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Upcoming Events

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COOLinary New…

Aug 21 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

Entergy IMAX Theatre…

Aug 21 - 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

Harrah’s New Orleans…

Aug 21 - 21, 2014
Harrah's New Orleans proudly celebrates the local sounds of the city by… more

Johnny Vidacovich,…

Aug 21 - 21, 2014
Join us for  live Jazz featuring  Johnny Vidacovich, Nicholas Payton,… more

Joy Theater Presents…

Aug 21 - 21, 2014
Please come and enjoy live music performance at 9:30 pm along with these fun… more

Lakefront Arena…

Aug 21 - 21, 2014
Get ready New Orleans as One Republic arrives at the Lakefront Arena! Guests… more

Mark of the Feminine

Aug 21 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

Open Mic Night at…

Aug 21 - 28, 2014
This summer, Thursday nights at Hard Rock New Orleans are open to local… more

True Colors Exhibition

Aug 21 - 29, 2014
This exhibition aims to represent people of all sexualities, genders, races and… more

Bustout Burlesque

Aug 22 - 22, 2014
Bustout Burlesque is an authentic 1950s-style burlesque show, recreating the… more

Crescent City Lights…

Aug 22 - 24, 2014
The Crescent City Lights Youth Theater summer season (in partnership with… more

Maple Leaf Bar…

Aug 22 - 22, 2014
Join us for live entertainment featuring Groovesect. more

New Orleans Museum of…

Aug 22 - 22, 2014
Chefs of the Ralph Brennan Restaurant Group look forward to demonstrating their… more

28th Annual…

Aug 23 - 23, 2014
Join us for the 28th Annual Mid Summer Mardi Gras. Presented by the Krewe of… more

Abita Springs Opry at…

Aug 23 - 30, 2014
Two bands - Three Hours - Five Saturdays First band plays approx 12 noon… more

Abita Springs Opry in…

Aug 23 - 30, 2014
Join us every Saturday in August for The Abita Springs Opry concert… more

Blazin10 Presents A…

Aug 23 - 23, 2014
Join us for a Trunk Show Featuring Kano Branon - (Designer & Stylist of… more

Brewsiana - Craft…

Aug 23 - 23, 2014
Cheers to the best of South Louisianas brews, bands, and bites. BREWS: 21… more

Champions Square…

Aug 23 - 23, 2014
Jake Owen is coming to Bold Sphere Music at Champions Square  for his… more

Crosby, Stills & Nash

Aug 23 - 23, 2014
David Crosby, Stephen Stills and Graham Nash unite as "three… more

COOLinary New…

Aug 21 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

FOR IMMEDIATE RELEASE
Media Contact:
Ann Tuennerman
504-948-0511
Ann@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

The 10th Anniversary Tales of the Cocktail® achieved record-breaking numbers for attendees, hotel nights and economic impact on New Orleans.

NEW ORLEANS - October 3, 2012 - Tales of the Cocktail®, the word's premier cocktail festival, experienced another record-breaking year at this summer's 10th Anniversary festival held in New Orleans July 25-29. The international festival continues to see year-over-year growth and 2012 was no different. More than 23,000 cocktail professionals and enthusiasts attended events throughout the five-day festival, a 7.8% increase from 2011. Even more impressive than that number is the economic impact the event has on the New Orleans area. During the festival, $14.3 million was spent by Tales of the Cocktail® attendees and vendors (an increase of $1.6 million from 2011) with the city and state collecting $1 million in tax revenue (an increase of $115,000 from 2011).

"There are no bounds to the love that Ann and I hold for our city, New Orleans, and the tremendous appreciation that we have for our peers in the hospitality industry. The economic impact that Tales of the Cocktail has on both is extremely gratifying," said Paul G. Tuennerman, Chief Business Officer for Tales of the Cocktail®.

The 23,470 attendees booked a total of 17,703 hotel nights among our 13 hotel partner properties, a 12.4% from 2011. Over the past 10 years Tales of the Cocktail® has grown into a truly international event drawing cocktail lovers from across the country and around the world. California, New York, Texas, Florida, New Jersey and Illinois were the most represented states (not including Louisiana). While Canada, United Kingdom, Australia, Sweden and Argentina (not including the United States) had the most international attendees. 

The five days of Tales of the Cocktail® were packed with 230 spirited events including 30 Spirited Dinners®, 60 educational seminars, 86 tasting rooms, 6 hands-on seminars, 6 excursions and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 170 volunteers, 60 cocktail apprentices, 8 juicers, 46 seasonal staffers, 14 interns, and 5 full-time staffers and 1 senior squeezer.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Join the celebration in New Orleans, July 17-23, 2013.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com

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