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14th Annual Saints…

Mar 26 - 26, 2017
Join us for the 14th annual Saints and Sinners Literary Festival. The festival… more

Cecilia Vicuña: About…

Mar 26 - Jun 18, 2017
Cecilia Vicuña: About to Happen traces the artist’s long career to… more

Dividing the Estate

Mar 26 - Apr 15, 2017
The third regional premiere of our season is the winner of the Outer Critics… more

New Orleans Bourbon…

Mar 26 - 26, 2017
Laissez les bon temps rouler. Let the good times roll. The motto of a city that… more

New Orleans…

Mar 26 - 26, 2017
Come join us in a spring celebration featuring sugar blowing demonstrations and… more

New Orleans Museum of…

Mar 26 - May 21, 2017
NOMA is organizing A Life of Seduction: Venice in the 1700s in cooperation… more

New Orleans Museum of…

Mar 26 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

New Orleans Spring…

Mar 26 - Apr 2, 2017
New Orleans Spring Fiesta Association celebrates the cultural heritage… more

Saenger Theatre…

Mar 26 - 26, 2017
Join us for Grammy and Emmy Award winning comedian, actor, director, writer and… more

Senga Nengudi:…

Mar 26 - Jun 18, 2017
In 1975, artist Senga Nengudi began a series of sculptures, entitled R.S.V.P.,… more

Sugarblowing @ New…

Mar 26 - 27, 2017
Leave it up to New Orleans to come up with "another first." On… more

Tennessee…

Mar 26 - 26, 2017
A stellar group of literary, theater and musical talent will gather for the… more

The Annual Drummer…

Mar 26 - 26, 2017
The annual Drummer and Smoke day of music will once again be on stage at Palm… more

The Louisiana Six…

Mar 26 - 26, 2017
The Louisiana Six Pack is a six-race series across the state that begins in… more

Trinity Artist Series…

Mar 26 - 26, 2017
Join us for the 6th Annual Lenten Jazz Vespers with Louisiana Music Hall of… more

Trinity Artist Series…

Mar 26 - 26, 2017
Join us for the McGehee Choirs Spring Concert. more

David Hansen's Garden…

Mar 27, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Monday Blues

Mar 27, 2017 - Jan 05, 2026
In The Voodoo Garden, All Ages. Get your live local blues fix with Sean Riley. more

The Irish House…

Mar 27, 2017
This is the Biggest Irish Music Session in the south. On a Night you will see… more

The Maison Presents -…

Mar 27 - Jul 31, 2017
The Royal Roses grew out of the rich resurgence that traditional jazz is seeing… more

14th Annual Saints…

Mar 26 - 26, 2017
Join us for the 14th annual Saints and Sinners Literary Festival. The festival… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.