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14th Annual Saints…

Mar 24 - 26, 2017
Join us for the 14th annual Saints and Sinners Literary Festival. The festival… more

40th Annual Julia…

Mar 24 - 24, 2017
The Preservation Resource Center’s annual Julia Jump turns 40 this year!… more

9th Annual New…

Mar 24 - 24, 2017
Calling all small-business owners, startups, mom-and-pop shops, entrepreneurs… more

Bach Around the Clock

Mar 24 - 25, 2017
Come join us for the Annual Bach Around the Clock. There will be over two… more

Cecilia Vicuña: About…

Mar 24 - Jun 18, 2017
Cecilia Vicuña: About to Happen traces the artist’s long career to… more

Clarence John…

Mar 24 - 25, 2017
A Louisiana native, Clarence John Laughlin (1905 - 1985) ranks among the most… more

David Hansen's Garden…

Mar 24, 2017
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Dividing the Estate

Mar 24 - Apr 15, 2017
The third regional premiere of our season is the winner of the Outer Critics… more

Exhibition to feature…

Mar 24 - 25, 2017
 The Historic New Orleans Collection will open its next exhibition,… more

Happier Hour Wine…

Mar 24 - Jun 30, 2017
Each week, we feature several wines from around the world along with small… more

JazzCon.Tech

Mar 24 - 24, 2017
MUSIC. FOOD. CODE. Web Dev Conference JazzCon.Tech March 2017, New Orleans. … more

Jefferson Chamber…

Mar 24 - 24, 2017
Join us on March 24, 2017 at The New Orleans Saints, Indoor, 100-yard training… more

Kermit Ruffins Concert

Mar 24 - 24, 2017
This concert follows The Big Idea Pitch competition during New Orleans… more

New Orleans Bourbon…

Mar 24 - 26, 2017
Laissez les bon temps rouler. Let the good times roll. The motto of a city that… more

New Orleans…

Mar 24 - 26, 2017
Come join us in a spring celebration featuring sugar blowing demonstrations and… more

New Orleans Museum of…

Mar 24 - May 21, 2017
NOMA is organizing A Life of Seduction: Venice in the 1700s in cooperation… more

New Orleans Museum of…

Mar 24 - Oct 1, 2017
In celebration of beloved chef, civil rights activist, and art collector Leah… more

NOLA Pyrate Week

Mar 24 - 24, 2017
NOLA Pyrate Week is 10 days of swashbuckling, art, music, food, events and… more

Senga Nengudi:…

Mar 24 - Jun 18, 2017
In 1975, artist Senga Nengudi began a series of sculptures, entitled R.S.V.P.,… more

Stoned vs Drunk vs…

Mar 24, 2017 - Jul 24, 2026
Join us at the New Movement for a stand -up comedy challenge. Also, enjoy… more

14th Annual Saints…

Mar 24 - 26, 2017
Join us for the 14th annual Saints and Sinners Literary Festival. The festival… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.