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COOLinary New…

Aug 28 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

Harrah’s New Orleans…

Aug 28 - 28, 2014
Harrah's New Orleans proudly celebrates the local sounds of the city by… more

Johnny Vidacovich,…

Aug 28 - 28, 2014
Join us for live entertainment featuring Johnny Vidacovich, George Porter Jr.… more

Johnny Vidacovich,…

Aug 28 - 28, 2014
Join us for live music featuring Johnny Vidacovich, George Porter Jr., and… more

Le Petit Theatre…

Aug 28 - 29, 2014
Le Petit Theatre's new season gets off to a whirlwind start with "Nine… more

Life Drawing at…

Aug 28 - 28, 2014
Practice your life drawing skills with a live model on the historic estate of… more

Mark of the Feminine

Aug 28 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

New Orleans Saints…

Aug 28 - 28, 2014
The New Orleans Saints & Baltimore Ravens  kick-off at 7:00 pm more

Open Mic Night at…

Aug 28 - 28, 2014
This summer, Thursday nights at Hard Rock New Orleans are open to local… more

Southern Decadence…

Aug 28 - Sep 1, 2014
Southern Decadence started forty one years ago as a simple going-away… more

Tropical Isle…

Aug 28 - 28, 2014
Join us at the Tropical Isle for a performance featuring Debi and the Deacons. more

Tropical Isle…

Aug 28 - 28, 2014
Join us at the Tropical Isle for a performance featuring Miss Maggie. more

True Colors Exhibition

Aug 28 - 29, 2014
This exhibition aims to represent people of all sexualities, genders, races and… more

Workplace Wellness…

Aug 28 - 28, 2014
Dr. Mitchell A. Pierce, Jr., with his more than 23 years of experience in… more

Amanda Shires

Aug 29 - 29, 2014
Join us for singer/violinist Amanda Shires. more

Closing Reception: …

Aug 29 - 29, 2014
You are invited to join us for the closing reception for the True Colors… more

Closing Reception:…

Aug 29 - 29, 2014
You are invited to join us for the closing reception for the True Colors… more

Hotel New Orleans…

Aug 29 - 29, 2014
Join us for the Strut + Swim poolside fashion show with Fashion Week New… more

Maple Leaf Bar…

Aug 29 - 29, 2014
Join us for live entertainment featuring Chris Mule and the Perpetrators. more

Maple Leaf Bar…

Aug 29 - 29, 2014
Join us for live entertainment featuring Jon Cleary and the Monster Gentlemen. more

COOLinary New…

Aug 28 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

TOURISM LEADERS UNITE TO UNVEIL TRICENTENNIAL PLAN, THE NEXT FIVE YEAR PHASE OF THE INDUSTRY’S BOSTON CONSULTING GROUP MASTER PLAN

TOURISM LEADERS UNITE TO UNVEIL TRICENTENNIAL PLAN, THE NEXT FIVE YEAR PHASE OF THE INDUSTRY'S BOSTON CONSULTING GROUP MASTER PLAN

 

The Tricentennial Consortium is Formed as an Alliance to Unite the Hospitality and Traveler Economy, their Public boards, Non-Profits, Trade Associations, Private Companies and members, to take Public Policy Positions, Promote the Convention Center Vision Plan, Preserve and Grow Our Resources, Propose a Grand Public Development at the World Trade Center Site and Riverfront, Put in Place the Long Needed Marketing Resources to Build the Economy and Create Jobs, and Support the Building of a World Class Airport.

 

 On Monday, April 22, New Orleans tourism industry leaders and civic stakeholders gathered to announce the formation of their alliance as the Tricentennial Consortium, and present their Tricentennial Plan, a powerful holistic vision to be implemented in the next five years, that will create thousands of jobs, generate greatly increased tourism demand, spur economic development and ensure the continued growth of New Orleans' economy for decades to come.  The unified plan has been under development for the past three years to support the goals of The Boston Consulting Group's (BCG) 2010 Strategic Master Plan for the tourism and hospitality industry of the City of New Orleans. It  is now culminating with the alignment of key components for execution over the next five years to benefit the next quarter century.  The overarching goals are to attract 13.7 million visitors, create $11 billion in direct spending, 33,000 additional jobs and $700 million in tax revenue by the city's 300th anniversary in 2018.

