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NASA Week to Blast…

Jul 1 - 5, 2015
Audubon Aquarium of the Americas will host a week of space exploration… more

New Orleans Museum of…

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Ten Years Gone brings together six artists whose work engages with the broad… more

Purchased Lives: New…

Jul 1 - 18, 2015
The Historic New Orleans Collection's newest exhibition, "Purchased… more

The Foundation…

Jul 1 - 3, 2015
The Foundation Gallery is thrilled to present Sea and Soil a group exhibition… more

ESSENCE Festival…

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The 2015 #BRINGTHELOVE Citywide Day of Service in New Orleans! Join… more

ESSENCE Music Festival

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Ogden After Hours…

Jul 2 - 2, 2015
Join us for Ogden After Hours for Alvin Youngblood Hart. more

Yappy Hour in the…

Jul 2 - 30, 2015
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Friday Nights at NOMA

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Every Friday evening, come to the museum for activities and entertainment.… more

Red, White, and…

Jul 3 - 5, 2015
In a most unusual salute to Independence Day, Audubon Butterfly Garden and… more

Ashe Cultural Arts…

Jul 4 - 4, 2015
Ashé Cultural Arts Center proudly presents the 15th Annual Maafa… more

Go 4th On The River

Jul 4 - 4, 2015
The Go 4th on the River Dueling Barges Fireworks Extravaganza is the annual… more

Saturday Farmers…

Jul 4 - Dec 26, 2015
We are excited to announce the Saturday Farmers Market at the French Market!… more

St. Bernard Salutes…

Jul 4 - 4, 2015
The St. Bernard Salutes America Committee will host the 31st Annual Celebration… more

The Makeup & Martini…

Jul 4 - 4, 2015
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Tai Chi/Chi Kung

Jul 6 - 6, 2015
NOMA, in collaboration with the East Jefferson Wellness Center offers wellness… more

Lydia's Purple Cloth…

Jul 7 - 28, 2015
Quilting continues! We're excited to have more time to work on creations… more

Ogden Museum Book…

Jul 7 - 7, 2015
Join us at the Book Club for  Their Eyes Were Watching God by Zora Neale… more

Gambit’s 2015…

Jul 8 - 8, 2015
Gambit's 2015 Emerging Chefs Challenge recognizes the next generation of… more

San Fermin in Nueva…

Jul 9 - 12, 2015
The 9th Annual Running of the Bulls at San Fermin in Nueva Orleans (SFNO) is… more

NASA Week to Blast…

Jul 1 - 5, 2015
Audubon Aquarium of the Americas will host a week of space exploration… more

GNO, Inc. Releases Study on National Public Perception of New Orleans

IMMEDIATE RELEASE
Media Contact:

Caitlin Berni
Greater New Orleans, Inc.
504.527.6980
cberni@gnoinc.org

 

GNO, Inc. Releases Study on National Public Perception of New Orleans

Research Identifies Views of New Orleans in Target Media Markets around the Country

NEW ORLEANS, LA
-- Today, Greater New Orleans, Inc. (GNO, Inc.) released Bridging the Perception Gap: Results of National Opinion Survey. GNO, Inc. commissioned Lake Research Partners to conduct the study in late 2012 to understand how the rest of America views New Orleans, through their thoughts on doing business here, moving here, and quality of life. The results provide solid information on if and how our vast improvements since Katrina are resonating around the country. Further, this work is a follow-up to a similar study in 2010, allowing for analysis of perception trends over time.

“Bridging the gap between perception and reality is perhaps our greatest challenge in the region,” said Michael Hecht, President & CEO of Greater New Orleans, Inc. “The ‘new’ New Orleans is empirically one of the best places in the country to live and work, but our brand has not yet caught up with this new reality. This original research will help us identify key modes and messages to communicate to the public, as we now implement our national public relations strategy.”

The survey was conducted in November 2012 in six target media markets - Atlanta, Austin, Chicago, Los Angeles/San Francisco, New York, and Washington, D.C. Over 1,600 registered voters were surveyed, including an oversampling of 500 college educated young professionals.

Key findings of the study include:

  • Respondents across six major, diverse urban centers have strong and deeply rooted positive perceptions of New Orleans, a city that many of them have visited and view as a center for culture, diversity, and resilience
  • These associations transcend geography and are durable; the city’s profile has receded only slightly in the aftermath of recent natural and man-made calamities. However, the impact of those events on New Orleans’ image has been profound, on one hand, bolstering impressions of the city as tough and resilient, and on the other hand elevating concerns about susceptibility to disaster and subpar quality of life
  • There is a significant perception lag/gap about the economic resurgence of Louisiana and New Orleans. Americans are less aware than they should be about our new business climate and burgeoning demand for workers
  • Four out of ten would consider moving here if given the opportunity; this number increases to six out of ten for individuals who have visited in the past two years – visiting improves perception
  • Perceptions from 2010 to 2012 have not shifted dramatically, but are mixed up and down; Hurricane Isaac had little effect
  • Positive messaging, especially in the national press, helps improve perception

The results of this study will guide GNO, Inc.’s 2013 communications and public relations strategy. Funding for this study was generously provided by Chevron.

To view the full study, visit
gnoinc.org/perceptionstudy.