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America, Illustrated:…

Nov 30, 2015 - Jan 05, 2016
New Orleans based M.S. Rau Antiques will pay tribute to The Saturday Evening… more

Celebration in the…

Nov 30, 2015 - Jan 03, 2016
City Park's annual holiday lighting exhibit and festival returns with one of… more

David Hansen's Garden…

Nov 30, 2015
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Jasper Johns:…

Nov 30, 2015 - Jan 31, 2016
Prints from the Donna Perret Rosen and Benjamin M. Rosen Collection: Jasper… more

Luna Fete: 2015

Nov 30 - Dec 5, 2015
      LUNA (Light Up NOLA Arts) Fete returns this… more

Patriot, Planter,…

Nov 30, 2015 - Mar 20, 2016
NOMA will present the first exhibition to focus on the works of Pierre-Joseph… more

Tai Chi/Chi Kung

Nov 30 - 30, 2015
NOMA, in collaboration with the East Jefferson Wellness Center offers wellness… more

The Irish House…

Nov 30, 2015
This is the Biggest Irish Music Session in the south. On a Night you will see… more

The Maison Presents -…

Nov 30, 2015 - Jul 31, 2017
The Royal Roses grew out of the rich resurgence that traditional jazz is seeing… more

The Photography of…

Nov 30, 2015 - Mar 01, 2016
The Photography of Modernist Cuisine: The Exhibition, a collection of over 50… more

Tim Youd: 100 Novels

Nov 30, 2015 - Feb 21, 2016
Los Angeles-based contemporary artist Tim Youd will visit NOMA to perform the… more


Nov 30, 2015 - Jan 10, 2016
This exhibition features work by the Japanese artist Bidou Yamaquchi. Trained… more

Visions of US:…

Nov 30, 2015 - Jan 24, 2016
Visions of US explores evolving ideas about American cultural identity from the… more

Art of Giving Holiday…

Dec 1 - 1, 2015
The Ogden Museum of Southern Art's Center for Southern Craft & Design will… more

Ashe Cultural Arts…

Dec 1 - 31, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Book Signing & Wine…

Dec 1 - 1, 2015
Enjoy complimentary wine and join us for a book signing and discussion with… more

Christmas New Orleans…

Dec 1 - 31, 2015
There's no place like New Orleans for the holidays during Christmas New Orleans… more

Clyde & Iggy

Dec 1 - 31, 2015
Join us for the local musical duo Clyde & Iggy.  Their repertoire… more

Maple Leaf Bar…

Dec 01, 2015 - Sep 27, 2016
Join us for live entertainment featuring the Grammy Award winning ReBirth Brass… more

New Orleans Pelicans…

Dec 1 - 1, 2015
New Orleans Pelicans vs Memphis Grizzlies. Come experience NBA basketball at… more

America, Illustrated:…

Nov 30, 2015 - Jan 05, 2016
New Orleans based M.S. Rau Antiques will pay tribute to The Saturday Evening… more

Sugar Bowl Impact Tops $125 Million


NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.