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"Organ & Labyrinth"-…

Feb 21 - 21, 2017
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CANO & PhotoNOLA…

Feb 21 - 28, 2017
CANO is proud to announce our first photography exhibition in conjunction with… more

Clarence John…

Feb 21 - Mar 25, 2017
A Louisiana native, Clarence John Laughlin (1905 - 1985) ranks among the most… more

David Hansen's Garden…

Feb 21, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Exhibition to feature…

Feb 21 - Mar 25, 2017
 The Historic New Orleans Collection will open its next exhibition,… more

International House…

Feb 21 - 27, 2017
To many, Mardi Gras means purple, green and gold blinking beads and kegs of… more

New Orleans Museum of…

Feb 21 - May 21, 2017
NOMA is organizing A Life of Seduction: Venice in the 1700s in cooperation… more

Rockin' Road To Dublin

Feb 21 - 21, 2017
Following sell-out shows in the Northeast, Rockin' Road To Dublin is coming to… more

Second FRIDAY…

Feb 21 - Mar 4, 2017
'New Work by Max Seckel & Bruce Drinnon'. exhibition dates: February 10 -… more

Singer/Songerwriter…

Feb 21, 2017 - Jan 06, 2026
In The Voodoo Garden, All Ages. House of Blues New Orleans hosts a new weekly… more

What Ever Happened to…

Feb 21 - 21, 2017
This one-man show features actor Chakula cha Jua performing some of Langston… more

Comedy Gold hosted by…

Feb 22, 2017 - Jan 07, 2026
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

Gordon Biersch…

Feb 22, 2017 - Feb 27, 2019
Come enjoy the  monthly Brewer's dinner where the Chef and Head Brewmaster… more

The Maison Presents -…

Feb 22 - Jul 26, 2017
The New Orleans Jazz Vipers play a free dinner show at The Maison every… more

Yakamien:Terrence…

Feb 22 - 22, 2017
Join us for live music  featuring Yakamien: Terrence "Groove… more

Heart of the House

Feb 23, 2017 - Jan 08, 2026
In The Voodoo Garden, All Ages. Heart of the House puts the spotlight on House… more

Lilith in Loa…

Feb 23, 2017
From Laurel Canyon to the West Village, Nashville to New Orleans, the LOA Bar… more

Terrance Osborne…

Feb 23 - 26, 2017
Coca-Cola is excited to announce that, for the second year, Barq’s Root… more

‘Greasing Goes Gold’…

Feb 24 - 24, 2017
The public is invited to gather at the main entrance of the recently renovated… more

Happier Hour Wine…

Feb 24 - Jun 30, 2017
Each week, we feature several wines from around the world along with small… more

"Organ & Labyrinth"-…

Feb 21 - 21, 2017
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Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.