Default

Upcoming Events

|

Entergy IMAX Theatre…

Jul 30 - Aug 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

JPAS Summer Musical…

Jul 30 - Aug 3, 2014
  THOROUGHLY MODERN MILLIE JR., based on the zany musical that has taken… more

The Victory Belles –…

Jul 30 - 30, 2014
Salute the USA with the Victory Belles' newest red, white and blue celebration!… more

White Glove…

Jul 30 - 30, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

14th Annual Satchmo…

Jul 31 - Aug 3, 2014
Celebrate our native son, Louis "Satchmo" Armstrong, at this free… more

2014 New Orleans…

Jul 31 - Aug 3, 2014
Join us for the Historic New Orleans Collection's seventh annual New Orleans… more

Le Foret - Five…

Jul 31 - 31, 2014
Wine aficionados and foodies alike can enjoy sumptuous seasonal delights with… more

Louisiana Music…

Jul 31 - 31, 2014
Listen to Voo Davis perform! more

Open Mic Night at…

Jul 31 - Aug 28, 2014
This summer, Thursday nights at Hard Rock New Orleans are open to local… more

The Historic New…

Jul 31 - Aug 3, 2014
The Historic New Orleans Collection's seventh annual New Orleans Antiques… more

Workplace Wellness…

Jul 31 - 31, 2014
Pre-planning is a matter of taking the time to think about - and record - your… more

AN EVENING WITH …

Aug 1 - 1, 2014

COOLinary New…

Aug 1 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

Mecha Con

Aug 1 - 3, 2014
MechaCon was conceived as a revolutionary Anime convention experience,… more

Sarah McLachlan at…

Aug 1 - 1, 2014

Satchmo Summer Fest

Aug 1 - 1, 2014
Come and enjoy live music with Leroy Jones & New Orleans Finest. more

The Saenger Theatre…

Aug 1 - 1, 2014
Join us for  multi-platinum singer and songwriter Sarah McLaughlin. She… more

The Victory Belles –…

Aug 1 - 1, 2014
Salute the USA with the Victory Belles' newest red, white and blue celebration!… more

20th Anniversary…

Aug 2 - 2, 2014
The Contemporary Arts Center, New Orleans (CAC) announces the annual Whitney… more

Abita Springs Opry at…

Aug 2 - 30, 2014
Two bands - Three Hours - Five Saturdays First band plays approx 12 noon… more

Entergy IMAX Theatre…

Jul 30 - Aug 21, 2014
Entergy IMAX Theatre and 3D Entertainment Distribution invite audiences on an… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.