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"Organ & Labyrinth"-…

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“Giants of Jazz: Art…

Oct 17 - Dec 17, 2017
This spring, art and music converge as The Historic New Orleans Collection… more

Amazing Scavenger…

Oct 17, 2017 - Jul 03, 2027
Turn New Orleans into a giant game board with this fun scavenger hunt… more

David Hansen's Garden…

Oct 17, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

David Hansen's Garden…

Oct 17 - Dec 29, 2017
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East of the…

Oct 17, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

East of the…

Oct 17, 2017 - Jan 07, 2018
The New Orleans Museum of Art (NOMA) will present East of the Mississippi:… more

Houmas House Presents…

Oct 17 - 31, 2017
For the month of October, there will be a 6:00 pm and 7:00 pm haunted tour.… more

Singer/Songerwriter…

Oct 17, 2017 - Jan 06, 2026
In The Voodoo Garden, All Ages. House of Blues New Orleans hosts a new weekly… more

The Historic New…

Oct 17 - 21, 2017
The Historic New Orleans Collection's Laura Simon Nelson Galleries for… more

Comedy Gold hosted by…

Oct 18 - Nov 1, 2017
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

Dickie Brennan’s…

Oct 18 - 18, 2017
Due to popular demand, Dickie Brennan's Tableau Restaurant and The Historic New… more

The Fountain Lounge…

Oct 18 - Dec 27, 2017
Join us at the Fountain Lounge every Wednesday  to enjoy music from Tom… more

Heart of the House

Oct 19, 2017 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Jazz in the Park

Oct 19 - Nov 2, 2017
Jazz in the Park returns this fall running from September 14th to November… more

Lilith in Loa…

Oct 19, 2017
From Laurel Canyon to the West Village, Nashville to New Orleans, the LOA Bar… more

The Fountain Lounge…

Oct 19 - Nov 18, 2017
Join us for Amanda Ducorbier at the Fountain Lounge in the Roosevelt Hotel.… more

Boo at the Zoo

Oct 20 - 28, 2017
Bring your little ghosts and goblins to Boo at the Zoo Presented by Bryan… more

Concerts in the…

Oct 20 - 20, 2017
The Historic New Orleans Collection's popular outdoor music series Concerts in… more

Golden State Warriors…

Oct 20 - 20, 2017
Come experience NBA basketball at its best as the Pelicans take on the NBA's… more

"Organ & Labyrinth"-…

Oct 17 - 17, 2017
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New Orleans Achieves 9.28 Million Visitors in 2013

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FOR IMMEDIATE RELEASE
Media Contacts:
Vicki Bristol                                                      John A. Williams
New Orleans CVB                                             UNO                                        504-566-5098                                                504-280-6954
vbristol@neworleanscvb.com                            jawill14@uno.edu  

 

New Orleans Achieves 9.28 Million Visitors in 2013

 

NEW ORLEANS - (April 22, 2014) - New Orleans' tourism industry welcomed 9.28 million visitors in 2013, an increase of three percent, or about 272,000 people, from 2012 (9.01 million). The 9.28 million visitors spent $6.47 billion, a 4.5 percent increase over 2012 and the highest spending in the city's history, according to a study released today.

The 2013 New Orleans Area Visitor Profile study, completed by the University of New Orleans (UNO) Hospitality Research Center for the New Orleans Convention and Visitors Bureau (CVB) and New Orleans Tourism Marketing Corporation (NOTMC) represents a milestone.

In 2003 New Orleans welcomed 8.5 million visitors, who spent $4.5 billion. The year 2004 was a record-breaking year, with 10.1 million visitors and visitor spending totaling $4.9 billion. After Hurricane Katrina, visitor numbers dropped to 3.7 million in 2006, with $2.8 billion in visitor spending. Due to the efforts of the New Orleans CVB and the NOTMC, visitor numbers increased to 7.1 million in 2007 with $4.8 billion in spending. Numbers increased in 2008 and 2009, ultimately reaching 8.75 million visitors and $5.49 billion in spending in 2011. 

Seventy-five percent of the respondents who offered open-ended comments in 2013 provided positive feedback about the city; 46.8 percent of them plan to return or recommend New Orleans to others.

