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“Awash with Color:…

May 1 - 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

Backbeat Jazzfest…

May 1 - 1, 2016
Join us for Funky But Better. more

Backbeat Jazzfest…

May 1 - 1, 2016
Join us for Mia Borders and Colin Lake. more

BB King's Blues Club…

May 1 - 1, 2016
Join us at the BB King's Blues Club New Orleans for BB King Tribute Band more

BB King's Blues Club…

May 1 - 1, 2016
Join us at the BB King's Blues Club New Orleans for Jason D. more

BB King's Blues Club…

May 1 - 1, 2016
Join us at the BB King's Blues Club New Orleans for Keith Stone Band. more

BB King's Blues Club…

May 1 - 1, 2016
Join us at the BB King's Blues Club New Orleans for Marc Stone Band. more

BB King's Blues Club…

May 1 - 1, 2016
Join us at the BB King's Blues Club New Orleans for Roddy Romero & The Hub… more

City Park Presents -…

May 1 - 1, 2016
Join us in the New Orleans Botanical Garden in New Orleans City Park for City… more

DISNEY ON ICE…

May 1 - 1, 2016
The celebration of the century comes alive in Disney On Ice celebrates 100… more

Disney on Ice: 100…

May 1 - 1, 2016
Disney On Ice celebrates 100 Years of Magic! The monumental ice skating… more

Irvin Mayfield & The…

May 1 - 1, 2016
Close out your festival weekend with House of Blues New Orleans for Irvin… more

Irvin Mayfield and…

May 1 - 1, 2016
Grammy Award Winning Irvin Mayfield and the New Orleans Jazz Orchestra perform… more

Irvin Mayfield Jazz…

May 1 - 1, 2016
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Mama's Music

May 01, 2016 - Jan 10, 2026
In Big Mama's Lounge. 21+ with valid photo I.D. 7-string guitarist Justin… more

New Orleans Jazz &…

May 1 - 1, 2016
Jazz Fest is the celebration of the unique culture and heritage of New Orleans… more

New Orleans Photo…

May 1 - 29, 2016
The New Orleans Photo Alliance (NOPA), is proud to be the first venue to … more

PONDEROSA STOMP…

May 1 - 1, 2016
Kick off the day with Awakenings presented by Stumptown Coffee Roasters and… more

SOUTH LOUISIANA SWAMP…

May 1 - 1, 2016
A rich gumbo of So. LA talent takes over Three Keys with Keith Frank and the… more

The Historic New…

May 1 - 7, 2016
In commemoration of the 100th anniversary of World War I, The Historic New… more

“Awash with Color:…

May 1 - 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

Lt. Gov. Dardenne Announces Record-Setting 2012 for Tourism

FOR IMMEDIATE RELEASE
Media Contact:
Jacques Berry
Office of the Lieutenant Governor
225.342.8607
jberry@crt.la.gov
                                                                                                                                                                                             

LT. GOV. DARDENNE ANNOUNCES RECORD-SETTING 2012 FOR TOURISM

 

Lt. Governor Jay Dardenne is announcing that 2012 shattered previous tourism records, including pre-Katrina years. According to industry statistics, Louisiana attracted 26.3 million visitors in 2012, resulting in $10.7 billion in total visitor spending. The $665 million in state tax revenue generated through domestic and international visitors represents a more than 26-to-1 return on investment of state funding.

"Tourism had a great year thanks to creative marketing, dedicated industry leaders throughout the state and an incredible product-the many passions Louisiana offers," Lt. Governor Jay Dardenne said. "One in 10 Louisianians is employed thanks to the travel and tourism industry, making it the sixth largest employment sector in the state."

People are making more travel decisions online than ever before. In 2012, LouisianaTravel.com had more than 1.4 million visits, representing a 62 percent annual increase. And social media is a top priority of Lt. Governor Dardenne's administration. As of 2013, Louisiana's social media efforts rank eighth nationally among state tourism agencies according to a study released by Think! Social Media.

Additional 2012 tourism statistics:

  • Louisiana's average daily rate increased to $102.36 from $95.77 in 2011, a 6.9 percent increase. ADR represents the average rate paid for rooms sold.
  • Hoteliers sold 20 million stays in 2012.
  • More than 11.1 million passengers arrived or departed from Louisiana airports.
  • Louisiana Welcome Centers greeted 1.2 million visitors.
  • More than 1.9 million visitors enjoyed Louisiana State Parks.

Upon taking office in November 2010, Lt. Governor Jay Dardenne created the brand Louisiana: Pick Your Passion to promote the eclectic choices available to visitors to Louisiana.  Visit www.crt.state.la.us/tourism/research/ for additional details from the UNO Louisiana forecast report.

- www.LouisianaTravel.com-