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Upcoming Events

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Art is the Driving…

Dec 2 - 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

Celebration in the…

Dec 02, 2016 - Jan 01, 2017
City Park's annual holiday lighting exhibit and festival returns with one of… more

Christian Marclay's…

Dec 2 - 4, 2016
THE CLOCK by Christian Marclay comes to New Orleans! Never before exhibited in… more

Christmas New Orleans…

Dec 2 - 31, 2016
There's no place like New Orleans for the holidays during Christmas New Orleans… more

Clarence John…

Dec 02, 2016 - Mar 25, 2017
A Louisiana native, Clarence John Laughlin (1905 - 1985) ranks among the most… more

David Hansen's Garden…

Dec 02, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Exhibition to feature…

Dec 02, 2016 - Mar 25, 2017
 The Historic New Orleans Collection will open its next exhibition,… more

French Ciné-Club

Dec 02, 2016
All films are shown in French with English subtitles See the progran online:… more

Friday: First Friday…

Dec 2 - 2, 2016
As part of its ongoing 50th anniversary celebrations, THNOC is offering First… more

Happier Hour Wine…

Dec 02, 2016 - Jun 30, 2017
Each week, we feature several wines from around the world along with small… more

Historic New Orleans…

Dec 02, 2016 - Apr 09, 2017
The Historic New Orleans Collection is gearing up for an exciting new… more

Holiday Home and…

Dec 2 - 31, 2016
Just in time for the holiday season, The Historic New Orleans Collection will… more

Holiday Movies on the…

Dec 2 - 16, 2016
The Downtown Development District and Riverwalk present three weekends of free… more

House of Blues…

Dec 2 - 30, 2016
Every Friday join us in the Voodoo Garden for live music, beer and drink… more

Jambalaya, the Musical

Dec 2 - 3, 2016
‘JAMBALAYA, the MUSICAL’ , a new musical by award-winning creator… more

Jefferson Performance…

Dec 2 - 11, 2016
The Ultimate Christmas Show (Abridged) is a fast paced, hysterical, whimsical… more

Little Gem Saloon…

Dec 2 - 2, 2016
Join us for some great music featuring David L. Harris, Victor Atkins, Jasen… more

Metaphysical Madness

Dec 2 - 2, 2016
Friday December 2nd, The show will host The XL Mediums, Sid Patrick & Lana… more

Miracle on Fulton…

Dec 2 - 24, 2016
NOV 22 – DEC 24 Hourly Snowfall 11 a.m. - 10 p.m. Gingerbread… more

Napoléon: General.…

Dec 02, 2016 - Jan 07, 2017
M.S. Rau Antiques will host a comprehensive exhibition Napoléon:… more

Art is the Driving…

Dec 2 - 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

New Orleans Sees 11% Increase in Visitor Spending in First Half of 2012 Compared to 2011

CVB NOTMC Logos 

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz/Jennifer Lotz     Lea Sinclair                 Janet Speyrer           John A. Williams
NOCVB                                  NOTMC                      UNO                         UNO
504-566-5019                     504-491-5330          504-280-6981         504-280-6954
kschulz@neworleanscvb.com   lea@notmc.com     jspeyrer@uno.edu     jawill14@uno.edu
jlotz@neworleanscvb.com

New Orleans Sees 11% Increase in Visitor Spending in First Half of 2012 Compared to 2011
Number of Visitors Also Increases Year-Over-Year

NEW ORLEANS - October 4, 2012 - New Orleans hosted 4.9 million visitors in the first half of 2012, an increase of two percent over the same period in 2011.  These visitors spent a total of $3.45 billion, a boost of 11 percent over January - June 2011.  These figures are the result of the 2012 University of New Orleans (UNO) Hospitality Research Center's 2012 New Orleans Area Visitor Profile, commissioned by the New Orleans Convention and Visitors Bureau (NOCVB) and the New Orleans Tourism Marketing Corporation (NOTMC).

