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Upcoming Events

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"Mysterious…

Oct 25 - 25, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

"Prospect.3: Notes…

Oct 25, 2014 - Jan 25, 2015
Prospect New Orleans, the International Contemporary Art Biennial,  will… more

"Prospect.3: Notes…

Oct 25 - 25, 2014
Join us for St. Claude Arts District Block Party. more

"Prospect.3: Notes…

Oct 25 - 25, 2014
Join us for the Prospect 3 Ribbon Cutting and Second Line at Washington Square… more

31st Annual Halloween…

Oct 25 - 26, 2014
Join us for the 31st annual Halloween New Orleans, a weekend-long LGBT… more

Annual Susan G. Komen…

Oct 25 - 25, 2014
Help Fight Breast Cancer! The Susan G. Komen Race for the Cure® Series… more

BARKtoberfest Canine…

Oct 25 - 25, 2014
BARKtoberfest Canine Costume Contest & Trick or Treating (for dogs &… more

Bayou Segnette State…

Oct 25 - 25, 2014
Bring your little ghouls and goblins out for trick or treating in Bayou… more

Boo at the Zoo…

Oct 25 - 25, 2014
Bring your little ghosts and goblins to Boo at the Zoo Presented by Bryan… more

Brews and Brats on…

Oct 25 - 25, 2014
In the spirit of Oktoberfest, The Outlet Collection at Riverwalk is treating… more

Dillard University…

Oct 25 - 25, 2014
In collaboration with the 7th Ward Neighborhood Association, The Ray Charles… more

Feral Cat TNR...The…

Oct 25 - 25, 2014
Feral Cat TNR...The Basics and Beyond Workshop, sponsored by the LA/SPCA. A… more

Feral Cat TNR…The…

Oct 25 - 25, 2014
Feral Cat TNR...The Basics and Beyond Workshop, sponsored by the LA/SPCA will… more

Friends of the…

Oct 25 - 31, 2014
Friends of the Cabildo, support organization for the Louisiana State Museum,… more

Ghosts in the Oaks

Oct 25 - 25, 2014
This family friendly event takes place in the Carousel Gardens Amusement Park… more

Gray Line New Orleans…

Oct 25 - 26, 2014
The Historic San Francisco Plantation in Garyville, LA will host the annual… more

Greater Baton Rouge…

Oct 25 - Nov 2, 2014
Carnival rides, food, music, kids' activities, animal shows, games, exhibits. more

Halloween Tea

Oct 25 - 26, 2014
To celebrate Halloween, Le Salon will offer a variety of teas, scones, … more

JPAS Presents Waiting…

Oct 25 - 26, 2014
JPAS presents the hit musical comedy all about working in the service industry,… more

King James and the…

Oct 25 - 25, 2014
If you go to BJ's Lounge on a Monday night you'll find Jimmy Horn performing… more

"Mysterious…

Oct 25 - 25, 2014
You are invited to the Mysterious Wisterias Plantation for an evening of music… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.