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28th Annual…

Aug 23 - 23, 2014
Join us for the 28th Annual Mid Summer Mardi Gras. Presented by the Krewe of… more

Abita Springs Opry at…

Aug 23 - 30, 2014
Two bands - Three Hours - Five Saturdays First band plays approx 12 noon… more

Abita Springs Opry in…

Aug 23 - 30, 2014
Join us every Saturday in August for The Abita Springs Opry concert… more

Blazin10 Presents A…

Aug 23 - 23, 2014
Join us for a Trunk Show Featuring Kano Branon - (Designer & Stylist of… more

Brewsiana - Craft…

Aug 23 - 23, 2014
Cheers to the best of South Louisianas brews, bands, and bites. BREWS: 21… more

Champions Square…

Aug 23 - 23, 2014
Jake Owen is coming to Bold Sphere Music at Champions Square  for his… more

COOLinary New…

Aug 23 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

Crescent City Lights…

Aug 23 - 24, 2014
The Crescent City Lights Youth Theater summer season (in partnership with… more

Crosby, Stills & Nash

Aug 23 - 23, 2014
David Crosby, Stephen Stills and Graham Nash unite as "three… more

Filthy Linen Night

Aug 23 - 23, 2014
Come down and Support Frenchmen Art and Businessfor Filthy Linen Night! This… more

Free Kinder Garden at…

Aug 23 - 23, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

HOUSE OF BLUES HOSTS…

Aug 23 - 23, 2014
House of Blues New Orleans announces the 1st annual Brewsiana - Craft Beer and… more

Mark of the Feminine

Aug 23 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

Production Assistant…

Aug 23 - 24, 2014
PA Bootcamp is back. NOVAC along with the Mayor's Office of Cultural Economy,… more

Swingin' at the…

Aug 23 - 23, 2014
A sizzling new show by The National WWII Museum's own Victory Big Band!… more

The Color Run

Aug 23 - 23, 2014
Get ready, 2014 Kaleidoscope Tour is headed to New Orleans. The Color Run, also… more

True Colors Exhibition

Aug 23 - 29, 2014
This exhibition aims to represent people of all sexualities, genders, races and… more

Adults/Swim Rooftop…

Aug 24 - 24, 2014
Summer is winding down and Adults/Swim is going out with a bang with the last… more

Kirk Franklin…

Aug 24 - 24, 2014
Celebrate Sunday morning with brunch featuring the explosive energy of live… more

Strut + Swim Poolside…

Aug 24 - 24, 2014
Fashion Week New Orleans presents the last Strut + Swim fashion show of the… more

28th Annual…

Aug 23 - 23, 2014
Join us for the 28th Annual Mid Summer Mardi Gras. Presented by the Krewe of… more

Lt. Gov. Dardenne Announces Record-Setting 2012 for Tourism

FOR IMMEDIATE RELEASE
Media Contact:
Jacques Berry
Office of the Lieutenant Governor
225.342.8607
jberry@crt.la.gov
                                                                                                                                                                                             

LT. GOV. DARDENNE ANNOUNCES RECORD-SETTING 2012 FOR TOURISM

 

Lt. Governor Jay Dardenne is announcing that 2012 shattered previous tourism records, including pre-Katrina years. According to industry statistics, Louisiana attracted 26.3 million visitors in 2012, resulting in $10.7 billion in total visitor spending. The $665 million in state tax revenue generated through domestic and international visitors represents a more than 26-to-1 return on investment of state funding.

"Tourism had a great year thanks to creative marketing, dedicated industry leaders throughout the state and an incredible product-the many passions Louisiana offers," Lt. Governor Jay Dardenne said. "One in 10 Louisianians is employed thanks to the travel and tourism industry, making it the sixth largest employment sector in the state."

People are making more travel decisions online than ever before. In 2012, LouisianaTravel.com had more than 1.4 million visits, representing a 62 percent annual increase. And social media is a top priority of Lt. Governor Dardenne's administration. As of 2013, Louisiana's social media efforts rank eighth nationally among state tourism agencies according to a study released by Think! Social Media.

Additional 2012 tourism statistics:

  • Louisiana's average daily rate increased to $102.36 from $95.77 in 2011, a 6.9 percent increase. ADR represents the average rate paid for rooms sold.
  • Hoteliers sold 20 million stays in 2012.
  • More than 11.1 million passengers arrived or departed from Louisiana airports.
  • Louisiana Welcome Centers greeted 1.2 million visitors.
  • More than 1.9 million visitors enjoyed Louisiana State Parks.

Upon taking office in November 2010, Lt. Governor Jay Dardenne created the brand Louisiana: Pick Your Passion to promote the eclectic choices available to visitors to Louisiana.  Visit www.crt.state.la.us/tourism/research/ for additional details from the UNO Louisiana forecast report.

- www.LouisianaTravel.com-