Upcoming Events


17th Annual Martin…

Mar 1 - 7, 2015
Join us for the 17th Annual Martin Luther King, Jr. Commemorative Art… more

Andrew Jackson: Hero…

Mar 1 - 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Artist Spotlight…

Mar 1 - 31, 2015
New Orleans-based woodturning artist Tom Dunne will be the featured artist in… more


Mar 1 - 1, 2015
Inspired by Walt Whitman's "I Sing the Body Electric", this… more

Edgar Degas: The…

Mar 1 - May 24, 2015
Featuring drawings, prints, sculpture, and photographs, all from a single… more

Jefferson Arts…

Mar 1 - 15, 2015
Mrs. Stancliffe's Rose Cottage Bed & Breakfast has been successful for many… more

Jim Roche: Cultural…

Mar 1 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

Mark Steinmetz: South

Mar 1 - May 10, 2015
Mark Steinmetz lives and works in Athens, Georgia. His work transcends the… more

New Orleans Celtic…

Mar 1 - 1, 2015
New Orleans Celtic Festival is an annual event dedicated to preserving and… more

Stage Door Canteen…

Mar 1 - Apr 5, 2015
"Always ... Patsy Cline," a musical play, complete with down-home… more

Tennessee Williams:…

Mar 1 - May 31, 2015
Tennessee Williams was one of the most admired playwrights of the 20th century.… more

The Bowery Presents -…

Mar 1 - 1, 2015
Hannibal Buress is widely known for having an "irresistible" comedic… more

The New Orleans…

Mar 1 - Nov 18, 2015
Marvel Universe LIVE! will captivate audiences with an authentic and original… more

World of Wheels

Mar 1 - 1, 2015
World of Wheels features a wide variety of cars, trucks and motorcycles as well… more

Preservation Jazz…

Mar 2 - 2, 2015
Live New Orleans Jazz Nightly! more

The Joy Theater…

Mar 3 - 3, 2015
Much like acts like The Smiths or Joy Division before them, Above & Beyond… more

Jazz Pilates with…

Mar 4 - 25, 2015
The French Market and The New Orleans Jazz National Historical Park are proud… more

Ogden After Hours…

Mar 5 - 5, 2015
Join us for Ogden After Hours for Colin Lake. more

The Columns Hotel…

Mar 5 - 26, 2015
The Historical Columns Hotel with its "sophiscicated atmosphere" and… more

Yappy Hour at The…

Mar 5 - 5, 2015
Yappy Hour at the The Velvet Cactus - 5:30 PM - 7:30 PM (Sorry, no dogs… more

17th Annual Martin…

Mar 1 - 7, 2015
Join us for the 17th Annual Martin Luther King, Jr. Commemorative Art… more

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

Media Contact:
Ann Tuennerman


Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

The 10th Anniversary Tales of the Cocktail® achieved record-breaking numbers for attendees, hotel nights and economic impact on New Orleans.

NEW ORLEANS - October 3, 2012 - Tales of the Cocktail®, the word's premier cocktail festival, experienced another record-breaking year at this summer's 10th Anniversary festival held in New Orleans July 25-29. The international festival continues to see year-over-year growth and 2012 was no different. More than 23,000 cocktail professionals and enthusiasts attended events throughout the five-day festival, a 7.8% increase from 2011. Even more impressive than that number is the economic impact the event has on the New Orleans area. During the festival, $14.3 million was spent by Tales of the Cocktail® attendees and vendors (an increase of $1.6 million from 2011) with the city and state collecting $1 million in tax revenue (an increase of $115,000 from 2011).

"There are no bounds to the love that Ann and I hold for our city, New Orleans, and the tremendous appreciation that we have for our peers in the hospitality industry. The economic impact that Tales of the Cocktail has on both is extremely gratifying," said Paul G. Tuennerman, Chief Business Officer for Tales of the Cocktail®.

The 23,470 attendees booked a total of 17,703 hotel nights among our 13 hotel partner properties, a 12.4% from 2011. Over the past 10 years Tales of the Cocktail® has grown into a truly international event drawing cocktail lovers from across the country and around the world. California, New York, Texas, Florida, New Jersey and Illinois were the most represented states (not including Louisiana). While Canada, United Kingdom, Australia, Sweden and Argentina (not including the United States) had the most international attendees. 

The five days of Tales of the Cocktail® were packed with 230 spirited events including 30 Spirited Dinners®, 60 educational seminars, 86 tasting rooms, 6 hands-on seminars, 6 excursions and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 170 volunteers, 60 cocktail apprentices, 8 juicers, 46 seasonal staffers, 14 interns, and 5 full-time staffers and 1 senior squeezer.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Join the celebration in New Orleans, July 17-23, 2013.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

For more information on Tales of the Cocktail®, visit