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“Giants of Jazz: Art…

Jul 28 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Amazing Scavenger…

Jul 28, 2017 - Jul 03, 2027
Turn New Orleans into a giant game board with this fun scavenger hunt… more

Chicken on the Bone…

Jul 28 - Dec 6, 2017
Want to enjoy some nightlife? No trip to New Orleans is complete if you have… more

David Hansen's Garden…

Jul 28, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

David Hansen's Garden…

Jul 28 - Dec 29, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

FestiGals

Jul 28, 2017
FestiGals hosts New Orleans Women's Weekend Experience - a celebration of women… more

House of Blues…

Jul 28 - 28, 2017
After a long, grueling work week, where better to kick off your weekend than… more

Magazine St. Art…

Jul 28, 2017
Magazine St. Art Market is a unique way to experience the best of our local… more

New Orleans Museum of…

Jul 28 - Oct 8, 2017
Jim Steg (American, 1922 -2001) was the most influential printmaker to be based… more

New Orleans Museum of…

Jul 28 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

New Orleans Museum of…

Jul 28 - Sep 3, 2017
Pride of Place: The Making of Contemporary Art in New Orleans showcases… more

New Orleans Museum of…

Jul 28 - Oct 8, 2017
Paintings from throughout Scully's career are presented with a selection of… more

Open Mic Night

Jul 28 - 28, 2017
The Coffee House is hosting another Open Mic night! Come grab a coffee and… more

Saenger Theatre…

Jul 28 - 28, 2017
Join us for Rock/Pop artist Sabrina Carpenter for the D-Tour with special… more

Stoned vs Drunk vs…

Jul 28, 2017 - Jul 24, 2026
Join us at the New Movement for a stand -up comedy challenge. Also, enjoy… more

Storyville: Madams…

Jul 28 - Dec 9, 2017
Storyville: Madams and Music revives the sights and sounds of New Orleans's… more

The Historic New…

Jul 28 - Oct 21, 2017
The Historic New Orleans Collection's Laura Simon Nelson Galleries for… more

The Irish Cultural…

Jul 28, 2017 - Jan 22, 2027
Join us at the beautiful Irish Cultural Museum of New Orleans every Friday… more

Too Hot To Handle!

Jul 28 - 28, 2017
Summer in Nola is TOO HOT TO HANDLE!! Cool down with the Magazine St. Art… more

Trinity Kicks Off…

Jul 28 - Sep 3, 2017
To help beath the New Orleans' heat, Trinity is introducing new daily Happy… more

“Giants of Jazz: Art…

Jul 28 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

New Orleans Sees 11% Increase in Visitor Spending in First Half of 2012 Compared to 2011

CVB NOTMC Logos 

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz/Jennifer Lotz     Lea Sinclair                 Janet Speyrer           John A. Williams
NOCVB                                  NOTMC                      UNO                         UNO
504-566-5019                     504-491-5330          504-280-6981         504-280-6954
kschulz@neworleanscvb.com   lea@notmc.com     jspeyrer@uno.edu     jawill14@uno.edu
jlotz@neworleanscvb.com

New Orleans Sees 11% Increase in Visitor Spending in First Half of 2012 Compared to 2011
Number of Visitors Also Increases Year-Over-Year

NEW ORLEANS - October 4, 2012 - New Orleans hosted 4.9 million visitors in the first half of 2012, an increase of two percent over the same period in 2011.  These visitors spent a total of $3.45 billion, a boost of 11 percent over January - June 2011.  These figures are the result of the 2012 University of New Orleans (UNO) Hospitality Research Center's 2012 New Orleans Area Visitor Profile, commissioned by the New Orleans Convention and Visitors Bureau (NOCVB) and the New Orleans Tourism Marketing Corporation (NOTMC).

Mayor Mitch Landrieu said, "The UNO visitor study provides strong evidence of the continued upward trend of the New Orleans tourism industry. This growth is excellent news, demonstrating the resiliency of the industry and the importance the cultural economy plays in the overall economic health of our city and region. We're talking jobs and valuable tax dollars. We expect these numbers and this important industry will continue to grow as we play host to an unprecedented series of national and international events, including Super Bowl XLVII in 2013."

