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Upcoming Events

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Art is the Driving…

Dec 9 - 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

Celebration in the…

Dec 09, 2016 - Jan 01, 2017
City Park's annual holiday lighting exhibit and festival returns with one of… more

Chakula cha Jua…

Dec 9 - 9, 2016
What Could Happen Next? Is a two-act comedy play that the entire family can… more

Christmas in The…

Dec 9 - 31, 2016
Christmas in the Crevasse is now open featuring hayrides on 5 acres of farm… more

Christmas New Orleans…

Dec 9 - 31, 2016
There's no place like New Orleans for the holidays during Christmas New Orleans… more

Clarence John…

Dec 09, 2016 - Mar 25, 2017
A Louisiana native, Clarence John Laughlin (1905 - 1985) ranks among the most… more

David Hansen's Garden…

Dec 09, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Exhibition to feature…

Dec 09, 2016 - Mar 25, 2017
 The Historic New Orleans Collection will open its next exhibition,… more

Festival of the…

Dec 9 - 11, 2016
Enjoy great food, live entertainment, crafts, Santa's Very Merry Forest and… more

Free Photos with…

Dec 9 - 17, 2016
Enjoy cocoa, cookies, and free photos with Santa. The former site of the D.H.… more

Happier Hour Wine…

Dec 09, 2016 - Jun 30, 2017
Each week, we feature several wines from around the world along with small… more

Historic New Orleans…

Dec 09, 2016 - Apr 09, 2017
The Historic New Orleans Collection is gearing up for an exciting new… more

Holiday Home and…

Dec 9 - 31, 2016
Just in time for the holiday season, The Historic New Orleans Collection will… more

Holiday Movies on the…

Dec 9 - 16, 2016
The Downtown Development District and Riverwalk present three weekends of free… more

House of Blues…

Dec 9 - 30, 2016
Every Friday join us in the Voodoo Garden for live music, beer and drink… more

Jefferson Performance…

Dec 9 - 11, 2016
The Ultimate Christmas Show (Abridged) is a fast paced, hysterical, whimsical… more

Jonathan Weiss Dark…

Dec 9 - 31, 2016
Tour company Jonathan Weiss Tours will donate 15% of proceeds during the month… more

Luna Fete: 2016

Dec 9 - 10, 2016
    LUNA (Light Up NOLA Arts) Fete returns this December to… more

Miracle on Fulton…

Dec 9 - 24, 2016
NOV 22 – DEC 24 Hourly Snowfall 11 a.m. - 10 p.m. Gingerbread… more

NapolĂ©on: General.…

Dec 09, 2016 - Jan 07, 2017
M.S. Rau Antiques will host a comprehensive exhibition Napoléon:… more

Art is the Driving…

Dec 9 - 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.