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"Prospect.3: Notes…

Nov 27, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

Andrew Jackson: Hero…

Nov 27, 2014 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

The Hotel Modern…

Nov 27 - 27, 2014
Gather for brunch at Tivoli & Lee this Thanksgiving Day! Executive Chef… more

The Victory Belles…

Nov 27, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Nov 27 - Dec 28, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

Turkey Day Race 5…

Nov 27 - 27, 2014

"The Victory Belles…

Nov 28 - 28, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

2014 Battle of the…

Nov 28 - 28, 2014
The Bayou Classic is more than a football game. This annual event is one of the… more

An Evening of…

Nov 28 - 28, 2014
Join us for an evening of elegance with Lalah Hathaway, Najee, and Kindred The… more

Celebration in the…

Nov 28, 2014 - Jan 03, 2015
City Park's annual holiday lighting exhibit and festival returns with one of… more

ThinkerKids Holiday…

Nov 28 - 28, 2014
Come explore science, technology, art and math with us at ThinkerKids Holiday… more

"The Victory Belles…

Nov 29 - 29, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

Bayou Classic

Nov 29 - 29, 2014
The 41st Annual Bayou Classic will take place in the Dome on Saturday, November… more

"The Victory Belles…

Nov 30 - 30, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

"The Victory Belles…

Nov 30 - 30, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

300 Riderz Horse…

Nov 30 - 30, 2014
Bayou Classic weekend the city of New Orleans will witness its biggest trail… more

Kirk Franklin…

Nov 30 - 30, 2014
Raise the roof Sunday mornings with brunch featuring the explosive energy of… more

Teddy Bear Tea

Nov 30 - Dec 21, 2014
Teddy Bear Tea returns to The Roosevelt, inviting everyone to celebrate the… more

Christmas in the…

Dec 01, 2014 - Jan 01, 2015
Celebrate the season in New Orleans' historic Warehouse District with dazzling… more

Christmas New Orleans…

Dec 1 - 31, 2014
There's no place like New Orleans for the holidays during Christmas New Orleans… more

"Prospect.3: Notes…

Nov 27, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

TOURISM LEADERS UNITE TO UNVEIL TRICENTENNIAL PLAN, THE NEXT FIVE YEAR PHASE OF THE INDUSTRY’S BOSTON CONSULTING GROUP MASTER PLAN

TOURISM LEADERS UNITE TO UNVEIL TRICENTENNIAL PLAN, THE NEXT FIVE YEAR PHASE OF THE INDUSTRY'S BOSTON CONSULTING GROUP MASTER PLAN

 

The Tricentennial Consortium is Formed as an Alliance to Unite the Hospitality and Traveler Economy, their Public boards, Non-Profits, Trade Associations, Private Companies and members, to take Public Policy Positions, Promote the Convention Center Vision Plan, Preserve and Grow Our Resources, Propose a Grand Public Development at the World Trade Center Site and Riverfront, Put in Place the Long Needed Marketing Resources to Build the Economy and Create Jobs, and Support the Building of a World Class Airport.

 

 On Monday, April 22, New Orleans tourism industry leaders and civic stakeholders gathered to announce the formation of their alliance as the Tricentennial Consortium, and present their Tricentennial Plan, a powerful holistic vision to be implemented in the next five years, that will create thousands of jobs, generate greatly increased tourism demand, spur economic development and ensure the continued growth of New Orleans' economy for decades to come.  The unified plan has been under development for the past three years to support the goals of The Boston Consulting Group's (BCG) 2010 Strategic Master Plan for the tourism and hospitality industry of the City of New Orleans. It  is now culminating with the alignment of key components for execution over the next five years to benefit the next quarter century.  The overarching goals are to attract 13.7 million visitors, create $11 billion in direct spending, 33,000 additional jobs and $700 million in tax revenue by the city's 300th anniversary in 2018.

The Tricentennial Plan for these next five years leading up to the city's 2018 300th birthday involves several legislative and infrastructure initiatives and two major public policy positions:

1. The united industry (Consortium) is opposed to an increase in sales tax impacting hotels, restaurants, nightclubs, attractions and retailers in New Orleans. We deeply appreciate our legislature deferring these taxes.

