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Upcoming Events

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“Awash with Color:…

Apr 29 - May 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

11th Annual Backbeat…

Apr 29 - 29, 2016
Join your friends in the New Orleans Botanical Garden for live music featuring… more

Backbeat Jazzfest…

Apr 29 - 29, 2016
Join us for Big Sam's Funky Nation. more

Backbeat Jazzfest…

Apr 29 - 29, 2016
Join us for Kermit Ruffins. more

Backbeat Jazzfest…

Apr 29 - 29, 2016
Join us for the Mike Dillon Band. more

Backbeat Jazzfest…

Apr 29 - 29, 2016
Join us for the Stoogies Brass Band. more

City Park Presents -…

Apr 29 - May 1, 2016
Join us in the New Orleans Botanical Garden in New Orleans City Park for City… more

David Hansen's Garden…

Apr 29, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

DISNEY ON ICE…

Apr 29 - May 1, 2016
The celebration of the century comes alive in Disney On Ice celebrates 100… more

Disney on Ice: 100…

Apr 29 - May 1, 2016
Disney On Ice celebrates 100 Years of Magic! The monumental ice skating… more

House of Blues…

Apr 29 - Dec 30, 2016
Every Friday join us in the Voodoo Garden for live music, beer and drink… more

Irivin Mayfield Jazz…

Apr 29 - 29, 2016
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Irvin Mayfield Jazz…

Apr 29 - 29, 2016
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

New Orleans Jazz &…

Apr 29 - May 1, 2016
Jazz Fest is the celebration of the unique culture and heritage of New Orleans… more

New Orleans Photo…

Apr 29 - May 29, 2016
The New Orleans Photo Alliance (NOPA), is proud to be the first venue to … more

Saenger Theatre…

Apr 29 - 30, 2016
This all-star event pays tribute to The Band's milestone final concert through… more

The Historic New…

Apr 29 - May 7, 2016
In commemoration of the 100th anniversary of World War I, The Historic New… more

The Irish House -…

Apr 29 - 29, 2016
Join us at the Irish House for Aaron Lopez-Barrantes. more

The New Mastersounds…

Apr 29 - 30, 2016
The New Mastersounds + Special Guests return to NOLA for two LATE NIGHT shows.… more

THIRD MAN RECORDS…

Apr 29 - 29, 2016
With Viva L'American Death Ray, Buck Biloxi and the Fucks, The Planchettes,… more

“Awash with Color:…

Apr 29 - May 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

NOLA Brewing Introduces Rebirth Pale Ale Benefiting The Roots of Music

FOR IMMEDIATE RELEASE
Media Contacts:
Lauren Busch/Ashley Abed
Brustman Carrino Public Relations
bcpr@brustmancarrinopr.com / 305-573-0658

BEER & BRASS

NOLA Brewing Introduces Rebirth Pale Ale Benefiting The Roots of Music

Official Release Party Wednesday, April 16

 

For the past five years, NOLA Brewing Company has been bringing the history and tradition of beer back to New Orleans. Founded on the concept of helping rebuild and develop commerce in post-Katrina New Orleans, the NOLA based brewery offers a variety of beers made with the finest available hops, malts and unique yeast blends.

Continuing in this tradition, NOLA Brewing is proud to unveil its latest brew - Rebirth Pale Ale on draft - benefitting The Roots of Music.  The company's first pale ale pays tribute to the Rebirth Brass Band while supporting music education for New Orleans' youth through the non-profit organization, co-founded by Rebirth drummer, Derrick Tabb and Allison Reinhardt.

"We decided to name the brew Rebirth for a number of reasons," explains Kirk Coco, CEO of NOLA Brewing. "A big part of the meaning comes from the rebirth of the city post-Katrina and being a part of that process. Another is that the Rebirth Brass Band is a shining example of music from our city. We wanted to give back to the community with our beer, and The Roots of Music was a perfect fit - helping kids in the city where music education is vital, and supporting the music everyone at the brewery loves!"

Derek Tabb adds, "We're excited and honored that NOLA Brewing would pick us to represent them in its latest beer, while also supporting an organization that's most near and dear to our hearts." 

In celebration of the release, the brewery invites imbibers to sample the new beer on Wednesday, April 16 at 5 p.m. in the taproom at 3001 Tchoupitoulas Street.  Admission is free and open to the public (21+up) and will feature complimentary light bites, live entertainment

and $3-$7 beers. In attendance will be the talented kids from The Roots of Music Marching Crusaders along with Derrick Tabb and members of the Rebirth Brass Band.

Rebirth Pale Ale is a sessionable, American-style pale ale that uses five different malt varieties and desirable hops including Cascade, Simcoe and Citra. The pale ale is wonderfully balanced

and its flavorful hop taste and aroma allows for more than one indulgence at a time, coming in at only 5% ABV.

To help raise money for The Roots of Music's mission to teach, support and empower New Orleans' youth through music education, a portion of all beer sales at the release party, as well as a portion of ongoing retail sales of Rebirth Pale Ale, will be donated to the organization. Stay tuned for a soon-to-be released 6 pack 12 oz. can set of the Rebirth Pale Ale to debut this summer. For more information on NOLA Brewing visit www.nolabrewing.com.

Interviews with NOLA Brewing or Roots of Music are available upon request.

About The Roots of Music

Co-founded in 2007 by Rebirth Brass Band drummer Derrick Tabb and Allison Reinhardt, with programming beginning in 2008, New Orleans-based non-profit organization, The Roots of Music's mission is to teach, support and empower New Orleans' youth through music education, academic support and mentorship, while preserving and promoting New Orleans' unique musical and cultural heritage.  The Roots of Music provides year-round free music education to low income kids 9-14 years of age aiming to teach students the necessary skills to continue New Orleans' unique musical tradition.  Free academic and musical instruction is provided, as well as all instruments, transportation and daily hot meals.  The Roots of Music annually serves more than 100 children living all across Orleans Parish and attending over 40 different schools. www.therootsofmusic.org

Media interested in covering the event should contact:

Lauren Busch/Ashley Abed

Brustman Carrino Public Relations

bcpr@brustmancarrinopr.com / 305-573-0658