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Upcoming Events

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17th Annual Martin…

Jan 31 - Mar 7, 2015
Join us for the 17th Annual Martin Luther King, Jr. Commemorative Art… more

Alliance Francaise

Jan 31 - 31, 2015
Learn French with the Alliance Française- now in METAIRIE! Our next… more

Andrew Jackson: Hero…

Jan 31 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Artist Spotlight…

Jan 31 - Mar 31, 2015
New Orleans-based woodturning artist Tom Dunne will be the featured artist in… more

BODY ELECTRIC Group…

Jan 31 - Mar 1, 2015
Inspired by Walt Whitman's "I Sing the Body Electric", this… more

Henry Turner Jr. &…

Jan 31 - 31, 2015
Listen to some catchy tunes and upbeat dance numbers, as well as enjoy some… more

House of Blues…

Jan 31 - 31, 2015
Vacationer is an American Nu-Hula band from Philadelphia. Lead singer Kenny… more

Mahalia Jackson…

Jan 31 - 31, 2015
Through the universal language of music and dance, Shen Yun weaves a wondrous… more

Maple Leaf Bar…

Jan 31 - 31, 2015
Join us at the Maple Leaf Bar for Andrew Block. more

Mark Steinmetz: South

Jan 31 - May 10, 2015
Mark Steinmetz lives and works in Athens, Georgia. His work transcends the… more

Monster Jam

Jan 31 - 31, 2015
Monster Jam returns to the Mercedes-Benz Superdome! A few trucks at this year's… more

Pilates in the…

Jan 31 - 31, 2015
Join us for Pilates in the Sculpture Garden, among NOMA's outstanding… more

The Gasperi…

Jan 31 - Feb 22, 2015
Richard Gasperi opened Gasperi Gallery in the French Quarter in 1980.… more

The New Orleans…

Jan 31 - Nov 18, 2015
Marvel Universe LIVE! will captivate audiences with an authentic and original… more

Albinas Prizgintas…

Feb 1 - 1, 2015
Join us for  Albinas Prizgintas organist/pianist/harpsichordist, Raul… more

House of Blues Gospel…

Feb 1 - 1, 2015
Grammy award winning star Kirk Franklin is joining forces with the House of… more

Joe Krown Trio feat.…

Feb 1 - 1, 2015
Join us for the  Joe Krown Trio feat. Walter "Wolfman"… more

Marigny Opera House…

Feb 1 - 1, 2015
New Orleans Singer-Songwriter Sarah Quintana began her musical studies in high… more

Irvin Mayfield's Jazz…

Feb 2 - 2, 2015
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Jon Cleary & the…

Feb 2 - 2, 2015
Join us for Jon Cleary & the Absolute Monster Gentlemen. more

17th Annual Martin…

Jan 31 - Mar 7, 2015
Join us for the 17th Annual Martin Luther King, Jr. Commemorative Art… more

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

FOR IMMEDIATE RELEASE
Media Contact:
Ann Tuennerman
504-948-0511
Ann@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

The 10th Anniversary Tales of the Cocktail® achieved record-breaking numbers for attendees, hotel nights and economic impact on New Orleans.

NEW ORLEANS - October 3, 2012 - Tales of the Cocktail®, the word's premier cocktail festival, experienced another record-breaking year at this summer's 10th Anniversary festival held in New Orleans July 25-29. The international festival continues to see year-over-year growth and 2012 was no different. More than 23,000 cocktail professionals and enthusiasts attended events throughout the five-day festival, a 7.8% increase from 2011. Even more impressive than that number is the economic impact the event has on the New Orleans area. During the festival, $14.3 million was spent by Tales of the Cocktail® attendees and vendors (an increase of $1.6 million from 2011) with the city and state collecting $1 million in tax revenue (an increase of $115,000 from 2011).

"There are no bounds to the love that Ann and I hold for our city, New Orleans, and the tremendous appreciation that we have for our peers in the hospitality industry. The economic impact that Tales of the Cocktail has on both is extremely gratifying," said Paul G. Tuennerman, Chief Business Officer for Tales of the Cocktail®.

The 23,470 attendees booked a total of 17,703 hotel nights among our 13 hotel partner properties, a 12.4% from 2011. Over the past 10 years Tales of the Cocktail® has grown into a truly international event drawing cocktail lovers from across the country and around the world. California, New York, Texas, Florida, New Jersey and Illinois were the most represented states (not including Louisiana). While Canada, United Kingdom, Australia, Sweden and Argentina (not including the United States) had the most international attendees. 

The five days of Tales of the Cocktail® were packed with 230 spirited events including 30 Spirited Dinners®, 60 educational seminars, 86 tasting rooms, 6 hands-on seminars, 6 excursions and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 170 volunteers, 60 cocktail apprentices, 8 juicers, 46 seasonal staffers, 14 interns, and 5 full-time staffers and 1 senior squeezer.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Join the celebration in New Orleans, July 17-23, 2013.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com

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