 nights. On the spending front, per-trip expenditures among visitors were up in all categories except for shopping. The largest jump in per-trip expenditures was in bars and nightclubs, with a 27.2 percent increase from the same period in 2011, and in lodging, with a 18.1 percent increase from 2011. More than half of business visitors to the New Orleans area (60 percent) extended their stay for pleasure for an average 2.1 days.

Tourism is one of New Orleans' largest employers. According to UNO's research for the full year 2011, New Orleans welcomed 8.75 million visitors, and visitor spending hit $5.47 billion, a significant increase over 2010 and the highest spending in the city's history.

"The broad scope and elevated quality of activities in New Orleans is having a dramatic impact on repeat visitation.  Repeat visitors (comprising 55.8 percent of all visitors) are dedicating time to take part in several activities during their visits.  Research results show that they are frequenting the World War II Museum, Audubon Zoo, Insectarium, Aquarium, New Orleans Museum of Art, parades, fine dining and casual dining more on repeat visits than on their initial visit as they seek to take part in the richness of the culture of New Orleans," said John Williams, Co-Director of the UNO HRC.

The positive momentum achieved by New Orleans' tourism industry in 2012 comes as city prepares to host Super Bowl XLVII in February 2013, the 2013 NCAA Women's Final Four and the 2014 NBA Men's Allstar Game.

"In an industry driven by perception and image, momentum matters," said Stephen Perry, President and CEO of the New Orleans CVB. The strong visitor numbers coincide with travelers selecting New Orleans for prominent awards.  So far in 2012, New Orleans has been named one of the Top Cities in the United States and Canada (Travel + Leisure's 2012 World's Best Awards); Best U.S. city for shopping (Travel + Leisure); one of the most affordable cities in the U.S. for domestic travelers (TripAdvisor) and Best Large City for a Weekend Getaway (AAA Southern Traveler)."

The survey also revealed that while Louisiana was the top feeder market (12.6 percent) for New Orleans, the next most popular states for visitation in order were Texas (9.5 percent), Alabama (5.6 percent), California (5.5 percent) and Florida (5.3 percent). At 2012's half year mark, 91.4 percent of respondents reported that they were very likely or likely to recommend New Orleans as a destination to their friends and family. Almost half (44.2 percent) of the respondents reported that this was their first visit to New Orleans.

"As we plan our marketing approach for 2013, these first half year results show that our use of both traditional and online media tools are working well as we communicate the authentic experience that New Orleans provides to visitors," said Mark Romig, president and CEO of NOTMC. "We have an amazing product that gives us a competitive advantage over other destinations, and we will work to continue to aggressively market these authentic experiences and activate them through an urgency to visit."

The University of New Orleans Hospitality Research Center is a collaborative effort of the University of New Orleans' Division of Business and Economic Research (DBER) and the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration (HRT). Its function is to provide a variety of research services to hospitality, travel and tourism organizations. The HRC has been producing reports similar to this visitor study since 1997.

The New Orleans Tourism Marketing Corporation is the City of New Orleans' official leisure travel promotion agency created to foster jobs and economic growth by developing the tourism industry in New Orleans. NOTMC is publicly funded and provides year-round online marketing, advertising, public relations and special event programming in order to support the growth of leisure travel to New Orleans.

The New Orleans Convention & Visitors Bureau (CVB) is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. We help create $5 billion in new capital each year-more than any other business sector-by attracting millions of visitors, special events and conventions. The CVB and its members persuade thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 52nd anniversary in 2012. For more information, please visit www.neworleanscvb.com.

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