Default

Upcoming Events

|

“Giants of Jazz: Art…

Aug 23 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Amazing Scavenger…

Aug 23, 2017 - Jul 03, 2027
Turn New Orleans into a giant game board with this fun scavenger hunt… more

Comedy Gold hosted by…

Aug 23 - Nov 1, 2017
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

COOLinary New Orleans…

Aug 23 - 31, 2017
It is going to be a delicious summer!  During the month of August, enjoy… more

David Hansen's Garden…

Aug 23, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

David Hansen's Garden…

Aug 23 - Dec 29, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

FestiGals

Aug 23, 2017
FestiGals hosts New Orleans Women's Weekend Experience - a celebration of women… more

House of Blues…

Aug 23 - Sep 27, 2017
Join us at the  Foundation Room at the House of Blues every Wednesday for… more

New Orleans Museum…

Aug 23 - 31, 2017
Returning this summer is New Orleans Museum Month, August 1-31, where being a… more

New Orleans Museum of…

Aug 23 - Oct 8, 2017
Jim Steg (American, 1922 -2001) was the most influential printmaker to be based… more

New Orleans Museum of…

Aug 23 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

New Orleans Museum of…

Aug 23 - Sep 3, 2017
Pride of Place: The Making of Contemporary Art in New Orleans showcases… more

New Orleans Museum of…

Aug 23 - Oct 8, 2017
Paintings from throughout Scully's career are presented with a selection of… more

Storyville: Madams…

Aug 23 - Dec 9, 2017
Storyville: Madams and Music revives the sights and sounds of New Orleans's… more

The Historic New…

Aug 23 - Oct 21, 2017
The Historic New Orleans Collection's Laura Simon Nelson Galleries for… more

Trinity Kicks Off…

Aug 23 - Sep 3, 2017
To help beath the New Orleans' heat, Trinity is introducing new daily Happy… more

Catch Me If You Can…

Aug 24 - 24, 2017
Join AARP Louisiana for an evening with Frank W. Abagnale, "Catch Me If… more

Crescent City Chamber…

Aug 24 - 24, 2017
CRESCENT CITY CHAMBER MUSIC FESTIVAL TO INCLUDE THREE FREE CONCERTS IN NEW… more

Heart of the House

Aug 24, 2017 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Lilith in Loa…

Aug 24, 2017
From Laurel Canyon to the West Village, Nashville to New Orleans, the LOA Bar… more

“Giants of Jazz: Art…

Aug 23 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.