The Color Run Returns to New Orleans for Mardi Gras

FOR IMMEDIATE RELEASE
Media Contact:
Jessica Nixon
301-220-7729
jessica@thecolorrun.com

The Color Run Returns to New Orleans for Mardi Gras

The "Happiest 5k on the Planet" Estimates 40,000 Participants this February

January 1^st, 2013 - New Orleans, LA - The Color Run^TM, the single largest event series in the nation, will be returning to New Orleans on February 9^th, 2013 for Mardi Gras. Registration for the race is now open.

With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun in which thousands of participants aredoused from head to toe in different colors at each kilometer. Participation in, and buzz for, The Color Run has exploded since its debut last year with over a half-million "likes" on Facebook and over 4 million YouTube views.

The Color Run visited over 50 cities last year with over 600,000 participants, a feat following their first event in January of 2012. They plan to make 2013 a stellar year, launching over 100 events with an estimated one million participants.

"We call The Color Run the ‘happiest 5K on the planet' because our events bring together friends and family in a unique, healthy, and fun environment," said Travis Snyder, founder of The Color Run. "Our only rules are that people wear white and prepare to be covered in color at the finish!"

The Color Run chooses an individual charity to donate to in each city they visit and raised donations for over 60 local and national charities in 2012. Their charity partner for New Orleans will be announced in the next few weeks.

About The Color Run
The Color Run is a feel-good, happy, colorful event. "Color Runners" of all shapes and sizes happily go from wearing pristine white clothing, to being covered in prismatic color. At each kilometer mark, a different color of powder fills the air and covers the participants, creating an ever-increasing spectrum of color and beauty. At the finish line, the color festival kicks off and the air is filled with millions of vivid color combinations as participants get in on the color throwing fun as well. For more information, go to http://www.thecolorrun.com/ or follow us onFacebook.