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2015 AVP New Orleans…

May 23 - 24, 2015
The AVP Pro Beach Volleyball Tour will make its return to New Orleans this… more

48th Annual Gonzales…

May 23 - 23, 2015
The festival features World Champion Jambalaya served daily, live music and… more

Edgar Degas: The…

May 23 - 24, 2015
Featuring drawings, prints, sculpture, and photographs, all from a single… more

EN MAS’: Carnival and…

May 23 - Jun 7, 2015
Curated by Claire Tancons, Krista Thompson, EN MAS': Carnival and Performance… more

ETCHYNPÜFE Group Show…

May 23 - 31, 2015
The Foundation Gallery is excited to host ETCHYNPÜFE, a group show… more

FOUR VOICES at the…

May 23 - 24, 2015
The Garden District Gallery is pleased to present FOUR VOICES featuring… more

Freret Street Publiq…

May 23 - 23, 2015
Join us for live music with Big Deal Burlesque.   more

Greek Festival

May 23 - 24, 2015
Every year descendents of one of the Western world's oldest cultures celebrate… more

Jim Roche: Cultural…

May 23 - Jul 12, 2015
Born in 1943, Jim Roche received a BA from Florida State University (1961)… more

Le Petit Theatre…

May 23 - 23, 2015
This classic Stephen Sondheim and George Furth musical traces the lives of… more

Neighborhood Pet…

May 23 - 23, 2015
 Neighborhood Pet Adoption & Bake Sale, sponsored by the Louisiana… more

Purchased Lives: New…

May 23 - Jul 18, 2015
The Historic New Orleans Collection's newest exhibition, "Purchased… more

Saturday Farmers…

May 23 - Dec 26, 2015
We are excited to announce the Saturday Farmers Market at the French Market!… more

Tennessee Williams:…

May 23 - 31, 2015
Tennessee Williams was one of the most admired playwrights of the 20th century.… more

The Irish House…

May 23 - 23, 2015
Join us at the Irish House for Patrick Cooper. more

The New Orleans Wine…

May 23 - 23, 2015
The New Orleans Wine & Food Experience is one of the premiere events in… more

48th Annual Gonzales…

May 24 - 24, 2015
The festival features World Champion Jambalaya served daily, live music and… more

The Irish House…

May 24 - 24, 2015
Join us at the Irish House for Aaron Lopez-Barrantes. more

Irish Sessions

May 25 - 25, 2015
Join us at the Irish House on Mondays for Irish Sessions. more

Preservation Jazz…

May 25 - 25, 2015
Live New Orleans Jazz Nightly! more

2015 AVP New Orleans…

May 23 - 24, 2015
The AVP Pro Beach Volleyball Tour will make its return to New Orleans this… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.