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"Thanks for the…

Sep 20 - 20, 2014
Take a seat in the crowd as Bob Hope takes the stage, just as he did during… more

A Better You

Sep 20 - 20, 2014
Ashé Cultural Arts Center invites you to join UnitedHealthcare for an… more

American Theater…

Sep 20 - 21, 2014
American Theatre Project of New Orleans (ATPNO) returns to Dillard University's… more

ART GUMBO

Sep 20 - Dec 20, 2014
River Region Art Association presents THE ART GUMBO MARKET every third Saturday… more

Big Sam's Funky Nation

Sep 20 - 20, 2014
Come join us with live music from Big Sam's Funky Nation more

Family Art Day

Sep 20 - 20, 2014
Join the Newcomb Art Gallery for a kid-friendly tour and hands-on activities… more

Free Kinder Garden at…

Sep 20 - 20, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Irvin Mayfild's Jazz…

Sep 20 - 20, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Jefferson Performing…

Sep 20 - 28, 2014
The Jefferson Performing Arts Society will be opening their 37th Season with an… more

Jefferson Performing…

Sep 20 - 20, 2014
The Jefferson Performing Arts Society will be presenting the Dr. Suess… more

Joy Theater Presents …

Sep 20 - 20, 2014
Come and enjoy a special performance by Dr. John & The Nite Trippers with… more

Knit-in at the Museum

Sep 20 - 20, 2014
To kickoff our 9th year of Knit Your Bit, join area knitters and crocheters for… more

Le Petit Theatre…

Sep 20 - 20, 2014
Just a week later, the popular Broadway comedy "Vanya and Sonia and Masha… more

Le PETIT THEATRE…

Sep 20 - 20, 2014
In this regional premiere of Christopher Durang's uproarious Tony Award winning… more

Living History Corps

Sep 20 - 20, 2014
The Museum's World War II re-enactors, collectively known as the Living History… more

Mark of the Feminine

Sep 20 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

New Orleans Burlesque…

Sep 20 - 20, 2014
The closing night celebration follows the 2014 "Queen of Burlesque"… more

New Orleans Fringe…

Sep 20 - Oct 15, 2014
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Nick Moss Band

Sep 20 - 20, 2014
Join us for Nick Moss Band. more

Rivertown Theaters…

Sep 20 - 28, 2014
Based on the Oscar winning DreamWorks film that started it all, we bring the… more

"Thanks for the…

Sep 20 - 20, 2014
Take a seat in the crowd as Bob Hope takes the stage, just as he did during… more

New Orleans Sees 11% Increase in Visitor Spending in First Half of 2012 Compared to 2011

CVB NOTMC Logos 

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz/Jennifer Lotz     Lea Sinclair                 Janet Speyrer           John A. Williams
NOCVB                                  NOTMC                      UNO                         UNO
504-566-5019                     504-491-5330          504-280-6981         504-280-6954
kschulz@neworleanscvb.com   lea@notmc.com     jspeyrer@uno.edu     jawill14@uno.edu
jlotz@neworleanscvb.com

New Orleans Sees 11% Increase in Visitor Spending in First Half of 2012 Compared to 2011
Number of Visitors Also Increases Year-Over-Year

NEW ORLEANS - October 4, 2012 - New Orleans hosted 4.9 million visitors in the first half of 2012, an increase of two percent over the same period in 2011.  These visitors spent a total of $3.45 billion, a boost of 11 percent over January - June 2011.  These figures are the result of the 2012 University of New Orleans (UNO) Hospitality Research Center's 2012 New Orleans Area Visitor Profile, commissioned by the New Orleans Convention and Visitors Bureau (NOCVB) and the New Orleans Tourism Marketing Corporation (NOTMC).

Mayor Mitch Landrieu said, "The UNO visitor study provides strong evidence of the continued upward trend of the New Orleans tourism industry. This growth is excellent news, demonstrating the resiliency of the industry and the importance the cultural economy plays in the overall economic health of our city and region. We're talking jobs and valuable tax dollars. We expect these numbers and this important industry will continue to grow as we play host to an unprecedented series of national and international events, including Super Bowl XLVII in 2013."

