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“The National WWII…

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The French Market welcomes The National WWII Museum's Victory Belles back to… more

29th Annual Fall…

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Abita Springs Opry at…

Aug 27 - 27, 2016
The Abita Springs Opry returns to the French Market Farmers Market Every… more

Alliance Française…

Aug 27 - 27, 2016
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Backyard Grooves

Aug 27, 2016 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

COOLinary New Orleans…

Aug 27 - 31, 2016
It is going to be a delicious summer!  During the month of August, enjoy… more

Didn't Wash Us Away: …

Aug 27 - 27, 2016
Join us for the Book Signing and Reception for Didn't Wash Us Away:… more

Double Dose

Aug 27, 2016 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

End of the Rainbow…

Aug 27 - Sep 26, 2016
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Entergy Giant Screen…

Aug 27 - Sep 6, 2016
When Dory said "just keep swimming" in 2003's Oscar®-winning film… more

Irvin Mayfield's Jazz…

Aug 27 - 27, 2016
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Jon Cleary & The…

Aug 27 - 27, 2016
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Louisiana Music…

Aug 27 - 27, 2016
Come and listen to music by Trouble In The Garden @ Noon Captain Ledge… more

Mama's Music

Aug 27, 2016 - Jan 10, 2026
In Big Mama's Lounge. 21+ with valid photo I.D. 7-string guitarist Justin… more

Modgun by Robert…

Aug 27 - Dec 18, 2016
The public is invited to tour the newly installed ModGun by Robert Tannen, the… more

Morris Bart Presents…

Aug 27 - 27, 2016
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New Orleans Museum…

Aug 27 - 31, 2016
New Orleans Museum Month, now in its third year, is a collaboration between… more

Nik Richard - A Dream…

Aug 27 - 27, 2016
Local New Orleans author, Nik Richard, is having a book release this Saturday… more

Ogden Museum Presents…

Aug 27 - Sep 18, 2016
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The House of Groove

Aug 27, 2016
The House of Groove is a House Party and a live improvised musical journey… more

“The National WWII…

Aug 27 - 27, 2016
The French Market welcomes The National WWII Museum's Victory Belles back to… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.