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BB King's Blues Club…

Jun 28 - 28, 2016
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BB King's Blues Club…

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Carnival…

Jun 28 - 30, 2016
The artists behind Carnival are bringing an intimate indoor garden to Longue… more

Carousel Gardens…

Jun 28 - Jul 31, 2016
Now is a great time to buy your season pass. The season pass even gets you… more

David Hansen's Garden…

Jun 28, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Hip Hop Ya Brass

Jun 28 - Aug 2, 2016
Hip Hop Brass FREE Summer Fitness Series presented in partnership with Move Ya… more

In Good Company…

Jun 28 - Jul 2, 2016
The House of Bernarda Alba was completed in 1936 while the Spanish Civil War… more

Maafa Art Exhibition

Jun 28 - Jul 1, 2016
Ashé Cultural Arts Center presents its first Maafa Exhibition, featuring… more

Maple Leaf Bar…

Jun 28 - Sep 27, 2016
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Pub Quiz

Jun 28 - 28, 2016
Join us every Tuesday at the Irish House for Pub Quiz. Prizes for 1st, 2nd… more

Singer/Songerwriter…

Jun 28, 2016 - Jan 06, 2026
In The Voodoo Garden, All Ages. House of Blues New Orleans hosts a new weekly… more

BB King's Blues Club…

Jun 29 - 29, 2016
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Comedy Gold hosted by…

Jun 29, 2016 - Jan 07, 2026
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

Jazz Pilates with…

Jun 29 - Jul 27, 2016
Jazz Pilates continues at the Old U.S. Mint while the New Orleans Jazz National… more

Session IPA Tapping…

Jun 29 - 29, 2016
Gordon Biersch is hosting a tapping party to showcase our new beer on tap,… more

The Maison Presents -…

Jun 29, 2016 - Jul 26, 2017
The New Orleans Jazz Vipers play a free dinner show at The Maison every… more

The New Movement…

Jun 29 - Dec 28, 2016
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Wednesdays on the…

Jun 29 - Jul 6, 2016
Looking for some evening fun and excitement in New Orleans this summer?… more

BB King's Blues Club…

Jun 30 - 30, 2016
Join us at the BB King's Blues Club New Orleans for Jonte Mayon more

BB King's Blues Club…

Jun 30 - 30, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstars Band ft.… more

BB King's Blues Club…

Jun 28 - 28, 2016
Join us at the BB King's Blues Club New Orleans for Jonte Mayon more

VICTORY FOR NEW ORLEANS ECONOMY: SB 242 PASSES HOUSE

  

loho
 May 29, 2013

Dear Friends of New Orleans Tourism,

Moments ago, a tremendous step forward for our industry and our businesses happened at the state capitol - Senate Bill 242 by Sen. Murray, our optional hotel assessment proposal that could increase sales and marketing resources by 70% to the CVB and NOTMC, and one of our cornerstone BCG Master Plan initiatives, was passed by the House of Representatives unamended and is on its way to Governor Jindal for signature into law!  

The culmination of years of work and unprecedented industry partnerships, this legislation will create up to $12 million dollars in new sales and marketing funds to promote New Orleans as a top tier destination for leisure visitors, conventions, meetings, business travel and special events.  It will also establish, for the first time, a much needed, and long overdue, source of dedicated funding for our most important national treasure, the Vieux Carré. In addition to marketing the city for visitors, funds will be dedicated to improve French Quarter infrastructure, public safety, code enforcement, quality of life, and basic needed services.  

We estimate that this new funding will create 5,000 new jobs and generate $500 million in additional economic impact over the next eighteen months. We should see further gains in our destination market share, drive new attendance at every cultural attraction, attract more diners to restaurants, put more musicians to work, produce more customers for shops and artists, and create a better quality of life for New Orleans citizens in every neighborhood.

On behalf of the entire tourism industry, I want to express special gratitude to our hotel community, owners and general managers as they have stepped up for our thousands of businesses and 78,000 employees in a major way.  No other industry sector has made such a visionary, unselfish gesture to assess fees on their own businesses to drive the economy, create jobs and invest in our fragile French Quarter to make it safer and cleaner for all.

We could not have accomplished this victory without Senator Edwin R. Murray, Representative Walt Leger, III, Representative Jared Brossett, Senator J.P.Morrell, Representative Kirk Talbot, Representative Helena Moreno, Representative Austin Badon and the other legislators who have carried the torch for our industry ... for this we will be eternally grateful.

