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Upcoming Events

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“A Building With A…

Sep 30 - 30, 2016
In 1974, roughly two years before the founding of the CAC, the artist Gordon… more

Closing Celebration…

Sep 30 - 30, 2016
The New Orleans Workers' Center for Racial Justice and the New Orleans People's… more

David Hansen's Garden…

Sep 30, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

First Annual…

Sep 30 - Oct 4, 2016
Come out and learn the role the Black Panther Party played in the recovery of… more

FREEMAN'S OWN: A…

Sep 30 - 30, 2016
As a follow-up to the panel discussion and book signing with editor John… more

Historic New Orleans…

Sep 30, 2016 - Apr 09, 2017
The Historic New Orleans Collection is gearing up for an exciting new… more

House of Blues…

Sep 30 - Dec 30, 2016
Every Friday join us in the Voodoo Garden for live music, beer and drink… more

Music Box Village…

Sep 30 - 30, 2016
On Friday, September 30th and Saturday, October 1st, 2016, New Orleans Airlift… more

New Orleans Funk Band…

Sep 30 - 30, 2016
NOISEWATER is a New Orleans funk rock band comprised of musicians from a… more

Pippin

Sep 30 - Oct 2, 2016
In the carnival circus of Charlemagne’s crusades, the young prince Pippin… more

Scales & Ales

Sep 30 - 30, 2016
Soak up the sights and sounds at the 7th annual Scales & Ales event … more

Stoned vs Drunk vs…

Sep 30 - 30, 2016
Join us at the New Movement for a stand -up comedy challenge. Also, enjoy… more

The Franchise

Sep 30 - Dec 30, 2016
The best of the cream of the crop. A showcase of the heavyweights. The… more

The Lipstick: FLOCK

Sep 30 - Oct 1, 2016
Premiering at the CAC, The Lipstick is a provocative dance performance… more

Ultimate Lindy Hop…

Sep 30 - Oct 3, 2016
Come experience the wonders of our magical traditional jazz, blues, and swing… more

28th Annual Car Show

Oct 1 - 1, 2016
Join us for The 28th Annual Car Show, put on by the St. Bernard Antique Auto… more

Art for "Arf's" Sake

Oct 1 - 1, 2016
Art for Arf's Sakes" will be held at the NO Fleas Market,  during… more

Art for Arts Sake…

Oct 1 - 1, 2016
Art for Art's Sake is an annual arts walk event in the downtown arts district.… more

Art for Arts' Sake

Oct 1 - 1, 2016
Created by the Contemporary Arts Center in 1980, this annual rite of fall has… more

Ashe Cultural Arts…

Oct 1 - 1, 2016
Come enjoy football all day! Grab a drink at the bar, a meal, and watch game… more

“A Building With A…

Sep 30 - 30, 2016
In 1974, roughly two years before the founding of the CAC, the artist Gordon… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.