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"Mysterious…

Oct 31 - 31, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Prospect.3: Notes…

Oct 31, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

16th Annual NNUAL…

Oct 31 - 31, 2014
VOODOOFEST is our FREE annual festival, held EVERY Halloween, which celebrates… more

Andrew Jackson: Hero…

Oct 31, 2014 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Anne Rice's Vampire…

Oct 31 - 31, 2014
Join us for the 26th Annual Vampire Ball featuring Anne Rice  Lestat… more

Bucktober Fridays

Oct 31 - 31, 2014
Every Friday in October, Deanie's Seafood Restaurant delivers live music and… more

Crawloween at …

Oct 31 - 31, 2014
Audubon Butterfly Garden and Insectarium invites guests to celebrate Halloween… more

Fishbone +…

Oct 31 - 31, 2014
Celebrating 25+ groundbreaking years, FISHBONE has been trailblazing their way… more

Friends of the…

Oct 31 - 31, 2014
Friends of the Cabildo, support organization for the Louisiana State Museum,… more

Fright Night at the…

Oct 31 - 31, 2014
Joinj us for Fright Night at the Carver. $500.00 Costume Contest Starring… more

Ghostly Galavant:…

Oct 31 - 31, 2014
Join us for the  Eat, Drink,  and Be Scary Costume Party  set… more

Greater Baton Rouge…

Oct 31 - Nov 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

JPAS Presents Waiting…

Oct 31 - Nov 2, 2014
JPAS presents the hit musical comedy all about working in the service industry,… more

K.L. Bone featured at…

Oct 31 - 31, 2014
Combining her creative writing experience and advanced graduate education in… more

Maple Leaf Bar…

Oct 31 - 31, 2014
Join us for live entertainment featuring Oteiloween! with lots of special guests more

New Orleans Halloween…

Oct 31 - Nov 1, 2014
If you thought that the only time of the year for great entertainment in New… more

NORDC Movies in the…

Oct 31 - 31, 2014
NORDC Movies in the Park screening of "Space Jam" on Friday, October… more

Sacred to the Memory…

Oct 31 - Nov 17, 2014
Showcasing both the historic Hermann-Grima House museum and St. Louis Cemetery… more

Southern Rep presents…

Oct 31 - Nov 2, 2014
In a remote cabin deep in the woods, an old crone spins a spellbinding tale… more

The End is Near: The…

Oct 31 - Nov 1, 2014
The House of Shock Haunted House and Halloween Festival launches its final… more

"Mysterious…

Oct 31 - 31, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.