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Upcoming Events

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"Mysterious…

Nov 23 - 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Prospect.3: Notes…

Nov 23, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

Andrew Jackson: Hero…

Nov 23, 2014 - Mar 29, 2015
THNOC's exhibition tracks Jackson's rise from humble beginnings to immortality… more

Boesman and Lena

Nov 23 - 23, 2014
American Theatre Project of New Orleans returns to Ashé Cultural Arts… more

Celebration in the…

Nov 23 - 23, 2014
Kids get the royal holiday treatment at their own Celebration in the Oaks… more

Kirk Franklin…

Nov 23 - 23, 2014
Raise the roof Sunday mornings with brunch featuring the explosive energy of… more

Le Petit Theatre…

Nov 23 - 23, 2014
This swashbuckling prequel to Peter Pan will have you and your family hooked… more

Mistletoe Marketplace…

Nov 23 - 23, 2014
Kickoff Mistletoe Marketplace in the French Quarter at 4 p.m. on Thursday,… more

New Orleans Poboy…

Nov 23 - 23, 2014
Come join us for the New Orleans Poboy Festival. The New Orleans Po-Boy… more

Smoothie King Center…

Nov 23 - 23, 2014
Deep within a forest, at the summit of a volcano, exists an extraordinary world… more

THE GUANTÁNAMO PUBLIC…

Nov 23 - 26, 2014
This traveling exhibit examines the history of the U.S. naval base in… more

The Mysterious…

Nov 23 - 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

The New Orleans…

Nov 23 - 23, 2014
The New Orleans Fringe has become known for its offbeat and sometimes crazy… more

The Victory Belles…

Nov 23, 2014 - Jun 24, 2015
Noted for their close harmonies and synchronized dance steps, the Andrews… more

CELEBRATE THE BLACK…

Nov 24 - 24, 2014
Get your fix of Emeril's famed contemporary New Orleans cuisine at the flagship… more

CELEBRATE THE BLACK…

Nov 24 - 24, 2014
Make a pit-stop on the way to the Superdome at the iconic Emeril's Delmonico in… more

CELEBRATE THE BLACK…

Nov 24 - 24, 2014
NOLA, the casual, funky eatery located in the heart of the French Quarter, is a… more

New Orleans Saints…

Nov 24 - 24, 2014
The New Orleans Saints & Baltimore Ravens kick-off at 7:30 pm more

ThinkerKids Holiday…

Nov 24 - 26, 2014
Come explore science, technology, art and math with us at ThinkerKids Holiday… more

Canal Street Lighting…

Nov 25 - 25, 2014
Stroll along Canal Street and watch as the Downtown Development District and… more

"Mysterious…

Nov 23 - 23, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.