New Orleans Convention & Visitors Bureau Announces Partnership with Basin Street Records
The WORLD would not feel the same without our Jazz, Funk, Soul, Rhythm and Blues, and Rock. We are the birthplace of Jazz, and a leader in the music industry for more than a century. If you don't know the sounds of New Orleans, you are in for a life-changing moment. The New Orleans Convention & Visitors Bureau is proud to partner with award-winning Basin Street Records and their artists to make sure every convention and attendee has the chance to experience the absolute best of our music before, during and after their visit to the Crescent City.
Meet our Basin Street Feature Artists representing our entire community of musicians:
|Irvin Mayfield ||Dr. Michael White ||Kermit Ruffins ||Rebirth Brass Band |
Onsite Entertainment - there is nothing like the real thing as an opening moment, at a special event or in your closing session to bring the energy to a whole new level! LIVE music with real artists brings the experience of New Orleans into the now with unique, emotionally compelling performances that guests will remember about your event forever! Tell us about your event, and we will help you connect with one of our four Basin Street Feature Artists.
Contact: Rachel Avery, Director of Convention Services, 504-566-5063, firstname.lastname@example.org
Pre-Registration Teasers - Get people excited about registering, and coming to New Orleans! We can create custom downloads in advance of arrival so Attendees can receive complimentary music AND monthly updates on authentic live music in the city in our most authentic venues by our extraordinary music community.
Marketing Moments - enjoy welcome messages from each of our feature artists along with exclusive footage of a live performance filmed here in New Orleans at some of our most unique venues as an enhancement to your marketing communications in advance of the event or onsite to encourage attendees to visit authentic live performances. Build excitement for the vibrant musical atmosphere of the birthplace of Jazz. Enhance the experience online with streaming on custom branded microsites or through your own registration site.
Social Media Tools - create compelling messages in advance or onsite of what's going on in the city. Use our customized calendar of Basin Street gigs to enhance networking in consolidated locations and encourage attendees to see the very best of the best artistically.
Onsite Promotional Custom CD's & Playlists - work with our team to design your very own Basin Street CD with your organization and meeting specially branded. OR embed a downloadable playlist into your conference app that attendees can select and keep as a lasting memory of their time at your event in New Orleans.
Giving Back - our traditions of Jazz are kept alive by the musicians themselves and we are proud to partner officially via our Basin Street relationship to one of the most longstanding youth music education programs in the city of New Orleans. With an extraordinary number of high profile graduates, The Louis "Satchmo" Armstrong Summer Jazz Campis a pre-eminent jazz education program developing the next generation of Jazz artists and preserving the great American art form. Ask us about how your organization can leave a lasting impact!
Contact: Tara Letort, Director of Group Marketing and PR, email@example.com, 504-566-5048
Basin Street Records began promoting its first project in September 1997, a live recording of Kermit Ruffins at Tipitina's aptly titled The Barbecue Swingers Live. Six weeks of putting posters on telephone poles and flyers on car windshields resulted in a full house on November 7, 1997 at the world famous Tipitina's.
Nearly 20 years later, TEN time award winner of the OffBeat Best of the Best awards for best record label, Basin Street has helped record and distribute the music of New Orleans Nationally and Internationally.
Basin Street Records artists have won three Grammys. They have been finalists and winners of Billboard Music Awards, they have had two records hit #1 on the national jazz radio charts, and have had several others reach the top 10.
Basin Street Rcords current roster of artists includes a wide variety of extraordinary talent who represent a depth and range of genres unparalleled:
Kermit Ruffins, Los Hombres Calientes, Irvin Mayfield, Jason Marsalis, Dr. Michael White, Henry Butler, Jon Cleary, The Headhunters, Theresa Andersson, Jeremy Davenport, Rebirth Brass Band, Davell Crawford
Artist recommendation: Irvin Mayfield & Ellis Marsalis, Love Songs, Ballads, and Standards
Irvin Mayfield is a Grammy and Billboard Award-winning artist with 25 albums to his credit. Mayfield is a versatile trumpeter, bandleader, composer and arranger, recording artist, a passionate spokesman for the rich history and cultural significance of Jazz and the city that birthed it. Mayfield is the founding Artistic Director of the New Orleans Jazz Orchestra and currently serves as Jazz Artist in Residence for the Apollo Theater; he served as Artistic Director of Jazz for the Minnesota Orchestra from 2009-2015.
Author of two extraordinary compilations of literature with exclusive musical accompaniment, A Love Letter to New Orleans and the acclaimed New Orleans Jazz Playhouse, Mayfield draws readers into a full sensory experience of his own private New Orleans. Enjoy a lush tapestry of characters and inspiration of an award winning jazz musician, written and performed with the true spirit of truth, love, and beauty for his home town.
