Default

Upcoming Events

|

Amanda Shires

Aug 29 - 29, 2014
Join us for singer/violinist Amanda Shires. more

Closing Reception: …

Aug 29 - 29, 2014
You are invited to join us for the closing reception for the True Colors… more

Closing Reception:…

Aug 29 - 29, 2014
You are invited to join us for the closing reception for the True Colors… more

COOLinary New…

Aug 29 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

Hotel New Orleans…

Aug 29 - 29, 2014
Join us for the Strut + Swim poolside fashion show with Fashion Week New… more

Le Petit Theatre…

Aug 29 - 29, 2014
Le Petit Theatre's new season gets off to a whirlwind start with "Nine… more

Maple Leaf Bar…

Aug 29 - 29, 2014
Join us for live entertainment featuring Chris Mule and the Perpetrators. more

Maple Leaf Bar…

Aug 29 - 29, 2014
Join us for live entertainment featuring Jon Cleary and the Monster Gentlemen. more

Mark of the Feminine

Aug 29 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

Southern Decadence…

Aug 29 - Sep 1, 2014
Southern Decadence started forty one years ago as a simple going-away… more

The Historic Carver…

Aug 29 - 31, 2014
Come out this Labor Day weekend for a night of fun, laughther, and good old… more

The Roosevelt New…

Aug 29 - 29, 2014
The Roosevelt New Orleans, A Waldorf Astoria Hotel, will feature the life and… more

The Saenger Theatre…

Aug 29 - 29, 2014
Cresent City get ready for a Night of Euphoria with the one and only Will… more

Tropical Isle…

Aug 29 - 29, 2014
Join us at the Tropical Isle for a performance featuring Debi and the Deacons. more

Tropical Isle…

Aug 29 - 29, 2014
Join us at the Tropical Isle for a performance featuring Jay B. Elston Duo. more

Tropical Isle…

Aug 29 - 29, 2014
Join us at the Tropical Isle for a performance featuring Way Too Early. more

True Colors Exhibition

Aug 29 - 29, 2014
This exhibition aims to represent people of all sexualities, genders, races and… more

Abita Springs Opry at…

Aug 30 - 30, 2014
Two bands - Three Hours - Five Saturdays First band plays approx 12 noon… more

Abita Springs Opry in…

Aug 30 - 30, 2014
Join us every Saturday in August for The Abita Springs Opry concert… more

Dinneral Shavers…

Aug 30 - 30, 2014
This annual event is a free school supply giveaway targeted towards all New… more

Amanda Shires

Aug 29 - 29, 2014
Join us for singer/violinist Amanda Shires. more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.