FOR IMMEDIATE RELEASE
TO BE CONTINUED BRASS BAND AND MESCHIYA LAKE AND THE LITTLE BIG HORNS
AT JAZZ IN THE PARK 5/9
Grab a Congo Card-People United for Armstrong Park Membership Drive in
New Orleans, May 1, 2013- The People United for Armstrong Park (PUfAP) is excited to present the fourth free show of the 2013 spring season of Jazz in the Park, which brings To Be Continued Brass Band and Meschiya Lake and the Little Big Horns to Armstrong Park on May 9th. All the shows in the series are completely free, and include second lines through Armstrong Park and Treme provided by The New Skool Brass Band and The Undefeated Divas and Gents Social Aid and Pleasure Club.
The event itself opens at 3PM, with the first second line of the day. The Marketplace at Armstrong Park, an open-air farmers and arts market produced by The Institute of Community Development (www.icdnola.org), also opens to the public at 3PM. Fresh and prepared foods, as well as locally made crafts, are available for purchase, with the additional convenience of a grocery valet so patrons may shop and enjoy the music at the same time. This grocery valet service is courtesy of the Marketplace at Armstrong Park. The gastronomic delights of some of New Orleans' best food trucks round out the menu options.
Meschiya Lake and the Little Big Horns bring their gorgeous ragtime jazz to the stage at 5PM, with the ever-ebullient To Be Continued Brass Band headlining at 6:30PM. During the intermission, there will be a second line parade through the park.
This season, The People United for Armstrong Park has initiated a membership drive that is easy, streamlined, and comes with some great benefits at point of purchase. For five dollars, patrons can become an important driver of the PUfAP mission to keep Jazz in the Park free, and get their Congo Card, which entitles them to one dollar off most beverages at the park, as well as a dollar off food from Armstrong Eats, with a menu that includes P&J oysters, shrimp, catfish, and sweet potato fries.
"People are happy to contribute five dollars to help keep Jazz in the Park free," says Membership Coordinator, Lisa Mastro. "They like having the lanyard to wear, because it makes them an official part of the event."
Additional benefits of the Congo Card include bypassing food and beverage lines during Jazz in the Park events, and 10% off all Jazz in the Park official merchandise. Several New Orleans businesses also offer 10% off entire purchases with the Congo Card: Dirty Coast, Fleurty Girl, and David Art Center. Elysian Fields Inn offers 15% off accommodations. An incentive program gives existing members a drink on the house for every new member they refer.
Three hundred Congo Cards have been sold so far this season, and once the five hundred mark is reached, the price will climb from five to ten dollars. Charter members will retain the option to renew at the five-dollar price for the life of the membership drive.
The People United for Armstrong Park's Treme Night takes place after the show, with a second line featuring New Skool and The Undefeated Divas and Gents leading out of Armstrong Park to the Candlelight Lounge, at 925 N. Robertson Street. The after party at the Candlelight runs the duration of the concert series, from 4/18 to 6/06. A five-dollar suggested donation at the door goes towards funding the Jazz in the Park concert series, specifically for the music.
A kids' craft and play area is available to offer enrichment activities and fun while families attend the Jazz in the Park shows. There is a spacewalk, and a face-painting artist also will be on hand.
Primary sponsorship for the series is provided by The NOLA Brewing Company. Jazz in the Park is also generously supported by The American Music Research Foundation, The City of New Orleans, Bernard Productions, C&G Construction, OffBeat, Tito's Handmade Vodka, Old New Orleans Louisiana Rum, WWOZ, Fleurty Girl, Basin St. Station, Hyatt Regency New Orleans, NOSACONN, Bissap Breeze, Center Staging, The Institute of Community Development, Vitascope Hall, WWL, Vanguard Film and Video Productions, BreakThru Media, North Rampart Main Street, Inc., Bike Easy, Nola LIVE, and Bernard Productions.
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About PUfAP: The People United for Armstrong Park is a volunteer-based 501(c)3 nonprofit organization that led the community effort to re-open Armstrong Park. Our primary work focuses on coordinating and collaborating with individuals and institutions to catalyze Armstrong Park into a premier hub for the city's cultural economy. We aim to connect individuals in the community to their culture and history by establishing the park as a nurturing, living environment for the arts, and provide opportunities to ensure their success and accomplishments in their chosen craft. Please visit www.armstrongpark.org for more information.