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Upcoming Events

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"Prospect.3: Notes…

Jan 25 - 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

17th Annual Martin…

Jan 25 - Mar 7, 2015
Join us for the 17th Annual Martin Luther King, Jr. Commemorative Art… more

Andrew Jackson: Hero…

Jan 25 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Artist Spotlight…

Jan 25 - Mar 31, 2015
New Orleans-based woodturning artist Tom Dunne will be the featured artist in… more

BODY ELECTRIC Group…

Jan 25 - Mar 1, 2015
Inspired by Walt Whitman's "I Sing the Body Electric", this… more

House of Blues Gospel…

Jan 25 - 25, 2015
Grammy award winning star Kirk Franklin is joining forces with the House of… more

King Cake Festival

Jan 25 - 25, 2015
Ochsner presents the second annual King Cake Festival - a celebration… more

Le Petit Theatre…

Jan 25 - 25, 2015
Broadway's first rock opera by Andrew Lloyd Webber and Tim Rice illuminates the… more

Marigny Opera House…

Jan 25 - 25, 2015
Program 2 of the Inaugural Season of the Marigny Opera House Dance Company will… more

Mark Steinmetz: South

Jan 25 - May 10, 2015
Mark Steinmetz lives and works in Athens, Georgia. His work transcends the… more

Ogden Museum Free Day!

Jan 25 - 25, 2015
Presented by The Helis Foundation. more

Prospect.3 - Basquiat…

Jan 25 - 25, 2015
Curated by Franklin Sirmans, the Artistic Director for P.3: Notes for Now,… more

Prospect.3 - Keith…

Jan 25 - 25, 2015
A selection of images from Calhoun and McCormick's extensive body of work on… more

Prospect.3 – Herbert…

Jan 25 - 25, 2015
Drawing upon the Ogden Museum's own collection in addition to a loan from his… more

Prospect.3 – Keith…

Jan 25 - 25, 2015
A selection of images from Calhoun and McCormick's extensive body of work on… more

Rock 'n' Roll New…

Jan 25 - 25, 2015
Join the Rockingest Run with Carnival Fun! Party through a 10K, 1/2 marathon or… more

The Gasperi…

Jan 25 - Feb 22, 2015
Richard Gasperi opened Gasperi Gallery in the French Quarter in 1980.… more

The New Orleans…

Jan 25 - Nov 18, 2015
Marvel Universe LIVE! will captivate audiences with an authentic and original… more

Trinity Artist Series…

Jan 25 - 25, 2015
Join us for  Ivan Griffin, bass/baritone with Michael Borowitz, pianist.… more

Alliance Francaise

Jan 26 - 31, 2015
Learn French with the Alliance Française- now in METAIRIE! Our next… more

"Prospect.3: Notes…

Jan 25 - 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.