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Art is the Driving…

Oct 20 - Dec 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

Creole Italian…

Oct 20 - 27, 2016
The Southern Food and Beverage Museum is pleased to announce its latest edition… more

Danse Macabre- The…

Oct 20 - 30, 2016
The Historic New Orleans Collection will be offering a special Halloween-themed… more

Dave Ferrato Open Jam…

Oct 20 - Dec 29, 2016
Dave Ferrato and Band Host a Thursday Night Open Jam Series! Any and all… more

David Hansen's Garden…

Oct 20, 2016
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Education Gallery…

Oct 20 - Nov 27, 2016
Artists and Sense of Place Residency Show featuring artwork created by students… more

Heart of the House

Oct 20, 2016 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Historic New Orleans…

Oct 20, 2016 - Apr 09, 2017
The Historic New Orleans Collection is gearing up for an exciting new… more

Jazz in the Park

Oct 20 - Nov 3, 2016
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Myth Makers at Ogden…

Oct 20 - 20, 2016
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New Orleans Film…

Oct 20 - 20, 2016
Celebrating its 27th anniversary this year, the Oscar -qualifying New Orleans… more

Ogden Museum of…

Oct 20 - Nov 8, 2016
Each year, the Ogden Museum celebrates Dia de los Muertos (Day of the Dead),… more

Thursdays at Twilight…

Oct 20 - 20, 2016
Stroll through the New Orleans Botanical Garden at twilight, settle indoors at… more

Wheel Fun Rentals…

Oct 20 - 23, 2016
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Oct 21 - 21, 2016
Artist Thomas Mann will don his chef's hat to host a private… more

Annual ‘Up on the…

Oct 21 - 21, 2016
The Foundation at East Jefferson General Hospital – a not-for-profit… more

Ashe Cultural Arts…

Oct 21 - 22, 2016
Join us for the artistic and fearless group - The Cole Williams Band! more

Boo at the Zoo

Oct 21 - 29, 2016
Bring your little ghosts and goblins to Boo at the Zoo Presented by Bryan… more

Concerts in the…

Oct 21 - 21, 2016
Now in its ninth year, The Historic New Orleans Collection's Concerts in the… more

Dragon Eye Moon

Oct 21 - 21, 2016
This band plays all the mixtures of Rock-N-Roll music. more

Art is the Driving…

Oct 20 - Dec 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

Media Contact:

Caitlin Berni
Greater New Orleans, Inc.


GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit