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Art is the Driving…

Dec 5 - 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

BOUNCE YA BRASS

Dec 5 - 26, 2016
Join us for a fun, energized cardio bounce fitness classes with a New Orleans… more

Celebration in the…

Dec 05, 2016 - Jan 01, 2017
City Park's annual holiday lighting exhibit and festival returns with one of… more

Christmas New Orleans…

Dec 5 - 31, 2016
There's no place like New Orleans for the holidays during Christmas New Orleans… more

Christmas New Orleans…

Dec 5 - 5, 2016
French Quarter Festivals, Inc. (FQFI) proudly presents the free Christmas New… more

David Hansen's Garden…

Dec 05, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Galatoire Foundation…

Dec 5 - 5, 2016
The Galatoire Foundation invites you to attend its 10th annual Christmas… more

Holiday Home and…

Dec 5 - 31, 2016
Just in time for the holiday season, The Historic New Orleans Collection will… more

House of Blues…

Dec 5 - 26, 2016
Need a cure for your Monday Blues? Get a dose of free live local blues music by… more

House of Blues…

Dec 5 - 26, 2016
Join Nicole Lynn Foxx and special guest comedian DC Paul every Monday night in… more

Miracle on Fulton…

Dec 5 - 24, 2016
NOV 22 – DEC 24 Hourly Snowfall 11 a.m. - 10 p.m. Gingerbread… more

Monday Blues

Dec 05, 2016 - Jan 05, 2026
In The Voodoo Garden, All Ages. Get your live local blues fix with Sean Riley. more

NapolĂ©on: General.…

Dec 05, 2016 - Jan 07, 2017
M.S. Rau Antiques will host a comprehensive exhibition Napoléon:… more

Newcomb Art Museum -…

Dec 5 - 30, 2016
Featuring work by nine women artists from the island continent, this exhibition… more

The Irish House…

Dec 05, 2016
This is the Biggest Irish Music Session in the south. On a Night you will see… more

The Maison Presents -…

Dec 05, 2016 - Jul 31, 2017
The Royal Roses grew out of the rich resurgence that traditional jazz is seeing… more

The New Movement…

Dec 5 - 26, 2016
Knockout is TNM's weekly comedy clash where two different comedy shows go… more

The Somerton Suitcase…

Dec 05, 2016
The Somerton Suitcase is live every Monday night at VASO on Frenchmen St. Catch… more

2016 LikeMinded…

Dec 6 - 6, 2016
The Holidays are here! Join us for our Tuesday, December 6 Holiday Soiree at… more

Bounce Ya Brass

Dec 6 - 27, 2016
BOUNCE YA BRASS takes signature NOLA bounce moves and teaches them in an… more

Art is the Driving…

Dec 5 - 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.