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Upcoming Events

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Ashe Cultural Arts…

Jul 4 - 4, 2015
Ashé Cultural Arts Center proudly presents the 15th Annual Maafa… more

ESSENCE Music Festival

Jul 4 - 5, 2015
The ultimate party weekend is highlighted by performances from a variety of… more

Go 4th On The River

Jul 4 - 4, 2015
The Go 4th on the River Dueling Barges Fireworks Extravaganza is the annual… more

NASA Week to Blast…

Jul 4 - 5, 2015
Audubon Aquarium of the Americas will host a week of space exploration… more

New Orleans Museum of…

Jul 4 - Sep 7, 2015
Ten Years Gone brings together six artists whose work engages with the broad… more

Purchased Lives: New…

Jul 4 - 18, 2015
The Historic New Orleans Collection's newest exhibition, "Purchased… more

Red, White, and…

Jul 4 - 5, 2015
In a most unusual salute to Independence Day, Audubon Butterfly Garden and… more

Saturday Farmers…

Jul 4 - Dec 26, 2015
We are excited to announce the Saturday Farmers Market at the French Market!… more

St. Bernard Salutes…

Jul 4 - 4, 2015
The St. Bernard Salutes America Committee will host the 31st Annual Celebration… more

The Makeup & Martini…

Jul 4 - 4, 2015
Join us for the 3rd Annual Beauty and Entertainment event The Makeup &… more

Tai Chi/Chi Kung

Jul 6 - 6, 2015
NOMA, in collaboration with the East Jefferson Wellness Center offers wellness… more

LIVE BAND KARAOKE…

Jul 7 - 28, 2015
Rock out on stage with Mixed Nuts as your band! All ages and free each Tuesday… more

Lydia's Purple Cloth…

Jul 7 - 28, 2015
Quilting continues! We're excited to have more time to work on creations… more

Octavia Art Gallery -…

Jul 7 - 25, 2015
This summer, Octavia Art Gallery is pleased to present new works by Cuban based… more

Ogden Museum Book…

Jul 7 - 7, 2015
Join us at the Book Club for  Their Eyes Were Watching God by Zora Neale… more

The Sweat Social…

Jul 7 - Dec 20, 2015
Designed for wellness travelers visiting New Orleans, the Sweat Social offers… more

Gambit’s 2015…

Jul 8 - 8, 2015
Gambit's 2015 Emerging Chefs Challenge recognizes the next generation of… more

2015 Francisco…

Jul 9 - 9, 2015
The Historic New Orleans Collection's 2015 Francisco Bouligny Lecture will… more

Langlois Girls Night…

Jul 9 - Sep 3, 2015
Bring your friends to Langlois on Thursdays or Fridays this summer for girls'… more

LIVE IMPROV WITH NOLA…

Jul 9 - 30, 2015
Improv Comedy with NOLA ComedySportz is great for all ages. The audience of a… more

Ashe Cultural Arts…

Jul 4 - 4, 2015
Ashé Cultural Arts Center proudly presents the 15th Annual Maafa… more

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

FOR IMMEDIATE RELEASE
Media Contact:
Ann Tuennerman
504-948-0511
Ann@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

The 10th Anniversary Tales of the Cocktail® achieved record-breaking numbers for attendees, hotel nights and economic impact on New Orleans.

NEW ORLEANS - October 3, 2012 - Tales of the Cocktail®, the word's premier cocktail festival, experienced another record-breaking year at this summer's 10th Anniversary festival held in New Orleans July 25-29. The international festival continues to see year-over-year growth and 2012 was no different. More than 23,000 cocktail professionals and enthusiasts attended events throughout the five-day festival, a 7.8% increase from 2011. Even more impressive than that number is the economic impact the event has on the New Orleans area. During the festival, $14.3 million was spent by Tales of the Cocktail® attendees and vendors (an increase of $1.6 million from 2011) with the city and state collecting $1 million in tax revenue (an increase of $115,000 from 2011).

"There are no bounds to the love that Ann and I hold for our city, New Orleans, and the tremendous appreciation that we have for our peers in the hospitality industry. The economic impact that Tales of the Cocktail has on both is extremely gratifying," said Paul G. Tuennerman, Chief Business Officer for Tales of the Cocktail®.

The 23,470 attendees booked a total of 17,703 hotel nights among our 13 hotel partner properties, a 12.4% from 2011. Over the past 10 years Tales of the Cocktail® has grown into a truly international event drawing cocktail lovers from across the country and around the world. California, New York, Texas, Florida, New Jersey and Illinois were the most represented states (not including Louisiana). While Canada, United Kingdom, Australia, Sweden and Argentina (not including the United States) had the most international attendees. 

The five days of Tales of the Cocktail® were packed with 230 spirited events including 30 Spirited Dinners®, 60 educational seminars, 86 tasting rooms, 6 hands-on seminars, 6 excursions and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 170 volunteers, 60 cocktail apprentices, 8 juicers, 46 seasonal staffers, 14 interns, and 5 full-time staffers and 1 senior squeezer.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Join the celebration in New Orleans, July 17-23, 2013.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com

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