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Upcoming Events

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EN MAS’: Carnival and…

May 29 - Jun 7, 2015
Curated by Claire Tancons, Krista Thompson, EN MAS': Carnival and Performance… more

ETCHYNPÜFE Group Show…

May 29 - 31, 2015
The Foundation Gallery is excited to host ETCHYNPÜFE, a group show… more

Jim Roche: Cultural…

May 29 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

Le Petit Theatre…

May 29 - 31, 2015
This classic Stephen Sondheim and George Furth musical traces the lives of… more

Purchased Lives: New…

May 29 - Jul 18, 2015
The Historic New Orleans Collection's newest exhibition, "Purchased… more

Tennessee Williams:…

May 29 - 31, 2015
Tennessee Williams was one of the most admired playwrights of the 20th century.… more

The Irish House…

May 29 - 29, 2015
Join us at the Irish House for Patie O'Sullivan. more

My Leg, My Choice…

May 30 - 30, 2015
Lace up your sneakers for a good cause. Proceeds from the race will support… more

New Orleans Oyster…

May 30 - 31, 2015
You better not eat for days leading up to the 2015 New Orleans Oyster Festival.… more

NORDC Movies in the…

May 30 - 30, 2015
Join us for NORDC Movies in the Park screening of "Dolphin Tale… more

Saturday Farmers…

May 30 - Dec 26, 2015
We are excited to announce the Saturday Farmers Market at the French Market!… more

The Irish House…

May 30 - 30, 2015
Join us at the Irish House for One Tailed Three. more

Soul Full Sunday…

May 31 - 31, 2015
We are thrilled to bring to Ashé, once again, an unforgettable Sunday… more

Celebrate the Wonders…

Jun 1 - 1, 2015
Dr. Antje Boetius is a Marine Biologist and Oceanographer at the Alfred Wegener… more

Ashe Powerhouse…

Jun 3 - 5, 2015
See the Pulitzer Prize-nominated play by New Orleans native Lisa D'Amour,… more

The Victory Belles…

Jun 3 - 3, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

YLC Wednesday at the…

Jun 3 - 3, 2015
The 12-week concert series takes place in downtown New Orleans at Lafayette… more

June Under the Moon

Jun 5 - 5, 2015
Be a KID again and enjoy the Amusement Park! No one will want to miss this… more

Ringo Deathstarr

Jun 5 - 5, 2015
5 more

Ashe Powerhouse…

Jun 6 - 7, 2015
See the Pulitzer Prize-nominated play by New Orleans native Lisa D'Amour,… more

EN MAS’: Carnival and…

May 29 - Jun 7, 2015
Curated by Claire Tancons, Krista Thompson, EN MAS': Carnival and Performance… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.