Of the 4.9 million visitors to date, 74.1 percent were visiting New Orleans for vacation/pleasure, 14.3 percent attended conventions, associations, corporate meetings and/or trade shows, and 11.7 percent were in New Orleans for general business. Of all visitors, 50 percent stayed in a hotel, while 26.6 percent were visiting friends and relatives. The average number of nights stayed by visitors was 4.1 nights. On the spending front, per-trip expenditures among visitors were up in all categories except for shopping. The largest jump in per-trip expenditures was in bars and nightclubs, with a 27.2 percent increase from the same period in 2011, and in lodging, with a 18.1 percent increase from 2011. More than half of business visitors to the New Orleans area (60 percent) extended their stay for pleasure for an average 2.1 days.

Tourism is one of New Orleans' largest employers. According to UNO's research for the full year 2011, New Orleans welcomed 8.75 million visitors, and visitor spending hit $5.47 billion, a significant increase over 2010 and the highest spending in the city's history.

"The broad scope and elevated quality of activities in New Orleans is having a dramatic impact on repeat visitation.  Repeat visitors (comprising 55.8 percent of all visitors) are dedicating time to take part in several activities during their visits.  Research results show that they are frequenting the World War II Museum, Audubon Zoo, Insectarium, Aquarium, New Orleans Museum of Art, parades, fine dining and casual dining more on repeat visits than on their initial visit as they seek to take part in the richness of the culture of New Orleans," said John Williams, Co-Director of the UNO HRC.

The positive momentum achieved by New Orleans' tourism industry in 2012 comes as city prepares to host Super Bowl XLVII in February 2013, the 2013 NCAA Women's Final Four and the 2014 NBA Men's Allstar Game.

"In an industry driven by perception and image, momentum matters," said Stephen Perry, President and CEO of the New Orleans CVB. The strong visitor numbers coincide with travelers selecting New Orleans for prominent awards.  So far in 2012, New Orleans has been named one of the Top Cities in the United States and Canada (Travel + Leisure's 2012 World's Best Awards); Best U.S. city for shopping (Travel + Leisure); one of the most affordable cities in the U.S. for domestic travelers (TripAdvisor) and Best Large City for a Weekend Getaway (AAA Southern Traveler)."

The survey also revealed that while Louisiana was the top feeder market (12.6 percent) for New Orleans, the next most popular states for visitation in order were Texas (9.5 percent), Alabama (5.6 percent), California (5.5 percent) and Florida (5.3 percent). At 2012's half year mark, 91.4 percent of respondents reported that they were very likely or likely to recommend New Orleans as a destination to their friends and family. Almost half (44.2 percent) of the respondents reported that this was their first visit to New Orleans.

"As we plan our marketing approach for 2013, these first half year results show that our use of both traditional and online media tools are working well as we communicate the authentic experience that New Orleans provides to visitors," said Mark Romig, president and CEO of NOTMC. "We have an amazing product that gives us a competitive advantage over other destinations, and we will work to continue to aggressively market these authentic experiences and activate them through an urgency to visit."

The University of New Orleans Hospitality Research Center is a collaborative effort of the University of New Orleans' Division of Business and Economic Research (DBER) and the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration (HRT). Its function is to provide a variety of research services to hospitality, travel and tourism organizations. The HRC has been producing reports similar to this visitor study since 1997.

The New Orleans Tourism Marketing Corporation is the City of New Orleans' official leisure travel promotion agency created to foster jobs and economic growth by developing the tourism industry in New Orleans. NOTMC is publicly funded and provides year-round online marketing, advertising, public relations and special event programming in order to support the growth of leisure travel to New Orleans.

The New Orleans Convention & Visitors Bureau (CVB) is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. We help create $5 billion in new capital each year-more than any other business sector-by attracting millions of visitors, special events and conventions. The CVB and its members persuade thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 52nd anniversary in 2012. For more information, please visit www.neworleanscvb.com.

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