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“Awash with Color:…

Apr 29 - May 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

11th Annual Backbeat…

Apr 29 - 29, 2016
Join your friends in the New Orleans Botanical Garden for live music featuring… more

Backbeat Jazzfest…

Apr 29 - 29, 2016
Join us for Big Sam's Funky Nation. more

Backbeat Jazzfest…

Apr 29 - 29, 2016
Join us for Kermit Ruffins. more

Backbeat Jazzfest…

Apr 29 - 29, 2016
Join us for the Mike Dillon Band. more

Backbeat Jazzfest…

Apr 29 - 29, 2016
Join us for the Stoogies Brass Band. more

City Park Presents -…

Apr 29 - May 1, 2016
Join us in the New Orleans Botanical Garden in New Orleans City Park for City… more

David Hansen's Garden…

Apr 29, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

DISNEY ON ICE…

Apr 29 - May 1, 2016
The celebration of the century comes alive in Disney On Ice celebrates 100… more

Disney on Ice: 100…

Apr 29 - May 1, 2016
Disney On Ice celebrates 100 Years of Magic! The monumental ice skating… more

House of Blues…

Apr 29 - Dec 30, 2016
Every Friday join us in the Voodoo Garden for live music, beer and drink… more

Irivin Mayfield Jazz…

Apr 29 - 29, 2016
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Irvin Mayfield Jazz…

Apr 29 - 29, 2016
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

New Orleans Jazz &…

Apr 29 - May 1, 2016
Jazz Fest is the celebration of the unique culture and heritage of New Orleans… more

New Orleans Photo…

Apr 29 - May 29, 2016
The New Orleans Photo Alliance (NOPA), is proud to be the first venue to … more

Saenger Theatre…

Apr 29 - 30, 2016
This all-star event pays tribute to The Band's milestone final concert through… more

The Historic New…

Apr 29 - May 7, 2016
In commemoration of the 100th anniversary of World War I, The Historic New… more

The Irish House -…

Apr 29 - 29, 2016
Join us at the Irish House for Aaron Lopez-Barrantes. more

The New Mastersounds…

Apr 29 - 30, 2016
The New Mastersounds + Special Guests return to NOLA for two LATE NIGHT shows.… more

THIRD MAN RECORDS…

Apr 29 - 29, 2016
With Viva L'American Death Ray, Buck Biloxi and the Fucks, The Planchettes,… more

“Awash with Color:…

Apr 29 - May 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.