FOR IMMEDIATE RELEASE
Media Contacts:Rob Wilbanks or Sarah Forman
Instagram contest encourages locals to capture and share scenes of New Orleans for staycation prizes
NEW ORLEANS - July 25, 2013 - The New Orleans Convention & Visitors Bureau (CVB) invites New Orleans residents to support the tourism industry through their 2013 Be a Tourist in Your Own Hometown and COOLinary New Orleans campaigns. Despite record-breaking visitor numbers and spending in recent years and a spectacular 2013 which included Super Bowl XLVII, the tourism industry experiences a slower period during August and September. Be a Tourist and COOLinary restaurant month encourages locals to experience their hometown through the eyes of visitors while supporting the businesses that have made New Orleans one of the most popular travel destinations in the world.
Be a Tourist in Your Own Hometown (August 1-September 30) collects and promotes summer specials on meals, attractions, hotels and more through www.touristathome.com. Returning to the program this year is the Be a Tourist Instagram contest, where followers of the CVB's Instagram account (@NewOrleansCVB) are prompted to submit a photo pertaining to a weekly theme using the hashtag #BeATouristNOLA, giving them a chance to win a staycation grand prize package. Weekly winners will be chosen on Mondays, with the grand prize staycation winner announced in October. Locals can visit www.touristathome.com/instagram-contest for a complete listing of the official rules.
The Be a Tourist in Your Own Hometown campaign also coincides with COOLinary restaurant month which offers special two and three-course lunch menus for $20 or less and three-course dinner menus for $35 or less, August 1-31, 2013, at more than 50 premiere restaurants across the city. For more information on how you can participate in COOLinary, visit www.coolinaryneworleans.com.
Summer offers a great opportunity for locals to enjoy the city known as the festival capital of the country. Notable events include Satchmo SummerFest (August 2-4), Whitney White Linen Night (August 2), Dirty Linen Night (August 10) and Southern Decadence (August 28-September 2).
"New Orleans is recognized around the world as a premiere destination, and the summer months are a great time for New Orleanians to experience the same hospitality that we deliver to our visitors," said Stephen Perry, president and CEO of the New Orleans CVB. "Be a Tourist gives locals the chance to directly support the hospitality industry professionals that make our hometown so special while reconnecting with the scents, sounds and sights of the Big Easy."
Tourism is a $6 billion industry for New Orleans, employing 75,000 people and attracting more than nine million visitors annually. New Orleans' largest industry is committed to a smart growth strategy, with a goal of reaching 13.7 million visitors and $11 billion in visitor spending and the creation of 30,000 jobs by 2018, the city's tricentennial. Tourism also generates critical funding for schools, streetcars and city services as well as the New Orleans Saints, Pelicans, Ernest N. Morial Convention Center and Mercedes-Benz Superdome. Without the revenue from hospitality, every family in Louisiana would pay more than $500 in additional tax dollars each year.
New Orleans Convention & Visitors Bureau is a
nationally accredited, 1,100-member destination marketing organization and the
largest and most successful private economic development corporation in
Louisiana. The CVB and its members influence thousands of decision-makers and
millions of visitors to choose New Orleans through direct sales, marketing,
public relations, branding and visitor services at our New Orleans headquarters
and offices in Washington, D.C., New York, Chicago, Frankfurt, London, Paris
and Toronto. Consistently recognized as one of the top five CVBs in the country,
the New Orleans CVB celebrates its 53rd anniversary in 2013. For more information,
please visit www.neworleanscvb.com, www.facebook.com/neworleanscvb and www.twitter.com/neworleans.