We also profoundly thank Gregory Rusovich, Darryl Berger, Robert Bray, Andy Kopplin, Ron Forman, Stan Harris, Mark Romig, Joe Blanchek, Toni Rice, Michael Smith, Tod Chambers, Mavis Early, Melvin Rodrigue, Steve Pettus, Bob Johnson, Doug Thornton, Harrah's Dan Real, Al Groos, Steve Caputo, Amy Reimer, Jim Cook, Ted Selogie, the entire boards of NOTMC, CVB and GNOHLA, and our incomparable lobbying team led by C.J. Blache.

Overview of SB 242

To give further insight to anyone who might not have been as closely involved in each step along the way, SB 242 is not a tax; it is a voluntary assessment in which hotels have the option of adding the assessment/surcharge to the folio of the hotel guest, as they might a resort fee.  Participation is optional at all times to every hotel. Of course, the New Orleans CVB as a non-profit membership organization can assess fees on its members at any time, without going through the legislature, but we wanted to be extra transparent. This bill also makes sure the assessments are not taxed, thus protecting the consumer. 

Orleans Parish members of GNOHLA will vote in a referendum whether to approve or disapprove the assessment. At least 66% of the eligible member hotels by room complement must vote in the affirmative for the assessment to be adopted. GNOHLA will conduct the referendum. 

The assessment will be capped at 1.75 % of the daily room charge to the guests' folio.  Of this, 1.5 % of the proceeds collected by this voluntary assessment will go to the marketing and sales efforts of the CVB and the  NOTMC. The Multicultural Tourism Network will also share in new revenues.  The remaining .25 % will fund public safety, code enforcement, sanitation, infrastructure repair and other services in the French Quarter.  The specific use of the designated .25 % will be determined in the course of the normal annual budgeting process, carried out by the Mayor and City Council with citizen input. A Cooperative Endeavor Agreement would be developed between the New Orleans CVB and the City of New Orleans outlining the parameters. 

Strategic Master Plan

Never before have we been so close to accomplishing the goals set forth in the Boston Consulting Group's (BCG) 2010 Strategic Master Plan for our industry, which aims to attract 13.7 million visitors, create $11 billion in direct spending and 33,000 additional jobs by 2018.

A Holistic Vision

The assessment is only one piece of the holistic vision that will be implemented over the next five years leading up to the city's 300th birthday in 2018:

EXTENDING OUR GLOBAL REACH - No longer will we have to say that we are dramatically underfunded compared to competitor cities. The additional marketing funds will allow the NOTMC to extend the reach of its brilliant new national leisure campaign "Follow Your NOLA" to larger markets such as New York, Los Angeles, etc.  

The CVB will be able to expand our direct selling with additional positions to grow corporate and incentive business coming to the city. It will allow us to increase our presence in international markets, expand our current marketing and public relations efforts and so much more.

NEW AIRPORT -   Mayor Mitch Landrieu and the New Orleans Aviation Board recently announced that a new world class airport will be built. The development of the new facility is a critical piece in transforming our hospitality infrastructure and is critical to our brand and world competitiveness. 

NEW CONVENTION CENTER BLVD -   In addition to the stunning new Great Hall that recently opened, a Convention Center vision plan is underway that includes the riverfront and Convention Center Boulevard, the building, and the expansive Phase IV property.

NEW RIVERFRONT - A united industry effort filed by the Tricentennial Consortium will create a new vision for an iconic demand generator, world class facility, architectural edifice, landscape or like stunning public use of the current World Trade Center Property in a manner that has huge public and civic buy-in and broad public appeal.

NEW CONVENTION SALES STRATEGY - Earlier this month, the CVB announced the appointment of Brad Weaber, CMP, a 25-year meeting industry veteran, who has served as executive vice president of both SmithBucklin and Experient, to a new CVB leadership position of executive vice president. Brad is charged with creating a new, enhanced strategic direction for New Orleans as a convention destination, re-engineering and enhancing the production and the value of the CVB and the way we service customers in todays' rapidly changing meeting environment.

NEW NATIONAL TEMPLATE - The hotel assessment funding mechanism is an innovative new generation example of public-private partnerships that drive job creation and business growth.  It puts New Orleans on a platform as a destination as we are setting an example for other cities around the country. Our new assessment will likely become a national best practice. 

It also reinforces the role of the CVB as more than a nationally accredited destination marketing organization. We are a comprehensive trade organization representing New Orleans' entire cultural and traveler economy. We are fierce advocates for our members, our partners, our customers and local residents. We are stewards of our cultural economy and protectors of our historic neighborhoods. Please click here for the CVB's annual report for 2012, our 52nd year of driving New Orleans' economy and creating jobs through tourism, business travel, conventions meetings, festivals and special events.

It is an exciting day for us all.  Congratulations and thank you for all that you do to make New Orleans a top destination year after year. The best is yet to come. 

Sincerely,

Sincerely,
Stephen Perry
President & CEO
New Orleans Convention & Visitors Bureau