The Tricentennial Plan for these next five years leading up to the city's 2018 300th birthday involves several legislative and infrastructure initiatives and two major public policy positions:

1. The united industry (Consortium) is opposed to an increase in sales tax impacting hotels, restaurants, nightclubs, attractions and retailers in New Orleans. We deeply appreciate our legislature deferring these taxes.

2. The united industry (Consortium) is strongly opposed to any transfer or other use of Morial Convention Center financial reserves, which are comprised of revenues generated by taxes proposed by the New Orleans hotel and restaurant industry and that were collected and dedicated by law solely to convention center and hospitality infrastructure development. We consider any reallocations or taking to violate sound public and fiscal policy, and to be violative of all agreements with the hotel and restaurant industry that led to the enactment of the taxes, and very likely the law as well.

3. The united industry(Consortium) strongly supports a major Convention Center Vision Plan that includes  the riverfront and Convention Center Boulevard, the building, and the expansive Phase IV property,  the financial and legal underpinnings of which are supported in HB516 (Leger). This many faceted development of demand generators is intimately connected to and tied in with....

4. A united industry effort filed by the Consortium to create a new vision for an iconic demand generator, world class facility, architectural edifice, landscape or like stunning public use of the current World Trade Center Property in a manner that has huge public and civic buy-in and broad public appeal. (The Wednesday filing by the Tricentennial Consortium to the city's RFP.)

5. The united industry (Consortium) strongly supports an optional hotel assessment (not a tax, not a district, and no relation to last year's bill) to raise new funds for marketing and promotion of New Orleans as a destination for special events, corporate and association meetings, business, and leisure travel, both domestically and internationally. This optional hotel assessment program would go a long way to catching up our destination with our competitors in marketing capacity, and will immediately create hundreds of millions of dollars of impact on our city economy and create thousands  of new jobs. This is provided in SB 242 by Murray and Leger.

6. The united industry (Consortium) applauds and supports the Mayor's recent announcement to build a new world class airport. The development of the new facility is the final piece in transforming our hospitality infrastructure and is critical to our brand and world competitiveness.

These six public policy announcements and initiatives are united and indivisible and each is required to lay the groundwork for a quantum leap in economic development, infrastructure modernization, demand generator creation, tourism growth, job creation and the generation of new tax revenues to care for our city.

The announcement was made today by Audubon Nature Institute President and CEO Ron Forman; New Orleans Tourism Marketing Corporation Chair Darryl Berger and President and CEO Mark Romig; New Orleans Convention and Visitors Bureau Chairman Gregory Rusovich and President & CEO Stephen Perry; New Orleans Multicultural Tourism Network President Toni Rice; Louisiana Restaurant Association CEO Stan Harris, SMG Senior Vice President Doug Thornton; New Orleans Ernest N. Morial Convention Center Chair Melvin Rodrigue and President Bob Johnson; and Greater New Orleans Hotel & Lodging Association officer and Area General Manager of Marriott Corp. Robert Bray.

This plan was formed to shape the conversation and public debate of hopes, dreams and aspirations for our great city, preparing New Orleans for the next century, and approaching the tricentennial five year plan as a unified group with a unified voice, strong public policy positions, and an action plan of projects and legislation to execute.

About the Tricentennial Consortium
The Tricentennial Consortium (TCC) is a unified group of numerous civic New Orleans-based stakeholders who, as part of the hospitality master plan annunciated in the 2010 BCG report, are committed to a five year plan elevating the New Orleans brand, building thousands more jobs, exponentially growing visitor spending and developing a vastly strengthened economy. The project is designed to revitalize the World Trade Center property, Riverfront and Spanish Plaza, re-imagine the traffic patterns at the feet of both Poydras and Canal streets, and commence the redevelopment of Convention Center Boulevard and the much-anticipated development of the parcel of land upriver from the Convention Center. The Consortium is dedicated to securing a major increase in marketing resources to make us nationally competitive.

The TCC is made up of leaders in the tourism and hospitality industry, as well as economic development entities, including: The Audubon Nature Institute, New Orleans Tourism Marketing Corporation, the Multicultural Tourism Network, the New Orleans Convention and Visitors Bureau, the Louisiana Restaurant Association, the Greater New Orleans Hotel and Lodging Association, SMG and the Superdome,  the Ernest N. Morial Convention Center, as well as Eskew+Dumez+Ripple and Manning Architects. Its focus is the next five years of marketing, infrastructure development and public policy affecting the growth of New Orleans.