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“Awash with Color:…

Feb 10 - May 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

18th Annual Dr.…

Feb 10 - Mar 31, 2016
Join us for the opening reception for the 18th Annual Dr. Martin Luther King… more

Architecture Camp

Feb 10 - 10, 2016
Learn about the unique Architecture that makes our city special. Practice your… more

Blaze Pizza's Wine…

Feb 10 - 24, 2016
Join as at Blaze Pizza New Orleans for Wine Down Wednesday. Purchase a glass of… more

Comedy Gold hosted by…

Feb 10, 2016 - Jan 07, 2026
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

David Hansen's Garden…

Feb 10, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Elixir (Vintage Night)

Feb 10, 2016 - Jan 11, 2017
Elixir (Vintage Night) is every second Wednesday of the month!!! Featuring… more

New Orleans Pelicans…

Feb 10 - 10, 2016
New Orleans Pelicans vs Utah Jazz. Come experience NBA basketball at its best… more

Patriot, Planter,…

Feb 10 - Mar 20, 2016
NOMA will present the first exhibition to focus on the works of Pierre-Joseph… more

The Foundation…

Feb 10 - 28, 2016
*Opening Reception: January 15, 2016 - 6pm-10pm The Foundation Gallery will be… more

The Historic New…

Feb 10 - May 7, 2016
In commemoration of the 100th anniversary of World War I, The Historic New… more

The Maison Presents -…

Feb 10, 2016 - Jul 26, 2017
The New Orleans Jazz Vipers play a free dinner show at The Maison every… more

The Photography of…

Feb 10 - Mar 1, 2016
The Photography of Modernist Cuisine: The Exhibition, a collection of over 50… more

Tim Youd: 100 Novels

Feb 10 - 21, 2016
Los Angeles-based contemporary artist Tim Youd will visit NOMA to perform the… more

Tom Hook

Feb 10 - 25, 2016
TOM HOOK- SOLO at the Fountain Lounge in the Roosevelt Hotel more

Crescent City…

Feb 11 - 11, 2016
Enjoy Live Music! more

Heart of the House

Feb 11, 2016 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Ogden After Hours…

Feb 11 - 11, 2016
Join us for Jazz-based cellist, singer, composer, and improviser Helen Gillet.… more

Amanda Ducorbier

Feb 12 - 27, 2016
AMANDA DUCORBIER - TRIO at the Fountain Lounge in the Roosevelt Hotel more

Antoine Diel at the…

Feb 12 - 26, 2016
ANTOINE DIEL - TRIO at the Fountain Lounge in the Roosevelt Hotel more

“Awash with Color:…

Feb 10 - May 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.