Default

Upcoming Events

|

Amanda Shires

Aug 29 - 29, 2014
Join us for singer/violinist Amanda Shires. more

Closing Reception: …

Aug 29 - 29, 2014
You are invited to join us for the closing reception for the True Colors… more

Closing Reception:…

Aug 29 - 29, 2014
You are invited to join us for the closing reception for the True Colors… more

COOLinary New…

Aug 29 - 31, 2014
It is going to be a delicious summer!  Throughout the whole month of… more

Hotel New Orleans…

Aug 29 - 29, 2014
Join us for the Strut + Swim poolside fashion show with Fashion Week New… more

Le Petit Theatre…

Aug 29 - 29, 2014
Le Petit Theatre's new season gets off to a whirlwind start with "Nine… more

Maple Leaf Bar…

Aug 29 - 29, 2014
Join us for live entertainment featuring Chris Mule and the Perpetrators. more

Maple Leaf Bar…

Aug 29 - 29, 2014
Join us for live entertainment featuring Jon Cleary and the Monster Gentlemen. more

Mark of the Feminine

Aug 29 - Oct 4, 2014
Curator Regine Basha's Mark of the Feminine is the first in a series of… more

Southern Decadence…

Aug 29 - Sep 1, 2014
Southern Decadence started forty one years ago as a simple going-away… more

The Historic Carver…

Aug 29 - 31, 2014
Come out this Labor Day weekend for a night of fun, laughther, and good old… more

The Roosevelt New…

Aug 29 - 29, 2014
The Roosevelt New Orleans, A Waldorf Astoria Hotel, will feature the life and… more

The Saenger Theatre…

Aug 29 - 29, 2014
Cresent City get ready for a Night of Euphoria with the one and only Will… more

Tropical Isle…

Aug 29 - 29, 2014
Join us at the Tropical Isle for a performance featuring Debi and the Deacons. more

Tropical Isle…

Aug 29 - 29, 2014
Join us at the Tropical Isle for a performance featuring Jay B. Elston Duo. more

Tropical Isle…

Aug 29 - 29, 2014
Join us at the Tropical Isle for a performance featuring Way Too Early. more

True Colors Exhibition

Aug 29 - 29, 2014
This exhibition aims to represent people of all sexualities, genders, races and… more

Abita Springs Opry at…

Aug 30 - 30, 2014
Two bands - Three Hours - Five Saturdays First band plays approx 12 noon… more

Abita Springs Opry in…

Aug 30 - 30, 2014
Join us every Saturday in August for The Abita Springs Opry concert… more

Dinneral Shavers…

Aug 30 - 30, 2014
This annual event is a free school supply giveaway targeted towards all New… more

Amanda Shires

Aug 29 - 29, 2014
Join us for singer/violinist Amanda Shires. more

Sugar Bowl Impact Tops $125 Million



SUGAR BOWL ECONOMIC IMPACT TOPS $125 MILLION

NEW ORLEANS, La. (March 23, 2007) ----- The Sugar Bowl Committee's 2007 Allstate Sugar Bowl Football Classic and festival events produced an economic impact of $126.7 million for the city and state according to a study completed by Dr. Timothy Ryan of the University of New Orleans.

This year marked the return of the Sugar Bowl and the Bowl Championship Series to New Orleans after a year's hiatus in Atlanta following Hurricane Katrina, and according to Ryan the results were another sign of the region's return to normalcy.

"Given that this Sugar Bowl game was held just 15 months after Hurricane Katrina and in light of some of the questionable publicity the city has received, the Sugar Bowl still had an exceptionally strong impact for the area," Ryan said. "The Sugar Bowl continues to be a positive and highly important national event, and we have every reason to believe the Bowl will continue to be a premier economic catalyst for the area."

On January 3rd of this year the Sugar Bowl Committee hosted Southeastern Conference champion LSU and Notre Dame at the Louisiana Superdome before a sold-out crowd of 77,781 that saw the Tigers defeat the Irish 41-14. Comprising the Bowl's overall economic impact figure was a sum of $68.71 million in direct visitor spending and an additional $57.99 million in secondary spending. State and local governments also realized $9.9 million in tax revenue as a result of Bowl activities.

"This study shows the positive effect that championship caliber college football can have in the recovery of our city, the region and state," said Ray Jeandron, president of the Sugar Bowl Committee. "Our volunteer members and professional staff are proud to stage events of this magnitude, which will continue to attract thousands of visitors from across the nation, all of whom will see that New Orleans and Louisiana are open for business."

According to Ryan's study, city hotels reaped substantial benefits in association with the 73rd Allstate Sugar Bowl as nearly 60 percent of those attending the game stayed in local hotels and spent $21.02 million. The average length of stay was 2.46 nights.

Eating and drinking establishments fared well also as Bowl visitors spent $13.19 million in New Orleans area restaurants and another $7.07 million in local bars. Entertainment and shopping venues realized an estimated $11 million in new revenue from Bowl guests.

"These numbers indicate that we're off to a good start as we work to do our part in helping the area's recovery," said Paul Hoolahan, the Bowl's Chief Executive Officer, "and we look forward to even greater production in the future."

The Sugar Bowl Committee, which hosted its first game on New Year's Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In January of 2008, that group will host the Allstate Sugar Bowl (Jan. 1) and the Allstate BCS National Championship Game (Jan. 7), marking the first time the organization will have hosted two major national events in a week's time. Early estimates show the combined economic impact of those two games could top $400 million.

With these latest figures, the Sugar Bowl has now generated more than $1 billion for the local and state economies over the past decade.