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Upcoming Events

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A Louisiana Parlor:…

Sep 3 - Oct 11, 2015
This exhibition is in celebration of the acquisition of a superb Rococo Revival… more

Ashe Cultural Arts…

Sep 3 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Ashe Cultural Arts…

Sep 3 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Jazz in the Park

Sep 3 - Oct 29, 2015
Jazz in the Park returns for eight straight weeks this fall,  with a… more

Ladies Night

Sep 3 - 24, 2015
Join us every Thursday night for Ladies Night. more

Langlois Girls Night…

Sep 3 - 3, 2015
Bring your friends to Langlois on Thursdays or Fridays this summer for girls'… more

Legendary Musicians…

Sep 3 - Dec 27, 2015
Join us at the Carver Theater for a Music Tribute honoring Legendary Musicians… more

Longue Vue House and…

Sep 3 - Oct 11, 2015
For the 10th Anniversary of the storm, Longue Vue will commemorate the revival… more

New Orleans Museum of…

Sep 3 - 7, 2015
Ten Years Gone brings together six artists whose work engages with the broad… more

NOBA Hosts…

Sep 3 - 26, 2015
The New Orleans Ballet Association (NOBA) in partnership with Chalmette… more

NOBA's tuition-free…

Sep 3 - 25, 2015
Beginning this weekend, the NORDC/NOBA Center for Dance, along with other NOBA… more

Ogden After Hours…

Sep 3 - 3, 2015
At only 29 years old, singer-songwriter Chase Gassaway has more musical… more

Southern Decadence…

Sep 3 - 7, 2015
Southern Decadence started  as a simple going-away party. As a top… more

Sweat, Stretch, Swim!…

Sep 3 - 17, 2015
W French Quarter, in partnership with The Sweat Social and lululemon athletica… more

The Historic New…

Sep 03, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

The Katrina Decade:…

Sep 03, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

The Sweat Social…

Sep 3 - Dec 20, 2015
Designed for wellness travelers visiting New Orleans, the Sweat Social offers… more

The Trio featuring…

Sep 3 - 24, 2015
Join us for The Trio featuring Johnny Vidacovich and Special Guests. more

Will Bernard &…

Sep 3 - 3, 2015
Join us for live entertainment  at the Maple Leaf Bar featuring Will… more

Yappy Hour in the…

Sep 3 - 24, 2015
Join us for  Yappy Hour in the Courtyard at Rare Form, to benefit the… more

A Louisiana Parlor:…

Sep 3 - Oct 11, 2015
This exhibition is in celebration of the acquisition of a superb Rococo Revival… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.