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Nov 25, 2015
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Nov 25, 2015 - Jul 26, 2017
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Tim Youd: 100 Novels

Nov 25, 2015 - Feb 21, 2016
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Nov 25, 2015 - Jan 10, 2016
This exhibition features work by the Japanese artist Bidou Yamaquchi. Trained… more

Visions of US:…

Nov 25, 2015 - Jan 24, 2016
Visions of US explores evolving ideas about American cultural identity from the… more

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Nov 26 - Dec 31, 2015
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Nov 26 - 29, 2015
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Nov 27 - 27, 2015
The Bayou Classic is more than a football game. This annual event is one of the… more

Celebration in the…

Nov 27, 2015 - Jan 03, 2016
City Park's annual holiday lighting exhibit and festival returns with one of… more

America, Illustrated:…

Nov 25, 2015 - Jan 05, 2016
New Orleans based M.S. Rau Antiques will pay tribute to The Saturday Evening… more

New Orleans CVB Announces Hiring of New Director of Tourism

Media Contacts:                                              

Rob Wilbanks/Sarah Forman

New Orleans CVB Announces Hiring of New Director of Tourism
17-year industry veteran Tico Soto returns to bureau to help drive leisure visitors to New Orleans


NEW ORLEANS - September 9, 2013 - The New Orleans Convention and Visitors Bureau (CVB) is pleased to announce the appointment of veteran tourism industry professional Tico Soto, CDME, as director of tourism. He returns to the CVB from the Lake Charles/Southwest Louisiana Convention and Visitors Bureau where he was director of sales since 2005.  Soto served as international sales manager for the New Orleans CVB from 2001 to 2005.

In his role as director of tourism, Soto will report to vice president of tourism Kim Priez and will be responsible for guiding the sales team in prospecting for new business, identifying emerging industry trends and opportunities, and working closely with the CVB's international offices.  He will also coordinate participation in trade shows and sales to domestic and international tour operators, travel agents, travel packagers, online travel agencies, and other leisure travel professionals.

"We're very excited to welcome Tico back to New Orleans to work with our tourism department. His experience, energy, and knowledge of the market will be an invaluable asset to our team," said Stephen Perry, President and CEO of the New Orleans CVB. "As we seek to grow to 13.7 million visitors by 2018, Tico will play a key role in marketing our city and our members to the entire world."

Soto recently completed coursework from Destination Marketing Association International to become a Certified Destination Marketing Executive. He is a past president of the Louisiana Society of Association Executives and a past member of the Louisiana Travel Promotion Association board of directors.

"It's an honor for me to be able to return to New Orleans and the CVB," said Soto. "New Orleans is globally recognized as one of the world's great leisure travel destinations. Working with the tourism sales team here and with our international offices, I strongly believe we'll be able to reach our goal of bringing record numbers of visitors to the city."

Tourism has an economic impact of more than $6 billion in New Orleans, providing 78,000 jobs and critical funding for city services, schools, and infrastructure.  New Orleans' largest industry is committed to a smart growth strategy, with a goal of reaching 13.7 million visitors and $11 billion in visitor spending and the creation of 30,000 jobs by 2018, the city's tricentennial.

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., New York, Chicago, Frankfurt, London, Paris and Toronto. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrates its 53rd anniversary in 2013. For more information, please visit, and