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Upcoming Events

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Backbeat Jazzfest…

Apr 25 - 25, 2015
Join us for the Brass-A-Holics. more

Backbeat Jazzfest…

Apr 25 - 25, 2015
Please join us for live music. more

Backbeat Jazzfest…

Apr 25 - 25, 2015
Join us for Johnny Sketch and The Dirty Notes. more

Blue Nile Presents…

Apr 25 - 25, 2015
Come join us for the Soul Rebels Brass Band. The Soul Rebels started with an… more

Edgar Degas: The…

Apr 25 - May 24, 2015
Featuring drawings, prints, sculpture, and photographs, all from a single… more

EN MAS’: Carnival and…

Apr 25 - Jun 7, 2015
Curated by Claire Tancons, Krista Thompson, EN MAS': Carnival and Performance… more

ETCHYNPÜFE Group Show…

Apr 25 - May 31, 2015
The Foundation Gallery is excited to host ETCHYNPÜFE, a group show… more

Feral Cat TNR...The…

Apr 25 - 25, 2015
Join us for the Feral Cat TNR...The Basics and Beyond Workshop, sponsored by… more

Feral Cat TNR…The…

Apr 25 - 25, 2015
Feral Cat TNR...The Basics and Beyond Workshop, sponsored by the LA/SPCA will… more

FOUR VOICES at the…

Apr 25 - May 24, 2015
The Garden District Gallery is pleased to present FOUR VOICES featuring… more

Freret Street Publiq…

Apr 25 - 25, 2015
Enjoy live music by Givers.   more

Hotel Monteleone …

Apr 25 - 25, 2015
Jazzy Jam gives Carousel Bar and Lounge patrons a place to relax and unwind… more

Irvin Mayfield and…

Apr 25 - 25, 2015
Join us for the first public, ticketed concert at the Peoples Health New… more

Jim Roche: Cultural…

Apr 25 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

JPAS Presents The…

Apr 25 - 26, 2015
For decades, renowned advice columnist Ann Landers answered countless letters… more

Kinder Garden - Play,…

Apr 25 - 25, 2015
Kinder Garden for kids ages 18 months to 5 years has moved to the last Saturday… more

M.S. Rau Antiques…

Apr 25 - May 4, 2015
Long established and leading art, antiques and jewelry specialist M.S. Rau… more

Maple Leaf Bar…

Apr 25 - 25, 2015
Join us at the Maple Leaf Bar for the  New Orleans Suspects 2nd Annual… more

Mark Steinmetz: South

Apr 25 - May 10, 2015
Mark Steinmetz lives and works in Athens, Georgia. His work transcends the… more

Neighborhood Pet…

Apr 25 - 25, 2015
 Neighborhood Pet Adoption & Bake Sale, sponsored by the Louisiana… more

Backbeat Jazzfest…

Apr 25 - 25, 2015
Join us for the Brass-A-Holics. more

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

FOR IMMEDIATE RELEASE
Media Contact:
Ann Tuennerman
504-948-0511
Ann@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

The 10th Anniversary Tales of the Cocktail® achieved record-breaking numbers for attendees, hotel nights and economic impact on New Orleans.

NEW ORLEANS - October 3, 2012 - Tales of the Cocktail®, the word's premier cocktail festival, experienced another record-breaking year at this summer's 10th Anniversary festival held in New Orleans July 25-29. The international festival continues to see year-over-year growth and 2012 was no different. More than 23,000 cocktail professionals and enthusiasts attended events throughout the five-day festival, a 7.8% increase from 2011. Even more impressive than that number is the economic impact the event has on the New Orleans area. During the festival, $14.3 million was spent by Tales of the Cocktail® attendees and vendors (an increase of $1.6 million from 2011) with the city and state collecting $1 million in tax revenue (an increase of $115,000 from 2011).

"There are no bounds to the love that Ann and I hold for our city, New Orleans, and the tremendous appreciation that we have for our peers in the hospitality industry. The economic impact that Tales of the Cocktail has on both is extremely gratifying," said Paul G. Tuennerman, Chief Business Officer for Tales of the Cocktail®.

The 23,470 attendees booked a total of 17,703 hotel nights among our 13 hotel partner properties, a 12.4% from 2011. Over the past 10 years Tales of the Cocktail® has grown into a truly international event drawing cocktail lovers from across the country and around the world. California, New York, Texas, Florida, New Jersey and Illinois were the most represented states (not including Louisiana). While Canada, United Kingdom, Australia, Sweden and Argentina (not including the United States) had the most international attendees. 

The five days of Tales of the Cocktail® were packed with 230 spirited events including 30 Spirited Dinners®, 60 educational seminars, 86 tasting rooms, 6 hands-on seminars, 6 excursions and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 170 volunteers, 60 cocktail apprentices, 8 juicers, 46 seasonal staffers, 14 interns, and 5 full-time staffers and 1 senior squeezer.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Join the celebration in New Orleans, July 17-23, 2013.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com

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