Mayor Mitch Landrieu said, "The people, culture, food and entertainment in New Orleans are arguably the best in the world. We take pride in offering our visitors an authentic experience and are adding new options every year, so it's no surprise that the city is continuing to see record breaking visitor numbers. New Orleans is on a roll and we're thrilled that visitors across the globe are taking notice."

All key indicators increased in 2013, compared to 2012:

  • Lodging spending increased by eight percent
  • Restaurant spending increased by 3.2 percent
  • Spending in bars and nightclubs rose by six percent
  • 77.2 percent of visitors surveyed were in New Orleans for vacation/pleasure
  • 13 percent of visitors surveyed were in New Orleans for association, convention, tradeshow or corporate meetings
  • 9.8 percent of visitors surveyed were in town for general business
  • 55.4 percent of business travelers extended their stay for pleasure for an average of two nights
  • Cruise visitors comprised about 2.1 percent of the total number of visitor responses, and they stayed an average of two nights in New Orleans before or after their cruise

The 2013 New Orleans Area Visitor Profile report also found:

  • The proportion of visitors with income of $150,000 or more was 17.2 percent; 20.6 percent have a household income of more than $100,000
  • 42.5 percent of New Orleans visitors were in town for the first time; 57.5 percent were repeat visitors
  • Overnight visitation from top feeder markets outside of Louisiana were: Texas, Florida, California and Mississippi
  • Visitors age 50-64 made up the largest demographic for 2013 visitors (35.6 percent), followed by 35-49 (28.1 percent), 25-34 (17.8 percent), 65 and older (12.7 percent) and 18-24 (5.9 percent)
  • Overnight visitor stays in New Orleans was an average of 4.2 nights
  • The proportion of overnight visitors staying in a hotel decreased slightly to 59.5 percent
  • Average party size was three people
  • The majority of visitors who stayed in a hotel made reservations through the hotel website (27.2 percent), or a travel website (21.3 percent), and 12.6 percent of visitors called their hotel directly.
  • The majority of New Orleans area visitors surveyed arrived in their personal vehicle (49.3 percent) or by airplane (45.6 percent)

"The traveler economy at its core is about driving economic growth and enriching the lives of people. The more than nine million visitors in 2013 pumped a record of $6.47 billion in spending directly into our city," said Stephen Perry, President and CEO of the New Orleans CVB. "That money contributes greatly to state and local economies and supports jobs for more than 78,000 New Orleanians from every neighborhood."

"We love our city. We love our way of life. And so do millions of visitors. The 2013 report shows that visitors are exploring more and more of our city and experiencing our unique culture and neighborhoods from the Bywater to MidCity to the Riverbend," said Mark Romig, President and CEO of NOTMC. "We are working together with city administration and business leaders to continue this growth in visitation and bringing tourism jobs and activities to areas of the city that could use our industry's economic support."

"The past five years have demonstrated incredibly strong growth in the number of visitors and their spending, with repeat visitation of 57.5 percent as evidence that New Orleans has a great formula for visitor satisfaction.  This type of sustained economic growth over so many segments of the hospitality and tourism industry facilitates a heightened level of economic development in numerous other sectors of the economy for the Greater New Orleans area," said John Williams, PhD, Dean of College of Business Administration at UNO.

The University of New Orleans Hospitality Research Center is a collaborative effort of the University of New Orleans' Division of Business and Economic Research (DBER) and the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration (HRT). Its function is to provide a variety of research services to hospitality, travel and tourism organizations. The HRC has been producing reports similar to this visitor study since 1997.

The New Orleans Tourism Marketing Corporation is the City of New Orleans' official leisure travel promotion agency created to foster jobs and economic growth by developing the tourism industry in New Orleans. NOTMC is publicly funded and provides year-round online marketing, advertising, public relations and special event programming in order to support the growth of leisure travel to New Orleans.

The New Orleans Convention & Visitors Bureau is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana. The CVB and its members influence thousands of decision-makers and millions of visitors to choose New Orleans through direct sales, marketing, public relations, branding and visitor services at our New Orleans headquarters and offices in Washington, D.C., Chicago and four foreign countries. Consistently recognized as one of the top five CVBs in the country, the New Orleans CVB celebrates its 54th anniversary in 2014. For more information, please visit www.neworleanscvb.com; www.facebook.com/neworleans; www.twitter.com/neworleans.

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