Default

Upcoming Events

|

"Organ & Labyrinth"-…

Oct 17 - 17, 2017
Normal 0 false false false EN-US X-NONE X-NONE … more

“Giants of Jazz: Art…

Oct 17 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Amazing Scavenger…

Oct 17, 2017 - Jul 03, 2027
Turn New Orleans into a giant game board with this fun scavenger hunt… more

David Hansen's Garden…

Oct 17, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

David Hansen's Garden…

Oct 17 - Dec 29, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

East of the…

Oct 17, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

East of the…

Oct 17, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

Houmas House Presents…

Oct 17 - 31, 2017
For the month of October, there will be a 6:00 pm and 7:00 pm haunted tour.… more

Singer/Songerwriter…

Oct 17, 2017 - Jan 06, 2026
In The Voodoo Garden, All Ages. House of Blues New Orleans hosts a new weekly… more

The Historic New…

Oct 17 - 21, 2017
The Historic New Orleans Collection's Laura Simon Nelson Galleries for… more

Comedy Gold hosted by…

Oct 18 - Nov 1, 2017
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

Dickie Brennan’s…

Oct 18 - 18, 2017
Due to popular demand, Dickie Brennan's Tableau Restaurant and The Historic New… more

The Fountain Lounge…

Oct 18 - Dec 27, 2017
Join us at the Fountain Lounge every Wednesday  to enjoy music from Tom… more

Heart of the House

Oct 19, 2017 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Jazz in the Park

Oct 19 - Nov 2, 2017
Jazz in the Park returns this fall running from September 14th to November… more

Lilith in Loa…

Oct 19, 2017
From Laurel Canyon to the West Village, Nashville to New Orleans, the LOA Bar… more

The Fountain Lounge…

Oct 19 - Nov 18, 2017
Join us for Amanda Ducorbier at the Fountain Lounge in the Roosevelt Hotel.… more

Boo at the Zoo

Oct 20 - 28, 2017
Bring your little ghosts and goblins to Boo at the Zoo Presented by Bryan… more

Concerts in the…

Oct 20 - 20, 2017
The Historic New Orleans Collection's popular outdoor music series Concerts in… more

Golden State Warriors…

Oct 20 - 20, 2017
Come experience NBA basketball at its best as the Pelicans take on the NBA's… more

"Organ & Labyrinth"-…

Oct 17 - 17, 2017
Normal 0 false false false EN-US X-NONE X-NONE … more

NEW ORLEANS SHARES KATRINA LESSONS WITH THE PHILIPPINES

FOR IMMEDIATE RELEASE
Media Contacts:
Kelly Schulz, New Orleans CVB, 504-566-5019, kschulz@neworleanscvb.com
Carrie
DeVries, Deveney Communication, 504-949-3999, ext. 209, cdevries@deveney.com

NEW ORLEANS SHARES KATRINA LESSONS WITH THE PHILIPPINES
New Orleans Convention and Visitors Bureau Leaders Guide the Philippine Tourism Board through Successful Strategies in Restoring the Cultural Economy Following Devastation

(NEW ORLEANS) - February 24, 2014 - Parts of the Philippines have been devastated by Typhoon Haiyan, yet the vast majority of the country's 7,107 islands are open for business and will need a thriving tourism industry to begin the long recovery process. For assistance, the Tourism Promotions Board Philippines reached out to New Orleans tourism officials to learn from their experience in successfully rebuilding New Orleans tourism industry after Hurricane Katrina and the BP oil spill.

New Orleans Convention and Visitors Bureau (CVB) Executive Vice President Brad Weaber, CMP and Vice President of Communications and Public Relations Kelly Schulz traveled to the Philippines, January 24 - 31, 2014 to meet with tourism stakeholders in Manila, Cebu and Boracay to share best practices and recommendations for bringing back tourism and conventions to the Philippines. Their visit included a meeting with The Honorable Ramon R. Jimenez, Jr., Secretary of Tourism for the Philippines.

New Orleans tourism officials also met with tour operators, meeting professionals and presented to the first session of the Philippine Council for the Advancement of Association Executives, held in Manila on January 30. Prior to joining the CVB, Weaber spent 28 years as a meeting professional and he spoke about the importance of meetings, conventions, exhibitions and incentives in the Philippines recovery.

"Gaining such insight from New Orleans tourism leaders has been an invaluable process," said Domingo Ramon C. Enerio, III, Chief Operating Officer of the Tourism Promotions Board Philippines. "The CVB shared their experiences and learnings, best practices and immediate recommendations on how to reclaim the Philippines as a top destination. We are looking ahead with great optimism to our future and want everyone to know that the Philippines is open for business."

Before Hurricane Katrina in August 2005, New Orleans' travel and tourism industry generated $5 billion annually, hosted 8.5 million visitors, employed 85,000 people and created 35 percent of the city's operating budget. The city went from an all-time low of 3.7 million visitors in 2006 to nine million visitors in 2012, due in large part to the CVB's leadership and marketing strategies to restore the cultural economy.

"Travel and tourism are essential pieces of the puzzle in rebuilding a destination following such devastation as seen in the Philippines," said Weaber. "What we experienced in New Orleans, while different, is similar in terms of feeling the loss of a city, community, friends and family. We reacted quickly. We set short and long-term goals. And we drew visitors to New Orleans, which helped rebuild the infrastructure, restore jobs for our citizens and strengthen the economy."

Schulz added, "The resurgence of tourism is one of the biggest success stories of post-Katrina New Orleans. Yet tourism does not just happen on its own. It takes aggressive marketing, advertising and promotion to reach visitors, especially after a disaster when many misperceptions exist. It was an honor to share our experience with the Filipino people."

The relationships formed during the international mission will continue. New Orleans CVB has committed to help spread the message to tour operators and meeting planners that the Philippines is open for business.

###

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., Chicago and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrates its 54th anniversary in 2014. For more information, please visit http://www.neworleanscvb.com/; www.facebook.com/visitneworleans; www.twitter.com/neworleans.