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"Mysterious…

Oct 31 - 31, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Prospect.3: Notes…

Oct 31, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

16th Annual NNUAL…

Oct 31 - 31, 2014
VOODOOFEST is our FREE annual festival, held EVERY Halloween, which celebrates… more

Andrew Jackson: Hero…

Oct 31, 2014 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Anne Rice's Vampire…

Oct 31 - 31, 2014
Join us for the 26th Annual Vampire Ball featuring Anne Rice  Lestat… more

Bucktober Fridays

Oct 31 - 31, 2014
Every Friday in October, Deanie's Seafood Restaurant delivers live music and… more

Crawloween at …

Oct 31 - 31, 2014
Audubon Butterfly Garden and Insectarium invites guests to celebrate Halloween… more

Fishbone +…

Oct 31 - 31, 2014
Celebrating 25+ groundbreaking years, FISHBONE has been trailblazing their way… more

Friends of the…

Oct 31 - 31, 2014
Friends of the Cabildo, support organization for the Louisiana State Museum,… more

Fright Night at the…

Oct 31 - 31, 2014
Joinj us for Fright Night at the Carver. $500.00 Costume Contest Starring… more

Ghostly Galavant:…

Oct 31 - 31, 2014
Join us for the  Eat, Drink,  and Be Scary Costume Party  set… more

Greater Baton Rouge…

Oct 31 - Nov 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

JPAS Presents Waiting…

Oct 31 - Nov 2, 2014
JPAS presents the hit musical comedy all about working in the service industry,… more

K.L. Bone featured at…

Oct 31 - 31, 2014
Combining her creative writing experience and advanced graduate education in… more

Maple Leaf Bar…

Oct 31 - 31, 2014
Join us for live entertainment featuring Oteiloween! with lots of special guests more

New Orleans Halloween…

Oct 31 - Nov 1, 2014
If you thought that the only time of the year for great entertainment in New… more

NORDC Movies in the…

Oct 31 - 31, 2014
NORDC Movies in the Park screening of "Space Jam" on Friday, October… more

Sacred to the Memory…

Oct 31 - Nov 17, 2014
Showcasing both the historic Hermann-Grima House museum and St. Louis Cemetery… more

Southern Rep presents…

Oct 31 - Nov 2, 2014
In a remote cabin deep in the woods, an old crone spins a spellbinding tale… more

The End is Near: The…

Oct 31 - Nov 1, 2014
The House of Shock Haunted House and Halloween Festival launches its final… more

"Mysterious…

Oct 31 - 31, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

New Orleans Sees 11% Increase in Visitor Spending in First Half of 2012 Compared to 2011

CVB NOTMC Logos 

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz/Jennifer Lotz     Lea Sinclair                 Janet Speyrer           John A. Williams
NOCVB                                  NOTMC                      UNO                         UNO
504-566-5019                     504-491-5330          504-280-6981         504-280-6954
kschulz@neworleanscvb.com   lea@notmc.com     jspeyrer@uno.edu     jawill14@uno.edu
jlotz@neworleanscvb.com

New Orleans Sees 11% Increase in Visitor Spending in First Half of 2012 Compared to 2011
Number of Visitors Also Increases Year-Over-Year

NEW ORLEANS - October 4, 2012 - New Orleans hosted 4.9 million visitors in the first half of 2012, an increase of two percent over the same period in 2011.  These visitors spent a total of $3.45 billion, a boost of 11 percent over January - June 2011.  These figures are the result of the 2012 University of New Orleans (UNO) Hospitality Research Center's 2012 New Orleans Area Visitor Profile, commissioned by the New Orleans Convention and Visitors Bureau (NOCVB) and the New Orleans Tourism Marketing Corporation (NOTMC).

Mayor Mitch Landrieu said, "The UNO visitor study provides strong evidence of the continued upward trend of the New Orleans tourism industry. This growth is excellent news, demonstrating the resiliency of the industry and the importance the cultural economy plays in the overall economic health of our city and region. We're talking jobs and valuable tax dollars. We expect these numbers and this important industry will continue to grow as we play host to an unprecedented series of national and international events, including Super Bowl XLVII in 2013."