Mayor Mitch Landrieu said, "The UNO visitor study provides strong evidence of the continued upward trend of the New Orleans tourism industry. This growth is excellent news, demonstrating the resiliency of the industry and the importance the cultural economy plays in the overall economic health of our city and region. We're talking jobs and valuable tax dollars. We expect these numbers and this important industry will continue to grow as we play host to an unprecedented series of national and international events, including Super Bowl XLVII in 2013."

Of the 4.9 million visitors to date, 74.1 percent were visiting New Orleans for vacation/pleasure, 14.3 percent attended conventions, associations, corporate meetings and/or trade shows, and 11.7 percent were in New Orleans for general business. Of all visitors, 50 percent stayed in a hotel, while 26.6 percent were visiting friends and relatives. The average number of nights stayed by visitors was 4.1 nights. On the spending front, per-trip expenditures among visitors were up in all categories except for shopping. The largest jump in per-trip expenditures was in bars and nightclubs, with a 27.2 percent increase from the same period in 2011, and in lodging, with a 18.1 percent increase from 2011. More than half of business visitors to the New Orleans area (60 percent) extended their stay for pleasure for an average 2.1 days.

Tourism is one of New Orleans' largest employers. According to UNO's research for the full year 2011, New Orleans welcomed 8.75 million visitors, and visitor spending hit $5.47 billion, a significant increase over 2010 and the highest spending in the city's history.

"The broad scope and elevated quality of activities in New Orleans is having a dramatic impact on repeat visitation.  Repeat visitors (comprising 55.8 percent of all visitors) are dedicating time to take part in several activities during their visits.  Research results show that they are frequenting the World War II Museum, Audubon Zoo, Insectarium, Aquarium, New Orleans Museum of Art, parades, fine dining and casual dining more on repeat visits than on their initial visit as they seek to take part in the richness of the culture of New Orleans," said John Williams, Co-Director of the UNO HRC.

The positive momentum achieved by New Orleans' tourism industry in 2012 comes as city prepares to host Super Bowl XLVII in February 2013, the 2013 NCAA Women's Final Four and the 2014 NBA Men's Allstar Game.

"In an industry driven by perception and image, momentum matters," said Stephen Perry, President and CEO of the New Orleans CVB. The strong visitor numbers coincide with travelers selecting New Orleans for prominent awards.  So far in 2012, New Orleans has been named one of the Top Cities in the United States and Canada (Travel + Leisure's 2012 World's Best Awards); Best U.S. city for shopping (Travel + Leisure); one of the most affordable cities in the U.S. for domestic travelers (TripAdvisor) and Best Large City for a Weekend Getaway (AAA Southern Traveler)."

The survey also revealed that while Louisiana was the top feeder market (12.6 percent) for New Orleans, the next most popular states for visitation in order were Texas (9.5 percent), Alabama (5.6 percent), California (5.5 percent) and Florida (5.3 percent). At 2012's half year mark, 91.4 percent of respondents reported that they were very likely or likely to recommend New Orleans as a destination to their friends and family. Almost half (44.2 percent) of the respondents reported that this was their first visit to New Orleans.

"As we plan our marketing approach for 2013, these first half year results show that our use of both traditional and online media tools are working well as we communicate the authentic experience that New Orleans provides to visitors," said Mark Romig, president and CEO of NOTMC. "We have an amazing product that gives us a competitive advantage over other destinations, and we will work to continue to aggressively market these authentic experiences and activate them through an urgency to visit."

The University of New Orleans Hospitality Research Center is a collaborative effort of the University of New Orleans' Division of Business and Economic Research (DBER) and the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration (HRT). Its function is to provide a variety of research services to hospitality, travel and tourism organizations. The HRC has been producing reports similar to this visitor study since 1997.

The New Orleans Tourism Marketing Corporation is the City of New Orleans' official leisure travel promotion agency created to foster jobs and economic growth by developing the tourism industry in New Orleans. NOTMC is publicly funded and provides year-round online marketing, advertising, public relations and special event programming in order to support the growth of leisure travel to New Orleans.

The New Orleans Convention & Visitors Bureau (CVB) is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. We help create $5 billion in new capital each year-more than any other business sector-by attracting millions of visitors, special events and conventions. The CVB and its members persuade thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 52nd anniversary in 2012. For more information, please visit www.neworleanscvb.com.

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