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"Toasts & Tiki-Tails"

Jul 25 - 25, 2014
"Toasts & Tiki-Tails" will be held at the NO Fleas Market during… more

2014 Youth Musical…

Jul 25 - 27, 2014
SEUSSICAL JR. Transports audiences from the Jungle of Nool to the Circus… more

Adventures in Dance…

Jul 25 - 25, 2014
WHO: In partnership with the New Orleans Recreation Development Commission,… more

AMERICAN IDOL LIVE…

Jul 25 - 25, 2014
Fans of the hit series can see this season's talented Top Ten Finalists live… more

Anthony Bean…

Jul 25 - 27, 2014
The Anthony Bean Community Theater/NORDC Summer Youth Program presents over 75… more

Bricks in the Wall -…

Jul 25 - 25, 2014
The most spectacular, mind blowing & longest performing Pink Floyd Tribute… more

Entergy IMAX Theatre…

Jul 25 - Aug 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

JPAS Summer Musical…

Jul 25 - Aug 3, 2014
  THOROUGHLY MODERN MILLIE JR., based on the zany musical that has taken… more

Le Petit Theatre…

Jul 25 - 25, 2014
- Le Petit Theatre du Vieux Carré will present an encore production of… more

New Orleans Museum of…

Jul 25 - 25, 2014
Chefs of the Ralph Brennan Restaurant Group look forward to demonstrating their… more

PINTS & PLAYS

Jul 25 - Nov 25, 2014
PINTS & PLAYS is a monthly play reading in the true spirit of New Orleans. … more

Steinbeck: The Art of…

Jul 25 - 25, 2014
An opening reception for Steinbeck: The Art of Fiction will be held from 6 to 9… more

Avita's World…

Jul 26 - 26, 2014
World Hepatitis Day is part of Avita's campaign to rase awareness about… more

Jump, Jive & Wail:…

Jul 26 - 27, 2014
The Stage Door Canteen's Big Easy award winning hit show Jump, Jive & Wail… more

Le Petit Theatre…

Jul 26 - 26, 2014
- Le Petit Theatre du Vieux Carré will present an encore production of… more

Neighborhood Pet…

Jul 26 - 26, 2014
Neighborhood Pet Adoption & Bake Sale, sponsored by the LA/SPCA will be… more

The Historic New…

Jul 26 - 26, 2014
Join us for a screening of "Hush...Hush, Sweet Charlotte" (1964),… more

Theater Nuts and Bolts

Jul 26 - 26, 2014
Theatre Nuts And Bolts is a two hour workshop that offers the basics of… more

Albinas Prizgintas…

Jul 27 - 27, 2014
Pianist/organist Albinas Prizgintas and Friends in a program featuring the BEST… more

Flutist Laura…

Jul 27 - 27, 2014
Join us for  Flutist Laura Patterson, Dancer/choreographer Nanette Ledet, … more

"Toasts & Tiki-Tails"

Jul 25 - 25, 2014
"Toasts & Tiki-Tails" will be held at the NO Fleas Market during… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.