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Citizen Cope

Sep 30 - 30, 2014
AN AMERICAN SONGWRITER, PRODUCER AND PERFORMER, CITIZEN COPE'S MUSIC IS A MIX… more

EMERIL’S DELMONICO TO…

Sep 30 - 30, 2014
Emeril Lagasse's iconic modern creole dining destination in the Lower Garden… more

Irvin Mayfield Jazz…

Sep 30 - 30, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Kim Guise presents…

Sep 30 - 30, 2014
Thousands of images were taken of Japanese American life behind barbed wire… more

Kinder Garden:…

Sep 30 - 30, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Kinder Garden:…

Sep 30 - 30, 2014
Play, learn and grow in this hands-on introduction to the world of gardens for… more

Maple Leaf Bar…

Sep 30 - 30, 2014
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

New Orleans Fringe…

Sep 30 - Oct 15, 2014
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Standing in the…

Sep 30 - Nov 25, 2014
"Standing in the Shadows (no more)" is a series of narrative quilting… more

Standing in the…

Sep 30 - Nov 25, 2014
"Standing in the Shadows (No More)" is a series of narrative quilting… more

The Victory Belles…

Sep 30 - Nov 19, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

The Victory Belles…

Sep 30, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Trinity Artist Series…

Sep 30 - Oct 7, 2014
Join us for "Organ & Labyrinth" and candlelight with Albinas… more

Eiffel Society…

Oct 1 - 1, 2014
Join us for Pay It Forward, a Happy Hour event at the Eiffel Society to benefit… more

John McGuckin - "The…

Oct 1 - 1, 2014
The USS Tang, under the command of then Commander Richard O'Kane, was one of… more

Mark of the Feminine

Oct 1 - 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

Sacred to the Memory…

Oct 1 - 3, 2014
Showcasing both the historic Hermann-Grima House museum and St. Louis Cemetery… more

The Historic New…

Oct 1 - 1, 2014
The Historic New Orleans Collection has acquired a rare promotional poster for… more

The Saenger Theater…

Oct 1 - 1, 2014
SO YOU THINK YOU CAN DANCE, the 11-time Primetime Emmy® Award-winning show… more

The Victory Belles…

Oct 1 - 1, 2014
Noted for their close harmonies and synchronized dance steps, the Andrews… more

Citizen Cope

Sep 30 - 30, 2014
AN AMERICAN SONGWRITER, PRODUCER AND PERFORMER, CITIZEN COPE'S MUSIC IS A MIX… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.