In 2009, he entered into a historic partnership with the Royal Sonesta Hotel and created Irvin Mayfield's Jazz Playhouse, which brought "Jazz back to Bourbon Street" in the historic French Quarter. Mayfield was nominated to the National Council on the Arts by President George W. Bush and was subsequently appointed to the post by President Barack Obama in 2010; he served through 2014. He also received The Chancellor's Award from the University of New Orleans (the highest ranking award given to a professor) in 2010 and was awarded an Honorary Doctorate from Dillard University in 2011. He and NOJO recently opened the first space built for Jazz in the city that created the music - The Peoples Health New Orleans Jazz Market.
Or catch a live performance each Wednesday at Irvin Mayfield's Playhouse at the Royal Sonesta Hotel - 8pm!
Artist recommendation: Dr. Michael White, Blue Crescent
Dr. Michael White is an accomplished, multi-faceted New Orleans-based clarinetist, bandleader, composer, musicologist, jazz historian, and educator widely regarded as one of the leading authorities and culture-bearers of traditional New Orleans jazz music. He has performed in over two dozen foreign countries, played on over 50 recordings, received countless awards, made multiple national television appearances, and been featured in major media publications. White has led The Original Liberty Jazz Band since 1981, and he also leads two smaller ensembles.
In the devastation of Hurricane Katrina, White's home was flooded with seven feet of water, and he lost a huge collection of musical memorabilia-he went on to release Blue Crescent an album that was called "what must surely be one of the greatest examples of New Orleans traditional jazz ever recorded."
Dr. Michael White's accolades include being awarded the Heritage Fellow of the National Endowment for the Arts (the nation's highest award in the traditional and folk arts), being named the Louisiana Endowment for the Humanities Humanist of the Year, and winning Clarinetist of the Year five times by Offbeat Magazine. The unique experiences that the clarinetist and university professor has had throughout his career, and his ability to articulate the significance and timelessness of the music has made him a highly influential speaker and performer. With a career now spanning over three decades, Michael White continues to grow his musical legacy as one of the authoritative figures on New Orleans Jazz Music, and one of the finest clarinetists to walk the streets of the crescent city.
Book Dr. Michael White to perform at your private events! Or treat your audience to a rare gem of music and history blended by the most perfect jazz storyteller and inspirational educators of our time.
Artist recommendation: Kermit Ruffins, We Partyin' Traditional Style
"We Partyin'!" Kermit Ruffins needs only two words to hype a New Orleans barroom for one of his weekly shows, and this, his personal slogan, sums up what this Big Easy ambassador is all about.
From playing himself in the HBO Series Treme, to barbecuing outside his bar, Kermit's Treme Mother-in-Law Lounge, to sitting in with Jon Batiste and Stay Human on The Late Show with Stephen Colbert, the trumpeter/vocalist keeps himself busy when he isn't on stage doing what he does best-entertaining and sharing his love of life with the world. He personifies the laid-back vibe of New Orleans.
But he did not come by his gifts easily. Ruffins did his homework and developed his stage persona and musical act by studying artists who came before him. He cut his teeth busking on the streets of the French Quarter, and while in high school co-founded the monumental Rebirth Brass Band.
Now, Kermit Ruffins and the Barbecue Swingers are a beloved institution - a must-see for every New Orleans visitor and a favorite of local critics and music lovers. With over fifteen albums to his credit including live albums capturing his inimitable stage presence (1998's The Barbecue Swingers Live and 2005's Live at Vaughan's), a collaboration with his Rebirth Brass Band brethren (2005's Throwback), a holiday album (Have A Crazy Cool Christmas ), an homage to New Orleans' traditional jazz (We Partyin' Traditional Style! ), and the party-anthem packed #imsoneworleans (2015) the New Orleans trumpeter shows no signs of slowing down.
Artist recommendation: Rebirth Brass Band, Move Your Body
Hailed by the New York Times as "a New Orleans institution," the Grammy Award-winning Rebirth Brass Band have been at the forefront of the brass band revival that they helped kick off over 30 years ago. Formed by the Frazier brothers, Phil and Keith, along with Basin Street labelmate Kermit Ruffins in 1983, The Rebirth Brass Band has gone from playing on corners in the French Quarter to selling out concert halls across the world and appearing in David Simon's HBO hit Treme.
In August of 2015, President Obama on a visit to New Orleans shared a list of things he plans to do when he leaves office. Top priority!....Rebirth at Maple Leaf on a Tuesday night! More recently, the band has represented New Orleans and our Jazz Heritage at the White House for International Jazz Day.
While committed to upholding the tradition of brass bands, they've also extended themselves into the realms of funk and hip-hop to create their signature sound. "Rebirth can be precise whenever it wants to," says The New York Times, "but it's more like a party than a machine. It's a working model of the New Orleans musical ethos: as long as everybody knows what they're doing, anyone can cut loose." It perhaps can't be put more simply than in the words of Red Hot Chili Peppers bassist, Flea, "Just saw THE REBIRTH BRASS BAND, unbelievable. Hard as hell, free as a ray of light, there is not a band on earth that is better. Stunning."
No band exemplifies the essence and soul of New Orleans like Rebirth Brass Band.
Catch Rebirth every Tuesday at Maple Leaf Bar - 10:30pm!Top