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Upcoming Events

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"Prospect.3: Notes…

Nov 27, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

Andrew Jackson: Hero…

Nov 27, 2014 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

The Hotel Modern…

Nov 27 - 27, 2014
Gather for brunch at Tivoli & Lee this Thanksgiving Day! Executive Chef… more

The Victory Belles…

Nov 27, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Nov 27 - Dec 28, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

Turkey Day Race 5…

Nov 27 - 27, 2014

"The Victory Belles…

Nov 28 - 28, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

2014 Battle of the…

Nov 28 - 28, 2014
The Bayou Classic is more than a football game. This annual event is one of the… more

An Evening of…

Nov 28 - 28, 2014
Join us for an evening of elegance with Lalah Hathaway, Najee, and Kindred The… more

Celebration in the…

Nov 28, 2014 - Jan 03, 2015
City Park's annual holiday lighting exhibit and festival returns with one of… more

ThinkerKids Holiday…

Nov 28 - 28, 2014
Come explore science, technology, art and math with us at ThinkerKids Holiday… more

"The Victory Belles…

Nov 29 - 29, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

Bayou Classic

Nov 29 - 29, 2014
The 41st Annual Bayou Classic will take place in the Dome on Saturday, November… more

"The Victory Belles…

Nov 30 - 30, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

"The Victory Belles…

Nov 30 - 30, 2014
Our popular, charming vocal trio is in a holiday mood! Come jingle all the way… more

300 Riderz Horse…

Nov 30 - 30, 2014
Bayou Classic weekend the city of New Orleans will witness its biggest trail… more

Kirk Franklin…

Nov 30 - 30, 2014
Raise the roof Sunday mornings with brunch featuring the explosive energy of… more

Teddy Bear Tea

Nov 30 - Dec 21, 2014
Teddy Bear Tea returns to The Roosevelt, inviting everyone to celebrate the… more

Christmas in the…

Dec 01, 2014 - Jan 01, 2015
Celebrate the season in New Orleans' historic Warehouse District with dazzling… more

Christmas New Orleans…

Dec 1 - 31, 2014
There's no place like New Orleans for the holidays during Christmas New Orleans… more

"Prospect.3: Notes…

Nov 27, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

NOLA Brewing Introduces Rebirth Pale Ale Benefiting The Roots of Music

FOR IMMEDIATE RELEASE
Media Contacts:
Lauren Busch/Ashley Abed
Brustman Carrino Public Relations
bcpr@brustmancarrinopr.com / 305-573-0658

BEER & BRASS

NOLA Brewing Introduces Rebirth Pale Ale Benefiting The Roots of Music

Official Release Party Wednesday, April 16

 

For the past five years, NOLA Brewing Company has been bringing the history and tradition of beer back to New Orleans. Founded on the concept of helping rebuild and develop commerce in post-Katrina New Orleans, the NOLA based brewery offers a variety of beers made with the finest available hops, malts and unique yeast blends.

Continuing in this tradition, NOLA Brewing is proud to unveil its latest brew - Rebirth Pale Ale on draft - benefitting The Roots of Music.  The company's first pale ale pays tribute to the Rebirth Brass Band while supporting music education for New Orleans' youth through the non-profit organization, co-founded by Rebirth drummer, Derrick Tabb and Allison Reinhardt.

"We decided to name the brew Rebirth for a number of reasons," explains Kirk Coco, CEO of NOLA Brewing. "A big part of the meaning comes from the rebirth of the city post-Katrina and being a part of that process. Another is that the Rebirth Brass Band is a shining example of music from our city. We wanted to give back to the community with our beer, and The Roots of Music was a perfect fit - helping kids in the city where music education is vital, and supporting the music everyone at the brewery loves!"

Derek Tabb adds, "We're excited and honored that NOLA Brewing would pick us to represent them in its latest beer, while also supporting an organization that's most near and dear to our hearts." 

In celebration of the release, the brewery invites imbibers to sample the new beer on Wednesday, April 16 at 5 p.m. in the taproom at 3001 Tchoupitoulas Street.  Admission is free and open to the public (21+up) and will feature complimentary light bites, live entertainment

and $3-$7 beers. In attendance will be the talented kids from The Roots of Music Marching Crusaders along with Derrick Tabb and members of the Rebirth Brass Band.

Rebirth Pale Ale is a sessionable, American-style pale ale that uses five different malt varieties and desirable hops including Cascade, Simcoe and Citra. The pale ale is wonderfully balanced

and its flavorful hop taste and aroma allows for more than one indulgence at a time, coming in at only 5% ABV.

To help raise money for The Roots of Music's mission to teach, support and empower New Orleans' youth through music education, a portion of all beer sales at the release party, as well as a portion of ongoing retail sales of Rebirth Pale Ale, will be donated to the organization. Stay tuned for a soon-to-be released 6 pack 12 oz. can set of the Rebirth Pale Ale to debut this summer. For more information on NOLA Brewing visit www.nolabrewing.com.

Interviews with NOLA Brewing or Roots of Music are available upon request.

About The Roots of Music

Co-founded in 2007 by Rebirth Brass Band drummer Derrick Tabb and Allison Reinhardt, with programming beginning in 2008, New Orleans-based non-profit organization, The Roots of Music's mission is to teach, support and empower New Orleans' youth through music education, academic support and mentorship, while preserving and promoting New Orleans' unique musical and cultural heritage.  The Roots of Music provides year-round free music education to low income kids 9-14 years of age aiming to teach students the necessary skills to continue New Orleans' unique musical tradition.  Free academic and musical instruction is provided, as well as all instruments, transportation and daily hot meals.  The Roots of Music annually serves more than 100 children living all across Orleans Parish and attending over 40 different schools. www.therootsofmusic.org

Media interested in covering the event should contact:

Lauren Busch/Ashley Abed

Brustman Carrino Public Relations

bcpr@brustmancarrinopr.com / 305-573-0658