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"12 Days of…

Dec 22 - 23, 2014
There's holiday fun for the whole family in the historic Warehouse District… more

"Prospect.3: Notes…

Dec 22, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

Andrew Jackson: Hero…

Dec 22, 2014 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Celebration in the…

Dec 22, 2014 - Jan 03, 2015
City Park's annual holiday lighting exhibit and festival returns with one of… more

Christmas in the…

Dec 22, 2014 - Jan 01, 2015
Celebrate the season in New Orleans' historic Warehouse District with dazzling… more

Christmas New Orleans…

Dec 22 - 31, 2014
There's no place like New Orleans for the holidays during Christmas New Orleans… more

Court of Two Sisters…

Dec 22 - 22, 2014
Join us for the  Jazz Brunch with Santa! There will be both the Jazz… more

Holiday Home and…

Dec 22, 2014 - Jan 04, 2015
Visit the festively decorated residence and courtyard of General and Mrs. L.… more

Oak Alley…

Dec 22 - 24, 2014
Tour the historic grounds, Slavery at Oak Alley Exhibit, Civil War Exhibit and… more

Prospect.3 - Basquiat…

Dec 22, 2014 - Jan 25, 2015
Curated by Franklin Sirmans, the Artistic Director for P.3: Notes for Now,… more

Prospect.3 - Keith…

Dec 22, 2014 - Jan 25, 2015
A selection of images from Calhoun and McCormick's extensive body of work on… more

Prospect.3 – Herbert…

Dec 22, 2014 - Jan 25, 2015
Drawing upon the Ogden Museum's own collection in addition to a loan from his… more

Prospect.3 – Keith…

Dec 22, 2014 - Jan 25, 2015
A selection of images from Calhoun and McCormick's extensive body of work on… more

Royal Teddy Bear Tea…

Dec 22 - 22, 2014
Little Princes & Princesses are crowned as they enter into our Magical… more

Self-Processing –…

Dec 22, 2014 - Jan 04, 2015
Before the instantaneous gratification of digital photography there was instant… more

Teddy Bear Tea

Dec 22 - 23, 2014
Teddy Bear Tea returns to The Roosevelt, inviting everyone to celebrate the… more

The Gasperi…

Dec 22, 2014 - Feb 22, 2015
Richard Gasperi opened Gasperi Gallery in the French Quarter in 1980.… more

"Organ and Labyrinth"…

Dec 23 - 23, 2014
Join us for  "Organ and Labyrinth" and Candlelight with Albinas… more

"12 Days of…

Dec 24 - 24, 2014
There's holiday fun for the whole family in the historic Warehouse District… more

Christmas Eve…

Dec 24 - 24, 2014
Celebrate a time honored Louisiana tradition - the lighting of the bonfires on… more

"12 Days of…

Dec 22 - 23, 2014
There's holiday fun for the whole family in the historic Warehouse District… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.