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Funk Monkey featuring…

Sep 3 - 24, 2014
Join us for Funk Monkey featuring members of Bonerama. more

Grammy Award-winning…

Sep 3 - 24, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Irvin Mayfield's Jazz…

Sep 3 - 24, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Lunchbox Lecture -…

Sep 3 - 3, 2014
History remembers the American, British and Polish Paratroopers who jumped into… more

Mark of the Feminine

Sep 3 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

The Royal Sonesta's…

Sep 3 - 3, 2014
The Royal Sonesta New Orleans presents the September Round Table Luncheon… more

The Victory Belles…

Sep 03, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

We Live to Eat Kick…

Sep 3 - 3, 2014
For the first time, this event is open-to-the-public and attendees will be able… more

White Glove Wednesdays

Sep 3 - 3, 2014
It's one thing to read on an exhibit label that an infantryman's pack in World… more

Irvin Mayfield's Jazz…

Sep 4 - 25, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Irvin Mayfield's Jazz…

Sep 4 - 25, 2014
Join us at The Irvin Mayfield Jazz Playhouse at the Royal Sonesta Hotel for… more

Jazz in the Park

Sep 4 - Oct 30, 2014
Jazz in the Park returns for nine straight weeks this fall,  with a… more

Open Mic Night at…

Sep 4 - 25, 2014
Come on down to 125 Bourbon Street and celebrate with good music, food and… more

Special Presentation…

Sep 4 - 4, 2014
Join us for a  Special Presentation - "Challenging Internment"… more

The Trio featuring…

Sep 4 - 4, 2014
Join us for The Trio featuring Johnny Vidacovich, Roland Guerin, John Gros. more

17th Annual Save Our…

Sep 5 - 6, 2014
Lake Pontchartrain Basin Foundation is gearing up for its 17th Annual Save Our… more

Celebrate the Dog…

Sep 5 - 6, 2014
Celebrate the Dog Days of Summer at Fro Yo to benefit the LA/SPCA! Fro… more

Fulton Street’s First…

Sep 5 - 5, 2014
For the first time ever, Fulton Street venues are coming together to offer a… more

Le Petit Theatre…

Sep 5 - 6, 2014
Just a week later, the popular Broadway comedy "Vanya and Sonia and Masha… more

Le PETIT THEATRE…

Sep 5 - 6, 2014
In this regional premiere of Christopher Durang's uproarious Tony Award winning… more

Funk Monkey featuring…

Sep 3 - 24, 2014
Join us for Funk Monkey featuring members of Bonerama. more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.