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Upcoming Events

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"Mysterious…

Oct 24 - 24, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

31st Annual Halloween…

Oct 24 - 26, 2014
Join us for the 31st annual Halloween New Orleans, a weekend-long LGBT… more

American Fanfare

Oct 24 - 24, 2014
Guest conductor Jo Ann Falletta leads the LPO in an all-American program… more

Boo at the Zoo…

Oct 24 - 25, 2014
Bring your little ghosts and goblins to Boo at the Zoo Presented by Bryan… more

Bucktober Fridays

Oct 24 - 31, 2014
Every Friday in October, Deanie's Seafood Restaurant delivers live music and… more

Fore! Kids Foundation…

Oct 24 - 24, 2014
The Fore! Kids Foundation has raised money to fund children's service… more

Friday Nights at NOMA

Oct 24 - 24, 2014
Every Friday night, visit NOMA for art activities and a variety of activities… more

Ghosts in the Oaks

Oct 24 - 25, 2014
This family friendly event takes place in the Carousel Gardens Amusement Park… more

Greater Baton Rouge…

Oct 24 - Nov 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

Irene Sage

Oct 24 - 24, 2014
 Singer Irene Sage has been composing and performing original rock music… more

National WWII Museum…

Oct 24 - 26, 2014
Get an up close look at some of World War II's most famous planes and talk to… more

NORDC Movies in the…

Oct 24 - 24, 2014
Join us for NORDC Movies in the Park screening of "Monsters,… more

Opening Party for…

Oct 24 - 24, 2014
Join us for the Prospect 3 Opening Celebration for cocktails, dinner, and… more

Roland Guerin Band

Oct 24 - 24, 2014
Join us at the Maple Leaf Bar  for Roland Guerin Band … more

Sacred to the Memory…

Oct 24 - Nov 17, 2014
Showcasing both the historic Hermann-Grima House museum and St. Louis Cemetery… more

Southern Rep presents…

Oct 24 - Nov 2, 2014
In a remote cabin deep in the woods, an old crone spins a spellbinding tale… more

The Civic Theatre…

Oct 24 - 25, 2014
Join us for legendary pop music artist and composer Gino Vannelli, for an… more

The End is Near: The…

Oct 24 - 25, 2014
The House of Shock Haunted House and Halloween Festival launches its final… more

THE GUANTÁNAMO PUBLIC…

Oct 24 - 30, 2014
This traveling exhibit examines the history of the U.S. naval base in… more

The Mysterious…

Oct 24 - Nov 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Mysterious…

Oct 24 - 24, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.