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Upcoming Events

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BB King's Blues Club…

Jul 29 - 29, 2016
Join us for live music with Stevie J Blues Solo. more

BB King's Blues Club…

Jul 29 - 29, 2016
Join us for live music with BB King Allstar Band ft. Larry Johnson & Jonte… more

Carousel Gardens…

Jul 29 - 31, 2016
Now is a great time to buy your season pass. The season pass even gets you… more

d.b.a. New Orleans…

Jul 29 - 29, 2016
Join us at d.b.a.  for Colin Lake with Dinosaurchestra. more

David Hansen's Garden…

Jul 29, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

DigiTour Summer

Jul 29 - 29, 2016
Headlined by Baby Ariel, Jake T. Austin, Dylan Dauzat and Weston Koury with… more

FestiGals

Jul 29 - 30, 2016
FestiGals is the Ultimate New Orleans Girlfriend Getaway that celebrates,… more

Festigals 2016

Jul 29 - 31, 2016
FestiGals will return to the JW Marriott for its sixth women's weekend! more

House of Blues…

Jul 29 - Dec 30, 2016
Every Friday join us in the Voodoo Garden for live music, beer and drink… more

MechaCon 2016

Jul 29 - 31, 2016
MechaCon is an annual three day anime convention held during the summer at the… more

New Orleans Museum of…

Jul 29 - 29, 2016
In conjunction with NOMA's special exhibition The Essence of Things:Design and… more

Photo Exhibition -…

Jul 29 - 30, 2016
Join us for the Photo Exhibition - "MAAFA: The Past We Inherit; the Future… more

The Illusion

Jul 29 - Aug 6, 2016
Strange things happen when you wander into a magician’s cave. Pridamant,… more

Tulane Lupin Theater…

Jul 29 - Aug 6, 2016
Join us The Shakespeare Festival's production of The Illusion.   The… more

“The National WWII…

Jul 30 - 30, 2016
The French Market welcomes The National WWII Museum's Victory Belles back to… more

Backyard Grooves

Jul 30, 2016 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

BB King's Blues Club…

Jul 30 - 30, 2016
Join us for live music with Piano Man Lucy Blackledge. more

BB King's Blues Club…

Jul 30 - 30, 2016
Join us for live music with BB King Allstar Band ft. Larry Johnson & Jonte… more

BB King's Blues Club…

Jul 30 - 30, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstars Band ft.… more

Double Dose

Jul 30, 2016 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

BB King's Blues Club…

Jul 29 - 29, 2016
Join us for live music with Stevie J Blues Solo. more

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

FOR IMMEDIATE RELEASE
Media Contact:
Ann Tuennerman
504-948-0511
Ann@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

The 10th Anniversary Tales of the Cocktail® achieved record-breaking numbers for attendees, hotel nights and economic impact on New Orleans.

NEW ORLEANS - October 3, 2012 - Tales of the Cocktail®, the word's premier cocktail festival, experienced another record-breaking year at this summer's 10th Anniversary festival held in New Orleans July 25-29. The international festival continues to see year-over-year growth and 2012 was no different. More than 23,000 cocktail professionals and enthusiasts attended events throughout the five-day festival, a 7.8% increase from 2011. Even more impressive than that number is the economic impact the event has on the New Orleans area. During the festival, $14.3 million was spent by Tales of the Cocktail® attendees and vendors (an increase of $1.6 million from 2011) with the city and state collecting $1 million in tax revenue (an increase of $115,000 from 2011).

"There are no bounds to the love that Ann and I hold for our city, New Orleans, and the tremendous appreciation that we have for our peers in the hospitality industry. The economic impact that Tales of the Cocktail has on both is extremely gratifying," said Paul G. Tuennerman, Chief Business Officer for Tales of the Cocktail®.

The 23,470 attendees booked a total of 17,703 hotel nights among our 13 hotel partner properties, a 12.4% from 2011. Over the past 10 years Tales of the Cocktail® has grown into a truly international event drawing cocktail lovers from across the country and around the world. California, New York, Texas, Florida, New Jersey and Illinois were the most represented states (not including Louisiana). While Canada, United Kingdom, Australia, Sweden and Argentina (not including the United States) had the most international attendees. 

The five days of Tales of the Cocktail® were packed with 230 spirited events including 30 Spirited Dinners®, 60 educational seminars, 86 tasting rooms, 6 hands-on seminars, 6 excursions and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 170 volunteers, 60 cocktail apprentices, 8 juicers, 46 seasonal staffers, 14 interns, and 5 full-time staffers and 1 senior squeezer.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Join the celebration in New Orleans, July 17-23, 2013.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com

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