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Upcoming Events

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29th Annual Fall…

Aug 28 - 28, 2016
This year’s show will feature exhibitors who have the latest products in… more

COOLinary New Orleans…

Aug 28 - 31, 2016
It is going to be a delicious summer!  During the month of August, enjoy… more

End of the Rainbow…

Aug 28 - Sep 26, 2016
Come join for the exhibition of  End of the Rainbow, which is an extension… more

Entergy Giant Screen…

Aug 28 - Sep 6, 2016
When Dory said "just keep swimming" in 2003's Oscar®-winning film… more

Mama's Music

Aug 28, 2016 - Jan 10, 2026
In Big Mama's Lounge. 21+ with valid photo I.D. 7-string guitarist Justin… more

Modgun by Robert…

Aug 28 - Dec 18, 2016
The public is invited to tour the newly installed ModGun by Robert Tannen, the… more

New Orleans Museum…

Aug 28 - 31, 2016
New Orleans Museum Month, now in its third year, is a collaboration between… more

Ogden Museum Presents…

Aug 28 - Sep 18, 2016
Join us at the Ogden Museum of Southern Art  for the exhibiition,… more

The New Movement…

Aug 28 - Dec 18, 2016
The future begins at Beta, as the latest talents emerging from TNM's… more

The New Movement…

Aug 28 - Dec 18, 2016
Sunday night is home to School Night at TNM - a show that features the… more

Trinity Artist Series…

Aug 28 - 28, 2016
Join us for a special concert featuring a  Musical Tribute to Jo… more

United States Marine…

Aug 28 - 28, 2016
Join us for Vietnam Wall in City Park. Veterans and active duty members of… more

World Famous Gospel…

Aug 28 - Dec 25, 2016
Join us for our new Gospel Brunch experience which includes local talent… more

David Hansen's Garden…

Aug 29, 2016
Since 2006, Hansen's Garden District Jazz Trio has performed every night at… more

Monday Blues

Aug 29, 2016 - Jan 05, 2026
In The Voodoo Garden, All Ages. Get your live local blues fix with Sean Riley. more

Preservation Hall…

Aug 29 - 29, 2016
Live New Orleans Jazz Nightly! more

Taste of New Orleans…

Aug 29 - Oct 31, 2016
The Southern Food and Beverage Museum is pleased to announce that it will… more

The Irish House…

Aug 29, 2016
This is the Biggest Irish Music Session in the south. On a Night you will see… more

The Maison Presents -…

Aug 29, 2016 - Jul 31, 2017
The Royal Roses grew out of the rich resurgence that traditional jazz is seeing… more

The New Movement…

Aug 29 - Dec 26, 2016
Knockout is TNM's weekly comedy clash where two different comedy shows go… more

29th Annual Fall…

Aug 28 - 28, 2016
This year’s show will feature exhibitors who have the latest products in… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.