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Cecilia Vicuña: About…

Mar 28 - Jun 18, 2017
Cecilia Vicuña: About to Happen traces the artist’s long career to… more

David Hansen's Garden…

Mar 28, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

First Time Renovator…

Mar 28 - 28, 2017
This three-night course focuses on how best to manage a renovation project. … more

New Orleans Museum of…

Mar 28 - May 21, 2017
NOMA is organizing A Life of Seduction: Venice in the 1700s in cooperation… more

New Orleans Museum of…

Mar 28 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

Senga Nengudi:…

Mar 28 - Jun 18, 2017
In 1975, artist Senga Nengudi began a series of sculptures, entitled R.S.V.P.,… more

Singer/Songerwriter…

Mar 28, 2017 - Jan 06, 2026
In The Voodoo Garden, All Ages. House of Blues New Orleans hosts a new weekly… more

The All-Star…

Mar 28 - May 30, 2017
The only Classic Americana show of its kind in New Orleans, each week featuring… more

Comedy Gold hosted by…

Mar 29, 2017 - Jan 07, 2026
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

Gordon Biersch…

Mar 29, 2017 - Feb 27, 2019
Come enjoy the  monthly Brewer's dinner where the Chef and Head Brewmaster… more

Saenger Theatre…

Mar 29 - 29, 2017
He is one of popular music's most deeply revered figures, the main creative… more

Sippin' In the…

Mar 29 - 29, 2017
Come and enjoy great food and entertainment in one of the most beautiful and… more

The Maison Presents -…

Mar 29 - Jul 26, 2017
The New Orleans Jazz Vipers play a free dinner show at The Maison every… more

YLC Wednesday at the…

Mar 29 - 29, 2017
Join us for the 18th Annual Wednesday at the Square. The 12-week concert series… more

Dividing the Estate

Mar 30 - Apr 15, 2017
The third regional premiere of our season is the winner of the Outer Critics… more

Heart of the House

Mar 30, 2017 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Jazz in the Park 1st…

Mar 30 - Apr 2, 2017
Join us for the 1st Annual Treme Crab Festival! Festival go-ers will experience… more

Lilith in Loa…

Mar 30, 2017
From Laurel Canyon to the West Village, Nashville to New Orleans, the LOA Bar… more

RAW: New Orleans =…

Mar 30 - 30, 2017
Join us @ RAW: New Orleans for a local creative explosion of film, fashion,… more

SoFAB’s New Spring…

Mar 30 - Jun 1, 2017
The Southern Food and Beverage Museum (SoFAB) has just introduced its spring… more

Cecilia Vicuña: About…

Mar 28 - Jun 18, 2017
Cecilia Vicuña: About to Happen traces the artist’s long career to… more

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

FOR IMMEDIATE RELEASE
Media Contact:
Ann Tuennerman
504-948-0511
Ann@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

The 10th Anniversary Tales of the Cocktail® achieved record-breaking numbers for attendees, hotel nights and economic impact on New Orleans.

NEW ORLEANS - October 3, 2012 - Tales of the Cocktail®, the word's premier cocktail festival, experienced another record-breaking year at this summer's 10th Anniversary festival held in New Orleans July 25-29. The international festival continues to see year-over-year growth and 2012 was no different. More than 23,000 cocktail professionals and enthusiasts attended events throughout the five-day festival, a 7.8% increase from 2011. Even more impressive than that number is the economic impact the event has on the New Orleans area. During the festival, $14.3 million was spent by Tales of the Cocktail® attendees and vendors (an increase of $1.6 million from 2011) with the city and state collecting $1 million in tax revenue (an increase of $115,000 from 2011).

"There are no bounds to the love that Ann and I hold for our city, New Orleans, and the tremendous appreciation that we have for our peers in the hospitality industry. The economic impact that Tales of the Cocktail has on both is extremely gratifying," said Paul G. Tuennerman, Chief Business Officer for Tales of the Cocktail®.

The 23,470 attendees booked a total of 17,703 hotel nights among our 13 hotel partner properties, a 12.4% from 2011. Over the past 10 years Tales of the Cocktail® has grown into a truly international event drawing cocktail lovers from across the country and around the world. California, New York, Texas, Florida, New Jersey and Illinois were the most represented states (not including Louisiana). While Canada, United Kingdom, Australia, Sweden and Argentina (not including the United States) had the most international attendees. 

The five days of Tales of the Cocktail® were packed with 230 spirited events including 30 Spirited Dinners®, 60 educational seminars, 86 tasting rooms, 6 hands-on seminars, 6 excursions and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 170 volunteers, 60 cocktail apprentices, 8 juicers, 46 seasonal staffers, 14 interns, and 5 full-time staffers and 1 senior squeezer.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Join the celebration in New Orleans, July 17-23, 2013.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com

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