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Upcoming Events

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BB King's Blues Club…

May 27 - 27, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstar Band ft.… more

BB King's Blues Club…

May 27 - 27, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstars Band ft.… more

BB King's Blues Club…

May 27 - 27, 2016
Join us at the BB King's Blues Club New Orleans for Marc Stone Band. more

Birdfoot Festival

May 27 - 28, 2016
Join us for the 5th Anniversary Birdfoot Festival. Through live chamber music,… more

David Hansen's Garden…

May 27, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Greek Festival 5K and…

May 27 - 27, 2016
5K and 1 mile races in conjunction with the annual Greek Festival more

House of Blues…

May 27 - Dec 30, 2016
Every Friday join us in the Voodoo Garden for live music, beer and drink… more

Knockout Champion Hour

May 27 - 27, 2016
TNM’s weekly comedy competition culminates in this special… more

Leroy Jones - Guest…

May 27 - 27, 2016
Live performance! more

New Orleans Greek…

May 27 - 29, 2016
Every year descendents of one of the Western world's oldest cultures celebrate… more

New Orleans Photo…

May 27 - 29, 2016
The New Orleans Photo Alliance (NOPA), is proud to be the first venue to … more

Saenger Theatre…

May 27 - 29, 2016
WICKED, New Orleans' most popular musical, looks at what happened in the Land… more

Stoned vs Drunk vs…

May 27 - 27, 2016
Join us at the New Movement for a stand -up comedy challenge. Also, enjoy… more

The Franchise

May 27 - 27, 2016
The best of the cream of the crop. A showcase of the heavyweights. The… more

The New Orleans Wine…

May 27 - 29, 2016
The New Orleans Wine & Food Experience is one of the premiere events in… more

Theatre on Tap…

May 27 - 29, 2016
Stars, stripes, and salutes will storm the stage Memorial Day weekend, … more

Traditional Home's…

May 27 - Jun 12, 2016
Join us in the Uptown District for our first-ever New Orleans Showhouse!… more

Treme 7th Ward Arts…

May 27 - 29, 2016
Join us to celebrate the history, music, traditions, and culture of two of the… more

Aquarium Open Studios

May 28 - 28, 2016
Join resident artists of The Aquarium Gallery and Studios at 934 Montegut St.… more

Backyard Grooves

May 28, 2016 - Jan 10, 2026
In The Voodoo Garden, All Ages.   more

BB King's Blues Club…

May 27 - 27, 2016
Join us at the BB King's Blues Club New Orleans for BB King Allstar Band ft.… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.