2. The united industry (Consortium) is strongly opposed to any transfer or other use of Morial Convention Center financial reserves, which are comprised of revenues generated by taxes proposed by the New Orleans hotel and restaurant industry and that were collected and dedicated by law solely to convention center and hospitality infrastructure development. We consider any reallocations or taking to violate sound public and fiscal policy, and to be violative of all agreements with the hotel and restaurant industry that led to the enactment of the taxes, and very likely the law as well.

3. The united industry(Consortium) strongly supports a major Convention Center Vision Plan that includes  the riverfront and Convention Center Boulevard, the building, and the expansive Phase IV property,  the financial and legal underpinnings of which are supported in HB516 (Leger). This many faceted development of demand generators is intimately connected to and tied in with....

4. A united industry effort filed by the Consortium to create a new vision for an iconic demand generator, world class facility, architectural edifice, landscape or like stunning public use of the current World Trade Center Property in a manner that has huge public and civic buy-in and broad public appeal. (The Wednesday filing by the Tricentennial Consortium to the city's RFP.)

5. The united industry (Consortium) strongly supports an optional hotel assessment (not a tax, not a district, and no relation to last year's bill) to raise new funds for marketing and promotion of New Orleans as a destination for special events, corporate and association meetings, business, and leisure travel, both domestically and internationally. This optional hotel assessment program would go a long way to catching up our destination with our competitors in marketing capacity, and will immediately create hundreds of millions of dollars of impact on our city economy and create thousands  of new jobs. This is provided in SB 242 by Murray and Leger.

6. The united industry (Consortium) applauds and supports the Mayor's recent announcement to build a new world class airport. The development of the new facility is the final piece in transforming our hospitality infrastructure and is critical to our brand and world competitiveness.

These six public policy announcements and initiatives are united and indivisible and each is required to lay the groundwork for a quantum leap in economic development, infrastructure modernization, demand generator creation, tourism growth, job creation and the generation of new tax revenues to care for our city.

The announcement was made today by Audubon Nature Institute President and CEO Ron Forman; New Orleans Tourism Marketing Corporation Chair Darryl Berger and President and CEO Mark Romig; New Orleans Convention and Visitors Bureau Chairman Gregory Rusovich and President & CEO Stephen Perry; New Orleans Multicultural Tourism Network President Toni Rice; Louisiana Restaurant Association CEO Stan Harris, SMG Senior Vice President Doug Thornton; New Orleans Ernest N. Morial Convention Center Chair Melvin Rodrigue and President Bob Johnson; and Greater New Orleans Hotel & Lodging Association officer and Area General Manager of Marriott Corp. Robert Bray.

This plan was formed to shape the conversation and public debate of hopes, dreams and aspirations for our great city, preparing New Orleans for the next century, and approaching the tricentennial five year plan as a unified group with a unified voice, strong public policy positions, and an action plan of projects and legislation to execute.

About the Tricentennial Consortium
The Tricentennial Consortium (TCC) is a unified group of numerous civic New Orleans-based stakeholders who, as part of the hospitality master plan annunciated in the 2010 BCG report, are committed to a five year plan elevating the New Orleans brand, building thousands more jobs, exponentially growing visitor spending and developing a vastly strengthened economy. The project is designed to revitalize the World Trade Center property, Riverfront and Spanish Plaza, re-imagine the traffic patterns at the feet of both Poydras and Canal streets, and commence the redevelopment of Convention Center Boulevard and the much-anticipated development of the parcel of land upriver from the Convention Center. The Consortium is dedicated to securing a major increase in marketing resources to make us nationally competitive.

The TCC is made up of leaders in the tourism and hospitality industry, as well as economic development entities, including: The Audubon Nature Institute, New Orleans Tourism Marketing Corporation, the Multicultural Tourism Network, the New Orleans Convention and Visitors Bureau, the Louisiana Restaurant Association, the Greater New Orleans Hotel and Lodging Association, SMG and the Superdome,  the Ernest N. Morial Convention Center, as well as Eskew+Dumez+Ripple and Manning Architects. Its focus is the next five years of marketing, infrastructure development and public policy affecting the growth of New Orleans.