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Upcoming Events

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"America's Wartime…

Oct 22 - 22, 2014
Known for close harmonies, synchronized dance steps, and exuberant performances… more

25th Annual New…

Oct 22 - 23, 2014
The New Orleans Film Festival- Louisiana's only industry-recognized film… more

GALATOIRE’S 33 BAR &…

Oct 22 - 22, 2014
Galatoire's 33 Bar & Steak will present a beer dinner featuring New Belgium… more

Irvin Mayfield's Jazz…

Oct 22 - Nov 26, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Lagniappe…

Oct 22 - 22, 2014
Join local author Sally Asher as she discusses her new book Hope and New… more

Maple Leaf Bar…

Oct 22 - 22, 2014
Join us for live entertainment featuring YOJIMBO. more

THE GUANTÁNAMO PUBLIC…

Oct 22 - 30, 2014
This traveling exhibit examines the history of the U.S. naval base in… more

The Mysterious…

Oct 22 - Nov 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

The Ritz-Carlton, New…

Oct 22 - 22, 2014
The Ritz-Carlton, New Orleans and NOLA Brewing Company have joined forces to… more

The Victory Belles…

Oct 22 - Nov 19, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Oct 22, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Tricks... Treats...…

Oct 22 - Nov 8, 2014
Kids won't want to miss this strange tour when we pull away the mask and see… more

White Glove Wednesdays

Oct 22 - 22, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

31st Annual Halloween…

Oct 23 - 26, 2014
Join us for the 31st annual Halloween New Orleans, a weekend-long LGBT… more

Greater Baton Rouge…

Oct 23 - Nov 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

Henry Turner Jr. &…

Oct 23 - 23, 2014
The hometown favorites are well known for their style of music that encompasses… more

Jazz in the Park

Oct 23 - 30, 2014
Jazz in the Park returns for nine straight weeks this fall,  with a… more

Jazz in the Park…

Oct 23 - 23, 2014
Jazz in the Park returns for nine straight weeks this fall,  with a… more

Loyola Jazz…

Oct 23 - 23, 2014
 The legendary jazz trumpeter Leroy Jones is known to music lovers as the… more

Preview Reception:…

Oct 23 - 23, 2014

"America's Wartime…

Oct 22 - 22, 2014
Known for close harmonies, synchronized dance steps, and exuberant performances… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.