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Irvin Mayfield's Jazz…

Sep 16 - 16, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Kinder Garden:…

Sep 16 - 30, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Kinder Garden:…

Sep 16 - 30, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Maple Leaf Bar…

Sep 16 - 30, 2014
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

Standing in the…

Sep 16 - Nov 25, 2014
"Standing in the Shadows (no more)" is a series of narrative quilting… more

Standing in the…

Sep 16 - Nov 25, 2014
"Standing in the Shadows (No More)" is a series of narrative quilting… more

The Victory Belles…

Sep 16 - Nov 19, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Sep 16, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Trinity Artist Series…

Sep 16 - Oct 7, 2014
Join us for "Organ & Labyrinth" and candlelight with Albinas… more

True Colors Exhibition

Sep 16 - 18, 2014
This exhibition aims to represent people of all sexualities, genders, races and… more

Funk Monkey featuring…

Sep 17 - 24, 2014
Join us for Funk Monkey featuring members of Bonerama. more

Grammy Award-winning…

Sep 17 - 24, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Irvin Mayfield's Jazz…

Sep 17 - 24, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Lakefront Arena…

Sep 17 - 17, 2014
Demi Lovato's World Tour makes a stop at the Lakefront Arena - this will be one… more

Mark of the Feminine

Sep 17 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

Pat O'Brien's Halfway…

Sep 17 - 17, 2014
The Leprechauns will make a mid-year appearance this year when Pat O'Brien's… more

The Victory Belles…

Sep 17 - 17, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Tom Gibbs presents…

Sep 17 - 17, 2014
Historian Tom Gibbs will examine the Battle of Peleliu and the toll it took on… more

White Glove Wednesdays

Sep 17 - 17, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

American Theater…

Sep 18 - 21, 2014
American Theatre Project of New Orleans (ATPNO) returns to Dillard University's… more

Irvin Mayfield's Jazz…

Sep 16 - 16, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.