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Upcoming Events

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25th Annual New…

Oct 20 - 23, 2014
The New Orleans Film Festival- Louisiana's only industry-recognized film… more

Fall Fete

Oct 20 - 20, 2014
Join the  Vieux Carre Commission Foundation for Fall Fete. . more

Jon Cleary & the…

Oct 20 - 20, 2014
Join us for Jon Cleary & the Absolute Monster Gentlemen. more

Sacred to the Memory…

Oct 20 - Nov 17, 2014
Showcasing both the historic Hermann-Grima House museum and St. Louis Cemetery… more

TAI CHI/CHI KUNG…

Oct 20 - 27, 2014
NOMA has teamed up with the East Jefferson Wellness Center to offer wellness… more

THE GUANTÁNAMO PUBLIC…

Oct 20 - 30, 2014
This traveling exhibit examines the history of the U.S. naval base in… more

The Mysterious…

Oct 20 - Nov 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

The Victory Belles…

Oct 20 - Nov 19, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Oct 20, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Tricks... Treats...…

Oct 20 - Nov 8, 2014
Kids won't want to miss this strange tour when we pull away the mask and see… more

"Organ and Labyrinth"…

Oct 21 - 21, 2014
Join us for  "Organ and Labyrinth" and Candlelight with Albinas… more

Kinder Garden: Creepy…

Oct 21 - 21, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Maple Leaf Bar…

Oct 21 - 28, 2014
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

Standing in the…

Oct 21 - Nov 25, 2014
"Standing in the Shadows (no more)" is a series of narrative quilting… more

Standing in the…

Oct 21 - Nov 25, 2014
"Standing in the Shadows (No More)" is a series of narrative quilting… more

Tommy Castro & the…

Oct 21 - 21, 2014
Join us for live entertainment  at the Maple Leaf Bar featuring Tommy… more

"America's Wartime…

Oct 22 - 22, 2014
Known for close harmonies, synchronized dance steps, and exuberant performances… more

GALATOIRE’S 33 BAR &…

Oct 22 - 22, 2014
Galatoire's 33 Bar & Steak will present a beer dinner featuring New Belgium… more

Irvin Mayfield's Jazz…

Oct 22 - Nov 26, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Lagniappe…

Oct 22 - 22, 2014
Join local author Sally Asher as she discusses her new book Hope and New… more

25th Annual New…

Oct 20 - 23, 2014
The New Orleans Film Festival- Louisiana's only industry-recognized film… more

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

FOR IMMEDIATE RELEASE
Media Contact:
Ann Tuennerman
504-948-0511
Ann@TalesoftheCocktail.com

 

Tales of the Cocktail® Hits Record Numbers for 10th Anniversary Celebration

The 10th Anniversary Tales of the Cocktail® achieved record-breaking numbers for attendees, hotel nights and economic impact on New Orleans.

NEW ORLEANS - October 3, 2012 - Tales of the Cocktail®, the word's premier cocktail festival, experienced another record-breaking year at this summer's 10th Anniversary festival held in New Orleans July 25-29. The international festival continues to see year-over-year growth and 2012 was no different. More than 23,000 cocktail professionals and enthusiasts attended events throughout the five-day festival, a 7.8% increase from 2011. Even more impressive than that number is the economic impact the event has on the New Orleans area. During the festival, $14.3 million was spent by Tales of the Cocktail® attendees and vendors (an increase of $1.6 million from 2011) with the city and state collecting $1 million in tax revenue (an increase of $115,000 from 2011).

"There are no bounds to the love that Ann and I hold for our city, New Orleans, and the tremendous appreciation that we have for our peers in the hospitality industry. The economic impact that Tales of the Cocktail has on both is extremely gratifying," said Paul G. Tuennerman, Chief Business Officer for Tales of the Cocktail®.

The 23,470 attendees booked a total of 17,703 hotel nights among our 13 hotel partner properties, a 12.4% from 2011. Over the past 10 years Tales of the Cocktail® has grown into a truly international event drawing cocktail lovers from across the country and around the world. California, New York, Texas, Florida, New Jersey and Illinois were the most represented states (not including Louisiana). While Canada, United Kingdom, Australia, Sweden and Argentina (not including the United States) had the most international attendees. 

The five days of Tales of the Cocktail® were packed with 230 spirited events including 30 Spirited Dinners®, 60 educational seminars, 86 tasting rooms, 6 hands-on seminars, 6 excursions and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 170 volunteers, 60 cocktail apprentices, 8 juicers, 46 seasonal staffers, 14 interns, and 5 full-time staffers and 1 senior squeezer.

As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it's Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.

About Tales of the Cocktail®
Tales of the Cocktail® is the world's premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Join the celebration in New Orleans, July 17-23, 2013.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it's founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

For more information on Tales of the Cocktail®, visit TalesoftheCocktail.com

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