Default

Upcoming Events

|

"One Note at a Time"

Aug 28 - 28, 2015
"One Note at a Time," a feature length documentary by director Renee… more

A Louisiana Parlor:…

Aug 28 - Oct 11, 2015
This exhibition is in celebration of the acquisition of a superb Rococo Revival… more

COOLinary New Orleans…

Aug 28 - 31, 2015
It is going to be a delicious summer!  During the month of August, enjoy… more

Global Café presents…

Aug 28 - 28, 2015
Join us at Global Cafe in Chalmette for classical pianist Ronald Joseph. … more

Joy Productions…

Aug 28 - 29, 2015
Joy Productions and Jonathan Mares Productions present KATRINA: MOTHER-IN-LAW… more

Longue Vue House and…

Aug 28 - Oct 11, 2015
For the 10th Anniversary of the storm, Longue Vue will commemorate the revival… more

Louisiana SPCA’s…

Aug 28 - 31, 2015
In memory of the 10th anniversary of Hurricane Katrina, the Louisiana SPCA is… more

Morris Bart Presents…

Aug 28 - 28, 2015
Mark your calendars! Lil Wayne and special guests will be in Champions Square… more

New Orleans Museum…

Aug 28 - 30, 2015
New Orleans Museum Month, now in its second year, is a collaboration between… more

New Orleans Museum of…

Aug 28 - Sep 7, 2015
Ten Years Gone brings together six artists whose work engages with the broad… more

NOBA Hosts…

Aug 28 - Sep 26, 2015
The New Orleans Ballet Association (NOBA) in partnership with Chalmette… more

NOBA's tuition-free…

Aug 28 - Sep 25, 2015
Beginning this weekend, the NORDC/NOBA Center for Dance, along with other NOBA… more

The Foundation…

Aug 28 - 31, 2015
The Foundation Gallery is thrilled to present Botanical Explorations, new work… more

The Historic New…

Aug 28, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

The Katrina Decade:…

Aug 28, 2015 - Jan 09, 2016
The Historic New Orleans Collection marks the 10th anniversary of Hurricane… more

The Sweat Social…

Aug 28 - Dec 20, 2015
Designed for wellness travelers visiting New Orleans, the Sweat Social offers… more

Abita Springs Opry at…

Aug 29 - 29, 2015
Two bands - Three Hours - Five Saturdays First band plays approx 12 noon to… more

Ashe Cultural Arts…

Aug 29 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Ashe Cultural Arts…

Aug 29 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Foundation for…

Aug 29 - 29, 2015
The Katrina 10 Commemorative Parade will begin at approximately 5:15PM on… more

"One Note at a Time"

Aug 28 - 28, 2015
"One Note at a Time," a feature length documentary by director Renee… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.