Upcoming Events


"Let Them Eat Cake!"…

Oct 26 - Nov 9, 2016
Join us for Exhibition for "Let Them Eat Cake!"  Fine Art… more

Art is the Driving…

Oct 26 - Dec 30, 2016
Art has a power that reaches beyond personal visual expression. This exhibition… more

Comedy Gold hosted by…

Oct 26, 2016 - Jan 07, 2026
In The Voodoo Garden, All Ages (content may not be appropriate for all ages).… more

Danse Macabre- The…

Oct 26 - 30, 2016
The Historic New Orleans Collection will be offering a special Halloween-themed… more

David Hansen's Garden…

Oct 26, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Dean's List

Oct 26 - Dec 28, 2016
Dean's List is a variety show of a most unusual kind. This show blends improv,… more

Education Gallery…

Oct 26 - Nov 27, 2016
Artists and Sense of Place Residency Show featuring artwork created by students… more

Evenings with Enrique

Oct 26 - 26, 2016
Join us for Evenings with Enrique! This series features entertainment, and… more

Happy's Running Club…

Oct 26 - Dec 28, 2016
Join us every Wednesday  for a  fun 5k or close at the Happy's Irish… more

Historic New Orleans…

Oct 26, 2016 - Apr 09, 2017
The Historic New Orleans Collection is gearing up for an exciting new… more

Le Meridien New…

Oct 26 - 26, 2016
Join us for "Art + Aperitifs," a fun, interactive painting class… more

Light Up the Night…

Oct 26 - 26, 2016
Visiting the city, whether from afar or from just across the bridge? Looking to… more

Live Opera…

Oct 26 - 26, 2016
Opera Returns to Bourbon Street. Enjoy FREE opera entertainment at the Puccini… more

Ogden Museum of…

Oct 26 - Nov 8, 2016
Each year, the Ogden Museum celebrates Dia de los Muertos (Day of the Dead),… more

Ogden Museum of…

Oct 26 - 26, 2016
Be a key member of the Ogden Museum team by serving as a Docent! An Ogden… more

Opera on Tap

Oct 26 - 26, 2016
Now in its 10th season, Opera on Tap presents the finest young local and… more

Oscar and The Blues…

Oct 26 - Dec 28, 2016
This bands plays Blues music, which guest musicians will sit in and play with… more

Royal Carriages…

Oct 26 - 26, 2016
Join us in celebrating Royal Carriages 75th Anniversary. For  the first… more

Saenger Theatre…

Oct 26 - 30, 2016
Join us for the Illusionists- Live from Broadway. This mind blowing spectacular… more

The Maison Presents -…

Oct 26, 2016 - Jul 26, 2017
The New Orleans Jazz Vipers play a free dinner show at The Maison every… more

"Let Them Eat Cake!"…

Oct 26 - Nov 9, 2016
Join us for Exhibition for "Let Them Eat Cake!"  Fine Art… more

Sugar Bowl Impact Tops $125 Million


NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.