Of the 4.9 million visitors to date, 74.1 percent were visiting New Orleans for vacation/pleasure, 14.3 percent attended conventions, associations, corporate meetings and/or trade shows, and 11.7 percent were in New Orleans for general business. Of all visitors, 50 percent stayed in a hotel, while 26.6 percent were visiting friends and relatives. The average number of nights stayed by visitors was 4.1 nights. On the spending front, per-trip expenditures among visitors were up in all categories except for shopping. The largest jump in per-trip expenditures was in bars and nightclubs, with a 27.2 percent increase from the same period in 2011, and in lodging, with a 18.1 percent increase from 2011. More than half of business visitors to the New Orleans area (60 percent) extended their stay for pleasure for an average 2.1 days.

Tourism is one of New Orleans' largest employers. According to UNO's research for the full year 2011, New Orleans welcomed 8.75 million visitors, and visitor spending hit $5.47 billion, a significant increase over 2010 and the highest spending in the city's history.

"The broad scope and elevated quality of activities in New Orleans is having a dramatic impact on repeat visitation.  Repeat visitors (comprising 55.8 percent of all visitors) are dedicating time to take part in several activities during their visits.  Research results show that they are frequenting the World War II Museum, Audubon Zoo, Insectarium, Aquarium, New Orleans Museum of Art, parades, fine dining and casual dining more on repeat visits than on their initial visit as they seek to take part in the richness of the culture of New Orleans," said John Williams, Co-Director of the UNO HRC.

The positive momentum achieved by New Orleans' tourism industry in 2012 comes as city prepares to host Super Bowl XLVII in February 2013, the 2013 NCAA Women's Final Four and the 2014 NBA Men's Allstar Game.

"In an industry driven by perception and image, momentum matters," said Stephen Perry, President and CEO of the New Orleans CVB. The strong visitor numbers coincide with travelers selecting New Orleans for prominent awards.  So far in 2012, New Orleans has been named one of the Top Cities in the United States and Canada (Travel + Leisure's 2012 World's Best Awards); Best U.S. city for shopping (Travel + Leisure); one of the most affordable cities in the U.S. for domestic travelers (TripAdvisor) and Best Large City for a Weekend Getaway (AAA Southern Traveler)."

The survey also revealed that while Louisiana was the top feeder market (12.6 percent) for New Orleans, the next most popular states for visitation in order were Texas (9.5 percent), Alabama (5.6 percent), California (5.5 percent) and Florida (5.3 percent). At 2012's half year mark, 91.4 percent of respondents reported that they were very likely or likely to recommend New Orleans as a destination to their friends and family. Almost half (44.2 percent) of the respondents reported that this was their first visit to New Orleans.

"As we plan our marketing approach for 2013, these first half year results show that our use of both traditional and online media tools are working well as we communicate the authentic experience that New Orleans provides to visitors," said Mark Romig, president and CEO of NOTMC. "We have an amazing product that gives us a competitive advantage over other destinations, and we will work to continue to aggressively market these authentic experiences and activate them through an urgency to visit."

The University of New Orleans Hospitality Research Center is a collaborative effort of the University of New Orleans' Division of Business and Economic Research (DBER) and the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration (HRT). Its function is to provide a variety of research services to hospitality, travel and tourism organizations. The HRC has been producing reports similar to this visitor study since 1997.

The New Orleans Tourism Marketing Corporation is the City of New Orleans' official leisure travel promotion agency created to foster jobs and economic growth by developing the tourism industry in New Orleans. NOTMC is publicly funded and provides year-round online marketing, advertising, public relations and special event programming in order to support the growth of leisure travel to New Orleans.

The New Orleans Convention & Visitors Bureau (CVB) is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. We help create $5 billion in new capital each year-more than any other business sector-by attracting millions of visitors, special events and conventions. The CVB and its members persuade thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 52nd anniversary in 2012. For more information, please visit www.neworleanscvb.com.

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