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Upcoming Events

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15th Annual Satchmo…

Aug 1 - 2, 2015
Celebrate our native son, Louis "Satchmo" Armstrong, at this free… more

Anthony Bean…

Aug 1 - 2, 2015
Experience over 80 youth giving an electrifying performance in tribute to the… more

Author to Reader Con…

Aug 1 - 1, 2015
Join us for  a FREE to the public book signing with 80+ authors. Parking… more

COOLinary New Orleans…

Aug 1 - 31, 2015
It is going to be a delicious summer!  During the month of August, enjoy… more

Hemispheres Cup -…

Aug 1 - 1, 2015
Two of the best rugby clubs in the world, the Saracens from England and the… more

Louisiana SPCA’s…

Aug 1 - 31, 2015
In memory of the 10th anniversary of Hurricane Katrina, the Louisiana SPCA is… more

New Orleans Museum of…

Aug 1 - Sep 7, 2015
Ten Years Gone brings together six artists whose work engages with the broad… more

Saturday Farmers…

Aug 1 - Dec 26, 2015
We are excited to announce the Saturday Farmers Market at the French Market!… more

The Historic New…

Aug 1 - 2, 2015
One of the premier decorative arts events in the country, the four-day program… more

The Sweat Social…

Aug 1 - Dec 20, 2015
Designed for wellness travelers visiting New Orleans, the Sweat Social offers… more

Whitney White Linen…

Aug 1 - 1, 2015
Drape yourself in cool, white linen and join 16,000 art aficionados in the Arts… more

Ashe Cultural Arts…

Aug 2 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Ashe Cultural Arts…

Aug 2 - Oct 4, 2015
Join us for Ashe to Amen: the Enduring Spirituality of People of African… more

Ashe Cultural Arts…

Aug 2 - 2, 2015
Join us for the opening reception for Ashe to Amen: the Enduring Spirituality… more

Off-site Pet…

Aug 2 - 2, 2015
Off-site Pet Adoption, sponsored by the Louisiana SPCA, will be held in the… more

American Recovery…

Aug 6 - 8, 2015
The American Recovery Association (ARA) and Harding Brooks Associates, LLC… more

Langlois Girls Night…

Aug 6 - Sep 3, 2015
Bring your friends to Langlois on Thursdays or Fridays this summer for girls'… more

Yappy Hour in the…

Aug 6 - 27, 2015
Join us for  Yappy Hour in the Courtyard at Rare Form, to benefit the… more

Chef's Taste Challenge

Aug 7 - 7, 2015
The Farm to Table Chefs Taste Challenge (CTC), scheduled for August 7, 2015 at… more

Dirty Linen Night

Aug 8 - 8, 2015
Not to be outdone by White Linen Night, Royal Street merchants decided to… more

15th Annual Satchmo…

Aug 1 - 2, 2015
Celebrate our native son, Louis "Satchmo" Armstrong, at this free… more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.