Default

Upcoming Events

|

Cafe Istanbul

Oct 2 - 2, 2014
Come and enjoy live performances by Amanda Shaw, Charmaine Neville, and other… more

Dookey Shoe featuring…

Oct 2 - 2, 2014
Join us for live entertainment featuring Dookey Shoe featuring members of Gregg… more

Jazz in the Park

Oct 2 - 30, 2014
Jazz in the Park returns for nine straight weeks this fall,  with a… more

Jazz in the Park…

Oct 2 - 2, 2014
Jazz in the Park returns for nine straight weeks this fall,  with a… more

LAFCAA 5th Annual…

Oct 2 - 2, 2014
 LAFCAA 5th Annual Charity Golf Tournament, sponsored by Louisiana's 1st… more

Mark of the Feminine

Oct 2 - 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

New Orleans Fringe…

Oct 2 - 15, 2014
more

New Orleans Vintage…

Oct 2 - 2, 2014
The New Orleans Vintage Fashion & Lifestyle Expo is the pre-party to The… more

Sacred to the Memory…

Oct 2 - 3, 2014
Showcasing both the historic Hermann-Grima House museum and St. Louis Cemetery… more

Second Annual New…

Oct 2 - 2, 2014
Calling all vintage lovers! The Second Annual New Orleans Vintage Fashion… more

The 6th Annual New…

Oct 2 - 6, 2014
  Dancers and vintage enthusiasts from all over the world are preparing… more

The Trio feat. Johnny…

Oct 2 - 2, 2014
Join us for The Trio featuring the Trio feat. Johnny Vidacovich, George Porter… more

The Victory Belles…

Oct 2 - Nov 19, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Oct 02, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

United Way of St.…

Oct 2 - 2, 2014
Join us for the United Way of St. Charles Battle for the Paddle. more

"Mysterious…

Oct 3 - 3, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

Bucktober Fridays

Oct 3 - 31, 2014
Every Friday in October, Deanie's Seafood Restaurant delivers live music and… more

Gretna Heritage…

Oct 3 - 5, 2014
Celebrating 20 years the Gretna Heritage Festival, encompassing 25 city blocks,… more

Jefferson Performing…

Oct 3 - 12, 2014
The Jefferson Performing Arts Society will be opening their 37th Season with an… more

Lindy Hop Showdown:…

Oct 3 - 5, 2014
Lindy Hop Showdown: New Orleans Swing Dance Festival. The Ultimate Lindy Hop… more

Cafe Istanbul

Oct 2 - 2, 2014
Come and enjoy live performances by Amanda Shaw, Charmaine Neville, and other… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.