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Upcoming Events

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“Awash with Color:…

May 6 - 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

BB King's Blues Club…

May 6 - 6, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstar Band ft.… more

BB King's Blues Club…

May 6 - 6, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstars Band ft.… more

BB King's Blues Club…

May 6 - 6, 2016
Join us at the BB King's Blues Club New Orleans for Marc Stone Band. more

David Hansen's Garden…

May 06, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Free Admission to…

May 6 - 6, 2016
Free admission to the gardens at Longue Vue as part of the National Public… more

French Ciné-Club

May 06, 2016
All films are shown in French with English subtitles See the progran online:… more

Friday: First Friday…

May 6 - Dec 2, 2016
As part of its ongoing 50th anniversary celebrations, THNOC is offering First… more

House of Blues…

May 6 - Dec 30, 2016
Every Friday join us in the Voodoo Garden for live music, beer and drink… more

How To Succeed In…

May 6 - 22, 2016
Big business means big laughs in this delightfully clever lampoon of life on… more

Jazz in the Park's…

May 6 - 8, 2016
Join us for  Jazz in the Park first annual Treme Art and Music Fest. The… more

New Orleans Photo…

May 6 - 29, 2016
The New Orleans Photo Alliance (NOPA), is proud to be the first venue to … more

Paul Rodriguez &…

May 6 - 6, 2016
Orpheum Theater Presents: Paul Rodriguez & Latin Kings of Comedy more

The Historic New…

May 6 - 7, 2016
In commemoration of the 100th anniversary of World War I, The Historic New… more

Whitney Zoo to Do

May 6 - 6, 2016
It's time to party under the oaks at the annual Whitney Zoo-To-Do. New… more

5th Annual Crawfish…

May 7 - 7, 2016
New Orleans’ largest crawfish cook-off offers all-you-can-eat crawfish… more

6th Annual Magazine…

May 7 - 7, 2016
Magazine Street Merchants Association in conjunction with First NBC Bank, is… more

Backyard Grooves

May 07, 2016 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

BB King's Blues Club…

May 7 - 7, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstars ft. Larry… more

BB King's Blues Club…

May 7 - 7, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstar Band ft.… more

“Awash with Color:…

May 6 - 21, 2016
Join us at the Historic New Orleans Collection for the new exhibition… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.