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Upcoming Events

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Art is the Driving…

Dec 3 - 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

Backyard Grooves

Dec 03, 2016 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

Celebration in the…

Dec 03, 2016 - Jan 01, 2017
City Park's annual holiday lighting exhibit and festival returns with one of… more

Christian Marclay's…

Dec 3 - 4, 2016
THE CLOCK by Christian Marclay comes to New Orleans! Never before exhibited in… more

Christmas New Orleans…

Dec 3 - 31, 2016
There's no place like New Orleans for the holidays during Christmas New Orleans… more

Clarence John…

Dec 03, 2016 - Mar 25, 2017
A Louisiana native, Clarence John Laughlin (1905 - 1985) ranks among the most… more

Court of Two Sisters…

Dec 3 - 3, 2016
Join us for the  Jazz Brunch with Santa! There will be  both the Jazz… more

Double Dose

Dec 03, 2016 - Jan 10, 2026
ActionActionReaction and friends keep the dance floor energized with mixes of… more

Exhibition to feature…

Dec 03, 2016 - Mar 25, 2017
 The Historic New Orleans Collection will open its next exhibition,… more

Historic New Orleans…

Dec 03, 2016 - Apr 09, 2017
The Historic New Orleans Collection is gearing up for an exciting new… more

Holiday Gingerbread…

Dec 3 - 3, 2016
Reserve Seats to Red Fish Grill's Annual Gingerbread House Building Workshops… more

Holiday Home and…

Dec 3 - 31, 2016
Just in time for the holiday season, The Historic New Orleans Collection will… more

Holiday Print Sale

Dec 3 - 3, 2016
Please join us on Saturday, December 3rd for a Holiday Print Sale. All work… more

Jambalaya, the Musical

Dec 3 - 3, 2016
‘JAMBALAYA, the MUSICAL’ , a new musical by award-winning creator… more

Jefferson Performance…

Dec 3 - 11, 2016
The Ultimate Christmas Show (Abridged) is a fast paced, hysterical, whimsical… more

Krewe of Jingle Parade

Dec 3 - 3, 2016
Back for its ninth year, New Orleans' official holiday parade, the "Krewe… more

Magazine St. Holiday…

Dec 3 - 18, 2016
Dat Dog’s Magazine Street location will also transform during the first… more

Mama's Music

Dec 03, 2016 - Jan 10, 2026
In Big Mama's Lounge. 21+ with valid photo I.D. 7-string guitarist Justin… more

Miracle on Fulton…

Dec 3 - 24, 2016
NOV 22 – DEC 24 Hourly Snowfall 11 a.m. - 10 p.m. Gingerbread… more

Modgun by Robert…

Dec 3 - 18, 2016
The public is invited to tour the newly installed ModGun by Robert Tannen, the… more

Art is the Driving…

Dec 3 - 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

TOURISM LEADERS UNITE TO UNVEIL TRICENTENNIAL PLAN, THE NEXT FIVE YEAR PHASE OF THE INDUSTRY’S BOSTON CONSULTING GROUP MASTER PLAN

TOURISM LEADERS UNITE TO UNVEIL TRICENTENNIAL PLAN, THE NEXT FIVE YEAR PHASE OF THE INDUSTRY'S BOSTON CONSULTING GROUP MASTER PLAN

 

The Tricentennial Consortium is Formed as an Alliance to Unite the Hospitality and Traveler Economy, their Public boards, Non-Profits, Trade Associations, Private Companies and members, to take Public Policy Positions, Promote the Convention Center Vision Plan, Preserve and Grow Our Resources, Propose a Grand Public Development at the World Trade Center Site and Riverfront, Put in Place the Long Needed Marketing Resources to Build the Economy and Create Jobs, and Support the Building of a World Class Airport.

 

 On Monday, April 22, New Orleans tourism industry leaders and civic stakeholders gathered to announce the formation of their alliance as the Tricentennial Consortium, and present their Tricentennial Plan, a powerful holistic vision to be implemented in the next five years, that will create thousands of jobs, generate greatly increased tourism demand, spur economic development and ensure the continued growth of New Orleans' economy for decades to come.  The unified plan has been under development for the past three years to support the goals of The Boston Consulting Group's (BCG) 2010 Strategic Master Plan for the tourism and hospitality industry of the City of New Orleans. It  is now culminating with the alignment of key components for execution over the next five years to benefit the next quarter century.  The overarching goals are to attract 13.7 million visitors, create $11 billion in direct spending, 33,000 additional jobs and $700 million in tax revenue by the city's 300th anniversary in 2018.

