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"Organ and Labyrinth"…

Apr 21 - 21, 2015
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Earth Day

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Edgar Degas: The…

Apr 21 - May 24, 2015
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FOUR VOICES at the…

Apr 21 - May 24, 2015
The Garden District Gallery is pleased to present FOUR VOICES featuring… more

M.S. Rau Antiques…

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Long established and leading art, antiques and jewelry specialist M.S. Rau… more

Maple Leaf Bar…

Apr 21 - 28, 2015
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Purchased Lives: New…

Apr 21 - Jul 18, 2015
The Historic New Orleans Collection's newest exhibition, "Purchased… more

The New Orleans…

Apr 21 - Nov 18, 2015
Marvel Universe LIVE! will captivate audiences with an authentic and original… more

Zurich Classic

Apr 21 - 26, 2015
Golf fans will have a chance to support regional children's charities while… more

EN MAS’: Carnival and…

Apr 22 - Jun 7, 2015
Curated by Claire Tancons, Krista Thompson, EN MAS': Carnival and Performance… more

JAZZFEST 2015 - MAPLE…

Apr 22 - 22, 2015
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Jim Roche: Cultural…

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Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

Mark Steinmetz: South

Apr 22 - May 10, 2015
Mark Steinmetz lives and works in Athens, Georgia. His work transcends the… more

Newcomb Department of…

Apr 22 - 22, 2015
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Newcomb Department of…

Apr 22 - 22, 2015
British composers created the foundational repertoire that evolved the 19th… more

Tennessee Williams:…

Apr 22 - May 31, 2015
Tennessee Williams was one of the most admired playwrights of the 20th century.… more

The Victory Belles…

Apr 22 - 22, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

YLC Wednesday at the…

Apr 22 - 22, 2015
The 12-week concert series takes place in downtown New Orleans at Lafayette… more

ETCHYNPÜFE Group Show…

Apr 23 - May 31, 2015
The Foundation Gallery is excited to host ETCHYNPÜFE, a group show… more

Freret Street Publiq…

Apr 23 - 23, 2015
Join us at the Freret Street Publiq House for the Band of Heathens.   more

"Organ and Labyrinth"…

Apr 21 - 21, 2015
Join us for  "Organ and Labyrinth" and Candlelight with Albinas… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.