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Backbeat Jazzfest…

Apr 25 - 25, 2015
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Backbeat Jazzfest…

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Backbeat Jazzfest…

Apr 25 - 25, 2015
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Blue Nile Presents…

Apr 25 - 25, 2015
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Edgar Degas: The…

Apr 25 - May 24, 2015
Featuring drawings, prints, sculpture, and photographs, all from a single… more

EN MAS’: Carnival and…

Apr 25 - Jun 7, 2015
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ETCHYNPÜFE Group Show…

Apr 25 - May 31, 2015
The Foundation Gallery is excited to host ETCHYNPÜFE, a group show… more

Feral Cat TNR...The…

Apr 25 - 25, 2015
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Feral Cat TNR…The…

Apr 25 - 25, 2015
Feral Cat TNR...The Basics and Beyond Workshop, sponsored by the LA/SPCA will… more

FOUR VOICES at the…

Apr 25 - May 24, 2015
The Garden District Gallery is pleased to present FOUR VOICES featuring… more

Freret Street Publiq…

Apr 25 - 25, 2015
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Hotel Monteleone …

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Irvin Mayfield and…

Apr 25 - 25, 2015
Join us for the first public, ticketed concert at the Peoples Health New… more

Jim Roche: Cultural…

Apr 25 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

JPAS Presents The…

Apr 25 - 26, 2015
For decades, renowned advice columnist Ann Landers answered countless letters… more

Kinder Garden - Play,…

Apr 25 - 25, 2015
Kinder Garden for kids ages 18 months to 5 years has moved to the last Saturday… more

M.S. Rau Antiques…

Apr 25 - May 4, 2015
Long established and leading art, antiques and jewelry specialist M.S. Rau… more

Maple Leaf Bar…

Apr 25 - 25, 2015
Join us at the Maple Leaf Bar for the  New Orleans Suspects 2nd Annual… more

Mark Steinmetz: South

Apr 25 - May 10, 2015
Mark Steinmetz lives and works in Athens, Georgia. His work transcends the… more

Neighborhood Pet…

Apr 25 - 25, 2015
 Neighborhood Pet Adoption & Bake Sale, sponsored by the Louisiana… more

Backbeat Jazzfest…

Apr 25 - 25, 2015
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Lt. Gov. Dardenne Announces Record-Setting 2012 for Tourism

FOR IMMEDIATE RELEASE
Media Contact:
Jacques Berry
Office of the Lieutenant Governor
225.342.8607
jberry@crt.la.gov
                                                                                                                                                                                             

LT. GOV. DARDENNE ANNOUNCES RECORD-SETTING 2012 FOR TOURISM

 

Lt. Governor Jay Dardenne is announcing that 2012 shattered previous tourism records, including pre-Katrina years. According to industry statistics, Louisiana attracted 26.3 million visitors in 2012, resulting in $10.7 billion in total visitor spending. The $665 million in state tax revenue generated through domestic and international visitors represents a more than 26-to-1 return on investment of state funding.

"Tourism had a great year thanks to creative marketing, dedicated industry leaders throughout the state and an incredible product-the many passions Louisiana offers," Lt. Governor Jay Dardenne said. "One in 10 Louisianians is employed thanks to the travel and tourism industry, making it the sixth largest employment sector in the state."

People are making more travel decisions online than ever before. In 2012, LouisianaTravel.com had more than 1.4 million visits, representing a 62 percent annual increase. And social media is a top priority of Lt. Governor Dardenne's administration. As of 2013, Louisiana's social media efforts rank eighth nationally among state tourism agencies according to a study released by Think! Social Media.

Additional 2012 tourism statistics:

  • Louisiana's average daily rate increased to $102.36 from $95.77 in 2011, a 6.9 percent increase. ADR represents the average rate paid for rooms sold.
  • Hoteliers sold 20 million stays in 2012.
  • More than 11.1 million passengers arrived or departed from Louisiana airports.
  • Louisiana Welcome Centers greeted 1.2 million visitors.
  • More than 1.9 million visitors enjoyed Louisiana State Parks.

Upon taking office in November 2010, Lt. Governor Jay Dardenne created the brand Louisiana: Pick Your Passion to promote the eclectic choices available to visitors to Louisiana.  Visit www.crt.state.la.us/tourism/research/ for additional details from the UNO Louisiana forecast report.

- www.LouisianaTravel.com-