The Tricentennial Plan for these next five years leading up to the city's 2018 300th birthday involves several legislative and infrastructure initiatives and two major public policy positions:

1. The united industry (Consortium) is opposed to an increase in sales tax impacting hotels, restaurants, nightclubs, attractions and retailers in New Orleans. We deeply appreciate our legislature deferring these taxes.

2. The united industry (Consortium) is strongly opposed to any transfer or other use of Morial Convention Center financial reserves, which are comprised of revenues generated by taxes proposed by the New Orleans hotel and restaurant industry and that were collected and dedicated by law solely to convention center and hospitality infrastructure development. We consider any reallocations or taking to violate sound public and fiscal policy, and to be violative of all agreements with the hotel and restaurant industry that led to the enactment of the taxes, and very likely the law as well.

3. The united industry(Consortium) strongly supports a major Convention Center Vision Plan that includes  the riverfront and Convention Center Boulevard, the building, and the expansive Phase IV property,  the financial and legal underpinnings of which are supported in HB516 (Leger). This many faceted development of demand generators is intimately connected to and tied in with....

4. A united industry effort filed by the Consortium to create a new vision for an iconic demand generator, world class facility, architectural edifice, landscape or like stunning public use of the current World Trade Center Property in a manner that has huge public and civic buy-in and broad public appeal. (The Wednesday filing by the Tricentennial Consortium to the city's RFP.)

5. The united industry (Consortium) strongly supports an optional hotel assessment (not a tax, not a district, and no relation to last year's bill) to raise new funds for marketing and promotion of New Orleans as a destination for special events, corporate and association meetings, business, and leisure travel, both domestically and internationally. This optional hotel assessment program would go a long way to catching up our destination with our competitors in marketing capacity, and will immediately create hundreds of millions of dollars of impact on our city economy and create thousands  of new jobs. This is provided in SB 242 by Murray and Leger.

6. The united industry (Consortium) applauds and supports the Mayor's recent announcement to build a new world class airport. The development of the new facility is the final piece in transforming our hospitality infrastructure and is critical to our brand and world competitiveness.

These six public policy announcements and initiatives are united and indivisible and each is required to lay the groundwork for a quantum leap in economic development, infrastructure modernization, demand generator creation, tourism growth, job creation and the generation of new tax revenues to care for our city.

The announcement was made today by Audubon Nature Institute President and CEO Ron Forman; New Orleans Tourism Marketing Corporation Chair Darryl Berger and President and CEO Mark Romig; New Orleans Convention and Visitors Bureau Chairman Gregory Rusovich and President & CEO Stephen Perry; New Orleans Multicultural Tourism Network President Toni Rice; Louisiana Restaurant Association CEO Stan Harris, SMG Senior Vice President Doug Thornton; New Orleans Ernest N. Morial Convention Center Chair Melvin Rodrigue and President Bob Johnson; and Greater New Orleans Hotel & Lodging Association officer and Area General Manager of Marriott Corp. Robert Bray.

This plan was formed to shape the conversation and public debate of hopes, dreams and aspirations for our great city, preparing New Orleans for the next century, and approaching the tricentennial five year plan as a unified group with a unified voice, strong public policy positions, and an action plan of projects and legislation to execute.

About the Tricentennial Consortium
The Tricentennial Consortium (TCC) is a unified group of numerous civic New Orleans-based stakeholders who, as part of the hospitality master plan annunciated in the 2010 BCG report, are committed to a five year plan elevating the New Orleans brand, building thousands more jobs, exponentially growing visitor spending and developing a vastly strengthened economy. The project is designed to revitalize the World Trade Center property, Riverfront and Spanish Plaza, re-imagine the traffic patterns at the feet of both Poydras and Canal streets, and commence the redevelopment of Convention Center Boulevard and the much-anticipated development of the parcel of land upriver from the Convention Center. The Consortium is dedicated to securing a major increase in marketing resources to make us nationally competitive.

The TCC is made up of leaders in the tourism and hospitality industry, as well as economic development entities, including: The Audubon Nature Institute, New Orleans Tourism Marketing Corporation, the Multicultural Tourism Network, the New Orleans Convention and Visitors Bureau, the Louisiana Restaurant Association, the Greater New Orleans Hotel and Lodging Association, SMG and the Superdome,  the Ernest N. Morial Convention Center, as well as Eskew+Dumez+Ripple and Manning Architects. Its focus is the next five years of marketing, infrastructure development and public policy affecting the growth of New Orleans.