Of the 4.9 million visitors to date, 74.1 percent were visiting New Orleans for vacation/pleasure, 14.3 percent attended conventions, associations, corporate meetings and/or trade shows, and 11.7 percent were in New Orleans for general business. Of all visitors, 50 percent stayed in a hotel, while 26.6 percent were visiting friends and relatives. The average number of nights stayed by visitors was 4.1 nights. On the spending front, per-trip expenditures among visitors were up in all categories except for shopping. The largest jump in per-trip expenditures was in bars and nightclubs, with a 27.2 percent increase from the same period in 2011, and in lodging, with a 18.1 percent increase from 2011. More than half of business visitors to the New Orleans area (60 percent) extended their stay for pleasure for an average 2.1 days.

Tourism is one of New Orleans' largest employers. According to UNO's research for the full year 2011, New Orleans welcomed 8.75 million visitors, and visitor spending hit $5.47 billion, a significant increase over 2010 and the highest spending in the city's history.

"The broad scope and elevated quality of activities in New Orleans is having a dramatic impact on repeat visitation.  Repeat visitors (comprising 55.8 percent of all visitors) are dedicating time to take part in several activities during their visits.  Research results show that they are frequenting the World War II Museum, Audubon Zoo, Insectarium, Aquarium, New Orleans Museum of Art, parades, fine dining and casual dining more on repeat visits than on their initial visit as they seek to take part in the richness of the culture of New Orleans," said John Williams, Co-Director of the UNO HRC.

The positive momentum achieved by New Orleans' tourism industry in 2012 comes as city prepares to host Super Bowl XLVII in February 2013, the 2013 NCAA Women's Final Four and the 2014 NBA Men's Allstar Game.

"In an industry driven by perception and image, momentum matters," said Stephen Perry, President and CEO of the New Orleans CVB. The strong visitor numbers coincide with travelers selecting New Orleans for prominent awards.  So far in 2012, New Orleans has been named one of the Top Cities in the United States and Canada (Travel + Leisure's 2012 World's Best Awards); Best U.S. city for shopping (Travel + Leisure); one of the most affordable cities in the U.S. for domestic travelers (TripAdvisor) and Best Large City for a Weekend Getaway (AAA Southern Traveler)."

The survey also revealed that while Louisiana was the top feeder market (12.6 percent) for New Orleans, the next most popular states for visitation in order were Texas (9.5 percent), Alabama (5.6 percent), California (5.5 percent) and Florida (5.3 percent). At 2012's half year mark, 91.4 percent of respondents reported that they were very likely or likely to recommend New Orleans as a destination to their friends and family. Almost half (44.2 percent) of the respondents reported that this was their first visit to New Orleans.

"As we plan our marketing approach for 2013, these first half year results show that our use of both traditional and online media tools are working well as we communicate the authentic experience that New Orleans provides to visitors," said Mark Romig, president and CEO of NOTMC. "We have an amazing product that gives us a competitive advantage over other destinations, and we will work to continue to aggressively market these authentic experiences and activate them through an urgency to visit."

The University of New Orleans Hospitality Research Center is a collaborative effort of the University of New Orleans' Division of Business and Economic Research (DBER) and the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration (HRT). Its function is to provide a variety of research services to hospitality, travel and tourism organizations. The HRC has been producing reports similar to this visitor study since 1997.

The New Orleans Tourism Marketing Corporation is the City of New Orleans' official leisure travel promotion agency created to foster jobs and economic growth by developing the tourism industry in New Orleans. NOTMC is publicly funded and provides year-round online marketing, advertising, public relations and special event programming in order to support the growth of leisure travel to New Orleans.

The New Orleans Convention & Visitors Bureau (CVB) is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. We help create $5 billion in new capital each year-more than any other business sector-by attracting millions of visitors, special events and conventions. The CVB and its members persuade thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Phoenix and four countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrated its 52nd anniversary in 2012. For more information, please visit www.neworleanscvb.com.

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